Social Jump Start

Published on June 2016 | Categories: Documents | Downloads: 47 | Comments: 0 | Views: 316
of x
Download PDF   Embed   Report

Comments

Content

SOCIALJUMPSTART

Written By Chris Tompkins

CEO & Founder of Go! Media International

1

Copyright Go! Media International, LLC - http://www.gomediaonline.com

SOCIALJUMPSTART

© 2010 by Chris Tompkins for Go! Media International
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0.

As I want to help as many people understand the power of social media and social networking platforms, please feel free to share this on your blog, via email or by any other means with anyone you think could benefit from this information.

SOCIALJUMPSTART

Why Do You Need Social Media? How Can You Get Started....?
By Chris Tompkins, CEO and Founder of Go! Media International, LLC

I have to be honest and say that I am asked both of these questions on a daily basis. No joke. I guess when your firm is in the social media space this comes with the territory. Out in the online realm, it never seems that these two questions are ever fully answered. More often than not we are presented with “quick tips” to jolt your social media presence into the stratosphere. The only problem? These random tips don’t help us understand the entire picture, nor do they take into consideration each of our own unique features. Now I’m sure that many of you know a few of the values of executing a social media marketing initiative. I’m sure you also understand that it is

actually the fastest growing marketing delivery channel out there. It makes sense – social media is all about conversations. The more people talk about you or your product, the more exposure your brand gets. This is why it’s important to start the conversation with your clients. At the end of the day, if you aren’t there to do it...a competitor will! Some benefits of social media marketing include: • • • • Increased traffic to your site Improved search engine rankings Help with “closing” the sale Opportunities for new business partnerships

• • • •

Access to more qualified leads Cost effective marketing Enhanced brand recognition Enhanced reputation

Sounds great, right? So why aren’t more of us doing it? The last report that I read by Sage stated that 65% of businesses are not actively using social media. Like most of us, they were setting up profiles on LinkedIn and waiting for the magic to happen. The secret? YOU are the magic, you make it happen! There is no spell, perfect equation or simple answer to how to explode your brand online.

SOCIALJUMPSTART

With that said, I want to pull back the curtain and share the following concepts with you so that you can make the most out of your time online. 1. First I want to kick off by discussing the vital actions that need to take place before you even log-in to your Facebook, LinkedIn or Twitter accounts. These are the main pieces of the puzzle that you need to have in place before you begin to get involved socially online. 2. Now that you are fully prepared, we will move into the best methods of engagement, discovering your tone and voice in addition to talking about some of the issues that can pop up during your campaign which you will need to focus on to create success. 3. Finally I want to end up with my “Top 30” list of actions that will get you up and running in order to ensure the smooth execution of your campaign. It may seem overwhelming, but I truly believe this will help you gain perspective on the best methods to drive success in your social media marketing campaign. The goal of this ebook is to give you a birds-eye view of the entire scope of a social media marketing campaign. It is important to recognize each part of the whole and how each element works towards increasing your brand profile online. Now let’s begin by talking about how marketing without a plan can be a surefire plan to fail.

“Communities already exist. Instead, think about how you can help that community do what it wants to do.”
Mark Zuckerberg, founder and CEO of Facebook

SOCIALJUMPSTART

Do I Make a Left Here? Getting Started With Your Social Media Plan
Let’s start off this section by stating a fact: deciding to devise and execute a social media marketing campaign is a large undertaking and one that you shouldn’t simply jump into. A successful social media marketing campaign is one that is well thought out, compliments your marketing and sales strategy and fully engages your audience with your brand. Now that we’ve gotten that out of the way, let’s talk about something that you definitely need in order to execute a solid social media strategy: an existing marketing and sales strategy! It may seem a bit naive of me to say this, but social media is not the be all and end all of your brand promotion. If your entire strategy is comprised of social media, then you are definitely missing the boat. Why? The reason is the social media enhances and supports your overall marketing strategy while opening up new opportunities. In this day and age we are almost required to diversifying our approach in order to rise above the competition. Just because Dell is made a killing on Twitter doesn’t mean that you cancel your display ads and kill a billboard campaign. The more irons you have in the marketing fire, the more

“What makes a plan capable of producing results is the commitment of key people to work on specific tasks.”
Peter F. Drucker

opportunities you have to engage your market. I know, I know...Marketing 101. So if you don’t already have one, it is time to sit down and create a plan (including a schedule).

speaking engagements, newsletters, mailings...and the list goes on!

