Share Khan

INDUSTRY PROFILE

STOCK MARKET:
A stock market is a market Ior the trading oI company stock, and Derivatives oI same
both those securities listed on a stock exchange as well as those only traded privately.
Participants in the stock market range Irom small individual stock investors to large hedge Iund
traders, who can be based anywhere. Their orders usually end up with a proIessional at a stock
exchange, who executes the orders.
Actual trades are based on an auction market paradigm where a potential buyer bids a
speciIic price Ior a stock and a potential seller asks a speciIic price Ior the stock. When the bid
and oIIer prices match, a sale takes place on a Iirst come Iirst serve basis iI there are multiple
bidders or oIIers at a given price.
The purpose oI a stock exchange is to Iacilitate the exchange oI securities between buyers
and sellers, thus providing a marketplace (virtual or real).
SEGMENT OF SECURITIES MARKET
The securities market comprises oI two broad segments
Primary Market
$econdary Market
Primary Market:
Primary markets create a Ilow oI new securities to the securities market. This is achieved
through public oIIering oI debt or equity or a composite structure oI debt and equity to the
investors. Here the issuer oI securities raises the Iunds to meet its Iund requirements. Primary
market oIIering could either be in the Iorm oI public oIIerings or private placements.

The issuers here could include corporate, Government municipal corporations and
in some cases existing shareholders and institutional investors oIIering their securities Ior sale.
The product oIIering by intermediaries in the primary market include management oI IPO`s oI
issuers, mobilization oI resources Irom retail and institutional investors, private placement oI
issues, debt syndications etc. Intermediaries in the primary market include merchant bankers,
registrars and broker
SECONDARY MARKET:
$econdary markets provide a medium oI exchange and enable investors to trade in
the securities. An eIIicient securities market distinguishes Iinancial investments Irom various
Iorms oI other illiquid investments. $tock exchanges provide the platIorm and the mechanism Ior
eIIecting transactions between diIIerent market participants. $econdary market comprises oI
trading in equities, bonds and derivatives. The depth oI the market is determined by number oI
Iactors such as liquidity oI the instruments traded, number oI market participants, types oI
instruments traded, settlement practices etc. There are 23 stock exchanges in the country, which
oIIers screen based trading system.
HISTORY OF STOCK EXCHANGE:
The only stock exchanges operating in the 19
th
century were those oI Bombay set up
in 1875 and Ahmadabad set up in 1894. These were organized as voluntary non-proIit making
organization oI brokers to regulate and protect their interests. BeIore the control on securities
trading became a central subject under the constitution in 1950, it was a state subject and the
Bombay securities contract (CONTROL) Act oI 1952 used to regulate trading in securities.
Under this, Act, the Bombay stock exchanges in 1927 and Ahmadabad in 1937.During the war
boom, a number oI stock exchanges were organized in Bombay, Ahmadabad and other centers,
but they were not recognized. $oon aIter it became a central subject, central

legislation was proposed and a committee headed by A.D.Gorwala went into the bill Ior
securities regulation. On the basis oI committee`s recommendation s and public discussions the
securities contracts (regulations) Act became law in 1956.
DEFINITION OF STOCK EXCHANGE:
'$tock exchange means anybody or individuals whether incorporated or not,
constituted Ior the purpose oI assisting, regulating or controlling the business oI buying,
selling or dealing in securities.¨

It is an association oI member brokers Ior the purpose oI selI-regulation and
protecting the interests oI its members. It can operate only iI it is recognized by the
government. Under the securities contract (regulation) Act, 1956. The recognition is
granted under section 3 oI the Act by the central government, ministry oI Iinance.

