Small Business Economic Trends

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ECONOMIC TRENDS
William C. Dunkelberg Holly Wade

NFIB

SMALL BUSINESS

December 2009

Based on a Survey of Small and Independent Business Owners

SMALL BUSINESS OPTIMISM INDEX COMPONENTS
Index Component Plans to Increase Employment Plans to Make Capital Outlays Plans to Increase Inventories Expect Economy to Improve Expect Real Sales Higher Current Inventory Current Job Openings Expected Credit Conditions Now a Good Time to Expand Earnings Trends Total Change Seasonally Adjusted Level -3% 16% -3% 3% -2% -2% 8% -15% 8% -43% Change From Last Month -2 -1 0 -8 2 1 0 1 1 -3 -9 Contribution Index Change * * * * * * * * * * *

Column 1is the current reading; column 2 is the change from the prior month; column 3 the percent of the total change accounted for by each component; * is under 1 percent and not a meaningful calculation.

NFIB

SMALL BUSINESS

ECONOMIC TRENDS
The NFIB Research Foundation has collected Small Business Economic Trends Data with Quarterly surveys since 1973 and monthly surveys since 1986. The sample is drawn from the membership files of the National Federation of Independent Business (NFIB). Each was mailed a questionnaire and one reminder. Subscriptions for twelve monthly SBET issues are $250. Historical and unadjusted data are available, along with a copy of the questionnaire, from the NFIB Research Foundation. You may reproduce Small Business Economic Trends items if you cite the publication name and date and note it is a copyright of the NFIB Research Foundation. © NFIB Research Foundation. ISBS #0940791-24-2. Chief Economist William C. Dunkelberg and Policy Analyst Holly Wade are responsible for the report.

IN THIS ISSUE
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Commentary. . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Optimism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Outlook . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Prices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Employment. . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Compensation . . . . . . . . . . . . . . . . . . . . . . . . . 10 Credit Conditions . . . . . . . . . . . . . . . . . . . . . . . 12 Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Capital Outlays. . . . . . . . . . . . . . . . . . . . . . . . . 16 Most Important Problem . . . . . . . . . . . . . . . . . 18 Survey Profile . . . . . . . . . . . . . . . . . . . . . . . . . 19 Economic Survey . . . . . . . . . . . . . . . . . . . . . . . 20

SMALL BUSINESS SURVEY QUESTIONS

PAGE IN REPORT

Are…loans easier or harder to get than they were three months ago? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 During the last three months, was your firm able to satisfy its borrowing needs?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Do you expect to find it easier or harder to obtain your required financing during the next three months? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 If you borrow money regularly (at least once every three months) as part of your business activity, how does the rate of interest payable on your most recent loan compare with that paid three months ago? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 If you borrowed within the last three months for business purposes, and the loan maturity (pay back period) was 1 year or less, what interest rate did you pay? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 During the last three months, did you increase or decrease your inventories? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 At the present time, do you feel your inventories are too large, about right, or inadequate? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Looking ahead to the next three months to six months, do you expect, on balance, to add to your inventories, keep them about the same, or decrease them? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 During the last six months, has your firm made any capital expenditures to improve or purchase equipment, buildings, or land? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 If [your firm made any capital expenditures], what was the total cost of all these projects? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Looking ahead to the next three to six months, do you expect to make any capital expenditures for plant and/or physical equipment? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 What is the single most important problem facing your business today? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Please classify your major business activity, using one of the categories of example below.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 How many employees do you have full and part-time, including yourself? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

SUMMARY
OPTIMISM INDEX The Index of Small Business Optimism lost 0.8 points, falling to 88.3 (1986=100), 7.3 points higher than the survey’s second lowest reading reached in March (the lowest reading was 80.1 in 1980:2). In the 1980-82 recession period, the Index was below 90 in only one quarter and quickly surged to a record high level in early 1983. In this recession, the Index has been below 90 for six quarters, indicative of the severity of this downturn. LABOR MARKETS In November small business owners reported a decline in average employment per firm of 0.58 workers reported during the prior three months, a big improvement from May ‘s record loss of 1.26 workers per firm - but still a loss of jobs. Nine percent of the owners increased employment by an average of 2.3 workers per firm, but 21 percent reduced employment an average of 4.2 workers per firm (seasonally adjusted). The “job generating machine” is still in reverse. Sales are not picking up, so survival requires continuous attention to costs – and labor costs loom large. But, job reductions are fading and job creation could cross the “0” line by the end of the year. CAPITAL SPENDING The frequency of reported capital outlays over the past six months dropped one point to 44 percent of all firms, revisiting the record low reading set in September (data first collected in 1979). Capital spending is on the sideline. Plans to make capital expenditures over the next few months fell one point to 16 percent, revisiting the 35 year record low. Consumer spending is weak and there is nothing on the table in Washington to make owners more optimistic about the future, a recipe for depressed expectations and spending plans. INVENTORIES AND SALES The net percent of all owners (seasonally adjusted) reporting higher sales in the past three months remained negative at negative 31 percent, unchanged from October and only three points above the record low set in March and revisited in June and July. The net percent of owners expecting real sales gains improved two points to a negative two percent of all owners, still negative but 27 points better than the March record low level. Small business owners continued to liquidate inventories and weak sales trends gave little reason to order new stocks. A net negative 25 percent of all owners reported gains in inventory stocks, one point better than October and only two points better than the record low of negative 27 recorded each month from April through July. For all firms, a net negative two percent (a one point improvement) reported stocks too low. Plans to add to inventories (on purpose) were unchanged at a negative three percent of all firms (seasonally adjusted). Only a pick-up in sales will turn this around.
This survey was conducted in November 2009. A sample of 3,938 small-business owners/members was drawn. Eight hundred twenty-five (825) usable responses were received – a response rate of 21 percent.

