The beauty of this type of marketing is that marketing through social media does not cost anything. It is free to become a member of social media platform and i t is relatively free, other than man hours, to create the social media experienc e for your customers. The more customers that you are able to reach through your social media platforms the more successful you will be and the less money you w ill spend out of your marketing budget. There are even ways to make money throug h your social media efforts if you are willing to place advertising on your site s. This might resemble competition but as long as the ads are not for competing products then you have a win-win scenario.