Frank A. Sinni 22 Wharton Dr. Glen Mills, Pennsylvania 19342 (T) 610. 399. 3658/9 (M) 610. 348. 5784 Email: [email protected]
LinkedIn Site: http://www.linkedin.com/in/franksinn i Web Portfolio: http://webportfolios.net/franksinni/ ________________________________________ ________________________________________ Financial Marketing, Business Development & Strategic Management Executive Creating Marketing and Sales Strategies/Building Brand Recognition/Creatin g Enduring Client Loyalty Developing Integrated Multi-Channel Marketing Strategies/Strong Leadership & Collaboration Skills Cross-functional management and leadership experience driving marketing, sales a nd operational initiatives for organizations ranging from privately-held firms t o industry-leading Fortune 100 corporations. Consistent record of achievement ba sed upon developing/ implementing cutting-edge programs, formulating strategic a lliances/partnerships, landing new business opportunities and exceeding revenue performance targets. Highlights of sales, product, team development, and operational acumen achieveme nts: At SunGard Data Systems, secured an $85 million financial SaaS sale to a major investment company which was (and still is) the single largest sale of any finan cial product in company history. As Product Manager at SunGard, developed & marketed a real time $15 million mut ual fund accounting and reporting system that included customer requirements and other necessary attributes, which allowed the fulfillment of 10 million investo r accounts valued at $500 billion. As Managing Director at Albridge Solutions, expanded the software alliance part nership group from 2 to 12 within a year by creating a synergy that greatly incr eased Albridgeas distribution channels and permitted significant cross-selling o pportunities with alliance partners. Core competencies: Proven Track Record of Driving Revenue Outcomes; Forming & Le veraging Strategic Alliances/Partnerships; Developing Competitive Pricing Strate gies; Facilitating On-line/Digital Marketing Optimization Strategies; Structurin g/Managing Business Development Teams; Wealth Management Consultation & Securiti es Compliance/Governance Experience; Organization Restructuring/and Change Manag ement Facilitator. ________________________________________ EXPERIENCE & ACCOMPLISHMENTS MACDONALD & EVANS, BOSTON, MA 2009 - Present Sales Director - Responsible for business development/client mgt. of financial & commercial clients in US. ACXIOM CORPORATION, LITTLE ROCK, AR. 2006 to 2009 (Acxiom is a publicly-held, [NASDQ-ACXM], $1.3B global, interactive marketing se rvices company, recognized as the world`s leader in customer information managem
ent. Acxiom transforms data into actionable business intelligence by using anal ytics, information technology, data integration, and consulting solutions for in teractive marketing across the direct mail, e-mail, web services, Internet and m obile channels) Client Executive Led, from a strategic, marketing and sales perspective, the $20M Investment Ser vices/Brokerage Division within the Financial Markets Group vertical, achieving superior year-over-year revenue and profitability growth. Managed strategic cli ent investment firm relations, directed business development professionals and s tructured/executed Industry strategic solutions. Achieved 100% Presidentas Club Award for sales and client management group perf ormance in 2008. Achieved average of 15% year-over-year revenue and profitability growth in divi sion in 2007 & 2008. Retained and renewed all multi-year, major client contracts at higher revenue l evels in 2007 &2008. Frank A. Sinni Page Two
INVESTOR FORCE, INC., Wayne, Pennsylvania 2005 to 2006 (Investor Force is a privately held financial technology & services firm that pi oneered development of Web-based institutional investment performance informatio n. Serves the $20 trillion global market of money managers & institutional inves tors) Senior Vice President Key responsibilities focused on setting direction and leading change for the bus iness development, marketing, and client service divisions of firm. Managed and led alliance and partnership relations within the firm. Reported to CEO. Held P&L responsibility for a multi-million dollar product line while driving n ew product channel initiatives within the institutional and high net-worth inves tment community. ALBRIDGE SOLUTIONS, INC., Lawrenceville, New Jersey 2003 to 2 005 (Albridge, a wholly-owned subsidiary of PNC Global Investments Servicing, is an information technology company. Albridge delivers a SaaS model, providing enterp rise data consolidation and performance reporting via a Web-based financial hold ingsa view of an investoras account) Managing Director Launched financial services/products initiative in new market verticals. Led nat ional new business development sales team. Developed and managed institutional k ey accounts; negotiated sales contract terms and facilitated operations delivery . Coordinated compliance and legal reviews. Led wealth management client adopti on services. Presented key wealth management trends at financial services indus try conferences. Reported to COO. Led the delivery of leading enterprise data consolidation and web-based ASP wea lth management technology solutions, which allowed partners to increase asset ga thering in the high-net worth segment.
