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Dedicados… a Dios…y el uno al otro
Dedicated…to God… to each other

Diseñada para hacer que la lectura de la Biblia y la oración en pareja sean divertidas y gratificantes.
Designed to make reading the Bible and praying as a couple a fun and rewarding experience. ESTA BIBLIA INCLUYE:
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More than four out of five Hispanics claim religious affiliation, which is good news for many Spanish-language publishers

People of the Book
By Leylha Ahuile

Planeta sold 72,000 copies of Macedo’s book in one day.

Wilfredo De Jesús

© ALEJANDRO MICHELLE

De Jesús, author of Fe asombrosa, was one of Time magazine’s 100 Most Influential People in 2013.

ics (80%). Given the deep Catholic roots in Latin America, it is not surprising that 62% of Hispanics are Catholic, compared to just 23% of non-Hispanics. Although Hispanics are only 16% of the U.S. population, they are 33% of U.S. Catholics. These shifts are also being reflected at the cash register. Faith-based books are sold through various channels, and many are not tracked by Nielsen BookScan. Nonetheless, it is not surprising to find several religious-inspired titles and at least a couple of Bibles among the top 20 Spanish-language bestsellers reported by BookScan each week. On a single day in February, Grupo Planeta sold over 72,000 copies of Nada que perder (Nothing
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© ALEJANDRO MICHELLE

T

There is no denying the growing influence the Hispanic population is having on the demographic, social, cultural, and political shifts taking place in the U.S. But lately there has been a growing focus on the religious beliefs of Hispanics and their impact on American churches, thus affecting the religious Spanish-language book market.
author and named in 2013 as one of Time’s 100 Most Influential People. There are two major shifts taking place among Spanishlanguage faith-based book consumers. One is a growing demand for faith-based books, and the other is the rapid loss of followers of the Catholic Church in Latin America and the fast growth of evangelicals—a trend being mirrored among U.S. Hispanics. These trends were best summarized by Cathy Hickling, director of press relations and publicity for Whitaker House: “There is a revival

among Hispanics in the U.S. for faithinspired books; growth in the evangelical church is creating a demand by this consumer group as never seen before.” According to a 2012 Pew Research Center Hispanic survey, 83% of Hispanics claim a religious affiliation, a share slightly higher than among non-Hispan-

he frenzy of books published about the first pontiff from Latin America, Pope Francis, drew much attention from the media and consumers, but for quite some time the media has been underlining the shifts in faith taking place among U.S. Hispanics. NBC Latino published a piece in February 2013 titled, “Latinos Are the Fastest Growing Segments of the Evangelical Movement, the Catholic Church, and the Church of Latter Day Saints.” Shortly after, Time magazine’s cover story of April 15, 2013, “The Latino Reformation: Inside the New Hispanic Churches Transforming Religion in America,” featured Rev. Wilfredo De Jesús, book

