Social Media Marketing Certification

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Vskills certification for Social Media Marketing Professional assesses the candidate as per the company’s need for web site promotion and optimization on various social media websites like Facebook, Twitter, LinkedIn, etc The certification tests the candidates on various areas in social media marketing concepts which includes the knowledge of social media platforms and tools, social media strategies, social commerce, social media metrics, social media analytics and ROI measurements.http://www.vskills.in/certification/Certified-Social-Media-Marketing-Professional

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Certified Social Media
Marketing Professional
VS-1096
Certified Social Media Marketing Professional
www.vskills.in


C CC Certified ertified ertified ertified Social Media Marketing Social Media Marketing Social Media Marketing Social Media Marketing
Professional Professional Professional Professional
Certification Code Certification Code Certification Code Certification Code VS-1096
Vskills certification for Social Media Marketing Professional assesses the candidate as per
the company’s need for we site promotion and optimi!ation on "ario#s social media
wesites like $aceook% &witter% 'inked(n% etc &he certification tests the candidates on
"ario#s areas in social media marketing concepts which incl#des the knowledge of social
media platforms and tools% social media strategies% social commerce% social media metrics%
social media analytics and )*( meas#rements+

,hy sho#ld one take this certification- ,hy sho#ld one take this certification- ,hy sho#ld one take this certification- ,hy sho#ld one take this certification-
&his Co#rse is intended for professionals and grad#ates wanting to e.cel in their chosen
areas+ (t is also well s#ited for those who are already working and wo#ld like to take
certification for f#rther career progression+

/arning Vskills Social Media Marketing Professional Certification can help candidate
differentiate in today0s competiti"e 1o market% roaden their employment opport#nities y
displaying their ad"anced skills% and res#lt in higher earning potential+

,ho will enefit from taking this certification- ,ho will enefit from taking this certification- ,ho will enefit from taking this certification- ,ho will enefit from taking this certification-
2o seekers looking to find employment in (& or we promotion department of "ario#s
companies% st#dents generally wanting to impro"e their skill set and make their CV
stronger and e.isting employees looking for a etter role can pro"e their employers the
"al#e of their skills thro#gh this certification
&est 3etails &est 3etails &est 3etails &est 3etails
• 3#ration4 3#ration4 3#ration4 3#ration4 60 min#tes
• 5o+ of 6#estions4 5o+ of 6#estions4 5o+ of 6#estions4 5o+ of 6#estions4 70
• Ma.im#m marks4 Ma.im#m marks4 Ma.im#m marks4 Ma.im#m marks4 70% Passing marks4 87 970:;
&here is no negati"e marking in this mod#le+
$ee Str#ct#re $ee Str#ct#re $ee Str#ct#re $ee Str#ct#re
)s+ <%000=- 9(ncl#des all ta.es;
Companies that hire Vskills Certified Companies that hire Vskills Certified Companies that hire Vskills Certified Companies that hire Vskills Certified Social Media Marketing Social Media Marketing Social Media Marketing Social Media Marketing Professional Professional Professional Professional
Social Media Marketing professional are in great demand+ Companies speciali!ing in we-
ased #siness or wesite promotion are constantly hiring knowledgeale social media
marketing professionals+ Vario#s p#lic and pri"ate companies also need social media
marketing professional for promoting their we-ased #siness on fast spreading social
media platforms+

Certified Social Media Marketing Professional
www.vskills.in

&ale of Content &ale of Content &ale of Content &ale of Contents ss s

1+ 1+ 1+ 1+ Social Media Marketing (ntrod#ction Social Media Marketing (ntrod#ction Social Media Marketing (ntrod#ction Social Media Marketing (ntrod#ction
1.1 Social Media Marketing
1.2 Social Media Portals
1.3 Social News Sites
1.4 Social Book marking Sites
1.5 Introduction to Social Networks
1.6 Importance of the Web in Giving Consumers A Voice
1.7 How to join the Conversation
1.8 Content is not everything in Online Marketing

8+ 8+ 8+ 8+ >oal >oal >oal >oal Setting (n ? Social /n"ironment Setting (n ? Social /n"ironment Setting (n ? Social /n"ironment Setting (n ? Social /n"ironment
2.1 Overcoming Fear about Uncontrolled Messages
2.2 Importance of Being Transparent
2.3 Importance of Listening
2.4 Setting Goals for the Social Media Marketing Campaign
2.5 Advantages of Increased Traffic
2.6 Increases in Brand Awareness
2.7 Improved Search Rankings
2.8 Reputation Management
2.9 Increased Sales in Your Product or Service
2.10 Established Expert
2.11 Researching the Social Media Community
2.12 Planning for the Kind of Content the Audience Prefers
2.13 Handling Negative Backlash
2.14 Manpower for Social Media Marketing
2.15 Apetite for Taking Risks
2.16 Pursuing Social Media Marketing