1 | NFIB Small Business Economic Trends Monthly Report

INFLATION The weak economy continued to put downward pressure on prices. Ten percent of the owners reported raising average selling prices, but 29 percent reported price reductions. Widespread price cutting is a major factor driving the reports of lower nominal sales. Seasonally adjusted, the net percent of owners raising prices was negative 17 percent (unchanged), far more cutting prices than raising them. Plans to raise prices fell one point to a net seasonally adjusted four percent of owners, 34 points below the July 2008 reading. On the cost or input side, the percent of owners citing inflation as their number one problem (e.g. costs coming in the “back door” of the business) rose one point to three percent and only four percent cited the cost of labor, so neither labor costs nor materials costs are pressuring owners. PROFITS AND WAGES Reports of positive profit trends are at a net negative 43 percentage points, three points worse than October. The persistence of this imbalance is bad news for the small business community and a contributor to the reported difficulties in obtaining credit. Not seasonally adjusted, 10 percent reported profits higher (down two points), but 51 percent reported profits falling (unchanged). Spending or hiring will not increase until these trends reverse. Owners continued to reduce compensation at a record pace, with 10 percent reporting reduced worker compensation. Reports of increased compensation fell two points to nine percent. Seasonally adjusted, a net three percent reported raising worker compensation, down one point from October and a revisit of June’s record low reading. For those reporting lower earnings compared to the previous three months (51 percent, down one point), 61 percent cited weaker sales, four percent each blamed rising labor costs and higher materials costs, two percent blamed higher insurance costs, and eight percent blamed lower selling prices. Four percent blamed regulatory costs. Poor sales and price cuts are responsible for much of the weakness in profits. CREDIT MARKETS For those who want to borrow, getting a loan continues to be difficult, with a net 15 percent reporting loans harder to get than in their last attempt. Twenty-four months of recession have sapped the financial strength of many small firms. Thirty-three (33) percent reported regular borrowing, typical of the post-1983 period, unchanged from October. Historically weak plans to make capital expenditures, to add to inventory and expand operations also make it clear that many potentially good borrowers are simply on the sidelines, waiting for a good reason to make capital outlays and order inventory and take out the usual loans used to support these activities. Twenty-nine (29) percent reported all their borrowing needs met (unchanged) compared to 10 percent who reported problems obtaining desired financing (up one point, not seasonally adjusted). The recession is now 24 months old, straining the financial resources of more and more small firms. The economy may have turned, but it is a “slow turn” so far.

2 | NFIB Small Business Economic Trends Monthly Report

COMMENTARY
Owner optimism remains stuck at recession levels. The proximate cause is very weak consumer spending, better than a year ago, but that was pretty bad. Fifteen (15) percent reported gains, while 43 percent reported weakness. With weak consumer spending, there is little need to invest in inventory (and borrow money to support inventory investment). Inventory investment plans are at historically very low levels. Similarly capital spending is on hold, with actual outlays and planned outlays at record low levels along with the demand for loans to finance the outlays. More firms still plan on reducing employment than plan on adding to their payrolls. Inventory reductions are still widespread, eight percent reported accumulation, 33 percent reported reductions. This sets the stage for new orders in future periods, but does not help much now. The construction industry, bloated during the bubble is still in shambles, there are too many houses in too many places (like Florida and California, significant parts of our economy). But the other major concern is the level of uncertainty being created by government, the usually source of uncertainty for the economy. The “turbulence” created when Congress is in session is often debilitating, this year being one of the worst. Themes including “tax more,” “tax the rich even more,” “VAT taxes,” higher energy costs due to Cap and Trade, mandates and taxes for health care, threats of “stimulus II,” incomprehensible deficits, and a huge pool of liquidity created by the Federal Reserve Bank that threatens price stability and higher interest rates. The list goes on and on. There is not much to look forward to here and good reason to “keep your powder dry.” Uncertainly is the enemy of the real economy as well as financial markets. Pent up demand (cars, for example) is restarting the economy, house prices have stopped falling in many areas, the stock market is better, and this will encourage the top 20 percent of the income distribution, which accounts for half of consumption spending, to “pick up the pace.” Santa Clause did deliver some nice revisions to the jobs numbers that will cheer everyone up as we watch the change in employment cross the “0 line” maybe by the end of the year (private sector jobs will finally take the lead). But there are still many uncertainties ahead (most in Congress) that need to be resolved and plenty of “income redistribution” yet to come as we continue to clean up our financial system - all which creates major headwinds for the economy.

