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Definition of telemarketing
Business-to-business telemarketing is essentially marketing conducted via the medium of the telephone. "Marketing" in itself is the act of bringing a service or product (or combination thereof) to the intended market or target group and creating a need for it among those we want as clients. Some people rather indiscriminately call ANY outbound calling "telemarketing" but in reality there are other forms of telephone work which cannot exactly be included in the concept of telemarketing. Telesales is sales, not marketing. Client-satisfaction interviews conducted by phone are equally not specifically marketing... although both activities are definitely RELATED to telemarketing. Personally, I would exclude "cold calling" from telemarketing also, specifically if it's executed without a cleverly planned approach AND a unique message. While such cold calling can produce leads, it is extremely inefficient and can promote a negative image of your company inadvertently. Telemarketing should be a carefully planned activity whose strategy and tactics are spot-on. It should be effective so that telemarketers succeed and your company secures an edge over the competition. So, what is the definition of "telemarketing?" "the act of contacting preselected members of your intended target group either for prospecting or presentation of your services/goods for the purpose of creating interest." In other words, B2B telemarketing covers prospecting — the act of finding those who are potential buyers and need your services/goods and have the power to decide where their company buys these goods/services — as well as those actions that follow the initial contact if done via a phone.

Telemarketing guide for the business-tobusiness sector
prospecting by telemarketing using telemarketing presentations to qualify prospects ensuring the prospect learns the value and unique benefits of your services and/or products preparing them for a sales meeting, and, if desired, booking sales meetings for your sales expert with maximum time-efficiency so he won't have to PREPARE leads for sales at all.




Telemarketing (sometimes known as inside sales or telesales in the UK
and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencingappointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. Telemarketing has come under fire in recent years, being viewed as an annoyance by many.

Many believe that in the 1950s became the first company completely dedicated to inbound and outbound telephone sales and services. The company, spun off and sold in 1976, became the largest provider of telephone sales and services to magazine publishing companies. The term telemarketing was first used extensively in the late 1970s to describe communications which related to new uses for the outbound and inbound services.

The two major categories of telemarketing are Business-to-business and Businessto-consumer.

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Lead Generation, the gathering of information Sales, using persuasion to sell a product or service Outbound, proactive marketing in which prospective and preexisting customers are contacted directly Inbound, reception of incoming orders and requests for information. Demand is generally created by advertising, publicity, or the efforts of outside salespeople.

Telemarketing may be done from a company office, from a or from It may involve either a live operator or a recorded message, in which case it is known as "automated telemarketing" using voice broadcasting. is a form of voice broadcasting which is most frequently associated with political messages. An effective telemarketing process often involves two or more calls. The first call (or series of calls) determines the customer’s needs. The final call (or series of calls) motivates the customer to make a purchase.

Prospective customers are identified by various means, including past purchase history, previous requests for information, credit limit, competition entry forms, and application forms. Names may also be purchased from another company's consumer or obtained from or another public list. The qualification process is intended to determine which customers are most likely to purchase the product or service. Charitable organizations alumni association and political parties often use telemarketing to solicit donations. Marketing research companies use telemarketing techniques to survey the prospective or past customers of a client’s business in order to assess market acceptance of or satisfaction with a particular product, service, brand, or company. Public opinion polls are conducted in a similar manner. Telemarketing techniques are also applied to other forms of electronic marketing using e-mail or fax messages, in which case they are frequently considered spam by receivers.

Negative perceptions and criticism
Telemarketing has been negatively associated with various scams and frauds, such as pyramid schemes, and with deceptively overpriced