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Spanish-Language Publishing
to Lose) by Edir Macedo—an unprecedented number of copies for a Spanishlanguage book in the U.S. Macedo is one of the most prominent evangelists in Brazil and around the world, and has made the Forbes Billionaires list. Rev. De Jesús’s book, Fe asombrosa ( Amazing Faith), was a bestseller for the Assemblies of God. There are over a dozen religious book publishers in the U.S. that publish in Spanish, and several distributors and booksellers that import books primarily from Spain and Mexico. Although several secular publishers came out with books on Pope Francis, it remains to be seen to what extent they will enter this market. Publishers Weekly spoke with several players in this, and the overall consensus is one of growth and expansion as Hispanics look for ways to improve their lives. Editorial Vida will continue to publish around 80 titles a year with less than a third being original works in Spanish. Charisma Media has been around for 35 years and has been publishing in Spanish as Casa Creación the past 16 years. They currently publish 50–60 titles a year in Spanish, and 40% of their sales come from the U.S. and Puerto Rico, with Puerto Rico being their number one market among all their Spanish-language markets. Approximately 80% of their titles are translations, and they seem to do better than original works in Spanish. Building new readers is still a challenge, but ministries such as those of Joyce Meyer and Joel Osteen, which encourage reading, are helping build an audience for books. Casa Creación’s Hispanic readers are primarily adults aged 35–44, and these younger readers tend to be more educated and are more likely to read in English than in Spanish. However, Tony Rivera, marketing coordinator for Casa Creación, points out, “The Spanish-language media is realigning to include English-language content, but many of these educated Latinos will also want to read in Spanish as being bilingual is an asset in today’s market.” Established by veteran missionaries to Spain Harold and Esther Kregel, Editorial Portavoz relocated its publishing program in 1982 to Kregel, Inc., in Grand Rapids. Today it offers over 500 evangelical titles in Spanish and publishes 30–40 titles a year with some of the most successful books being Bibles for adults and children. Portavoz is also one of the hosts of the annual summit of the Spanish Evangelical Publishers Association (SEPA). Whitaker Corporation, which encompasses Whitaker House and Anchor Distributors, publishes 15–20 titles a year in Spanish and distributes over 1,000 titles through Anchor Distributors. They have been publishing in Spanish for over 20 years but have been doing it more aggressively in the past five years. The growth in the Spanish-language book market is what encouraged them to make a greater commitment to meeting the demands of this consumer. Although much of the growth has come from foreign sales, the U.S. market has also tripled for them in the past five years. Spanish-language books account for slightly more than 10% of their sales. Bob Whitaker Jr., president of Whitaker Corporation, comments, “One of the things we have realized is that Hispanic consumers are not as price sensitive as we had originally thought. Many of our Spanish-language titles are now priced the same as the English-language version.” Although translations make up about 80% of Whitaker House’s Spanish-language book sales, their goal is to find more Latino writers and offer a wider selection of original works in Spanish. Bob Whitaker Jr. laments that they don’t publish Bibles as they are the number one sellers on the distribution side of the business. Content and not price is what is driving the selection of books being offered. Just as in the secular Spanish-language book market, fiction has not done as well for Whitaker as how-to books that provide answers for those seeking guidance on how to deal with life’s challenges. Editorial Unilit has been publishing books in Spanish since 1989. They currently publish 120 titles a year but are looking to reduce that by half as the market is not able to absorb all of the titles. Michael Proenza, director of marketing for Unilit, points out that independent English-language bookstores are now making room for Spanish-language books and that the sales of Bibles have increased in the past few years. Overall, Unilit’s sales of books in Spanish have increased significantly in the past few years but not without challenges. Proenza says, “The growing number of evangelicals is creating a greater demand for certain books. Information is not as centralized as materials for Catholics. Therefore, a wider range of material is

Publishers
With more than 2,500 published titles, Editorial CLIE from Spain has one of the largest catalogs of Spanish-language Christian books. Grupo Nelson, part of Thomas Nelson, which was acquired by HarperCollins Christian Publishing in 2012, has reached an exclusive distribution agreement with Editorial CLIE. This agreement, along with HarperCollins’s ownership of Editorial Vida, which is part of Zondervan, and the acquisition of Thomas Nelson, gives HarperCollins control of over 50% of the of the Christian publishing market in both languages. Larry Downs, publisher of Grupo Nelson and Editorial Vida, shared with PW the changes taking place at HarperCollins Christian Publishing. “With limited shelf space at retailers, we have become more selective on higher-opportunity books,” Downs says. “We have gone from publishing 100 titles a year to about 40, most being translations of English-language bestsellers such as John Maxwell and Max Lucado.” Downs points out that
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WhiTaker houSe