Now if you don‘t have a marketing plan, don’t worry! You can always start one. Also, in my experience, in these tough economic times people are changing their Think about things that you have done in marketing options on a daily basis. the past that were successful in not only reaching your audience, but also in Creating a marketing plan will save you converting them to leads. Also, think out time, money and give you a clear picture of the box! There are many elements to of your activity so that you have added a dynamic marketing strategy including flexibility to really use your social media email blasts, blogging, advertising, public marketing component to create success relations, trade shows and exhibitions, for your brand.

I Don’t Have Time! The Power of Scheduling
In this lightening fast marketplace, there are not many business owners and executives with heaps of extra time on their hands. I’m just like you, there isn’t enough time in my day to use social media marketing to increase my business. But I make time. We always find time for what’s important. This is important. So here is the point: when you decide to execute a social media marketing

campaign, understand that it does take time. Decide what resources you can deploy to execute the work. Schedule how much time per day needs to be dedicated, what time of day and who is going to do it. This not only saves time, but allows you to be consistent (which is key) without over thinking one single element. Still don’t have enough time? There are many firms out there (like my own) that execute social media marketing campaigns on our clients behalf. No matter what your schedule, there is a solution.

SOCIALJUMPSTART

Who Are You Looking For? Demographics and Research
Another topic that falls into the Marketing and Sales 101 category is the wonderful world of demographics. Of course not exactly one of the most exciting topics, but if you are going to dive into a social media marketing initiative these babies come in handy. But really, how can you target your market when you don’t know exactly who they are or what they want? How can you guess their reaction to your new advertising campaign? How can you get them to buy more? My trick? Make the process fun. Take your target audience and segment it to the Nth degree. Fully flesh out profiles that you can not only identify with, but that gets you excited about getting online and conversing. So what I am rambling on about? Creating demographic profiles for your customers. Now I am not looking for “18-25 female with an annual income of $28,000”....I’m looking to take this breakdown to the next level. By the next level I mean finding out more about our target audience. Not only the traditional demographic aspects such as income and sex, but how about their purchasing habits? What do they like to watch on television? What grocery store do they go to? Where do they shop online? Do they follow the news and current events? What magazines do they read? You get the idea. Now, this can be truly revealing. You will be able to feel closer to your target consumers than ever before. Heck, create 4 or 5 of these profiles. Find a picture of what you they would look like and hang it on your wall. Give them a name. Basically you are naming who you are after and with this better understanding you will be able to pinpoint where you should look for them on sites like Facebook, Twitter and LinkedIn. For example, if you are looking for your target audience and you know that they enjoy following headline news, you can find groups and segments within the social media sites where your target audience is hanging out. Now that is out-of-the-box thinking!! You will be able to learn more about them and be able to observe them in their “natural habitat” if you will. It is an extremely effective way of not only finding your audience on these sites quickly, but help you to develop new ways of targeting them. playing field. Many people would argue that this is Step 1 rather than Step 4., but I don’t agree. With all marketing activities, there are certain activities that need to take place before you really dive headfirst into the activity. From my experience businesses will jump at the idea of social media marketing, but will look directly at the result without fully thinking through the process that gets you to that rewarding finish. Once you get to the point where you have all of the main elements locked down, you are now ready to create profiles and take a look around the sites to see what is the best fit. Imagine if you didn’t have a plan, didn’t know exactly who you were targeting, and didn’t really have a strategy as to how the work was going to get done. It is almost an immediate fail. How you execute this step is to sign up for and create simple profiles on Facebook, LinkedIn and Twitter. Don’t go crazy at this point with filling in every element of your profile, connecting with lots of people and loading pictures and video. This will come. First you need to take a good, long look at each site to see what opportunities are available to you. Now this is something so simple we don’t even think to do it, but look at the “Help” sections of these sites. These are great starting points as they are much different than the ones we are used to, that have frustrated us to no end! Many times these questions and answers are user generated and cover exactly what is on your mind. Also, have a question that needs answered? Ask it! Each site gives you the opportunity to ask and answer questions. If you can’t find something, don’t waste hours...just ask! Then take a look at the different profiles, groups, pages and applications. Each of these have lots of relevance to your social media marketing strategy. Find your competitors online and look at their profiles. What groups do they belong to? Do they have a “Page” for their business or product on Facebook? Do they regularly start group discussions on LinkedIn? Watch their activity. Now, how about your market? Where are they? Take a look at where they are engaging, what applications they use, where they are most active. These sites are built for nosing around, so do your due diligence. The more you snoop around, the better feel for the best point of entry you will get in addition to giving you an idea of what your audience will respond to!

