Samsung

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TABLE OF CONTENT

S.N

PAGE NO.

CONTENT

O
1)

INTRODUCTION

3)

HISTORY

4)

MISSION AND VISION

5)

OBJECTIVE OF THE COMPANY

6)

ISSUES

7)

HR POLICIES

8)

HOW HR POLICIES HELP YHE COMPANY IN ITS GROWTH

INTRODUCTION

Samsung is a South Korean multinational conglomerate companyheadquartered in Samsung
Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them
united under the Samsung brand, and is the largest South Korean chaebol (business
conglomerate).
In 2013, Samsung began construction on building the world's largest mobile phone factory in
the Thai Nguyen province of Vietnam.[13] Samsung has been able to achieve the largest
market share of nearly 31% in the global smart phone segment, as of 2013.
Name
According

to

the

founder

of

Samsung

Group,

the

meaning

of

the Korean hanja word Samsung ( 三 星 ) is "tristar" or "three stars". The word "three"
represents something "big, numerous and powerful".[14]

Major customers
Royal Dutch Shell
Samsung Heavy Industries will be the sole provider of liquefied natural gas (LNG) storage
facilities worth up to US$50 billion to Royal Dutch Shell for the next 15 years.
Shell unveiled plans to build the world's first floating liquefied natural gas (FLNG) platform.
In October 2012[127] at Samsung Heavy Industries' shipyard on Geoje Island in South Korea
work started on a "ship" that, when finished and fully loaded, will weigh 600,000 tonnes, the
world's biggest "ship". That is six times larger than the largest U.S. aircraft carrier.

United Arab Emirates government
A consortium of South Korean firms, including Samsung, Korea Electric Power Corporation,
and Hyundai, won a deal worth $40 billion to build nuclear power plants in the United Arab
Emirates.
Ontario government
The government of the Canadian province of Ontario signed off one of the world's
largest renewable energy projects, signing a deal worth $6.6 billion to for an additional 2,500
MW of new wind and solar energy. Under the agreement, a consortium led by Samsung and
the Korea Electric Power Corporation will manage the development of 2,000 MW-worth of

new wind farms and 500 MW of solar capacity, while also building a manufacturing supply
chain in the province.

HISTORY

Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three
decades, the group diversified into areas including food processing, textiles, insurance,
securities and retail. Samsung entered the electronics industry in the late 1960s and the
construction and shipbuilding industries in the mid-1970s; these areas would drive its
subsequent growth. Following Lee's death in 1987, Samsung was separated into four business
groups – Samsung Group, Shinsegae Group, CJ Group and HansolGroup. Since 1990s,
Samsung has increasingly globalized its activities, and electronics, particularly mobile phones
and semiconductors, have become its most important source of income.
Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest
information technology companymeasured by 2012 revenues, and 4th in market value),
[2]

Samsung Heavy Industries (the world's 2nd-largest shipbuilder measured by 2010

revenues),[3] and Samsung Engineering and Samsung C&T (respectively the world's 13th and
36th-largest construction companies).[4] Other notable subsidiaries include Samsung Life
Insurance (the world's 14th-largest life insurance company), [5]Samsung Everland (operator of
Everland Resort, the oldest theme park in South Korea),[6] Samsung Techwin (an aerospace,
surveillance and defense company) and Cheil Worldwide (the world's 15th-largest advertising
agency measured by 2012 revenues).[7][8]
Samsung has a powerful influence on South Korea's economic development, politics, media
and culture, and has been a major driving force behind the "Miracle on the Han River".[9]
[10]

Its affiliate companies produce around a fifth of South Korea's total exports. [11] Samsung's

revenue was equal to 17% of South Korea's $1,082 billion GDP.[12]

VISION

As stated in its new motto Samsung electronics vision for the new decade is inspire the world
create the future.
The new vision reflects Samsung electronics commitment to inspiring its communities by
leveraging samsung’s three key strengths. New technology” innovative products” and to
promoting

new

values for Samsung core network-industry, partners and employees.

Through these efforts, Samsung hopes to contribute to a better world and richer experience to
all.
As the part of this vision, Samsung has mapped out a specific plan of reaching $400 billion in
revenue and becoming one of the world’s top five brand by 2020.
To this end Samsung has also established three strategic approaches in its management:
creativity, partnership and talent.
Samsung is excited about the future. as we build on our previous accomplishments , we look
forward for exploring new territories including health, medicine and biotechnology. Samsung
is committed to being a creative leader in new markets and becoming a truly no1 business
going forward.