products and services. Fraudulent telemarketing companies are frequently referred to as "telemarketing boiler rooms" or simply "boiler rooms". Telemarketing is often criticized as an unethical business practice due to the perception of high-pressure sales techniques during unsolicited calls. Telemarketers marketing telephone companies may participate in telephone slamming, the practice of switching a customer's telephone service without their knowledge or authorization. Telemarketing calls are often considered an annoyance, especially when they occur during the dinner hour, early in the morning, or late in the evening. Some companies have capitalized on these negative emotions. Since 2007 several forums have sprouted and act as complaint boards where consumers can voice their concerns and criticism. In response some telemarketing companies have filed law suits against these portalsThe current legal system in the U.S grants such forums a certain degree of protection through "Communications Decency Act, 47 U.S.C 230" and California's Anti-SLAPP law. A recent trend in telemarketing is to use robocalls: automated telephone calls that use both computerized autodialers and computer-delivered prerecorded messages in a sales pitch. These often include intentionally deceptive tactics, with computer recorded messages saying things like "Don't panic but this is your final notice" or "We have already attempted to contact you through the mail." These messages are often outright lies, intended to incite concern or fear in the potential customer. Robocalls are known for failing to add numbers to their do-not-call list and repeatedly interrupting individuals at all hours of the day.

This article is outdated. Please update this article to reflect recent events or newly available information. Please see the talk page for more information. (January 2010)

In some countries telemarketing is subject to regulatory and legislative controls related to consumer privacy and protection.

United States of America
It is not known exactly when, or possibly if telemarketing officially became legal in the United States of America. Telemarketing in the United States of America is restricted at the federal level by the Telephone Consumer Protection Act of 1991 (TCPA) (47 U.S.C. § 227) and the FTC's Telemarketing Sales Rule (TSR). The FCC derives regulatory authority from the TCPA, adopted as CFR 64.1200. Many professional associations of telemarketers have codes of ethics and standards that member businesses follow to encourage public confidence. Some jurisdictions have implemented "Do Not Call" lists through industry organizations or legislation; telemarketers are restricted from initiating contact with participating consumers. Legislative versions often provide for heavy penalties on companies which call individuals on these listings. The U.S. Federal Trade Commission has implemented a National Do Not Call Registry in an attempt to reduce intrusive telemarketing nationwide. Telemarketing corporations and trade groups challenged this as a violation of commercial speech rights.[5] However, the U.S. 10th Circuit Court of Appeals upheld the National Do Not Call Registry on February 17, 2004. Companies that use telemarketing as a sales tool are governed by the United States Federal regulations outlined in the TSR (amended on January 29, 2003 originally issued in 1995) and the TCPA. In addition to these Federal regulations, telemarketers calling nationally must also adhere to separate state regulations. Most states have adapted "do not call" files of their own, of which only some states share with the U.S. Federal Do Not Call registry. Each U.S. state also has its own regulations concerning: permission to record, permission to continue, no rebuttaling statutes, Sunday and Holiday calls; as well as the fines and

punishments exacted for violations. September 1, 2009, FTC regulations banning most robocall went into effect. Telemarketing techniques are increasingly used in political campaigns. Because of free-speech issues, the laws governing political phone calls are much less stringent than those applying to commercial messages. Even so, a number of states have barred or restricted political robocalls.

Main article: Telemarketing in Canada In Canada, telemarketing is regulated by Federal Government, specifically handled by Canadian Radio-television and Telecommunications Commission.

Telemarketing in Australia is restricted by the Australian Federal Government and policed by the Australian Communications and Media Authority (ACMA). Australian Federal legislation provides for a restriction in calling hours for both Research and Marketing calls. In 2007 a Do Not Call Register was established for Australian inbound telephone numbers. The register allows a user to register private use telephone numbers. Australian Federal Legislation limits the types of marketing calls that can be made to these registered telephone numbers; however, research calls are allowed. Other exemptions include calls made by charities and political members, parties and candidates however any organisation that is instructed by the recipient of a telemarketing call, not to call that number again, is legally obliged to comply, and must remove the phone number from the organisations calling list(s). Inbound telemarketing is another major industry. It involves both live operators and IVR—Interactive Voice Response. IVR is also known as audiotext or automated call processing. Usually, major television

campaigns and advertisers use toll-free telephone number that are answered by IVR service bureaus. Such service bureaus have the technology and call capacity to process the large amounts of simultaneous calls that occur when an toll-free telephone number is advertised on television.