Now..Let’s Get Researching!
Now that you have your Plan, a Schedule and know exactly Who you are trying to target, it’s now time to look at the

SOCIALJUMPSTART

“All ethics begins when the individual is taken to be of infinite importance - in contrast to nature, which behaves cruelly and playfully toward the individual”
Friedrich Nietzsche

The Rules of Interaction Tone, Voice and Your Place
When we talk about the rules of ethical social media interaction it is important to discuss tone and interaction rules. Another question I’m asked a lot is; “How can I manage the thin line between being too professional online and being too familiar, or casual, in tone.” I think a great tool is the age old “cocktail” party analogy. When you think about social media sites such as Facebook, LinkedIn and Twitter, don’t think of them as simply sites, think of them as major hotels that hold regular conferences and networking parties. You go into Hotel Facebook and you have thousands of cocktail parties going on...you just choose which ones you go into and mingle. Just like the “real” cocktail parties, manners work wonderfully. Basically, don’t do or say anything online that you wouldn’t say to someone in person. Easy rules of the trade. Voice and tone are the answer to many social media issues. Now by voice I don’t mean a deep drawl or high pitched squeal, but rather the tone that comes across in your online social activity. This comes through your emails, messages, status updates, responses, discussions, connection requests, tweets and so much more. On the next page are a few questions that you can post to yourself to see if the voice you are using online is a good fit for your brand. Remember: being social involves communication exchanges, so you need to make sure that your voice matches that of your brand!

SOCIALJUMPSTART

Question Time! Riddle Me This...
1. What is the Motivation for Speaking to Others Online? This is perhaps the first question you should ask yourself.  When you begin communicating on behalf of your brand, you should really have a strategy as to what your goal is for this activity.  It is time consuming, it is crucial and can be a reputation builder or breaker.  Is your main goal to connect with old business contacts or connect with existing customers and offer customer support?  Each of these requires a different strategy to the most effective way to communicate.  Knowing your motivation helps the other pieces fall into place. 3.  What is Your Voice? Sounds like a funny question, but the voice and the message are two things that many public relations firms focus on in order to get to the core of their client’s messages.  Why?  Because PR firms need to have a firm grip on both of these factors in order to properly and effectively communicate their client’s message to the masses.  Take a look at your brand image, what people think about you, how you communicate already, your marketing strategy, your goals….and then you can see the best way to communicate in social circles.  Make sure to make your voice consistent, but always aligned directly with your target market.

“The speed of communications is wondrous to behold. It is also true that speed can multiply the distribution of information that we know to be untrue”
Edward R. Murrow

2.  Who Are You Talking To? Now that you know why, who do you want to connect and converse with?  If you are a sports drink brand, you could be talking to a target market made up of boys aged 13-35 who enjoy tennis.  Do they want to be spoken to as if they were in a board meeting?  One brand that, in my humble opinion, does it right is Apple.  They know their market and share their message in a way that is completely aligned. I’m a total Mac Nerd (why hide the obvious) and anytime I get a note from them it is like they wrote it with me in mind. Now what if you were Apple? Understand your target market and speak in the language that they use.  Now, if they use slang and curse words, of course you don’t have to drop to that level.  But understand what they want to hear and deliver it!