Top-Selling SpaniSh TiTleS from

Spanish-Language Publishing
required.” The Assemblies of God have been publishing in Spanish since the 1920s, but it wasn’t until 2010 that they began to focus on and expand their Spanish-language offerings and branch out into the trade market. Aside from publishing 10–12 titles a year, they also distribute the books of other publishers but are very selective in their collection. Previously they distributed their titles through Zondervan but now distribute their own books and are focused on building relationships with retailers. PW spoke with Rebekah Clute, Spanish editorial services manager for Assemblies of God, about the changes in this market in the past few years. She said, “The Spanish-language market is no longer an afterthought for publishers. They are realizing the shifts in the demographic—a growing number of Hispanic consumers and with greater levels of education. Publishers see these consumers as a buyable market and are being more proactive in reaching them and producing quality material in Spanish.” Clute went on to say that publishers have had to step up their game as there is greater competition for this consumer. Hispanics are also more enamored with technology, so e-books and apps are all part of the mix of what needs to be offered in Spanish, particularly for the children’s and young adult market. The Assemblies of God began this year to publish story apps in the Kid Bible Heroes series with games and interactive animation built into them. These apps provide customers the option of reading in English, Spanish, or Portuguese. A relative newcomer is Convivium Press, based in Miami with offices in Venezuela. Convivium primarily provides resources in the fields of religious studies and Christian living of classic authors and contemporary voices. Their model is a bit different as they publish primarily in Spanish but also offer the works of Hispanic voices in English. They publish works mostly on theology, philosophy, Bible and Semitic studies, Christian spirituality, and literature with a theological perspective. For most publishers, an area of growth will continue to be Bibles. To a lesser degree, reference material is also likely to see growth. The sale of books online and e-books will continue to grow and at a much faster rate as more inexpensive electronic reading devices enter the Latin American market. This is encouraging publishers in the U.S. and abroad to increase their offerings of e-books in Spanish.

Los Principios y el Poder de la Visión ISBN: 978-0-88368-965-3 Trade • 272 pages • $11.99

Mi Tiempo en el Cielo ISBN: 978-1-60374-232-0 Trade • 192 pages • $11.99 Una Revelación Divina del Infierno ISBN: 978-0-88368-288-3 Trade • 144 pages • $11.99

Distribution and Sales
Religious publishers have never fully relied on bookstores for the sale of their books, so the diminishing shelf space that has afflicted secular publishers has not affected them to the same degree. Peter Cerra, senior director of sales and marketing for Editorial Portavoz, shared his thoughts on how the market has transformed in the last five years: “The U.S. market has shifted. In some cases, bookstores have reduced their Span-

www.whitakerhouse.com

Spanish-Language Publishing

Peter Cerra

Cerra is optimistic that booksellers can develop a loyal, Spanish-speaking base.

ish-area footprint. They either have a lack of traffic in their stores, or lack of bilingual sales associates, or a lack of knowledge in how to promote the product to the Spanish-speaking community. The Spanish-primary bookstores and distributors have maintained their sales or grown in the same time period.” Cerra is optimistic and thinks that if booksellers work at attracting Spanish-language consumers, they will gain a loyal client base. Ernesto Martinez, formerly with BookMasters and now national sales manager with Giron Books, explains that traditional bookstores have been hesitant to sell religious books, possibly due to a lack of understanding of the communities they serve. For publishers such as Whitaker Corporation, big-box stores and chain retailers have become key points of sales. They also sell their books through hospital gift shops, pharmacies, and to some extent grocery stores. Diane Rogers, Whitaker’s Spanish sales manager, says, “It is becoming easier to sell into independent Hispanic book stores as they are more familiar with what their readers are looking for.” Editorial Unilit has even been able to offer their books through gas stations and airport retailers. With limited shelf space at retailers, both retailers and publishers have become more selective of higher-opportunity books. Also to make up for this lack of shelf space,

The kingdom of God is within you. The only thing you need to do is to demonstrate it here and now! Discover how to enter the kingdom of God, receive its benefits, and expand its dominion throughout the earth. El Reino de Poder ISBN: 978-1-60374-561-1 Trade • 304 pages • $14.99

Ernesto Martinez

Martinez believes that bookstores must understand the religious market better.

