Social Media Analysis Software
Content
Social Media Analysis Software
Name Clara bridge Self Service™ Beta • • • • • • • • • • • • Clarabridge Enterprise Version • • • Features Good data exploration capabilities Search for keywords, phrases, linguistic connections Returns linguistically connected words for keywords Filter by structured data Both Automatic and manual coding Accepts data in Excel spreadsheet format Data needs to be uploaded – no automatic crawling of SMA content Automatic sentiment analysis – takes account of double negative, mixed positive and negative Allows tuning of sentiment analysis Allows organization of categories into a category tree with parent and child categories Automatic generation of frequency charts Industry templates for analysis of customer voice Includes all of the above plus web content scrapers Uses multiple formats Ability to integrate different sources of data – web, survey etc. • Cons Limited formats accepted for upload (Excel spread sheet) Website http://ww w.clarabri dge.com/ Default.a spx? alias=ww w.clarabri dge.com/ selfservic e
http://ww w.clarabri dge.com/ Clarabrid geEnterpr ise4.aspx
Clarabridge Social Media Analysis (SMA)
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As a stand alone application, this is the same as above but will only analyze social media data
http://ww w.clarabri dge.com/ Products/ SocialMe diaAnalys is/tabid/1 94/Defaul t.aspx It http://ww w.radian6 .com/
Radian6
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Influencer identification module helps uncover influencers – may be important for pharma research Track share of voice around focus areas Word clouds
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• • Attensity Analyze + Cloud •
Tracking conversations by type of media – over time Track frequency of mentions by language – over time Industry clouds Integrate with web analytics – o identify posts that drove traffic and conversions, o Track Topics that lead to views and conversions Create categories for post classification Customer service outreach – tagging, tracking till resolution, identify common issues Attensity Analyze – text analysis engine o Can use external survey/crm data as well as data from web communities Attensity cloud – full SMA analysis engine based on Radian6 – ability to engage with communities as well Combined offering – Analyze plus cloud adds deep text mining capabilities to SMA
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http://ww w.attensit y.com/en/ Applicatio ns-andServices/ Applicatio ns/index. html
BuzzStream
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SMA as part of part of social relationship management program Targeted at end-users rather than research companies Influencer metrics Returns buzz by influence ratings – mozRank etc. Manual setting of sentiment
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Does not have a text analysis machine
evolisten™
MR friendly software Greatest advantage is the ability to set proportionate sampling – 30% blogs, 20% Social networking etc. Preset market research variables for categorization and measurement Scoring on 5-point scale Word clouds
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Capabilities of text mining software unknown
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• Spiral 16 •
http://ww w.conver sition.co m/evolist enfeatures/# tools
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Ability to set alerts to unusual buzz activity Scores entire websites rather than individual comments Monitors all publicly available website categories, including blogs, social bookmarks, social networks, message boards, forums, microblogs, video sites, news sites, magazines, press releases, company/organization sites, reviews, shopping sites, and reference material. Automatic sentiment analysis Ability to integrate other datasets Split by type of media Filtering options to include only specific types of data Track before and after campaign
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Sentiment Metrics
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Only monitor SM Automated sentiment analysis Tracking over time – campaign reach and effectiveness Influencer identification for buzz Blogposts, video virals, Twitter, Google Buzz, facebook social communities Sentiment analysis Ability to restrict by geography
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Does not allow integration with other data
http://ww w.sentim entmetric s.com/co ntent/vie w/22/43/
Viralheat
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Does not cover other communities Cannot integrate with other data – for example, MROC data
http://ww w.viralhe at.com/
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truCAST
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Sentiment Scoring on different categories
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Integration with or analysis of other data not