Controversies

Financial scandals

In 2007, former Samsung chief lawyer Kim Yong Chul claimed that he was involved
in bribing and fabricating evidence on behalf of the group's chairman Lee Kun-hee and the
company. Kim said that Samsung lawyers trained executives to serve as scapegoats in a
"fabricated scenario" to protect Lee, even though those executives were not involved. Kim
also told the media that he was "sidelined" by Samsung after he refused to pay a $3.3 million
bribe to the U.S. Federal District Court judge presiding over a case where two of their
executives were found guilty on charges related to memory chip price fixing. Kim revealed
that the company had raised a large amount of secret funds through bank accounts illegally
opened under the names of up to 1,000 Samsung executives—under his own name, four
accounts were opened to manage 5 billion won.
Antitrust concerns
"You can even say the Samsung chairman is more powerful than the President of South
Korea. Korean people have come to think of Samsung as invincible and above the law", said
Woo Suk-hoon, host of a popular economics podcast in a Washington Post article headlined
"In South Korea, the Republic of Samsung", published on 9 December 2012. Critics claimed
that Samsung knocked out smaller businesses, limiting choices for Korean consumers, and
sometimes colluded with fellow giants to fix prices while bullying those who investigate. Lee
Jung-hee, a South Korean presidential candidate, said in a debate, "Samsung has the
government in its hands. Samsung manages the legal world, the press, the academics
and bureaucracy".
Viral marketing
The Fair Trade Commission of Taiwan is investigating Samsung and its local Taiwanese
advertising agency for false advertising. The case was commenced after the Commission
received complaints stating that the agency hired students to attack competitors of Samsung
Electronics

in

online

forums.[144] Samsung

Taiwan

made

an

announcement

on

its Facebook page in which it stated that it had not interfered with any evaluation report and
had stopped online marketing campaigns that constituted posting or responding to content in
online forums.

Labor Abuses

One of Samsung's Chinese supplier factories, HEG, was exposed for using child workers by
China Labor Watch in July 2014. HEG denied the charges and has sued China Labor Watch.

OBJECTIVE OF THE COMPANY

Samsung Electronics focuses on sharpening the expertise of future-oriented employees in the
areas of R&D, marketing, management, and etc.
Samsung Electronics' core empowerment is accomplished by major functional training and
the site-coherence education for each business sector. For three major functional training
centers, there are leadership development center that leads and spreads change, Samsung
Institute of Global Marketing that nourishes professional marketing human power and
Samsung Advanced Technology Training Institute that nourishes professional engineering
human power.
Leadership development center carries out a level leadership training course from manager to
executive in order to settle down world-class corporate culture throughout the company.
Samsung Institute of Global Marketing carries out marketing education course by capacity in
order to accomplish MDC while Samsung Advanced
Technology Training Institute carries out the education with specialization such as high end
technology, core technology, basic (foundation) technology and R&D technology education.
In addition, Professional specialist course such as HR, planning, finance, procurement,
marketing, quality, design, patent and technology for 1 month ~ 1 year operates in order to
train best specialists by job type. The Business unit education is composed of diverse
education programs for self development such as functional education, foreign language and
information that are suitable for character by business. We develop and operate the site
oriented specialized education program at plants such as digital media, Digital appliances,
Telecommunication, semiconductor, LCD and domestic sales business department.
Also we have diverse academic training, joint development and industry-university course
operated with national and overseas universities and research institute. And there are
dispatch·training course of national human resources into overseas for the global

empowerment and advance education course for expected human resource for overseas
dispatch for smooth working operation. Especially, we make our effort to empower the
overseas human resources by executing various education program for employees of overseas
cooperations lately. Ultimately, Samsung Electronics makes continuous effort in order to train
human resources with creativity, progressiveness and basic talents so they can understand and
lead new paradigm and will not spare efforts to invest on human resources as the prior
strategy under the management ideology that we contribute to human society by creating best
products and services based on human resources and technologies.

Personnel evaluation system
The personnel evaluation system is designed to grasp employee performance results, potential
capability, and growth possibility. The evaluation provides important data that allows
efficient and appropriate utilization of employee capabilities. Ultimately, the fair performance
based evaluation is intended to spark employee motivation in career development and achieve
a win-win situation for both employees and the Company. The personnel evaluation takes
place once a year. The annual performance and comprehensive capacity of each employee is
analyzed with an objective yardstick and fair observation by superiors in charge.
For transparent and fair personal management, each employee receives the evaluation results
through his or her superior and via the employee HR Portal. At the same time, as a flawed
evaluation can seriously impede the progress of both employees and the Company, personnel
online education programs centered on evaluation standards are provided for the people in
charge of personnel evaluation.

SWOT ANNAYSIS OF THE COMPANY
S

Innovation and design
Focus on environments

Low production cost
W

Too low profit margin
Focus on too many products

O

Growing India’s Smartphone market
Growing demand for quality application processor.

T

Rapid technology change
Price wars
Declining margin on hardware production

HR POLICIES
Felexible worksystem
Idea open space
A clean organisation culture

Maintaining unity and diversity
Talent based recruitment.

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