ORIGIN OF STOCK MARKETS IN INDIA:
The origin oI stock market in India goes back to the end oI the 18
th
century when long
term negotiable securities were Iirst issued. However, Ior all practical purpose, the real
beginning occurred in the, middle oI the 19
th
century aIter the enactment oI the company`s act in
1850, which introduced the Ieatures oI limited liability and generated investor interest in
corporate securities.
An important early event in the development oI the stock market in India was the
Iormation oI the Native $hare and $TOCK BROKER$ A$$OCIATION at BOMBAY in 1875.
This was Iollowed by the Iormation oI as associations/exchanges in Ahamedabad (1894),
Calcutta (1908) and Madras (1937).
With over 21 million shareholders, India has a third largest investor base in the world aIter
U$A and Japan. Over 9000 companies are listed on stock exchange, which are serviced by
approximately 7500 stock brokers. The Indian capital market is signiIicant in terms oI the
degree oI development, volume oI trading and its tremendous growth.



YLAWS:
Besides the above act, the securities contract (regulations) rules were also made in 1975
to regulate certain matters oI trading on the stock exchanges. These are also byelaws oI
exchanges, which are concerned with the Iollowing subjects. Opening/Closing oI the stock
exchanges, timing oI trading, regulation oI blank transIer, regulation oI Badly or carryover
business, control oI settlement, and other activities oI stock exchange, Iixations oI margins,
Iixations oI market prices or making prices, regulation oI taravani business (jobbing),
regulation oI brokers trading, brokerage charges, trading goods on. the exchanges, arbitration
and settlement oI disputes, settlement and clearing oI the trading etc

REGULATIONS OF STOCK EXCHANGES:
The securities contract (regulations) is the basis Ior operations oI the stock exchange in
India. No exchange can operate legally without the government permission or recognition.
$tock exchanges are given monopoly in certain areas under section 19 oI the above Act to
ensure that the control and regulation are Iacilitated. Regulation can be granted to a stock
exchange provided certain conditions are satisIied and the necessary inIormation is supplied to
the government. Recognition can also be withdrawn, iI necessary.
SECURITIES AND EXCHAGE OARD OF INDIA (SEI):
$EBI was set up as an autonomous regulatory authority by the Government oI
India in 1988 'to perIorm the interests oI investors in securities and to promote the
development oI, and to regulate the securities market and Ior matters connected therewith
or incidental thereto.`
It is empowered by two acts namely the $EBI act, 1992 and the securities
contract (regulation) Act 1956 to the Iunction oI protecting investor`s rights and
regulating the capital markets.




OMAY STOCK EXCHANGE
INTRODUCTION:

Bombay $tock Exchange is the oldest stock exchange in Asia with a rich heritage, now
spanning three centuries in its 133 years oI existence. What is now popularly known as B$E was
established as "The Native $hare & $tock Brokers' Association" in 1875. B$E is the Iirst
stock exchange in the country which obtained permanent recognition (in 1956) Irom the
Government oI India under the $ecurities Contracts (Regulation) Act 1956. B$E' pivotal and
pre-eminent role in the development oI the Indian capital market is widely recognized. It
migrated Irom the open outcry system to an online screen-based order driven trading system in
1995.
Earlier an Association oI Persons (AOP), B$E is now a corporative and demutualised
entity incorporated under the provisions oI the Companies Act, 1956, pursuant to the B$E
(Corporatisation and Demutualization) $cheme, 2005 notiIied by the $ecurities and Exchange
Board oI India ($EBI). With demutualization, B$E has two oI world's best exchanges, Deutsche
Bores and $ingapore Exchange, as its strategic partners. Over the past 133 years, B$E has
Iacilitated the growth oI the Indian corporate sector by providing it with an eIIicient access to
resources. There is perhaps no major corporate in India which has not sourced B$E' services in
raising resources Irom the capital market.
Today, B$E is the world's number 1 exchange in terms oI the number oI listed companies
and the world's 5th in transaction numbers. The market capitalization as on December 31, 2007
stood at U$D 1.79 trillion. An investor can choose Irom more than 4,700 listed companies,
which Ior easy reIerence, are classiIied into A, B, $, T and Z
The B$E Index, $EN$EX, is India's Iirst stock market index that enjoys an iconic stature,
and is tracked worldwide. It is an index oI 30 stocks representing 12 major sectors. The $EN$EX
is constructed on a 'Iree-Iloat' methodology, and is sensitive to market sentiments and market
realities. Apart Irom the $EN$EX, B$E oIIers 21 indices, including 12 sectoral indices. B$E has
entered into an index cooperation agreement with Deutsche Bores. This agreement has made
$EN$EX and other B$E indices available to investors in Europe and America. Moreover,
Barclays Global Investors (BGI), the global leader in ETF through its i$hares® brand, has
created the 'i$hares® B$E $EN$EX India Tracker' which tracks the $EN$EX. The ETF enables
investors in Hong Kong to take an exposure to the Indian equity market.
B$E has tied up with U.$. Futures Exchange (U$FE) Ior U.$. dollar-denominated Iutures
trading oI $EN$EX in the U.$. The tie-up enables eligible U.$. investors to directly participate
in India's equity markets Ior the Iirst time, without requiring American Depository Receipt
(ADR) authorization. The Iirst Exchange Traded Fund (ETF) on $EN$EX, called "$PICE" is
listed on B$E. It brings to the investors a trading tool that can be easily used Ior the purposes oI
investment, trading, hedging and arbitrage. $PICE allows small investors to take a long-term
view oI the market.
B$E provides an eIIicient and transparent market Ior trading in equity, debt instruments
and derivatives. It has a nation-wide reach with a presence in more than 450 cities and towns oI
India. B$E has always been at par with the international standards. The systems and processes
are designed to saIeguard market integrity and enhance transparency in operations. B$E is the
Iirst exchange in India and the second in the world to obtain an I$O 9001:2000 certiIications. It
is also the Iirst exchange in the country and second in the world to receive InIormation $ecurity
Management $ystem $tandard B$ 7799-2-2002 certiIication Ior its B$E On-line Trading $ystem
(BOLT).
B$E continues to innovate. In recent times, it has become the Iirst national level stock
exchange to launch its website in Gujarati and Hindi to reach out to a larger number oI investors.
It has successIully launched a reporting platIorm Ior corporate bonds in India christened the
ICDM or Indian Corporate Debt Market and a unique ticker-cum-screen aptly named 'B$E
Broadcast' which enables inIormation dissemination to the common man on the street.
INVESTOR SERVICES:
The Department oI Investor $ervices redresses grievances oI investors. B$E was the Iirst
exchange in the country to provide an amount oI Rs.1 million towards the investor protection
Iund; it is an amount higher than that oI any exchange in the country. B$E launched a nationwide
investor awareness programmed- '$aIe Investing in the $tock Market' under which 264
programmers was held in more than 200 cities.

THE SE ON-LINE TRADING (OLT):
B$E On-line Trading (BOLT) Iacilitates on-line screen based trading in securities. BOLT
is currently operating in 25,000 Trader Workstations located across over 450 cities in India.

SEWEX.COM:
In February 2001, B$E introduced the world's Iirst centralized exchange-based Internet
trading system, B$EWEBX.com. This initiative enables investors anywhere in the world to trade
on the B$E platIorm.
SURVEILLANCE:
B$E' On-Line $urveillance $ystem (BO$$) monitors on a real-time basis the price
movements, volume positions and members' positions and real-time measurement oI deIault risk,
market reconstruction and generation oI cross market alerts.
SE Training Institute:
BTI imparts capital market training and certiIication, in collaboration with reputed
management institutes and universities. It oIIers over 40 courses on various aspects oI the capital
market and Iinancial sector. More than 20,000 people have attended the BTI programmers.
This stock exchange, Mumbai, popularly known as 'B$E¨ was established in 1875 as 'The
Native share and stock brokers association¨, as a voluntary non-proIit making association. It has
an evolved over the years into its present status as the premiere stock exchange in the country. It
may be noted that the stock exchange the oldest one in Asia, even older than the Tokyo $tock
Exchange, which was Iounded in 1878.
The exchange, while providing an eIIicient and transparent market Ior trading in securities,
upholds the interests oI the investors and ensures redressed oI their grievances, whether against
the companies or its own member brokers. It also strives to educate and enlighten the investors
by making available necessary inIormative inputs and conducting investor education
programmers. A governing board comprising oI 9 elected directors.