• • • • • •
Manual /automated scoring Tracks volume, sentiment Tracks volume by type of media Generates global sentiment heat map Identify influencers Ability to integrate with other data, e.g., survey data Self-organizes information by different MR categories – emotions, attributes, behavior, etc, SaaS solution
possible
netbase.com ConsumerBase
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Name Clara bridge Self Service™ Beta • • • • • • • • • • • • Clarabridge Enterprise Version • • • Features Good data exploration capabilities Search for keywords, phrases, linguistic connections Returns linguistically connected words for keywords Filter by structured data Both Automatic and manual coding Accepts data in Excel spreadsheet format Data needs to be uploaded – no automatic crawling of SMA content Automatic sentiment analysis – takes account of double negative, mixed positive and negative Allows tuning of sentiment analysis Allows organization of categories into a category tree with parent and child categories Automatic generation of frequency charts Industry templates for analysis of customer voice Includes all of the above plus web content scrapers Uses multiple formats Ability to integrate different sources of data – web, survey etc. • Cons Limited formats accepted for upload (Excel spread sheet) Website http://ww w.clarabri dge.com/ Default.a spx? alias=ww w.clarabri dge.com/ selfservic e
http://ww w.clarabri dge.com/ Clarabrid geEnterpr ise4.aspx
Clarabridge Social Media Analysis (SMA)
•
As a stand alone application, this is the same as above but will only analyze social media data
http://ww w.clarabri dge.com/ Products/ SocialMe diaAnalys is/tabid/1 94/Defaul t.aspx It http://ww w.radian6 .com/
Radian6
• • •
Influencer identification module helps uncover influencers – may be important for pharma research Track share of voice around focus areas Word clouds
• • • •
• • Attensity Analyze + Cloud •
Tracking conversations by type of media – over time Track frequency of mentions by language – over time Industry clouds Integrate with web analytics – o identify posts that drove traffic and conversions, o Track Topics that lead to views and conversions Create categories for post classification Customer service outreach – tagging, tracking till resolution, identify common issues Attensity Analyze – text analysis engine o Can use external survey/crm data as well as data from web communities Attensity cloud – full SMA analysis engine based on Radian6 – ability to engage with communities as well Combined offering – Analyze plus cloud adds deep text mining capabilities to SMA
• •
http://ww w.attensit y.com/en/ Applicatio ns-andServices/ Applicatio ns/index. html
BuzzStream
• • •
•
• • • •
SMA as part of part of social relationship management program Targeted at end-users rather than research companies Influencer metrics Returns buzz by influence ratings – mozRank etc. Manual setting of sentiment
•
Does not have a text analysis machine
evolisten™
MR friendly software Greatest advantage is the ability to set proportionate sampling – 30% blogs, 20% Social networking etc. Preset market research variables for categorization and measurement Scoring on 5-point scale Word clouds
•
Capabilities of text mining software unknown
•
• Spiral 16 •
http://ww w.conver sition.co m/evolist enfeatures/# tools
• • •
Ability to set alerts to unusual buzz activity Scores entire websites rather than individual comments Monitors all publicly available website categories, including blogs, social bookmarks, social networks, message boards, forums, microblogs, video sites, news sites, magazines, press releases, company/organization sites, reviews, shopping sites, and reference material. Automatic sentiment analysis Ability to integrate other datasets Split by type of media Filtering options to include only specific types of data Track before and after campaign
• • • • •
Sentiment Metrics
• • • •
Only monitor SM Automated sentiment analysis Tracking over time – campaign reach and effectiveness Influencer identification for buzz Blogposts, video virals, Twitter, Google Buzz, facebook social communities Sentiment analysis Ability to restrict by geography
•
Does not allow integration with other data
http://ww w.sentim entmetric s.com/co ntent/vie w/22/43/
Viralheat
•
• •
Does not cover other communities Cannot integrate with other data – for example, MROC data
http://ww w.viralhe at.com/
• •
truCAST
•
Sentiment Scoring on different categories
•
Integration with or analysis of other data not
• • • • • •
Manual /automated scoring Tracks volume, sentiment Tracks volume by type of media Generates global sentiment heat map Identify influencers Ability to integrate with other data, e.g., survey data Self-organizes information by different MR categories – emotions, attributes, behavior, etc, SaaS solution
possible
netbase.com ConsumerBase
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