Sales Promotion

Published on December 2016 | Categories: Documents | Downloads: 15 | Comments: 0 | Views: 188
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Sales promotion



Sales promotion is one of the seven aspects of the promotional mix. (The other six parts of the promotional mix are advertising, personal selling, direct marketing, publicity/public relations, corporate image and exhibitions.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. xamples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, pri!es, product samples, and rebates "ales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). "ales promotions targeted at the consumer are called consumer sales promotions. "ales promotions targeted at retailers and #holesale are called trade sales promotions. "ome sale promotions, particularly ones #ith unusual methods, are considered gimmicks by many.

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