Telemarketing – Reaching out the easy way
Telemarketing has a huge role to play in expanding a business, ensuring wide spread publicity and targeting the right audience. Firstly, to define telemarketing, it is the process of marketing goods or services over the telephone. What makes this model extremely successful is that fact that just about everyone uses a telephone in the current scenario. In fact, if there are four adults in a family, then possibly each one has a personal cell phone alongside with a land line installed at home. This definitely ensures easy access to the right target audience. Even though a lot of people might underestimate the power of telemarketing, yet once they look at the way the model functions and the benefits that it offers, they are sure to change their view. In fact telemarketing has made a mark across all the competitive economies across the world and undoubtedly telemarketing India has become rather big too.

Types of Telemarketing
There are basically two types of tele marketing, inbound telemarketing and out bound telemarketing. Inbound Tele Marketing is usually from prospective customers who are looking at either finding out more information about a particular product or services; or are looking at placing an order for a product or service. Out Bound Tele Marketing is usually targeted towards prospective customers or clients and involves informing them about a product or service.

The challenge
A lot of times the biggest challenge for a company is creating the right environment to set up a tele marketing department, recruiting the right people, training them and at the same time investing in the resources required to carry out the function. All this requires time, effort and money. As a result, companies end up losing a lot of market that they could have tapped through tele marketing. That is where Excel Infoways steps in, so whether you are looking at telemarketing India or even if you are located abroad, Excel Infoways offers exactly what you need. We at Excel Infoways offer the perfect base required to carry out all kinds of tele marketing services. Our team is trained to understand the needs of your business and as a result it works completely in tandem with your requirements. So instead of going through the effort of creating a separate tele marketing department, all that you need to do is join hands with us and we will ensure that you reap all the benefits that tele marketing has to offer. So why should you do telemarketing? Telemarketing is the most popular, dynamic, flexible and effective marketing and communications technique available. To get started, select the business situation & solution that best fits your needs:

Small Business Telemarketing Services – Telemarketing services tailored for the small business, startup business or the smaller budget. Learn more... Business Telemarketing Services – Telemarketing services tailored for the mid-sized business or any business looking to implement full service telemarketing solutions. Learn more... Enterprise Level Telemarketing and TeleSales Services – Advanced Telemarketing & Telesales services for larger businesses or corporations looking for more complex

telemarketing and telesales solutions - up to the outsourcing of your inside sales or customer care teams. Learn more...

Third Party Verification (TPV) - Any business using telemarketing to sell products or services over the phone is required by law to use a Third Party Verification Service. Learn more about our Third Party Verifications Services.

interested in Telemarketing? Here’s how you can use it:
Inbound Telemarketing Publish, display and mention your phone numbers in catalogs, direct mail, emails, faxes, print ads, on websites and in DRTV/radio spots to generate orders and leads. Cross-sell/upsell callers to boost revenues. Make your CRM strategy gain results by presenting targeted offers on inbound telemarketing calls. Learn more about inbound telemarketing.

Outbound Telemarketing Call customers and prospects to sell products and services, generate and qualify leads, prompt them to visit stores and showrooms and set appointments. Give existing buyers heads-up on hot deals. Turn outbound customer care calls into outbound telemarketing calls by cross-selling/upselling targeted offers. Learn more about outbound telemarketing.

Business to Business Telemarketing Use outbound telemarketing to acquire customers, qualify prospects and pass hot leads to sales reps and deal closers. Rely on inbound telemarketing to acquire and qualify buyers for followup by your sales reps, close sales, process orders and cross-

sell/upsell offers. Learn more about business to business telemarketing.

Business to Consumer Telemarketing People depend on your outbound telemarketing and inbound telemarketing programs to buy goods and services. Present attractive, targeted offers to prospects and existing customers with outbound telemarketing calls. Get the most out of print ads, DRTV and infomercial inbound telemarketing with cross-sells/upsells. Learn more about business to consumer telemarketing.