<+ <+ <+ <+ 5etworking ?nd (mpleme 5etworking ?nd (mpleme 5etworking ?nd (mpleme 5etworking ?nd (mplementing &he Social Media Strategy nting &he Social Media Strategy nting &he Social Media Strategy nting &he Social Media Strategy
3.1 Planning for the Social Media Strategy
3.2 Getting Ideas
3.3 Bureaucratic Hurdles
3.4 Importance of Networking
3.5 Role of Community Managers

@+ @+ @+ @+ Participation (n Marketing Participation (n Marketing Participation (n Marketing Participation (n Marketing
4.1 Public Relations and Marketing
4.2 Reputation Management
4.3 What to Do Improve the Reputation of the Company

7+ 7+ 7+ 7+ Asing Blogs &o Comm#nic Asing Blogs &o Comm#nic Asing Blogs &o Comm#nic Asing Blogs &o Comm#nicate ?nd 'earn ate ?nd 'earn ate ?nd 'earn ate ?nd 'earn
5.1 A Brief History of Blogs
5.2 Blogs as Online Influencers
Certified Social Media Marketing Professional
www.vskills.in

5.3 Features and Functionality
5.4 Various kinds of Blogging Platforms
5.5 Planning for the Blog
5.6 Writing for Blog Audiences
5.7 Using the Blog’s Voice
5.8 Techniques of Blogging
5.9 Getting Fresh Content for the Blog
5.10 Additional Features for Blog
5.11 Corporate Social Media Strategy for Blogging

6+ 6+ 6+ 6+ Ase *f Micrologging $or B#siness Ase *f Micrologging $or B#siness Ase *f Micrologging $or B#siness Ase *f Micrologging $or B#siness
6.1 History of Twitter
6.2 Usage of Twitter
6.3 Case Study
6.4 Use of Twitter as an Official Channel
6.5 Building a Personal Brand
6.6 Tweeting From Anywhere
6.7 Promoted Tweets, Trends and Accounts dashboards
6.8 Case Study

C+ C+ C+ C+ $aceook Marketing $aceook Marketing $aceook Marketing $aceook Marketing
7.1 Introduction to Social Networking Sites
7.2 Facebook
7.3 Profile Customization and Blog Posts
7.4 The Facebook “Product” Page
7.5 Paid Advertising on Facebook
7.6 Facebook Groups, User Profiles, or Fan Pages
7.7 Facebook Applications for Marketing
7.8 Case Study

D+ D+ D+ D+ 'inkedin Marketing 'inkedin Marketing 'inkedin Marketing 'inkedin Marketing
8.1 Getting Professional with LinkedIn
8.2 LinkedIn Answers, events, messaging & testimonials
8.3 User Groups of Linkedin
8.4 Conclusion

9+ 9+ 9+ 9+ (nforming &he P#lic (nforming &he P#lic (nforming &he P#lic (nforming &he P#lic
9.1 Social Search
9.2 Wikipedia: The Living Encyclopedia
9.3 Discussion
9.4 Wikipedia social media optimization
9.5 Being cautious when editing Wikipedia
9.6 Mahalo
9.7 Using Yahoo! Answers for Social Media Marketing
9.8 Being Aware of the Latest Questions
9.9 Importance of Knowledge
Certified Social Media Marketing Professional
www.vskills.in

10+ 10+ 10+ 10+ &he Socia &he Socia &he Socia &he Social Book marking Space l Book marking Space l Book marking Space l Book marking Space
10.1 Evolution of bookmaking
10.2 Tags
10.3 Integration of social bookmaking into Search Results
10.4 Using Social Book marking Sites
10.5 The Stumbleupon Toolbar
10.6 Sharing content with all one’s friends in one attempt
10.7 Stumbling and reviewing content
10.8 Understanding StumbleUpon user page
10.9 Interacting with tags
10.10 Delicious.com
10.11 Diigo
10.12 Other Social Book marking Sites

11+ 11+ 11+ 11+ Bringing Page Views $rom Social 5ews Bringing Page Views $rom Social 5ews Bringing Page Views $rom Social 5ews Bringing Page Views $rom Social 5ews
11.1 The importance of Social News
11.2 Factors Influencing Social News Front Page Promotion
11.3 Succeeding on Social News Sites
11.4 Building the right kind of content
11.5 Benefits of social news promotion in social media marketing goals
11.6 Other important sites in Social News
11.7 General Social News Sites

18+ 18+ 18+ 18+ (mportance *f Photography% Videos ?nd Pod casting (mportance *f Photography% Videos ?nd Pod casting (mportance *f Photography% Videos ?nd Pod casting (mportance *f Photography% Videos ?nd Pod casting
12.1 Using pictures for marketing
12.2 Flickr
12.3 Other Top Photo-Sharing Sites
12.4 Photoblogs and Galleries
12.5 Video Marketing
12.6 Marketing on Youtube

