Small Business Feasibility Studies
Content
SMALL BUSINESS FEASIBILITY DIGITAL SHIRT PRINTING)
STUDIES:
LDS
(LAGANA’s
INTRODUCTION Nowadays, printed shirt are everywhere: most common are seen on school s and universities: logos on uniforms, schools group & organizations uniforms etc. Some are used as freebies to promote a certain brand, socio-political events and gathering that comes in different designs and colors. We also see shirts with novelty designs such as cartoon characters, quotable phrases and anything that can be printed on shirts. There are many processes of transferring a design to a shirt. Digital printing, the traditional silkscreen-printing process, iron-on, and customized hand painted. In these modern days, things are done in faster ways; wherein computer plays a vital role. Computer printed designs are among the most common in the market today. One can have his own picture printed on a shirt in just an hour or he can even personalize a design that he likes to be printed on his shirt. A design can also be mass-produced by a clothing company. Digital shirt printing is the focus of this feasibility study. I come up with this idea as an answered prayer to the consumers demand for an alternative supplier for computerized design shirts. This digital printing business is not also limited to shirts only but will also be made available on other promotional items like mugs, tumblers, id laces, umbrellas etc. School like SGGS, usually have their PE, intramurals, and other school activities shirts done elsewhere through a supplier. With this in mind, I would like to propose to become the school’s sole suppliers for all their t-shirt needs. Not only SGGS will enjoy a very discounted rate (since I’m an alumna) but will also give a free-hand to the students to showcase their unique creativity through t-shirt designs and customized it according to their likings. MISSION I aim to become one of the leading manufacturers, developer, and supplier of computerized printed shirts using high quality materials with extra benefits to the consumers. VISION Lagana’s Digital Shirt Printing foresees itself as the number one manufacturer of high quality printed shirts all over the Philippines.
OBJECTIVES The objective of our company is to be more competitive in the market and to be the leading manufacturer and supplier of computerized printed shirts in the Philippines. SHORT TERM OBJECTIVES • To build a good rapport with existing key account consumers and develop new business by prospecting new clients. • To maintain a good working relationship with all our employees and the suppliers. • To be the favored shirt supplier of SGGS and other schools, universities and companies in Bicol region. LONG TERM OBJECTIVES • Our company’s objective is to be the leading supplier of the printed shirts for the next 5 years in SGGS to be used for the schools extra-curricular activities such as the intramurals, BAMS , school tours etc. • Our business will endeavor to be an excellent company here in the Philippines that will be loved by the Filipinos and eventually we can export our products to the other countries.
STUDIES:
LDS
(LAGANA’s
INTRODUCTION Nowadays, printed shirt are everywhere: most common are seen on school s and universities: logos on uniforms, schools group & organizations uniforms etc. Some are used as freebies to promote a certain brand, socio-political events and gathering that comes in different designs and colors. We also see shirts with novelty designs such as cartoon characters, quotable phrases and anything that can be printed on shirts. There are many processes of transferring a design to a shirt. Digital printing, the traditional silkscreen-printing process, iron-on, and customized hand painted. In these modern days, things are done in faster ways; wherein computer plays a vital role. Computer printed designs are among the most common in the market today. One can have his own picture printed on a shirt in just an hour or he can even personalize a design that he likes to be printed on his shirt. A design can also be mass-produced by a clothing company. Digital shirt printing is the focus of this feasibility study. I come up with this idea as an answered prayer to the consumers demand for an alternative supplier for computerized design shirts. This digital printing business is not also limited to shirts only but will also be made available on other promotional items like mugs, tumblers, id laces, umbrellas etc. School like SGGS, usually have their PE, intramurals, and other school activities shirts done elsewhere through a supplier. With this in mind, I would like to propose to become the school’s sole suppliers for all their t-shirt needs. Not only SGGS will enjoy a very discounted rate (since I’m an alumna) but will also give a free-hand to the students to showcase their unique creativity through t-shirt designs and customized it according to their likings. MISSION I aim to become one of the leading manufacturers, developer, and supplier of computerized printed shirts using high quality materials with extra benefits to the consumers. VISION Lagana’s Digital Shirt Printing foresees itself as the number one manufacturer of high quality printed shirts all over the Philippines.
OBJECTIVES The objective of our company is to be more competitive in the market and to be the leading manufacturer and supplier of computerized printed shirts in the Philippines. SHORT TERM OBJECTIVES • To build a good rapport with existing key account consumers and develop new business by prospecting new clients. • To maintain a good working relationship with all our employees and the suppliers. • To be the favored shirt supplier of SGGS and other schools, universities and companies in Bicol region. LONG TERM OBJECTIVES • Our company’s objective is to be the leading supplier of the printed shirts for the next 5 years in SGGS to be used for the schools extra-curricular activities such as the intramurals, BAMS , school tours etc. • Our business will endeavor to be an excellent company here in the Philippines that will be loved by the Filipinos and eventually we can export our products to the other countries.