Automated Telemarketing Automated telemarketing, using interactive voice response (IVR) is an effective, inexpensive way to process large numbers of inbound telemarketing calls. Outbound telemarketing using IVR delivers offers quickly at low cost, generating inbound telemarketing leads and sales. Learn more about automated telemarketing. AnswerNet and Telemarketing Besides coming to the right site for telemarketing you’ve also come to the right telemarketing company. AnswerNet is a leading provider of telesales and telemarketing services: business-to-business, business-toconsumer, outbound, inbound and automated telemarketing. Thanks to 50 plus locations and 2000 plus seats across North America plus in Canada, AnswerNet can meet your every telemarketing need. Count on AnswerNet’s highly experienced staff to devise, manage and deliver highly customized and flexible top-performing telemarketing services that exceed your expectations. Fortune 500 firms and leading

startups rely on us for quality inbound telemarketing and outbound telemarketing. AnswerNet’s call center agents have handled telemarketing for...
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Beauty Salons and Suppliers Catalogers Cable Providers Consumer products Insurance Companies Financial & Banking Services Gourmet Food High-tech Companies ISP and Telco Firms Non-profits and many others .


Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or emarketing, is the marketing (generally promotion) of products or services over the Internet. Internet marketing is considered to be broad in scopebecause it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media

along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategiesIn 2008, The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found that the potential for collecting data was up to 2,500 times per user per month. Business models

Internet marketing is associated with several business models:

E-commerce: a model whereby goods are sold directly to consumers (B2C), businesses (B2B), or from consumer to consumer (C2C) Lead-based websites: a strategy whereby an organization generates value by acquiring sales leads from its websiteSimilar to walk-in customers in retail world. These prospects are often referred to as organic leads. Affiliate Marketing: a process wherein a product or service developed by one entity is sold by other active sellers for a share of profitsThe entity that owns the product may provide some marketing material (e.g., sales letters, affiliate links, tracking facilities, etc.); however, the vast majority of affiliate marketing relationships come from e-commerce businesses that offer affiliate programsLocal Internet marketing: a strategy through which a small company utilizes the Internet to find and to nurture relationships that can be used for real-world advantagesLocal Internet marketing uses tools such as social media marketing, local directory listing, and targeted online sales promotions.

One-to-one approaches
In a one-to-one approach, marketers target a user browsing the Internet alone and so that the marketers' messages reach the user personallyThis approach is used in search marketing, for which the advertisements are based on search engine keywords entered by the users. This approach usually works under the pay per click (PPC) method

Appeal to specific interests
When appealing to specific interests, marketers place an emphasis on appealing to a specific behavior or interest, rather than reaching out to a broadly defined demographicThese marketers typically segment their markets according to age group, gender, geography, and other general factors

Niche Marketing
Niche and hyper-niche internet marketing put further emphasis on creating destinations for web users and consumers on specific topics and productsNiche marketers differ from traditional Internet marketers as they have a more specialized topic knowledgeFor example, whereas in traditional Internet marketing a website would be created and promoted on a high-level topic such as kitchen appliances, niche marketing would focus on more specific topics such as 4-slice toasters Niche marketing provides end users of such sites very targeted information, and allows the creators to establish themselves as authorities on the topic or product.

In Internet marketing, geo targeting and geo marketing are the methods of determining the geolocation of a website visitor with geolocation software, and delivering different content to that visitor based on his or

her location, such as latitude and longitude, country, region or state, city, metro code or zip code, organization, Internet Protocol (IP) address, ISP, and other criteria

Internet marketing principles
See also: Marketing

6 key principles of persuasion by Robert Cialdini
One of the most famous guides to internet marketing is the book by Robert Cialdini "Influence: The Psychology of Persuasion." According to Cialdini there are 6 key principles of persuasion: 1. Connection, 2. Scarcity, 3. Sympathy, 4. Reputation, 5. Popularity, 6. Persistence. See also: Robert Cialdini

Advantages and Limitations of Internet marketing
This section does not cite any references or sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (January 2011)

Internet marketing is inexpensive when examining the ratio of cost to the reach of the target audienceCompanies can reach a wide audience for a small fraction of traditional advertising budgetsThe nature of the medium allows consumers to research and to purchase products and services conveniently. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