3 | NFIB Small Business Economic Trends Monthly Report

OVERVIEW - SMALL BUSINESS OPTIMISM
OPTIMISM INDEX
Based on Ten Survey Indicators
(Seasonally Adjusted 1986=100)
110 Index Value (1986=100)

100

90

80 86 88 90 92 94 96 98 YEAR 00 02 04 06 08

OPTIMISM INDEX
Based on Ten Survey Indicators
(Seasonally Adjusted 1986=100)

Jan

Feb

Mar

Apr May

Jun

Jul Aug Sep

Oct Nov Dec

2004 105.8 102.6 102.6 105.3 104.5 103.0 105.9 102.9 104.5 103.9 107.7 106.1 2005 103.7 103.7 102.5 2006 101.1 101.5 2007 98.9 2008 91.8 2009 84.1
98.2 92.9 82.6 97.3 89.6 81.0 99.8 100.8 100.8 101.1 100.9 100.0 103.7 101.2 101.4 98.5 97.2 89.3 88.9 96.7 96.0 89.2 87.9 98.1 97.6 88.2 86.5 95.9 96.3 91.1 88.6 99.4 100.7 97.3 92.9 88.8 96.2 87.5 89.1 99.7 94.4 87.8 88.3 96.5 94.6 85.2 98.0 100.1 96.8 91.5 86.8

SMALL BUSINESS OUTLOOK
OUTLOOK
4 | NFIB Small Business Economic Trends Monthly Report

Good Time to Expand and Expected General Business Conditions
January 1986 to November 2009 (Seasonally Adjusted)
30 Percent "Good Time to Expand" (thick line) 80 60 20 40 20 10 0 -20 0 86 88 90 92 94 96 98 YEAR 00 02 04 06 08 -40 Percent "Better" Minus "Worse" Expected General Business Conditions (thin line)

SMALL BUSINESS OUTLOOK (CONTINUED)
OUTLOOK FOR EXPANSION
Percent Next Three Months “Good Time to Expand”
(Seasonally Adjusted)

Jan 2004 2005 2006 2007 2008 2009
25 23 20 17 9 6

Feb
19 24 20 18 8 3

Mar
18 19 19 12 5 1

Apr May Jun
24 18 18 12 6 4 22 18 18 12 4 5 21 22 13 13 4 4

Jul
25 20 16 16 6 5

Aug Sep
19 21 13 12 6 5 23 19 18 14 11 9

Oct
20 22 20 14 5 7

Nov Dec
29 20 17 13 7 8 28 21 17 14 7

MOST IMPORTANT REASON FOR EXPANSION OUTLOOK
Reason Percent by Expansion Outlook
November 2009

Reason Economic Conditions Sales Prospects Fin. & Interest Rates Cost of Expansion Political Climate Other/Not Available

Good Time
2 2 0 1 0 0

Not Good Time
54 7 2 1 8 3

Uncertain
10 2 1 1 3 1

Net Percent (“Better” Minus “Worse”) Six Months From Now
(Seasonally Adjusted)

Jan 2004 2005 2006 2007 2008 2009
41 25 6 -1 -22 -12

Feb
33 20 3 -2 -9 -21

Mar
22 16 -5 -7 -23 -22

Apr May
34 5 -3 -8 -12 2 29 5 -10 -3 -12 12

Jun
26 16 -8 -5 -19 7

Jul Aug Sep
37 12 -6 -1 -17 -3 32 7 -8 0 4 10 36 3 2 2 14 8

Oct Nov Dec
30 14 11 -2 -4 11 47 11 11 -10 -2 3 37 12 -4 -10 -13

5 | NFIB Small Business Economic Trends Monthly Report

OUTLOOK FOR GENERAL BUSINESS CONDITIONS

SMALL BUSINESS EARNINGS
EARNINGS
Actual Last Three Months
January 1986 to November 2009 (Seasonally Adjusted)
0 -10 Net Percent -20 -30 -40 -50 86 88 90 92 94 96 98 YEAR 00 02 04 06 08

ACTUAL EARNINGS CHANGES
Net Percent (“Higher” Minus “Lower”) Last Three Months Compared to Prior Three Months
(Seasonally Adjusted)

Jan 2004 2005 2006 2007 2008 2009
-13 -12 -16 -21 -27 -47

Feb
-15 -11 -15 -19 -25 -44

Mar
-20 -10 -12 -15 -33 -46

Apr May
-9 -15 -13 -19 -28 -43 -6 -9 -11 -15 -28 -43

Jun
-11 -13 -11 -18 -33 -42

Jul Aug Sep
-5 -9 -16 -17 -37 -45 -14 -14 -19 -22 -30 -40 -10 -14 -8 -20 -35 -40

Oct Nov Dec
-7 -4 -14 -18 -35 -40 -7 -16 -18 -25 -38 -43 -8 -15 -15 -20 -42

6 | NFIB Small Business Economic Trends Monthly Report

MOST IMPORTANT REASON FOR LOWER EARNINGS
Percent Reason November 2009

Reason Sales Volume Increased Costs* Cut Selling Prices Usual Seasonal Change Other

Current Month
31 8 4 3 5

One Year Ago
27 12 4 3 4

Two Years Ago
17 13 3 5 1

* Increased costs include labor, materials, finance, taxes, and regulatory costs.