La Gloria de Dios ISBN: 978-1-60374-491-1 Trade • 288 pages • $13.99 Cómo Caminar en el Poder Sobrenatural de Dios ISBN: 978-1-60374-279-5 Trade • 256 pages • $11.99

Spanish-Language Publishing
most publishers have increased their sales efforts in the specialty sales market beyond ministries and church groups. Diversification in distribution and sales channels has become the name of the game—faith-based books can even be found for sale at Avon’s and Herbalife’s national conferences. In order to diversity their sales efforts, Editorial Vida and Grupo Nelson recently launched LiderVision.com, an online portal made specifically for Spanish-speaking leaders, which includes free book excerpts, pastoral advice, and access to an online store that offers Spanish-language products. A shift in religious beliefs has also affected where faith-based books are sold. Proenza of Editorial Unilit points out, “Among the predominantly Englishspeaking churches, many have their own store in which books are sold, but this is not as common to see among the Spanish-dominant churches.” Distributors such as BookMasters have decided to go beyond Catholic churches and archdioceses with their Spanish-language titles and are reaching out to evangelical and Baptist bookstores. USAMadrid Books, founded in 2007 by Pilar Pardo, distributes books from about 30 different publishers mostly from Spain and a few from Mexico. Most of their clients are Catholic bookstores, independent bookstores, and stores associated with specific parishes. Online sales, both from their site and Amazon, make up about 20% of their sales, but Pardo says that figure is increasing. When asked about her sale of e-books, Pardo responds, “Many of the books are not yet available in an e-book format, and I am not too worried as the demand is not as great as it is in English, at least not yet.” using e-books as a tool to teach Sunday school. There are also a growing number of online retailers pursuing the Spanishlanguage e-book market. As Larry Downs of Grupo Nelson notes, “The growth in sales of e-books has been more than 100%, and we know sales will continue to increase as e-tailers continue to promote e-books in Spanish, such as the newly launched amazon.com/tiendakindle.” There is also Google Play and newly launched BajaLibros.com, which are also seeking a share of the market.

Conferences
There are several national and regional conferences where faith-based books can be found. Similar to the International Christian Retailer Show is Expolit,

E-books
Most of the publishers PW spoke with indicated that their new releases are being published in an e-book format at the same time as the printed book. Having their backlist available in an e-book format is a much slower process, and some are opting to do this only for their bestsellers. Just as in the secular market, Spanish-language e-books are not having as much of an impact on the market at this time, but publishers all sense it is just around the corner. Having seen what has happened on the English-language side, they are all preparing to deal with the changes. Publishers such as Whitaker Corporation have already seen how the sale of e-books online is hurting bookstores. Other publishers such as Portavoz don’t believe e-books in Spanish will have as strong an impact on the market as e-books in English have had. And yet distributors such as BookMasters are pleased to see a growing demand by churches that are

which takes place every May and has been going on for over 20 years and is owned by the same company that owns Editorial Unilit. Expolit covers the world of Spanish Christian publishing, and it is both a trade and consumer event. There is also the summit of the Spanish Evangelical Publishers Association (SEPA) to be held in Nashville, November 18–22, and hosted by B&H Publishing Group and HarperCollins Christian Publishing. All the major Spanish Christian publishers are part of this, but the show is not open to the public. Additional conferences that include some books in Spanish are the Los Angeles Religious Education Congress, the University of Dallas Ministry Conference, and the Catholic Marketing Network.  ■ Leylha Ahuile is owner of PromoLatino and founder of the literary magazine www. tintafresca.us. Written with the collaboration of Claudia Duncan, marketing and publicity consultant.

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Spanish-Language Publishing

What Hispanics Are Buying
By Leylha Ahuile

A

As book publishers continue to expand their offerings to meet the needs of Hispanic consumers, it is important to look at the genres and formats of the books these consumers are likely to purchase. As can be seen from research conducted by independent research company Mintel, there are some differences between Hispanic and non-Hispanic book consumers just as there are significant differences among Hispanics, based on language.
Hispanics are more likely to purchase books for children and young adults, and sports and reference books also do well, but no genre appeals to this group of consumers as do horror books. Hispanics are 9 percentage points more likely than the average U.S. book consumer to purchase horror books. The format of books purchased also varies, with a greater preference for audiobooks coming from Hispanic rather than non-Hispanic consumers. According to the U.S. Census Bureau, the largest increase of new immigrants in the past 10 years has been from Central America. Many of these new immigrants come from areas where indigenous languages are spoken, and they struggle to read in Spanish. Audiobooks provide a solution for these consumers as well as for Hispanics who have longer-than-average commutes. Studies have shown that Hispanics often travel farther to work because they tend to live in peripheral areas where housing is less expensive. Hispanics are also slightly less likely than non-Hispanics to purchase hardcover books, but what really affects