2 $EBI nominees, 7 public representatives and an executive director is the apex body,
which decides the policies and regulates the aIIairs oI the exchange.
The Executive director as the chieI executive oIIicer is responsible Ior the day today
administration oI the exchange. The average daily turnover oI the exchange during the year
2000-01 (April-March) was Rs 3984.19 corers and average number oI daily trades 5.69 lakes.
However the average daily turn over oI the exchange during the year 2001-02 has declined to Rs.
1244.10 crores and numbers the period are also trades during the period to 5.17 lakes. The
average daily turnover oI the exchange during the year 2002-03 has declined and number oI
average daily trades during the period is also decreased.
The Ban on all deIerral products like BLE$$ AND ALBM in the Indian capital markets by
$EBI with eIIect Irom July 2, 2001, etc., have adversely impacted the liquidity and consequently
there is a considerable decline in the daily turnover at the exchange. The average daily turnover
oI the exchange present scenario is 110363 (laces) and number oI average daily trades
1057(laces).
SE Indices:
In order to enable the market participants, analysts etc, to track the various ups and
downs in the Indian market, the Exchange has introduced in 1986 an equity stock index called
B$E-$EN$EX that subsequently became the barometer oI the moments oI the share prices in
the Indian $tock market. It is a 'Market capitalization weighted¨ index oI 30 component stocks
representing a sample oI large, well-established and leading companies. The base year oI
$ensex is 1978-79. The sensex is widely reported in both domestic and international markets
through print as well as electronic media.
$ense is calculated using a market capitalization weighted method. As per this
methodology, the level oI the index reIlects the total market value oI all 30 component stocks
Irom diIIerent industries related to particular base period.

The total market value oI a company is determined by multiplying the price oI its stock
by the number oI shares outstanding. $tatisticians call an index oI a set oI combined variables
(such as price and number oI shares) a composite Index.
It is much easier to graph a chart based on indexed values than one based on actual
values world over majority oI the well-known indices are constructed using 'Market
capitalization weighted method¨. In practice, the daily calculation oI $EN$EX is done by
dividing the aggregate market value oI the 30 companies in the Index by a number called the
Index Divisor. The Divisor is the only link to the original base period value oI the $ensex. The
Divisor keeps the Index comparable over a period oI time and iI the reIerence point Ior the
entire Index maintenance adjustments. $EN$EX is widely used to describe the mood in the
Indian $tock markets. Base year average is charged as per the Iormula.
New base year average ÷ old base year average (new market value/old market
value).

NATIONAL STOCK EXCHANGE
The N$E was incorporated in 1992 with an equity capital oI Rs 25crs. The
International securities consultancy (I$C) iI Hong Kong has helped in setting up N$E. I$E has
prepared the detailed business plans and installation oI hardware and soItware systems. The
promotions Ior N$E were Iinancial institutions, insurances companies, banks and $EBI capital
market ltd, InIrastructure leasing and Iinancial services ltd and stock holding corporation ltd.
It has been set up to strengthen the move towards proIessionalization oI the capital market
as well as provide nationwide securities trading Iacilities to investors.
N$E is not an exchange in the traditional sense where brokers own and manage the
exchange. A two tier administrative set up involving a company board and a governing aboard
oI the exchange is envisaged. N$E is a national market Ior shares P$U bonds, debentures and
government securities since inIrastructure and trading Iacilities are provided
MISSION:
Markets in N$E` mission are setting the agenda Ior change in the securities India. The
N$E was set-up with the main objectives oI:
Establishing a nation-wide trading Iacility Ior equities, debt instruments and hybrids,
Ensuring equal access to investors all over the country through an appropriate
communication network,
Providing a Iair, eIIicient and transparent securities market to investors using electronic
trading systems,
Enabling shorter settlement cycles and book entry settlements systems, and
Meeting the current international standards oI securities markets.
The standards set by N$E in terms oI market practices and a technology has become
industry benchmarks and is being emulated by other market participants. N$E is more than a
mere market Iacilitator. It's that Iorce which is guiding the industry towards new horizons and
greater opportunities.