SMALL BUSINESS SALES
SALES
Actual (Prior Three Months) and Expected (Next Three Months)
January 1986 to November 2009 (Seasonally Adjusted)
50 40 30 Net Percent 20 10 0 -10 -20 -30 -40 86 88 90 92 94 96 98 YEAR 00 02 04 06 08 Expected Actual

ACTUAL SALES CHANGES
Net Percent (“Higher” Minus “Lower”) Last Three Months Compared to Prior Three Months
(Seasonally Adjusted)

Jan 2004 2005 2006 2007 2008 2009
5 7 2 -3 -7 -31

Feb
-1 5 6 -1 -8 -28

Mar
0 12 5 0 -11 -34

Apr May Jun
13 2 6 4 -9 -28 11 6 11 1 -11 -33 11 4 6 -4 -12 -34

Jul
11 9 3 -1 -15 -34

Aug Sep
7 6 2 -4 -10 -27 8 5 5 -4 -11 -26

Oct
7 14 2 -4 -21 -31

Nov Dec
9 4 0 -3 -25 -31 11 8 3 1 -29

Net Percent (“Higher” Minus “Lower”) During Next Three Months
(Seasonally Adjusted)

Jan 2004 2005 2006 2007 2008 2009
37 31 24 22 4 -20

Feb
27 32 28 17 0 -29

Mar
29 26 12 14 -3 -31

Apr May Jun
30 23 21 14 -3 -11 30 25 20 16 -11 -5 26 19 13 11 -11 -10

Jul
35 24 18 14 -9 -11

Aug Sep
25 26 10 13 -6 -5 23 17 17 14 -2 -6

Oct
22 38 17 13 -16 -4

Nov Dec
35 23 21 8 -14 -2 35 21 18 6 -18

7 | NFIB Small Business Economic Trends Monthly Report

SALES EXPECTATIONS

SMALL BUSINESS PRICES
PRICES
Actual Last Three Months and Planned Next Three Months
January 1986 to November 2009 (Seasonally Adjusted)
40 Net Percent of Firms 30 20 10 0 -10 -20 -30 86 88 90 92 94 96 98 YEAR 00 02 04 06 08 Planned Actual

ACTUAL PRICE CHANGES
Net Percent (“Higher” Minus “Lower”) Compared to Three Months Ago
(Seasonally Adjusted)

Jan 2004 2005 2006 2007 2008 2009
7 17 18 12 8 -15

Feb
13 19 23 13 13 -24

Mar
19 25 17 15 18 -23

Apr May Jun
22 23 26 18 20 -24 25 23 24 16 23 -22 29 25 23 19 29 -17

Jul
20 20 23 19 32 -19

Aug Sep
21 18 22 13 26 -19 19 25 20 9 20 -21

Oct
20 22 16 15 15 -17

Nov Dec
18 26 17 14 0 -17 15 18 8 16 -6

8 | NFIB Small Business Economic Trends Monthly Report

PRICE PLANS
Net Percent (“Higher” Minus “Lower”) in the Next Three Months
(Seasonally Adjusted)

Jan 2004 2005 2006 2007 2008 2009
20 28 29 24 26 2

Feb
25 27 27 23 22 1

Mar
23 27 26 22 29 0

Apr May
27 28 28 24 31 1 30 29 30 23 32 3

Jun
28 28 29 21 36 5

Jul Aug Sep
25 24 30 23 38 5 27 27 29 22 30 8 24 27 22 21 24 6

Oct Nov Dec
29 23 21 22 18 5 28 33 22 26 11 4 30 27 26 26 3

SMALL BUSINESS EMPLOYMENT
ACTUAL EMPLOYMENT CHANGES
Net Percent (“Increase” Minus “Decrease”) in the Last Three Months
(Seasonally Adjusted)

Jan 2004 2005 2006 2007 2008 2009
0 4 1 2 0 -15

Feb
0 3 4 4 -3 -15

Mar
-2 4 -1 -6 -7 -22

Apr May Jun
0 -1 -3 -5 -9 -25 3 1 -3 -2 -10 -24 2 4 -2 0 -12 -23

Jul
7 7 2 1 -5 -17

Aug Sep
5 7 5 4 -4 -16 5 0 -3 -1 -10 -16

Oct
6 14 5 3 -9 -12

Nov Dec
7 4 0 0 -10 -12 11 1 3 2 -18

QUALIFIED APPLICANTS FOR JOB OPENINGS
Percent Few or No Qualified Applicants
(Seasonally Adjusted)