ccording to 2009 data from Experian, Hispanic consumers were less likely to purchase books than non-Hispanics. However, when the language factor is taken into consideration, it was found that as soon as consumers speak some English, the likelihood of their purchasing a book increases significantly. Although book buying might be a language issue, household income must also be taken into consideration as those who speak only Spanish have the lowest level of income and therefore little discretionary funds to spend. This is why books that focus on meeting the needs of immigrants should be offered at a lower price point, such as the ¡Hecho fácil! (Made Easy) series by Penguin, whose books are priced around $15. Various Publishers Weekly articles have reported the higher likelihood among Hispanic book consumers to purchase self-help and spiritual books than non-Hispanics, but there are other categories that do quite well with Hispanics. For example,

this number is language preference. Spanish-dominant consumers are significantly more likely than bilingual Hispanics to purchase paperback books. This does not necessarily reflect a consumer choice but availability. Although some Spanish-language books published in the U.S. are available in hardcover, those imported from Latin America and Spain are mostly available in paperback. E-books are currently purchased by less than 20% of book buyers, and the percentage of Hispanics that purchase e-books is slightly lower than non-Hispanics, but there aren’t any significant differences when it comes to language. Spanish-dominant consumers are more likely to read or listen to a book on a computer or MP3 player than English-dominant Hispanics. However, those with limited English are significantly more likely to use a cellphone for book consumption. Hispanics that mostly communicate in Spanish are far more likely to use a cellphone for getting online, and many are bypassing computer ownership. As the price of electronic reading devices decreases and Hispanic literacy Spanish increases, this will likely make the electronic reading devices more appealing to consumers. However, until more publishers, particularly those in Latin America and Spain, make their books available in an e-book format, consumers will likely continue to rely on their cellphones since an investment in an additional device might not pay off. Where Hispanics shop for books is explored in the PW article “Where Books in Spanish Are Sold.” The article discusses that among Spanish-dominant book consumers, less than half purchase books through bookstores, around 10% purchase online, 10% through book clubs, and over 40% at nonbookstore

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Spanish-Language Publishing
retailers. It is important to note that Spanish-dominant consumers are more likely than English-dominant Hispanics to purchase through book clubs and at nonbook retailers. English-dominant Hispanics are three times more likely to buy online than those with limited English, but much of this is attributed to websites being only in English and/or limited credit card ownership and is not necessarily a reflection of limited book offerings. Not only is format and genre important for reaching Hispanic book consumers but book marketers must also look at what is influencing these consumers’ book purchasing choices. A study conducted by Mintel found that Hispanics were more likely than non-Hispanics to be influenced by the following (in order of importance): book reviews, books available at book fairs, books that have won substantial recognition (e.g., Pulitzer Prize, Nobel Prize), books recommended by a book reading club they belong to, and books received from a paid book club membership. Regardless of where the information was found and in which language, more than a quarter of Hispanic book consumers turned to newspapers, magazines, online sources, TV, and radio for information on book-related events. However, Spanish-language websites and TV did fare slightly better. Social media is an area that was not covered in the Mintel reports, but based on data from the online Spanish-language literary magazine Tinta Fresca, its Facebook followers tend to be older than the average Facebook user. This is in line with various market studies of Hispanics and their online behavior. Non-Hispanics tend to drop off from social media sites after the age of 35, whereas Hispanics continue to use these sites well past the age of 45 and tend to be more engaged users. ■ Leylha Ahuile is owner of PromoLatino and founder of the literary magazine www.tintafresca.us.
Sources: “Hispanics and Entertainment— U.S.” (Mintel, June 2012), and “Book Retailing,” March 2010. Experian Simmons, 2009.