Choose a voice that is proactive, approachable, open, positive, constructive and professional.

5.  Where Are You Communicating? This is a crucial factor (and one that needs to be considered as part of the overall social communication strategy).  Each social site has a different tone of communication.  For example, LinkedIn is professional, Facebook can range from extremely personal to friendly professional, Twitter can be a mixture of both…and the list goes on.  The point here is that you adjust your tone to fit the market.  People use each site for different reasons, so keep this in mind when you are communicating.  That is why I am against automated profile updates being fed from different sites – while this is great for saving time, it is not always the best fit.

4.  Is Your Tone Approachable or Condescending? If you are being condescending in any way, shape or form – leave it out.  This type of communication can really throw a spanner in the works of your communication strategy. 

SOCIALJUMPSTART

Think Before You Type The Power of the Written Word
Human nature is a very complicated thing and many times our emotions can rule our actions.  I’m sure everyone, at one time or another, has had an awful day and snapped at someone at the office, on the phone or even over the dinner table. Now, these instances happen in real time, where the interaction is not documented (unless there is a hidden camera at the water cooler).  So if you make a mistake, you can apologize and smooth out the situation.  Many times you can even improve on a poor first impression. But when it comes to online interactions, it isn’t as simple.   Your words last forever and can be seen by millions. There have been many high profile stories in the news about everything from children finding out about their parents’ divorce by reading their mother’s Facebook profile (yes, real story) to job seekers losing their opportunity based on the negative things they “tweeted” about their interview on Twitter.  So the first points to consider are to not only think before you write, but also make sure that you don’t mind everyone seeing what you are writing. When choosing to interact with others online, you are in a way “going public” with your profile and building your (online) reputation.  Yep, even if you are playing on Facebook your online footprint is being documented.  That being said,  when it comes to interacting and marketing online, your reputation is the most important thing in the world.  And this reputation goes further than your profile page or online resume/CV.   What your online reputation consists of is everything you write, every interaction, every message you send, every person you connect with.  Your reputation will fuel what people say and think about you, with many of these opinions never being shared with you. As your reputation is built around interaction, let’s talk about something to be weary of – negativity.  Every person you interact with online is part of your virtual community.  So whether they are directly connected with you or not, you share common contacts and associations (possibly many unbeknownst to you).  So it is important to be mindful of your words. Let’s take LinkedIn for example.  When you go into your favorite group and read through the latest discussions, you find one that peaks your interest.  You click through, read the article and when you are halfway through discover that you completely disagree with the points being shared.  They are totally wrong!  Why?  Because in your experience this is not true.   Great!  That’s what LinkedIn discussions are all about, sharing different points-of-view, insights and experiences.  Who knows, your opinion could change the point-of-view of  the

“Let the reader find that he cannot afford to omit any line of your writing because you have omitted every word that he can spare”
Ralph Waldo Emerson

person posting the discussion.  Your information can be pretty powerful. But, how do you make your point?  Remember, LinkedIn is a professional site.  Do you insult the person?  Speak in a condescending tone?  Send them a private message telling them that they are silly, and way off point? If this sounds like you, please be careful with what you write (and this goes for all of the other social sites as well)! When you want to share your point-of-view, do it in a productive professional manner.  Remembering that this is a public forum, watch your words.  If you don’t agree, don’t just say that.  Make a case, share your wisdom and experience.  By engaging with others (especially if the person you are interacting with has a large following) you have a prime opportunity to grow your own online visibility.  The point is that you want to build your reputation, not tarnish it. Being consistently negative can result in word of your behavior spreading, people will discuss it, you may be ignored and more. The worst part?  Many times you won’t even know it is happening until its too late. If someone irritates you, ignore them or remove them as a connection.  This constant refinement will also help you get the most out of your time online.  Sending them a message telling them you don’t like them is not the answer.  And guess what?  Sometimes these “hate mails” get forwarded, shared and discussed.   Again, this activity is something that you won’t know is occurring. Now don’t get me wrong, I’m not saying you shouldn’t have your say.  Opinions are crucial in the social media space.  My point is for you to make your contributions online productive and aligned with your professional acumen.  This will help you build a strong, credible profile and help your business grow.   Being negative and antagonistic isn’t the answer. Many of the so-called social media rules are not new, groundbreaking or even shocking.  They are based on the fundamentals of communication and human interaction.  So whether you are using the online media for personal or business reasons, treat others as you would like to be treated.