1<+ 1<+ 1<+ 1<+ Eo#t#e Marketing Eo#t#e Marketing Eo#t#e Marketing Eo#t#e Marketing
13.1 Viral video and branding
13.2 Social sharing, comments and reviews
13.3 Podcasts and Ads inside Videos

[email protected]+ [email protected]+ [email protected]+ [email protected]+ >oogleF Marketing >oogleF Marketing >oogleF Marketing >oogleF Marketing
14.1 Google+ Basics and Sharings
14.2 Google+ Integration and promotion
14.3 Google+ Tools

17+ 17+ 17+ 17+ (ntegration *f 3ifferent &hings (ntegration *f 3ifferent &hings (ntegration *f 3ifferent &hings (ntegration *f 3ifferent &hings
15.1 Revealing one’s true identity
15.2 The social media workflow
15.3 Return on Investment
15.4 Other important things in social media
Certified Social Media Marketing Professional
www.vskills.in

15.5 Remember the Community
15.6 Thinking outside Social Media Communities: Face-to-Face Interactions
15.7 Showing Creativity Online
15.8 Conclusion

16+ 16+ 16+ 16+ *ther Platforms *ther Platforms *ther Platforms *ther Platforms
16.1 Social media widgets and mashups
16.2 RSS, Tagging and Blogging
16.3 Wikis

1C+ 1C+ 1C+ 1C+ Metrics and )*( Metrics and )*( Metrics and )*( Metrics and )*(
17.1 Social Media Optimization
17.2 Conversion and performance metrics
17.3 Testing tools and ROI calculation
17.4 Social media platform tools

1D+ 1D+ 1D+ 1D+ $#t#re &rends $#t#re &rends $#t#re &rends $#t#re &rends
18.1 Online Reputation and Brand management
18.2 Social Commerce
18.3 Crowd sourcing & Collaboration Techniques
18.4 Data Portability
18.5 Privacy and Legal Issues

























Certified Social Media Marketing Professional
www.vskills.in

Co#rse *#tline Co#rse *#tline Co#rse *#tline Co#rse *#tline

( (( (ntrod#ction ntrod#ction ntrod#ction ntrod#ction
Understanding the concepts and relevance of social media marketing
Describing the evolutions and guidelines to follow
Explaining the technical terminologies of Web 2.0 and social media
Detailing the various social media channels and platforms

Social Media Marketing (ntrod#ction Social Media Marketing (ntrod#ction Social Media Marketing (ntrod#ction Social Media Marketing (ntrod#ction
Understanding the importance of social media portals, social news sites and social
book marking sites
Illustrating the basics of social networks acting as an platform for the consumers
Detailing the steps to join the conversation and illustrating the importance of content

>oal Setting (n ? Social /n"ironment >oal Setting (n ? Social /n"ironment >oal Setting (n ? Social /n"ironment >oal Setting (n ? Social /n"ironment
Describing the importance of being transparent, listening and setting goals for the
social media marketing campaign
Highlighting the advantages of increased traffic leading to increased brand awareness,
and search rankings leading to increased sales
Detailing the significance of reputation management
Illustrating the steps to research the social media community
Explaining process to select content as per audience and handling negative backlash

5etworking ?nd (mplementing &he Social Media Strategy 5etworking ?nd (mplementing &he Social Media Strategy 5etworking ?nd (mplementing &he Social Media Strategy 5etworking ?nd (mplementing &he Social Media Strategy
Understanding the need for social media strategy, getting ideas and ways to
circumvent bureaucratic hurdles
Illustrating the importance of networking and role of community managers

Participation (n Marketing Participation (n Marketing Participation (n Marketing Participation (n Marketing
Describing the essence of public relations and online marketing
Explaining the techniques of improving the reputation of the company

Asing Asing Asing Asing Blogs &o Comm#nicate ?nd 'earn Blogs &o Comm#nicate ?nd 'earn Blogs &o Comm#nicate ?nd 'earn Blogs &o Comm#nicate ?nd 'earn
Elucidating the history of blogs and their role as online influencers
Understanding the features and functionality of blogs and blogging platforms
Explaining the steps of planning a blog and techniques of blogging
Illustrating the methods to get fresh content for the blog
Highlighting blogging for corporate social media strategy

As As As Ase *f Micrologging $or B#siness e *f Micrologging $or B#siness e *f Micrologging $or B#siness e *f Micrologging $or B#siness
Explaining the usage of twitter as an official channel
Illustrating the techniques to build twitter as a personal brand
Understanding the concepts of promoted tweets, trends and accounts dashboards

Certified Social Media Marketing Professional
www.vskills.in

$aceook Marketing $aceook Marketing $aceook Marketing $aceook Marketing
Describing the basics of facebook
Understanding profile customization, blog posts and the “product” page
Explaining the usage of paid advertising on facebook
Illustrating facebook groups, user profiles and fan pages
Highlighting the usage of facebook applications for marketing