Jan 2004 2005 2006 2007 2008 2009
33 36 40 41 37 *

Feb
37 38 40 41 36 *

Mar
39 41 39 43 36 24

Apr May Jun
35 39 41 43 37 24 40 41 46 42 33 25 37 39 45 45 39 27

Jul
39 41 42 43 36 26

Aug Sep
42 41 46 44 35 23 36 39 44 48 38 25

Oct
42 41 46 46 35 25

Nov Dec
39 46 44 40 31 28 41 42 40 37 30

Planned Next Three Months and Current Job Openings
January 1986 to November 2009 (Seasonally Adjusted)
40 30 Percent 20 10 0 -10 86 88 90 92 94 96 98 00 02 04 06 08 YEAR Planned Job Openings

9 | NFIB Small Business Economic Trends Monthly Report

EMPLOYMENT

SMALL BUSINESS EMPLOYMENT (CONTINUED)
JOB OPENINGS
Percent With Positions Not Able to Fill Right Now
(Seasonally Adjusted)

Jan 2004 2005 2006 2007 2008 2009
19 21 26 26 24 11

Feb
20 24 26 25 20 11

Mar
22 24 23 26 19 10

Apr May
21 23 31 26 21 9 22 23 25 24 15 9

Jun
20 20 25 26 21 11

Jul Aug Sep
23 21 24 23 17 9 22 24 25 25 15 8 20 23 25 25 18 8

Oct Nov Dec
23 21 27 22 14 8 21 24 22 19 14 8 23 22 19 21 14

HIRING PLANS
Net Percent (“Increase” Minus “Decrease”) in the Next Three Months
(Seasonally Adjusted)

Jan 2004 2005 2006 2007 2008 2009
17 15 17 17 9 -6

Feb
13 16 16 13 11 -3

Mar
13 10 9 12 3 -10

Apr May
15 11 16 13 5 -5 14 15 14 13 2 -5

Jun
11 13 9 12 5 -1

Jul Aug Sep
16 14 15 13 5 -3 19 17 17 15 9 0 14 17 17 14 7 -4

Oct Nov Dec
15 17 16 11 0 -1 19 13 19 11 -4 -3 17 15 10 11 -6

10 | NFIB Small Business Economic Trends Monthly Report

SMALL BUSINESS COMPENSATION
COMPENSATION
Actual Last Three Months and Planned Next Three Months
January 1986 to November 2009 (Seasonally Adjusted)
40 35 30 Net Percent 25 20 15 10 5 0 86 88 90 92 94 96 98 YEAR 00 02 04 06 08 Planned Higher Actual Higher

SMALL BUSINESS COMPENSATION (CONTINUED)
ACTUAL COMPENSATION CHANGES
Net Percent (“Increase” Minus “Decrease”) During Last Three Months
(Seasonally Adjusted)

Jan
2004 2005 2006 2007 2008 2009 21 25 25 26 25 9

Feb
20 29 24 30 23 7

Mar
20 25 22 28 24 4

Apr May
22 26 27 26 20 5 23 22 24 29 15 5

Jun
23 24 22 26 20 3

Jul Aug Sep
22 25 24 27 18 6 21 25 25 24 18 6 25 27 28 27 17 7

Oct Nov Dec
21 26 23 26 15 4 23 21 25 21 13 3 28 26 21 24 9

COMPENSATION PLANS
Net Percent (“Increase” Minus “Decrease”) in the Next Three Months
(Seasonally Adjusted)

Jan 2004 2005 2006 2007 2008 2009
12 17 16 16 12 3

Feb
11 15 20 19 12 3

Mar
13 18 16 19 15 0

Apr May Jun
15 17 19 18 14 2 14 20 15 16 8 1 11 15 14 15 12 3

Jul
16 16 17 16 12 4

Aug Sep
16 17 16 14 11 3 14 19 16 19 10 3

Oct
16 15 18 16 9 5

Nov Dec
16 16 20 15 10 1 20 15 17 14 4

Net Percent Increase and Net Percent Compensation
(Seasonally Adjusted)
40 30 20 10 0 -10 -20 -30 86 88 90 92 94 96 98 00 YEAR 02 04 06 08 Actual Prices Actual Compensation

11 | NFIB Small Business Economic Trends Monthly Report

PRICES AND LABOR COMPENSATION

SMALL BUSINESS CREDIT CONDITIONS
CREDIT CONDITIONS
Loan Availability Compared to Three Months Ago*
January 1986 to November 2009
2 0 -2 -4 -6 -8 -10 -12 -14 -16 -18 86 88 90 92 94 96 98 YEAR
* For the population borrowing at least once every three months.