SOCIALJUMPSTART

Social Media Mantras Morning Salutation!
Mantra #1: business, your company and even you!  Before you I Will Listen, Watch and Monitor the Activity send out your first “tweet”, check out TweetDeck and size up the playing field. Before I Join the Discussion The mistake many of us make is that we don’t listen before we leap.  Our gut instinct is to stick to the same communication style as our email blasts, corporate website, or to use “business speak.” Mantra #2: I Will Plan Before I Dive

If you are going to begin engaging with the global online audience, it’s important to get your act together first, so to speak.  Stop and think for a I’m not saying its a bad way to go, my point is that if minute.  Would you execute a branding or PR you are going to talk that way then you better make initiative without at least a rough outline? sure everyone else is speaking your language. Sit down and identify what you want to get out of this.  This can be the hardest step.  Without full Go onto sites like LinkedIn, Twitter and Facebook knowledge about what you can expect, it is hard to and look around.  Go into the groups section on LinkedIn and Facebook and use the search function identify what your goals should even be.  My advice, to find groups relevant to your professional interests.  be realistic, honest and take into consideration what the medium is all about.  If you are thinking about Look at the discussion topics, how people are conversing in each topic, check the level of activity.  SEO, direct response advertising, or pay-per-click Google ads then you will think in terms of hits to Anyone providing links to video or audio?  Click, your online point-of-sale.  The social media has watch and listen. elements of this, but the purpose is to position you as an expert, increase visibility to you and your brand, Also, both sites have a main micro-blog wall (they build relationships that will in turn build your call it “Status Updates”, but looks very similar to business and more. Twitter…how uncanny). See how people are interacting, watch how they speak. Think about your purpose, what you are an expert in and what value you can offer.  Once you pinpoint Twitter is more tricky, my tip is to download that, you can identify the sites you want to focus on, TweetDeck.  It is a third party platform that helps you listen in a fast and efficient way.  You can search the methods you want to employ and targets you want to hit. for people talking about relevant topics to your

SOCIALJUMPSTART

“In the choice of your profession or your business employment, let your first thought be: Where can I fit in so that I may be most effective in the work of the world? Where can I lend a hand in a way most effective to advance the general interests? Enter life in such a spirit, choose your vocation in that way, and you have taken the first step on the highest road to a large success”
John D. Rockefeller

Prepare for Landing 30 Jump Start Steps
By this point you should have covered the following points that lead to creating a clear picture of what your social media marketing involvement will look, and sound, like. We have established your marketing strategy, helped you identify who your target consumers are, suggested scheduling tactics and covered the big topics of voice, tone and ethically interacting online. While some may seem basic, all are crucial elements for your successful dive into the social media world. point is an important action that sometimes we in the social media arena tend to gloss over. The following list shows the order of how I would suggest you execute them for your brand. But, that doesn’t mean you can’t jump around. After all, this is your social media marketing campaign...and you are executing it! Use this list as a guideline to flesh out your plan even further, give you new ideas, and help you rediscover points you may have forgotten.

Now I want to share with you my top 30 suggestions on how to Of course the list isn’t limited to 30, but I think these offer a effectively get started. As no business is alike, my guess is that great primer in helping you jump start your conversation with each and every one of us are at different levels of preparedness. your target audience....online! With that in mind, I started with the most basic point; (developing your website) and go onwards from there. Each

SOCIALJUMPSTART

ONE
You must have a website or online point of sale. Your website should look professional, be informative, educational and engaging. Make sure that your domain reflects your brand to the letter and aim for a dot com extension. Also, if using an outside designer, make sure that the relationship is strong and contains trust.

