Salesforce.com (stylized as salesƒorce) is a cloud computing company based in San
Francisco, California. Salesforce is world-renowned for its suite of SaaS CRM (Customer
Relationship Management) software, which utilize cloud technologies to provide
seamless integration between sales, services and support, data, and the marketing
teams within an organization.
As one of the largest American cloud computing enterprises, Salesforce has a market
capitalization of $50 billion, and their suite is among the first in the industry to
incorporate support for IoT-enabled technologies. (Internet of Things)
A Salesforce developer is generally responsible for the development, implementation,
testing, and deployment of Salesforce solutions using specific development tools and
may be required to draw upon extensive knowledge of HTML, CSS, JavaScript, AJAX
and other technologies to achieve this. In certain situations, the task of the developer
can involve direct interfacing and collaboration with a client. Thus, the developer must
be able to communicate well with clients so as to understand the client’s requirements
and translate them into a technical reality that is both extendable and sustainable.
To achieve success as a Salesforce developer, adaptability is key. The Salesforce suite of
packages are so-designed that the client has more time to spend on optimizing the
business side of things and less on the software’s maintenance and implementation;
likewise, a Salesforce Developer should not only think about the feasibility of a
requirement in technical terms, but should also think about the functional aspect. This
helps a Developer’s skillset grow so he\she can begin to function as a Consultant.
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2. Job Description for
Salesforce Developers
The following is a set of responsibilities and functions a Salesforce Developer may be expected
to take on:
Maintain Salesforce applications, including its key functional areas.
Design relevant, additional functionalities, which may include creating custom objects,
workflows, email alerts, and campaigns.
Provide and implement techniques for integration with external third-party software or
solutions.
Maintain multiple user levels or roles, security, profiles, workflow rules.
Contribute in cross-functional teams that review strategic business issues involving CRM
and sales operations.
Identify usage problems with Salesforce solutions and communicate or resolve same
while working with technical teams where applicable.
Addressing and meeting requirements with best practices of code with both,
‘Customizations’, and ‘Out-of-the-Box’ Features.
3. Salary Review For Salesforce
Developer (USA)
The Salesforce Developer earns a national average pay of $118,850 (One hundred and
eighteen thousand, eight hundred and fifty dollars) in the United States of America. It has
been reported that major salary determinants in this sector are career duration, the firm where
the employee works, and geographical location.
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4. Salary Review by Years of
Experience (USA)
At entry level, a Salesforce Developer can expect to earn an average salary of $107,728 in the
United States, while the salary for mid-career professionals is reported to be about $120,842.
Experienced Salesforce Developers can expect to take home as much as $147,551. The table
below indicates how experience affects pay scale for each career level.
Average Salary (USD)
Years of Experience
20
15
$ 147551
Experienced
$ 120842
Mid-Career
$ 107728
Entry-Level
10
5
0
Table 1.0 Average Salary Review by Experience
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5. Salary Review by Location (USA)
Location is a key determinant for the Salesforce Developer. Available figures show that
Developers in Washington receive an average pay-package of $103,000, annually, while
Chicago and Dallas based experts can expect $102,000. Developers based in Austin can
expect to earn an average of $94,000 per annum, as the table below indicates.
$ 147551
$ 121000
$ 115000
$ 103000
$ 120000
$ 102000
60000
$ 95000
90000
$ 94000
Salary Average in Dollars
120000
30000
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Location
Table 2.0 Salary Review by Location
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6. Salary Review by Company (USA)
The average salary for a Salesforce Developer working at FedEx is $81,000, $91,000 at
Thompson Reuters, and around $100,000 at Sales Navigator.
40000
$ 100000
60000
$ 91000
80000
$ 81000
Average Salary (USD)
100000
Thomson
Reuters
Sales
Navigator
$ 110000
120000
20000
10000
0
Fedex
Ryder
Company
Table 3.0 Salary Review by Company
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7. Salary Review (India)
The median salary for a
Salesforce developer in India is
Rs 650,000 per annum
Experts in this area usually work with tools like Apex and Visualforce to extend and
customize apps.
8. Salary Review by Years of
Experience (India)
Most Salesforce developers in India are expected to be adept in web technologies when they
enter the profession. The average salary from available figures for an entry level Salesforce
Developer is about Rs.453, 892, though the figure varies by company and location.
Experienced professionals earn significantly more than the national average, as the figures
below reveal.
Average Salary (USD)
Years of Experience
20
15
$ 1420000
Experienced
10
$ 90000
Mid-Career
$ 453892
Entry-Level
5
0
Table 4.0 Salary Review by Years of Experience.
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9. Salary Review by Location (India)
According to available statistics, Salesforce developers (Certified) in Mumbai seem to earn the
highest salaries among Salesforce professionals in India. The table below gives more details
about the average salary for different cities.
₹ 596,4132
₹ 517,645
₹ 590,985
₹ 560,000
1500000
₹ 373,000
3000000
₹ 700,000
4500000
₹ 622,008
Salary Average in Dollars
6000000
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Location
Table 6.0 Salary Review by Location
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10. Salary By Gender
Statistics reveal that more men hold Salesforce certifications than women in the United States
of America –and the situation is similar in India.
India | Female
USA | Female
23
USA | Male
77
18
82
India | Male
Table 7.0 Percentage of Men and Women with Salesforce Certification
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11. Conclusion
Primarily, Salesforce Developers deliver value by extending and implementing Salesforce
applications. However, a major point to note is that Salesforce Developers enjoy extensive
community support, with thousands of SFDC certified professionals the world over connecting
over official forums and 100+ Salesforce Developer User Groups. Taken together with
Salesforce seminars and summits such as Dreamforce, these user-groups and discussion fora
help widen Salesforce and Force.com’s developer network and skills. A group of MVP's (Most
Valued Professionals) also help by contributing their quota of knowledge and experience to
the platform and community, assisting and engaging with other Force.com developers. These
MVPs are nominated and elected over the course of a year, in line with the platform updates.
All these encourage development and knowledge sharing for Salesforce developers.