Internet marketers also have the advantage of measuring statistics easily and inexpensively; almost all aspects of an Internet marketing campaign can be traced, measured, and tested, in many cases through the use of an ad serverThe advertisers can use a variety of methods, such as pay per impression, pay per click, pay per play, and pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audienceThe results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, to visit a website, and to perform a targeted action

However, from the buyer's perspective, the inability of shoppers to touch, to smell, to taste, and "to try on" tangible goods before making an online purchase can be limitingHowever, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services

Security concerns
This section does not cite any references or sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (January 2011) Information security is important both to companies and consumers that participate in online business. Many consumers are hesitant to purchase items over the Internet because they do not believe that their personal information will remain private. Some companies that purchase customer information offer the option for individuals to have their information removed from their promotional redistribution, also known as opting out. However, many customers are unaware if and when their information is being shared, and are unable to stop the transfer of their

information between companies if such activity occurs. Additionally, companies holding private information are vulnerable to data attacks and leaks. Internet browsing privacy is a related consumer concern. Web sites routinely capture browsing and search history which can be used to provide targeted advertising. Privacy policies can provide transparency to these practices. Spyware prevention software can also be used to shield the consumer. See also: Internet security, Spyware, and Internet Privacy Another consumer e-commerce concern is whether or not they will receive exactly what they purchase. Online merchants have attempted to address this concern by investing in and building strong consumer brands (e.g.,, eBay, and, and by leveraging merchant and feedback rating systems and e-commerce bonding solutions. All these solutions attempt to assure consumers that their transactions will be free of problems because the merchants can be trusted to provide reliable products and servicesAdditionally, several major online payment mechanisms (credit cards, PayPal, Google Checkout, etc.) have provided back-end buyer protection systems to address problems if they occur

Usage trends
Technological advancements in the telecommunications industry have dramatically affected online advertising techniquesMany firms are embracing a paradigm that is shifting the focus of advertising methodology from traditional text and image advertisements to those containing more recent technologies like JavaScript and Adobe Flash As a result, advertisers can more effectively engage and connect their audience with their campaigns that seek to shape consumer attitudes and feelings towards specific products and services.

Effects on industries

The number of banks offering the ability to perform banking tasks over the internet has increasedOnline banking appeals to customers because it is often faster and considered more convenient than visiting bank branches

Internet auctions
See also: Online auction business model Internet auctions have become a multi-billion dollar business. Unique items that could only previously be found at flea markets are now being sold on Internet auction websites such as eBay. Specialized e-stores sell a vast amount of items like antiques, movie props, clothing, gadgets, and so on. As the premier online reselling platform, eBay is often used as a pricebasis for specialized items. Buyers and sellers often look at prices on the website before going to flea markets; the price shown on eBay often becomes the item's selling price

Advertising industry
In addition to the major effect internet marketing has had on the technology industry, the effect on the advertising industry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually. PricewaterhouseCoopers reported that US$16.9 billion was spent on Online marketing in the U.S. in 2006. This has caused a growing impact on the United States' electoral process. In 2008, candidates for President heavily utilized Internet marketing strategies to reach constituents. During the 2007 primaries candidates added, on average, over 500 social network supporters per day to help spread their message. President Barack Obama raised over US$1 million in one day during his extensive Democratic candidacy campaign, largely due to online donors.

Several industries have heavily invested in and benefited from internet marketing and online advertising. Some of them were originally brick and mortar businesses such as publishing, music, automotive or gambling, while others have sprung up as purely online businesses, such as digital design and media, blogging, and internet service hosting

What is e-Marketing?
e-Marketing is a subset of e-Business that utilises electronic medium to perform marketing activities and achieve desired marketing objectives for an organisation. Internet Marketing, Interactive Marketing and Mobile Marketing for example, are all a form of e-Marketing.

e-Business means utilising electronic medium in every day business activities. There are several levels of involvement in when it comes to eBusiness. For example where one organisation relies completely on eBusiness the second one may chose a mixed presence and means of doing business.