Net Percent of Firms

00

02

04

06

08

REGULAR BORROWERS
Percent Borrowing at Least Once Every Three Months
(Seasonally Adjusted)

Jan 2004 2005 2006 2007 2008 2009
36 36 37 37 36 35

Feb
35 35 38 39 34 36

Mar
40 37 36 35 33 33

Apr May Jun
36 39 40 37 36 33 35 40 38 38 35 34 33 39 41 35 35 30

Jul
35 34 38 36 34 33

Aug Sep
35 40 46 35 34 32 33 36 35 36 32 33

Oct
35 34 37 36 33 33

Nov Dec
33 38 38 32 31 33 38 34 35 34 33

12 | NFIB Small Business Economic Trends Monthly Report

AVAILABILITY OF LOANS
Net Percent (“Easier” Minus “Harder”) Compared to Three Months Ago
(Regular Borrowers)

Jan 2004 2005 2006 2007 2008 2009
-2 -4 -5 -5 -7 -13

Feb
-3 -3 -5 -5 -5 -13

Mar
-3 -3 -6 -7 -7 -12

Apr May
-2 -5 -4 -5 -9 -14 -3 -5 -5 -6 -8 -16

Jun
-4 -3 -5 -5 -7 -14

Jul Aug Sep
-4 -4 -6 -5 -9 -15 -4 -5 -8 -7 -10 -14 -3 -3 -3 -9 -11 -14

Oct Nov Dec
-3 -4 -6 -6 -9 -14 -3 -6 -6 -7 -11 -15 -5 -3 -6 -7 -12

SMALL BUSINESS CREDIT CONDITIONS (CONTINUED)
BORROWING NEEDS SATISFIED
Percent of All Businesses Last Three Months Satisfied/ Percent of All Businesses Last Three Months Not Satisfied
(All Borrowers)

Jan 2004 36/6 2005 38/4 2006 36/4 2007 36/5 2008 34/5 2009 33/8

Feb
36/8 39/4 37/6 40/5 35/4

Mar
38/6 39/5 36/6 35/5 32/6

Apr May Jun
37/6 38/6 38/5 38/4 34/5 30/8 34/5 41/4 38/5 39/6 34/7 34/5 39/5 39/5 36/4 35/5

Jul
37/5 34/5 38/4 37/5 32/7

Aug Sep
35/7 36/4 44/4 35/4 35/6 36/5 34/4 34/4 37/5 33/6

Oct
35/5 34/5 36/7 36/6 31/6

Nov Dec
36/3 39/4 34/4 32/4 31/7 39/4 35/5 36/5 32/7 32/6

32/8 29/10

28/9 30/10 28/10

30/7 30/10

29/9 29/10

EXPECTED CREDIT CONDITIONS
Net Percent (“Easier” Minus “Harder”) During Next Three Months
(Regular Borrowers)

Jan 2004 2005 2006 2007 2008 2009
-5 -4 -6 -7 -9 -14

Feb
-6 -3 -7 -8 -8 -16

Mar
-4 -6 -7 -8 -9 -14

Apr May
-4 -6 -8 -7 -11 -12 -5 -8 -8 -6 -10 -15

Jun
-6 -7 -8 -6 -10 -13

Jul Aug Sep
-6 -5 -7 -6 -12 -14 -6 -8 -9 -9 -11 -13 -3 -6 -5 -10 -13 -15

Oct Nov Dec
-5 -5 -6 -8 -16 -16 -4 -8 -5 -8 -13 -15 -7 -5 -7 -10 -15

INTEREST RATES
Relative Rates and Actual Rates Last Three Months
January 1986 to November 2009
40 Avg. Short-term Rate (thick line) Rate Relative (thin line) 13 20 11 9 7 5 86 88 90 92 94 96 98 YEAR 00 02 04 06 08 0

-20

-40

13 | NFIB Small Business Economic Trends Monthly Report

SMALL BUSINESS CREDIT CONDITIONS (CONTINUED)
RELATIVE INTEREST RATE PAID BY REGULAR BORROWERS
Net Percent (“Higher” Minus “Lower”) Compared to Three Months Ago

Jan 2004 2005 2006 2007 2008 2009
-1 19 26 17 0 -12

Feb
0 22 32 21 -9 -9

Mar
1 24 29 19 -5 -1

Apr May
0 24 32 16 -12 -2 3 27 28 15 -15 0

Jun
-1 21 30 12 -11 0

Jul Aug Sep
8 20 30 12 -4 3 11 23 34 14 -2 3 10 20 22 15 -3 5

Oct Nov Dec
11 20 20 4 -2 3 12 26 23 3 -6 8 17 21 16 1 -8

Borrowing at Least Once Every Three Months.

ACTUAL INTEREST RATE PAID ON SHORT-TERM LOANS BY BORROWERS
Average Interest Rate Paid

Jan 2004 2005 2006 2007 2008 2009
5.9 7.4 8.1 9.1 8.3 6.4

Feb
5.9 6.7 8.3 9.3 8.1 6.2

Mar
6.0 7.0 8.0 9.3 8.3 6.2

Apr May Jun
6.5 7.3 8.7 9.2 7.7 6.1 6.1 7.0 8.1 9.5 6.9 6.3 5.7 7.1 8.7 9.3 7.1 6.5

Jul
5.9 7.8 9.1 9.2 7.0 6.5

Aug Sep
6.2 7.6 9.0 8.7 6.9 6.1 6.4 7.5 8.8 9.0 7.1 6.1

Oct
6.2 8.1 8.8 9.1 6.6 6.0

Nov Dec
6.8 8.1 8.3 8.5 7.0 5.9 6.4 7.9 9.8 8.5 6.6

14 | NFIB Small Business Economic Trends Monthly Report

SMALL BUSINESS INVENTORIES
INVENTORIES
Actual (Last Three Months) and Planned (Next Three Months)
January 1986 to November 2009 (Seasonally Adjusted)
15 10 5 Net Percent 0 -5 -10 -15 -20 -25 -30 86 88 90 92 94 96 98 YEAR 00 02 04 06 08 Actual Planned