SIX
Add RSS to your website and blog. RSS (which means Really Simple Syndication) allows your audience to subscribe to your latest updates and be sent an email directly to their email address when you add a new page to your site, a new blog...anything. A great system for this is Feedburner.

to helping people quickly identify you across the different sites.

ELEVEN
If you are going to use LinkedIn, make sure to contact your professional contacts (that you have worked with in some capacity) and request recommendations. These are a great way to build your profile on the site. My only advice is to only take and give recommendations to people you have actually done work with.

TWO
There is nothing worse than a website that is down 40% of the time. My advice: find a reliable web host. If you are just starting out, I suggest using a company such as GoDaddy who offer cheap solutions and great customer service.

SEVEN
Once the previous steps are complete, make sure to create a consistent schedule for blogging. The most common is around 3 per week, but some people go for one per day! Do what suits you best and keep them between 400-600 words. Longer or shorter works as well, but the more words, the more options to add keywords!

TWELVE
Join groups! On sites such as Facebook and LinkedIn there are more groups than you can shake a stick at. Find the ones that are relevant to your purpose and goals, then join them. But don’t end your activity there...participate! These groups have discussions, questions, answers, news and more for you to dig your professional teeth into. So don’t underuse them.

THREE
Now that you have a website, domain, and hosting, install a blogging platform into your website (my fave is WordPress). Check out the plugins, see what is the best for you and, of course, consult your developer with any questions you may have.

EIGHT

Create an ebook or white-paper that you can feature on your website as an incentive to capture the names and email addresses of your target audience. My tip: Find something that your audience would find valuable (such as a tips report) and offer it in PDF form for download. FOUR Make sure that there is a picture of the incentive, short copy explaining it Excellent copy is an absolute essential, for followed by two opt-in boxes: one for both your website and your blog. Make their name and the other for their email sure when developing your content (and address. blog posts) to use keywords, the correct metatags and more. You want to create a promotional hub that can be found on NINE search engines. Start building your social media profiles on sites such as Facebook, LinkedIn and FIVE Twitter. Make sure to fully complete each of the fields provided in the profile Use the wonderful (and free) Google in addition to adding the links to not only Analytics. This will help you track the your website and blog, but your other sources of traffic to your website, what social media profiles as well. pages people are viewing and so much more. For those of you who have never taken a look at the power of this TEN platform, you will be absolutely bowled over. An absolute must for tracking Pick one professional picture and use it as your avatar across all platforms. This is success. extremely important as it allows for your brand image to be consistent in addition

THIRTEEN
Another great way to get the most out of your branding on LinkedIn and Facebook is to start your own branded group! This would not be directly branded with your company, but more along the lines of your industry. For example if you are a dentist, then your group could be “Heroes of Dental Health” and be based around talking about the best way to keep your teeth healthy.

FOURTEEN
Aside from the groups, get your company listed on Linkedin and create a Page for it on Facebook. These are great ways to announce new and exciting developments as well as gain more visibility on these sites.