CORPORATE STRUCTURE:
N$E is one oI the Iirst de-mutilated stock exchanges in the country, where the
ownership and management oI the Exchange is completely divorced Irom the right to trade on it.
Though the impetus Ior its establishment came Irom policy makers in the country, it has been set
up as a public limited company, owned by the leading institutional investors in the country.
From day one, N$E has adopted the Iorm oI a demutualised exchange - the ownership,
management and trading is in the hands oI three diIIerent sets oI people. N$E is owned by a set
oI leading Iinancial institutions, banks, insurance companies and other Iinancial intermediaries
and is managed by proIessionals, who do not directly or indirectly trade on the Exchange. This
has completely eliminated any conIlict oI interest and helped N$E in aggressively pursuing
policies and practices within a public interest Iramework.
The N$E model however, does not preclude, but in Iact accommodates involvement,
support and contribution oI trading members in a variety oI ways. Its Board comprises oI senior
executives Irom promoter institutions, eminent proIessionals in the Iields oI law, economics,
accountancy, Iinance, taxation, and etc, public representatives, nominees oI $EBI and one Iull
time executive oI the Exchange.
While the Board deals with broad policy issues, decisions relating to market operations are
delegated by the Board to various committees constituted by it. $uch committees include
representatives Irom trading members, proIessionals, the public and the management. The day-
to-day management oI the Exchange is delegated to the Managing Director who is supported by
a team oI proIessional staII.
NSE-Nifty:
The N$E on April 22, 1996 launched a new equity Index. The N$E -50The new index,
which replaces the existing N$E -100 indexes, is expected to serve as an appropriate Index Ior
the new segment oI Iutures and options. 'NiIty¨ means National Index Ior FiIty $tocks. The
N$E-50 comprises 50 companies that represent 20 broad Industry groups with an aggregate
market capitalization oI around R. 1, 70,000 crores. All companies included in the Index
have a market capitalization in excess oI Rs 500 cores each and should have traded Ior 85° oI
trading days at an impact cost oI less than 1.5°. The base period Ior the index is the close oI
prices on Nov 3, 1995, which makes one year oI completion oI operation oI N$E` capital market
segment. The base value oI the Index has been set at 1000.
NSE-Midcap Index :
The N$E midcap Index or the Junior NiIty comprises 50 stocks that represents 21
aboard Industry groups and will provide proper representation oI the madcap segment oI the
Indian capital Market. All stocks in the index should have market capitalization oI greater than
Rs 200 cores and should have traded 85° oI the trading days at an impact cost oI less 2.5°.
The base period Ior the index is Nov 4, 1996, which signiIies two years Ior completion
oI operations oI the capital market segment oI the operations. The base value oI the Index has
been set at 1000. Average daily turnover oI the present scenario 258212 (Laces) and number oI
averages daily trades 2160(Laces).

