Senior Director Strategic Marketing in Charlotte NC Resume Rebeca Webber

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EBECA WEBBER

SENIOR MARKETING & SALES MANAGEMENT PROFESSIONAL
International Marketing ~ Global Product Management ~ Brand ~ Product Development

Proven global marketing strategist and innovative multi-channel manager with 15 years of extensive international brand and
product development experience. Analytical leader, credited with ability to formulate viable strategic plans using imperfect data
and driving the execution of scalable business strategies by extracting insights from market performance, trend analytics and
competitive research. Collaborative communicator continually focused on building relationships and promoting synergy across
business lines and global units to drive positive change, cohesive, comprehensive business approaches and enhanced profitability.
Areas of Expertise include:
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Strategic Planning & Forecasting
MS Excel, Word, PowerPoint, AS400
Sales Planning & Marketing
Brand Development & Extensions

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Bilingual: Spanish & English
Relationship Building
Staff Training & Leadership
Competitive Intelligence

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Revenue & Profit Growth
Project Management
Problem Resolution
Global Trend Analysis

E XPERIENCE & N OTABLE C ONTRIBUTIONS
PARLUX FRAGRANCES, INC.,  Fort Lauderdale, FL  2000-2014

Fragrance products designer and manufacturer that owns and licenses to 3rd-party manufacturers and distributes the perfumes
and beauty-related celeb brand name products, sold through department stores and 340 Perfumania retailers in 80 countries.

DIRECTOR, INTERNATIONAL MARKETING (2008-2014)
 Led 4-direct reports to develop and implement short and long term strategic marketing plans and programs for
$170M company. Responsible for 59 product lines and increased sales of 25% internationally.
 Managed P&L for 25 key brand product lines and aligned initiatives to successfully introduce an average of 12 new
brands per year and promote existing brands, resulted in 16% sales growth and bottom line profitability valued at
$2M.
 Reevaluated cost, pricing, and margin for product price adjustments and integrated findings with customer and
product global performance in order to reinvent approach that resulted in stronger B2B and B2C sales channels.
 Supervised development of packaging, scents, promo & co-op advertising, and POS materials as part of multi-million
dollar strategic plan, managed budget of $5M to grow existing and potential international distributors per brand and
market.
 Approved and prioritized customer orders, requests and requirements. Established SOP between cross-department
teams to drive consistency, maximize market potential, achieve profitability targets and improve satisfaction.
 Analyzed inventory turns and levels to identify excess and deficiencies. Managed domestic retailers and
international distributors to ensure brand consistency and integrity.
MANAGER, MARKETING, BRAND AND PRODUCT DEVELOPMENT - GUESS FRAGRANCES (2004-2008)
 Championed innovative and distinctive product designs for new and existing products. Leveraged award-winning
advertising as part of comprehensive creative vision in the development of $43M Guess fragrance brand.
 Built annual business case and marketing plans to expertly manage P&L. Achieved key milestones and provided
progress report during quarterly review with finance team to ensure on pace to meet aggressive revenue goals.
 Partnered with Guess Licensing team to ensure brand consistency, integrity and profitability for all product lines.
 Trained Parlux’ Domestic and International Sales teams to execute marketing and product development programs in
line with corporate objectives and goals.
 Analyzed competitive tracking, conducted monthly development, created time and action reports, and delivered
monthly progress updates to CEO.
 Grew solid working relationships with product engineering, sales, operations, design, finance teams, and external
vendors on the development, manufacturing, and distribution of new and existing products.

Rebeca Webber

Resume, Page 2

MANAGER, INTERNATIONAL SALES (2001-2004)
 B2B Manager to Latin America and Caribbean markets. Travelled in-country to showcase value proposition of global
portfolio, assess performance and scout new business development opportunities.
 Negotiated contracts with international distributors. Established distribution networks, and choreographed
lucrative distribution strategies supported by regional P&L budgets, forecasts, performance, and sales analysis.
 Reassessed strategies and suggested proposals for marketing of brands internationally. Communicated and
coordinated market-specific multi-cultural initiative as part of promotional, advertising, and in-market campaigns.
 Supervised international product registrations and coordinated trademark registrations to facilitate growth of
global brands. Coordinated media conferences, television network appearances, and magazines and PR events to
introduce new product launches.
COORDINATOR, INTERNATIONAL SALES (2000-2001)
 Tradeshow Lead for 3 shows per year. Managed all back-end logistics, planning, and coordination required for a
prominent and successful presence at leading worldwide shows.
 Accountable for identification and registration of supplier data in the country of sale. Completed required
product specific certifications to process the necessary sanitary registration documentation for exportation.
 Enticed future business development and repeat purchase opportunities by leveraging marketing information and
fragrance samples to engage and build relationships with international distributors.

E DUCATION & C ERTIFICATIONS
Internet Marketing Fundamentals Certification
MARKET MOTIVE PRACTIONER | Scotts Valley, CA
B.S. Business Administration
SANTA MARIA UNIVERSITY | Caracas, Venezuela

Indian Trail, NC 28079 

954.914.1485 

[email protected]