SMALL BUSINESS INVENTORIES (CONTINUED)
ACTUAL INVENTORY CHANGES
Net Percent (“Increase” Minus “Decrease”) During Last Three Months
(Seasonally Adjusted)

Jan 2004 2005 2006 2007 2008 2009
1 3 3 1 -4 -18

Feb
-1 5 1 5 -2 -19

Mar
1 7 6 2 -7 -23

Apr May Jun
1 0 0 -2 -10 -27 3 3 -2 2 -12 -27 -1 2 0 -5 -11 -27

Jul
4 1 0 -2 -14 -27

Aug Sep
1 0 3 -3 -13 -24 2 -4 1 -2 -12 -24

Oct
1 4 0 -1 -13 -26

Nov Dec
4 1 0 -6 -17 -25 5 2 -3 -3 -21

INVENTORY SATISFACTION
Net Percent (“Too Low” Minus “Too Large”) at Present Time
(Seasonally Adjusted)

Jan 2004 2005 2006 2007 2008 2009
-2 -3 -1 -2 -4 -6

Feb
1 -2 -2 -2 -4 -5

Mar
3 1 0 -5 -1 -4

Apr May Jun
1 -2 -1 -3 -1 -5 0 -3 -1 -6 -3 -2 1 -1 -1 -7 -1 -5

Jul
-1 -2 -2 -2 -4 -4

Aug Sep
-2 -1 -6 -2 -3 -4 -1 1 -6 -3 -1 0

Oct
-1 -2 -3 -7 -4 -3

Nov Dec
-3 -1 -6 -3 -4 -2 -3 -3 -7 -3 -7

INVENTORY PLANS
Net Percent (“Increase” Minus “Decrease”) in the Next Three to Six Months
(Seasonally Adjusted)

Jan 2004 2005 2006 2007 2008 2009
6 5 5 2 -4 -10

Feb
2 2 7 3 -2 -10

Mar
5 6 3 3 -2 -13

Apr May Jun
9 4 2 3 -1 -7 7 5 3 0 -4 -3 9 2 0 -3 -5 -6

Jul
5 3 1 2 -4 -5

Aug Sep
3 2 -1 -4 -9 -7 10 4 -1 0 -3 -6

Oct
7 6 4 1 -5 -3

Nov Dec
12 8 0 2 -6 -3 2 9 0 -3 -4

15 | NFIB Small Business Economic Trends Monthly Report

SMALL BUSINESS CAPITAL OUTLAYS
INVENTORY SATISFACTION AND INVENTORY PLANS
Net Percent (“Too Low” Minus “Too Large”) at Present Time Net Percent Planning to Add Inventories in the Next Three to Six Months
15 10 5 Percent 0 -5 -10 -15 86 88 90 92 94 96 98 00 02 04 06 08 Inventory Plans Inventory Satisfaction

(Seasonally Adjusted)

YEAR

CAPITAL EXPENDITURES
Actual Last Six Months and Planned Next Three Months
January 1986 to November 2009 (Seasonally Adjusted)
75 65 Percent 55 45 35 25 15 86 88 90 92 94 96 98 YEAR 00 02 04 06 08 Actual Planned

16 | NFIB Small Business Economic Trends Monthly Report

ACTUAL CAPITAL EXPENDITURES
Percent Making a Capital Expenditure During the Last Six Months

Jan 2004 2005 2006 2007 2008 2009
65 65 62 62 58 51

Feb
62 63 63 61 58 52

Mar
63 63 62 61 57 50

Apr May Jun
66 63 62 60 56 46 64 64 62 60 54 46 59 61 60 55 52 46

Jul
64 61 61 58 52 46

Aug Sep
61 61 62 58 54 45 64 65 63 60 52 44

Oct
64 61 62 61 54 45

Nov Dec
64 64 63 56 56 44 64 63 61 62 51

SMALL BUSINESS CAPITAL OUTLAYS (CONTINUED)

TYPE OF CAPITAL EXPENDITURES MADE
Percent Purchasing or Leasing During Last Six Months

Type Vehicles Equipment Furniture or Fixtures Add. Bldgs. or Land Improved Bldgs. or Land

Current
15 30 8 3 11

One Year Ago
19 38 14 5 13

Two Years Ago
21 40 12 6 14

AMOUNT OF CAPITAL EXPENDITURES MADE
Percent Distribution of Per Firm Expenditures During the Last Six Months

Amount $1 to $999 $1,000 to $4,999 $5,000 to $9,999 $10,000 to $49,999 $50,000 to $99,999 $100,000 + No Answer

Current
4 9 10 14 4 5 2

One Year Ago
2 10 6 18 8 9 3

Two Years Ago
4 10 6 19 8 9 2

CAPITAL EXPENDITURE PLANS
Percent Planning a Capital Expenditure During Next Three to Six Months
(Seasonally Adjusted)