CCMÞAN¥ ÞkCIILL

SnAkLknAN LIMI1LDť
$harekhan is one oI the top retail brokerage houses in India with a strong online
trading platIorm. The company provides equity based products (research, equities, derivatives,
depository, margin Iunding, etc.). It has one oI the largest networks in the country with 704 share
shops in 280 cities and India`s premier online trading portal www.sharekhan.com. With their
research expertise, customer commitment and superior technology, they provide investors with
end-to-end solutions in investments. They provide trade execution services through multiple
channels - an Internet platIorm, telephone and retail outlets.
$harekhan was established by Morakhia Iamily in 1999-2000 and Morakhia Iamily,
continues to remain the largest shareholder. It is the retail broking arm oI the Mumbai-based
$$KI |$HANTILAL $HEWANTILAL KANTILAL I$WARNATH LIMITED| Group. $$KI
which is established in 1930 is the parent company oI $harekhan ltd. With a legacy oI more than
80 years in the stock markets, the $$KI group ventured into institutional broking and corporate
Iinance over a decade ago. Presently $$KI is one oI the leading players in institutional broking
and corporate Iinance activities. $harekhan oIIers its customers a wide range oI equity related
services including trade execution on B$E, N$E, and Derivatives. Depository services, online
trading, Investment advice, Commodities, etc.
$harekhan Ltd. is a brokerage Iirm which is established on 8
th
February 2000 and now
it is having all the rights oI $$KI. The company was awarded the 2005 Most PreIerred $tock
Broking Brand by Awwaz Consumer Vote. It is Iirst brokerage Company to go online. The
Company's online trading and investment site - www.$harekhan.com - was also launched on Feb
8, 2000. This site gives access to superior content and transaction Iacility to retail customers
across the country. Known Ior its jargon-Iree, investor Iriendly language and high quality
research, the content-rich and research oriented portal has stood out among its contemporaries
because oI its steadIast dedication to oIIering customers best-oI-breed technology and superior
market inIormation.
$hare khan has one oI the best states oI art web portal providing Iundamental and
statistical inIormation across equity, mutual Iunds and IPOs. One can surI across 5,500
companies Ior in-depth inIormation, details about more than 1,500 mutual Iund schemes and IPO
data. One can also access other market related details such as board meetings, result
announcements, FII transactions, buying/selling by mutual Iunds and much more.
$harekhan's management team is one oI the strongest in the sector and has positioned
$harekhan to take advantage oI the growing consumer demand Ior Iinancial services products in
India through investments in research, pan-Indian branch network and an outstanding technology
platIorm. Further, $harekhan's lineage and relationship with $$KI Group provide it a unique
position to understand and leverage the growth oI the Iinancial services sector. We look Iorward
to providing strategic counsel to $harekhan's management as they continue their expansion Ior
the beneIit oI all shareholders."
$$KI Corporate Finance Private Limited is a leading India-based investment bank with
strong research-driven Iocus. Their team members are widely respected Ior their commitment to
transactions and their specialized knowledge in their areas oI strength. The team has completed
over U$5 billion worth oI deals in the last 5 years - making it among the most signiIicant
players raising equity in the Indian market. $$KI, a veteran equities solutions company has over
8 decades oI experience in the Indian stock markets.
II we experience their language, presentation style, content or Ior that matter the
online trading Iacility, we'll Iind a common thread; one that helps us make inIormed decisions
and simpliIies investing in stocks. The common thread oI empowerment is what $harekhan's all
about!
"$harekhan has always believed in collaborating with like-minded Corporate into
Iorming strategic associations Ior mutual beneIit relationships" says Jaideep Arora, Director -
$harekhan Limited.
$harekhan is also about Iocus. $harekhan does not claim expertise in too many
things. $harekhan's expertise lies in stocks and that's what he talks about with authority. $o when
he says that investing in stocks should not be conIused with trading in stocks or a portIolio-based
strategy is better than betting on a single horse, it is something that is spoken with years oI
Iocused learning and experience in the` stock markets. And these belieIs are reIlected in
everything $harekhan does Ior us! $harekhan is a part oI the $$KI group, an Indian Iinancial
services power house, with strong presence in Retail equities Institutional equities Investment
banking.
In Vizianagaram it is having the branche at Ranjani road, Police Clube, Beside
Ranjani AdLabs.
SHAREKHAN provides 4 in 1 account:
Demat a/c
Trading a/c: Ior cash calculation
Bank a/c: Ior Iund transIer
Dial and Trade: Ior query relating trading

Products:
Mutual Iund schemes
Insurance
PortIolio Management $ystem
$hares online and oIIline
Bonds
Fixed Deposits
Commodities




Out oI these we have to mostly sell demat accounts and Mutual Funds.