'inked(n Marketing 'inked(n Marketing 'inked(n Marketing 'inked(n Marketing
Explaining the basics of LinkedIn platform
Illustrating the usage of LinkedIn answers, events, messaging and testimonials
Detailing the creation and maintenance of Linkedin Groups and Company pages

(nforming &he P#lic (nforming &he P#lic (nforming &he P#lic (nforming &he P#lic
Understanding social search and importance of wikipedia
Describing techniques for wikipedia social media optimization
Illustrating mahalo and yahoo! answers for social media marketing
Explaining the social book marking, tags and integration into search results
Elucidating the usage of social book marking sites
Detailing the usage of stumbleupon, delicious.com, diigo and other social book
marking sites

Bring Bring Bring Bringing Page Views $rom Social 5ews ing Page Views $rom Social 5ews ing Page Views $rom Social 5ews ing Page Views $rom Social 5ews
Explaining the importance of social news and factors of it’s importance
Understanding the techniques of succeeding on social news sites and building the
right kind of content
Explaining the usage of social news sites

(mportance *f Photography% Videos ?nd Pod casting (mportance *f Photography% Videos ?nd Pod casting (mportance *f Photography% Videos ?nd Pod casting (mportance *f Photography% Videos ?nd Pod casting
Describing the importance of using pictures for marketing and usage of photo-sharing
sites like flickr
Illustrating the steps for marketing by photoblogs and galleries
Explaining video marketing and application on youtube

Eo#t#e Marketing Eo#t#e Marketing Eo#t#e Marketing Eo#t#e Marketing
Understanding the usage of viral video and branding on youtube platform
Explaining the features of social sharing, comments and reviews on youtube
Describing the significance of podcasts and ads inside videos

>oogleF Marketing >oogleF Marketing >oogleF Marketing >oogleF Marketing
Illustrating the basics of Google+ platform and sharings as applicable to it
Detailing the techniques for promotion and integration of Google+




Certified Social Media Marketing Professional
www.vskills.in

(ntegration *f 3ifferent &hings (ntegration *f 3ifferent &hings (ntegration *f 3ifferent &hings (ntegration *f 3ifferent &hings
Understanding the social media workflow
Describing the importance of the community
Detailing the significance for face-to-face interactions

*ther Platforms *ther Platforms *ther Platforms *ther Platforms
Understanding other social media related techniques as social media widgets,
mashups, RSS, tagging, blogging and wikis as applicable in social media marketing

Metrics and )*( Metrics and )*( Metrics and )*( Metrics and )*(
Illustrating the basics of social media optimization and social media platform tools
Describing the conversion and performance metrics with usage of testing tools and
ROI calculation steps on social media

$#t#re &rends $#t#re &rends $#t#re &rends $#t#re &rends
Illustrating the importance and process for online reputation and brand management
Explaining the upcoming trends in social media marketing like social commerce,
crowdsourcing & collaboration techniques
Describing the various options available for data portability on social media platforms
Highlighting the privacy and legal issues involved in social media marketing



























Certified Social Media Marketing Professional
www.vskills.in

Sample G#estions Sample G#estions Sample G#estions Sample G#estions
1+ 1+ 1+ 1+ &he &he &he &he term &'3 e.pands to term &'3 e.pands to term &'3 e.pands to term &'3 e.pands to HHHHHHHHHHHHHHHH+ HHHHHHHHHHHHHHHH+ HHHHHHHHHHHHHHHH+ HHHHHHHHHHHHHHHH+
?+ &op 'e"el 3irectory
B+ &op 'e"el 3omain
C+ &op 'ayer 3irectory
3+ 5one of the ao"e

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?+ 5ot fo#nd page redirection
B+ Missing page redirection
C+ Ser"er error page redirection
3+ 5one of the ao"e

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?+ Citation Management System
B+ Content Master System
C+ Content Management System
3+ 5one of the ao"e

@ @@ @+ + + + &he term which descries the way that search engines consistently tweak and &he term which descries the way that search engines consistently tweak and &he term which descries the way that search engines consistently tweak and &he term which descries the way that search engines consistently tweak and
e"ol"e their ranking algorithms is e"ol"e their ranking algorithms is e"ol"e their ranking algorithms is e"ol"e their ranking algorithms is HHHHHHHHHHHHHHHH+ HHHHHHHHHHHHHHHH+ HHHHHHHHHHHHHHHH+ HHHHHHHHHHHHHHHH+
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3+ 5one of the ao"e

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?+ ?=B &est
B+ Con"ersion test
C+ Change test
3+ 5one of the ao"e


Answers: 1 (B), 2 (B), 3 (C), 4 (A), 5 (A)

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