Jan 2004 2005 2006 2007 2008 2009
34 34 32 30 25 19

Feb
30 33 35 30 26 18

Mar
35 36 31 33 25 16

Apr May Jun
34 32 33 29 26 19 32 33 28 29 25 20 28 33 27 28 26 17

Jul
32 29 31 27 21 18

Aug Sep
29 31 28 27 23 16 32 31 30 29 21 18

Oct
34 29 31 27 19 17

Nov Dec
30 34 31 27 21 16 38 33 26 30 17

17 | NFIB Small Business Economic Trends Monthly Report

SINGLE MOST IMPORTANT PROBLEM
SINGLE MOST IMPORTANT PROBLEM
November 2009

Problem Taxes Inflation Poor Sales Fin. & Interest Rates Cost of Labor Govt. Reqs. & Red Tape Comp. From Large Bus. Quality of Labor Cost/Avail. of Insurance Other

Current
24 4 32 4 4 11 6 3 8 4

One Year Ago
17 16 20 3 4 8 6 9 10 7

Survey High
32 41 33 37 9 27 14 24 29 31

Survey Low
8 0 2 1 2 4 4 3 4 1

SELECTED SINGLE MOST IMPORTANT PROBLEM
Inflation, Big Business, Insurance and Regulation
January 1986 to November 2009
40 Big Business Inflation Percent of Firms 30 Insurance Regulation

20

10

0 86 88 90 92 94 96 98 YEAR 00 02 04 06 08

18 | NFIB Small Business Economic Trends Monthly Report

SELECTED SINGLE MOST IMPORTANT PROBLEM
Taxes, Interest Rates, Sales and Labor Quality
January 1986 to November 2009
40 Taxes Interest Rates & Finance Percent of Firms 30 Sales Labor Quality

20

10

0 86 88 90 92 94 96 98 YEAR 00 02 04 06 08

SURVEY PROFILE
OWNER/MEMBERS PARTICIPATING IN ECONOMIC SURVEY NFIB
Actual Number of Firms

Jan 2004 1245 2005 1239 2006 1274 2007 1755 2008 1845 2009 2013

Feb
587 495 484 750 700 846

Mar

Apr May Jun
487 489 440 618 737 814

Jul

Aug Sep
503 499 480 720 812 882

Oct

Nov Dec
574 532 451 719 826 825 441 481 446 670 805

474 1274 409 1220 471 1094 737 1703 735 1768 867 1794

468 1221 427 1116 416 1007 589 1613 703 1827 758 1994

480 1221 423 1116 380 1075 674 1614 743 1992 827 2059

NFIB OWNER/MEMBERS PARTICIPATING IN ECONOMIC SURVEY
Industry of Small Business
30 25 20 Percent 15 10 5 0
W ho le sa le Tr an sp or ta ti o n M an uf ac tu ri n g C on st ru ct io n Pr of es si on al Ag ri c ul tu re Se rv Fi na nc ia l R et ai l ic es

Number of Full and Part-Time Employees
30 25 Percent 20 15 10 5 0
-N in et en ee ty n -T hi rty -N in e Fo rty O rM or e ou rte en -F iv e Tw O -N R ep ly in e ne o

Fi fte en

Te n

Tw

19 | NFIB Small Business Economic Trends Monthly Report

NFIB OWNER/MEMBERS PARTICIPATING IN ECONOMIC SURVEY

Th re e

Si x

-F

N

o

NFIB RESEARCH FOUNDATION SMALL BUSINESS ECONOMIC SURVEY
SMALL BUSINESS SURVEY QUESTIONS PAGE IN REPORT

Do you think the next three months will be a good time for small business to expand substantially? Why? . . . . . . . . . . . . About the economy in general, do you think that six months from now general business conditions will be better than they are now, about the same, or worse? . . . . . . . . . Were your net earnings or “income” (after taxes) from your business during the last calendar quarter higher, lower, or about the same as they were for the quarter before?. . . . . . . . . . If higher or lower, what is the most important reason?. . . . . . . . . . During the last calendar quarter, was your dollar sales volume higher, lower, or about the same as it was for the quarter before?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Overall, what do you expect to happen to real volume (number of units) of goods and/or services that you will sell during the next three months?. . . . . . . . . . . . . . . . . . . . . . . . . How are your average selling prices compared to three months ago?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . In the next three months, do you plan to change the average selling prices of your goods and/or services? . . . . . . . . . . During the last three months, did the total number of employees in your firm increase, decrease, or stay about the same?. . . . . . . . If you have filled or attempted to fill any job openings in the past three months, how many qualified applicants were there for the position(s)?. . . . . . . . . . . . . . . . . . . . . . . . . . Do you have any job openings that you are not able to fill right now?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . In the next three months, do you expect to increase or decrease the total number of people working for you? . . . . . . . . . Over the past three months, did you change the average employee compensation?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Do you plan to change average employee compensation during the next three months?. . . . . . . . . . . . . . . . . . . . . . . .

4

5

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7

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8

9

20 | NFIB Small Business Economic Trends Monthly Report

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