DEMAT ACCOUNT:
$harekhan is a depository participant. This means that we can keep the shares in
dematerialized Iorm in $harekhan. But Ior this one has to the demat account in $harekhan.
Dematerialization is the process by which a client can get physical certiIicates converted into
electronic balances maintained in his account with the DP.
ITS CORE SERVICES ARE:
Equities, and Derivatives trading on the National $tock Exchange oI India Ltd. (N$E),
and Bombay $tock Exchange Ltd. (B$E),
Commodities trading on National Commodity and Derivatives Exchange India (NCDEX)
and Multi Commodity Exchange oI India Ltd. (MCX),
Depository services,
Online trading services,
IPO $ervices,
Dial-n-Trade
PortIolio management services,
Fundamental and Technical Research services,
In addition to this they also provide advisory services and distributions Ior mutual Iunds.
$harekhan ValueLine (a monthly publication with reviews oI recommendations, stocks
to watch out Ior etc.)
Daily research reports and market review (High Noon & Eagle Eye)
Pre-market Report
Daily trading calls based on Technical Analysis
Cool trading products (Daring Derivatives and Market $trategy)
Personalized Advice
Live Market InIormation
$harekhan First $tep
SHAREKHAN FIRST STEP:
The $harekhan First$tep is a brand new program designed especially Ior those who are
new to investing in shares. All one have to do is open a Sharekhan FirstStep account and they
guide us through the investing process.
MARKET SHARE:
$harekhan enjoyed about 20 per cent market share in Web business (Internet trading) in
stock markets. Three years ago, Web trading showed lot oI promise but with the market
witnessing a downturn, there was not much interest among retail customers.
PROFITS:
The share oI Web trading constituted 22 per cent oI the revenue. As $harekhan's daily
trading volume was over Rs 200 crore, the share oI Web trading at about Rs 40 crore a day was
substantial and a larger part oI the volume was coming Irom day traders.
FEATURES OF TRADING WITH SHAREKHAN:
1. Freedom Irom paperwork
2. Instant credit and money transIer
3. Trade Irom any net enabled PC
4. AIter hour orders
5. Online orders on the phone
6. Timely advice and-research reports
7. Real-time PortIolio tracking
8. InIormation and Price alerts.

FINANCIAL CAPAILITY:
Taking in to consideration all its assets and liabilities company is valued at around Rs. 750-850
crores.
HIERARCHY IN SHAREKHAN
THERE ARE 14 MAIN HIERARCHICAL LEVELS IN SHAREKHAN:
1) Trainees
2) $uper trainees
3) $ales executives
4) Assistant sales manager
5) Area sales manager
6) City sales manager
7) Assistant branch manager
8) Branch manager / Franchisee
9) Regional head
10)Cluster head
11) Business head
12) Country head
13) Directors
14) CEO

SWOT ANALYSIS OF SHAREKHAN


$TRENGTH$

WEAKNE$$E$
O First brokerage Iirm to go online.
O Products
O PM$ $ervices.
O Technology
O Online Iund transIer.
O Research reports.
O Clients (average oI 15,000 accounts
per year)
O Recommendations Irom clients.
O Free Demat a/c opening.
O Low annual maintenance charge

O High brokerage charges but
now they have overcome this
by a new prepaid scheme in
which brokerage is reduced to
halI.







OPPORTUNITIE$

THREAT$
O Huge market.


O Volatility oI the share market.
O Competitors.





ACCOUNT OPENING
OPENING A DP ACCOUNT WITH SHAREKHAN:
One can open a Depository Participant (DP) account, either through a $harekhan branch or
through a $harekhan Franchisee center.

There is no Iee Ior opening DP accounts with $harekhan. However a nominal deposit
(reIundable) is charged towards services which will be adjusted against all Iuture billings.
All investors have to submit their prooI oI identity and prooI oI address along with the
prescribed account opening Iorm.

LIST OF DOCUMENTS REQUIRED TO OPEN AN ACCOUNT WITH
SHAREKHAN:
1) ProoI oI Identity:

You can submit a photo Identity oI any oI the Iollowing
Voter ID
Passport
PAN Card
MAPIN UID Card
Driving License
Photo I card issued by Employer registered under MAPIN
RATION CARD