Initiated and implemented sales strategies designed to reach leading registered investment advisors, broker/dealers, bank and trust companies and insurance fir ms. Structured sales programs to penetrate the high net-worth service marketplac e. Re-structured division compensation structures to drive post-installation sales , client retention and adoption activity. SUNGARD DATA SYSTEMS, INC., New York & Pennsylvania 1983 to 2003 (SunGard, a $6 billion Fortune 100 corporation, is a global leader in business a vailability services & software/processing solutions for financial services, hig her education, and the public sector. SunGard serves 25,000+ customers in more t han 70 countries, including the worldas 50 largest financial services firms) President & Chief Compliance Officer, Prescient Securities, Inc. [subsidiary of SunGard] (1999-2003) Group SVP & Designated Principal, SunGard Financial Networks, Inc. (1999-2003) Senior Vice President, SunGard Institutional Brokerage, Inc. (1999-2003) Held 3 positions concurrently over a 4-year period (1999-2003) for strategic and regulatory purposes. Scope of duties consisted of initiating, coordinating, and directing marketing/product development activities within institutional brokera ge, securities/processing, and wealth management directed applications. Managed contract negotiations, FINRA compliance, soft dollar and other investment manage ment activities. Oversaw a staff of 15 registered representatives and general se curities attorneys. Drove development and execution of corporate business retent ion and relationship management policies. From a sales perspective, achieved Presidentas Club status 11 times and recogniz ed as a 3-time aPresident of the Club,a an honor no other marketing executive ha s ever attained in SunGard Data Systems history. Presented SunGard`s aLeadership Awarda in 2001 for outstanding team sales resul ts (representing contribution to overall Group profitability in excess of 40%). Revamped the contract administrative division of SunGard Financial Networks Gro up in 2002, which resulted in executing 800+ securities contracts representing m ore than $15 million in annual contract revenue.
Frank A. Sinni Page Three Senior Vice President & Business Development Manager, SunGard Investor Accountin g Systems, Inc. (1983-1999) Accountable for supervising sales/marketing activities for investment, sharehold er accounting and work-flow document imaging applications. Directed product deve lopment initiatives within mutual fund and securities processing applications. Spearheaded the SunGard effort to identify and implement international requirem ents for mutual funds and other financial recordkeeping systems (SWIFT - represe nting electronic settlements of cross-border fixed income, equity and derivative transactions) in Ireland, Luxembourg, and Norway. Oversaw the development of a joint marketing alliance with a major Norwegian so ftware firm, marketing an international financial recordkeeping system that perm
itted SunGard Investor Accounting Systems to penetrate the European marketplace and formulate an international strategy to achieve significant sales revenue gai ns.
EDUCATION & PROFESSIONAL DEVELOPMENT Bachelor of Science, Business Administration a" La Salle University Philadelphia, PA Post Graduate Temple University a" Philadelphia, PA Personal Development Training Miller-Heiman Consultative Selling - Graduate Critical Path Strategies a" Professional Sales Training - Graduate Wilson Learning Corporation a" Graduate Professional Licenses: FINRA Series 7, 24, 63 Affiliation with 1Financial Marketplace Securities, LLC Professional Affiliations: Greater Philadelphia Senior Executive Group a" Member National Investment Company Service Association a" Former Member Board of Direct ors Landmark Discovery, LLC. a" Advisory Board Member United States Armed Forces a" Honorable Discharge