Difference between e-Business, e-Commerce and eMarketing
e-Business is a very broad entity dealing with the entire complex system that comprises a business that uses electronic medium to perform or assist its overall or specialised business activities. e-Commerce is best described in a transactional context. So for example an electronic transaction of funds, information or entertainment falls under the category handled by principles of e-Commerce. Technically eCommerce is a part of e-Business. e-Marketing is also a part of e-Business that involves electronic medium to achieve marketing objectives. e-Marketing is set on a strategic level in addition to traditional marketing and business strategy.

Difference between e-Marketing and Interactive Marketing
e-Marketing is a broader term that describes any marketing activity performed via electronic medium. Interactive Marketing is generally a sub set of e-Marketing that involves a certain level of interaction.

Advantages of e-Marketing
Following are some of the advantages of e-Marketing:
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Reduction in costs through automation and use of electronic media Faster response to both marketers and the end user Increased ability to measure and collect data Opens the possibility to a market of one through personalisation Increased interactivity

Disadvantages of e-Marketing
Following are some disadvantages of e-Marketing:
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Lack of personal approach Dependability on technology Security, privacy issues Maintenance costs due to a constantly evolving environment Higher transparency of pricing and increased price competition Worldwide competition through globalisation

What is an e-Marketing Plan?
e-Marketing plan is a strategic document developed through analysis and research and is aimed at achieving marketing objectives via electronic medium. e-Marketing plan represents a sub-set of organisation’s overall marketing plan which supports the general business strategy. Every good e-Marketing plan must be developed in line with the organisation’s overall marketing plan.

In a broad sense, e-Marketers generally start by analysing the current micro- and macro economic situation of the organisation. e-Marketers must observe both internal and external factors when developing an eMarketing plan as trends in both micro and macro environment affect the organisation’s ability to perform business. Examples of micro environment elements are: pricing, suppliers, customers. Examples or macro environment are: socioeconomic, political, demographic and legal factors. In order to produce a viable e-Marketing solution, e-Marketers must first understand the current situation of the company and its environment, profile, segment the target the right market and then strategically position the products as to achieve optimal response with the target market. This is generally achieved through SWOT analysis. By assessing organisation’s strengths and weaknesses and looking at current opportunities and threats one can devise an e-Marketing strategy that can improve the organisation’s bottom line.

that are search engine optimized will rank well enough to achieve the momentum needed to compete. Search engine optimization consulting can provide the secrets to gaining and keeping that momentum – the momentum that will not only allow a company to compete within a niche, but it will allow it to conquer and control a niche. This will insure search engine rankings that will translate into profits. It is vital for businesses to have a web presence that allows prospective customers to find their website easily in order to purchase their products and services. Think Big Sites is an online search engine optimization (SEO) business that specializes in organic search engine Part of the situation assessment is often the analysis of the current e-Business tools and activities within the organisation. One of them is a website audit aimed at analysing and detecting any inefficiencies and setting the direction for strategic improvement. Once the organisation’s environment is well understood, e-marketers then have an opportunity to

present realistic objectives and provide a path for implementation and evaluation of the implementation process. Naturally another essential part of the plan is budgeting and budget allowance for a contingency plan should there be a need to re-evaluate certain aspects of the eMarketing plan implementation for unforeseen obstacles. A good e-Marketing plan will have a clear executive summary and unambiguous set of recommendations which can be understood by management and further implemented by technical staff. For this reason it is essential that e-Marketers are familiar with basic principles of the technology and tools that drive e-Marketing activities. Search engine optimization consulting can provide the secrets to gaining and keeping that momentum ? the momentum that will not only allow a company to compete within a niche, but it will allow it to conquer and control a niche. This will insure search engine rankings that will translate into profits. As we move into the future the age of technology is only surpassed by the quest for knowledge. Whether you have a large corporation or you operate a small business out of your home, an Internet presence will be the key to continued success. When it comes to websites, only those optimization. Organic search engine optimization is an approach to business marketing that carefully selects strategies and tactics for a target site in order to obtain business objectives. Think Big Sites deploys many different strategies, such as increasing a site’s ability to be searched and indexed by search engines, which help online businesses reach their business goals through the web.

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