OTHER ALTERNATIVES 1. Changing the CRM to a more relevant and streamlined one could be one of the alternate solutions as the objective of maintaining the database and records was clearly not met and moreover the consulting firm demanded for some changes which the CRM company Siebel was not too willing to make. 2. SECOND POINT I COULDN’T GET FROM ESHA AS SHE HERSELF IS STRUGGLING WITH THE SOLUTIONī