SOCIALJUMPSTART

FIFTEEN

This is great for not only listening to what is being said about you and your marketplace, but also to find topics for Twitter has a great tool to help you keep blogs, tweets and more. organized and not to be overwhelmed: Lists! Create lists of your favorite people on the site and it will help you pay close TWENTY attention to the influencers that you want to interact with the most. Don’t be afraid to ask for what you want. Don’t be shy about offering help to those who need it. I know it may sound silly, SIXTEEN but when you connect with a new professional person, don’t be afraid to ask Don’t be afraid to get out there and them “Is there anything I can do to help comment like crazy! Not only on sites like you at the moment?” or the flip-side “Do Facebook, LinkedIn and Twitter, but get you have any contacts that need my out there and leave thoughtful comments service?” You may just be surprised at on blogs. Make sure that they are well what you find! viewed and get ready to share your expertise like there is no tomorrow! New professional and personal relationships TWENTY-ONE can result as well as strengthening bonds with key influential figures. Go beyond the written word and share videos, audio and pictures that you believe your audience will enjoy. Sites SEVENTEEN such as YouTube and Flickr are fantastic for storage and make it easy to share Create a blog tour. Find the top 10 blogs across your social media profiles. in your space, and subscribe to their RSS feeds. Consistently be on the lookout for new blogs, and the voices behind them. TWENTY-TWO Then regularly leave comments and engage with these bloggers. The results Make sure that everything that you share of this consistent action can be shocking can either entertain, educate, enrich or and the new traffic to your site will be engage. If your content ticks one or all welcomed! of these boxes, then it has a much better chance of being shared. Which means other people are doing the work for you EIGHTEEN of virally spreading your content. This is a crucial goal of a social media Find ways to cut corners when you are campaign. managing your accounts. There are free tools readily available that can help you take a look at your networks activity on TWENTY-THREE various sites from one platform. The most popular is Hootsuite, but I also Start to become an opinion leaders. Find enjoy Digsby. If you are looking for a allies in the social media world and great Twitter solution, shoot for network the heck out it! Create and host TweetDeck. local or virtual events, try to get speaking engagements..the lot! The social media is a great place to not only promote events NINETEEN like this, but also a great place to share the content generated. The more of this Another Google tool that is absolutely you do, the more people will view you as killer is Google Alerts! You simply type in an opinion leader. your email address and what you want to be updated on (and the frequency of the search) and Google will trawl it’s entire TWENTY-FOUR database each day and send you an email with the content you are looking for.

If you connect with someone of great value, remember that it is important to move the conversation offline to either a meeting or phone conversation. This can solidify the relationship and add lots of credibility points (after all, you ARE exactly what you say you are). At the end of the day, social media doesn’t close the sale....you do!

TWENTY-FIVE
Everyday there are new applications, social networks, tools and tricks that are released in order to help people use the medium more effectively. Don’t knock them until you try them. There are good ones and there are terrible ones, so approach with caution. Also, there are other fantastic ways of spreading content from online radio shows to webinars, don’t limit yourself with just the three main sites...try new things and think outof-the-box.

TWENTY-SIX
Be honest, be caring, be interested. Simple as that.

TWENTY-SEVEN
Get your blog to feed automatically to suitable social media profiles (the same with YouTube, Flickr, and more)

TWENTY-EIGHT
Be constantly visible on your social media accounts daily. Don’t go heavy one week, just to be absent for two months. That can actually un-do lots of valuable work.

TWENTY-NINE
It can take time to reap the results: sometimes a week, sometimes months. Just stay focused and consistent!

THIRTY
You have nothing to hide, so be transparent as possible. Humanize your brand and use real emotion to connect with your target audience. Never bait

SOCIALJUMPSTART

TAKEAWAY

Work Smart Take Each Step Carefully...
With every step of your online journey you will encounter more challenges, successes and opportunities that you have ever experienced before. Engage those who you need to engage with, not those who you do not. to hear from you and help if I can. My firm Go! Media International is here to help. Call us at 727-474-7935 or email me at [email protected]. Here’s to your social media success! Chris Tompkins CEO and Founder, Go! Media International

Plan and keep your strategy handy so you can innovate it What you do with these situations along the way as the road can is up to you, but always remember require some organic growth. that the person on the other end of the keyboard is human, not just Most of all, keep focused and be an “avatar” that you see on your consistent. There are millions of screen. people out there that you can educate, entertain and engage When you market yourself online, always keep your eye on the prize. act responsibly and communicate Who knows, it just may take your effectively. business to the next level! If there is any other help you may need, get in touch! I would love

Sponsor Documents

Or use your account on DocShare.tips

Hide

Forgot your password?

Or register your new account on DocShare.tips

Hide

Lost your password? Please enter your email address. You will receive a link to create a new password.

Back to log-in

Close