Coming to Guadalajara

A preview with the new director
The 27th edition of the Guadalajara International Book Fair (FIL), taking place November 30 to December 8, will host Israel as guest of honor and welcome more than 20,000 professionals, 600 authors, and over 700,000 attendees from 44 countries. The Israeli delegation will be led by President Shimon Peres and includes over 80 authors, academics, artists, and performers. A conversation between the 2010 Nobel Prize winner in literature, Mario Vargas Llosa, and Israeli world-renowned author David Grossman will kick off the opening of the literary program on Sunday, December 1. The 2009 Nobel Prize winner in chemistry, Ada E. Yonath, will be part of FIL’s academic program. Publishers Weekly sat down with the new director of FIL, Marisol Schulz, to discuss some of the many offerings FIL 2013 has in store, in addition to Israel’s extensive presence. For those who were not able to attend the Frankfurt Book Fair and enjoy the guest of honor, Brazil—a bit of Brazil is coming to Mexico. With a program called “Destinação Brasil” (Destination Brazil), over 20 authors from Brazil will be participating at FIL. There is also a program of new voices from Latin Marisol Schulz America (“Latinoamérica viva”) that includes about 30 up-and-coming writers. Schulz explained that part of the plan is to expand “Latinoamérica viva” in the coming years and also include U.S.-based authors who write in Spanish. As part of the illustrators program, Argentinian author, illustrator, and winner of the 2013 Astrid Lindgren Memorial Award, Isol, will be presenting at the fair. There is also a symposium of translators and promoters of reading. These relatively new areas are of growing interest to attendees. Schulz went on to explain the expansion of the Rights Center, where over 250 literary agents are expected to attend from 29 countries. Schulz said, “The Rights Center has grown substantially in the past few years, and we are planning for even greater growth in the coming years. There is a rebirth or reawakening of interest for contemporary Latin American literature, and agents are coming from every corner of the world. “The U.S. presence is also increasing this year, from a strong presence of the U.S. collective stand to a growing number of librarians,” Schulz added. Last year, 108 librarians from the U.S. attended the fair, whereas this year, 120 librarians have registered. The U.K. will also have a presence at FIL as English-language books are becoming increasingly popular in Latin America. The 2013 FIL will also have a dedicated space for electronic books as the offering of e-books in Spanish is becoming more prevalent in Latin America and Spain.

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Spanish-Language Publishing

Spanish titles are sold from butcher shops to the Billboard Awards

Points of Sale
By Leylha Ahuile

A

Reaching the Hispanic book consumer has never been easy. Most of the main book retailers are not located in areas with a high concentration of Hispanic consumers, and independent bookstores have struggled to reach these readers. The closing of Borders, along with a troubled economy, has made matters even more challenging, but book publishers and distributors have become more creative than ever.
books in Spanish. Publishers and distributors are leaving no stone unturned.

ccording to a study conducted by independent market research company Mintel, 63% of all book buyers purchase books at bookstores; a third of them purchase online; about 10% buy through book clubs; and another third purchase through nonbook retailers When one looks at Spanish-language book buyers, the numbers are quite different. Fewer than half purchase through bookstores; around 10% make online purchases; 10% make use of book clubs; and over 40% get some of their books at nonbookstore retailers. Reaching Spanish-language book consumers through nonbookstore retailers has become increasingly important. Aside from being offered at national and regional grocery store chains, drugstores, and bigbox stores, Spanish-language books are also making their way onto the shelves of carnicerías (butcher shops) and flower shops. Hispanic grocery stores have been selling books for some time, but now Latino-owned pharmacies, furniture stores, Latino museums, bodegas (small independent grocery and convenience stores), paradores (country inns), appliance stores, music shops, and a growing number of airport stores are offering

Diverse Offerings and Opportunities
What do the Fifty Shades of Grey series and books on the pope have in common? Not much editorially, but they share shelf space and high sales numbers at Hispanic grocery stores. According to Mickey Tirado, Spanish-language sales manager at Penguin Random House, “H-E-B grocers in Laredo, Tex., has dedicated over 20 feet of retail space to books, and they have engaged the community through book readings every Saturday. It is encouraging to see nonbooksellers build and grow their commitment to books.” This diversification offers a growing opportunity for publishers but is not without its challenges. The types of books that sell at these locations aren’t necessarily the bestsellers found in bookstores, but these channels have become so important that some publishers have gone so far as to publish books just for them. Publishers Weekly spoke with Edward Benitez, director of U.S. Spanish-language sales at Random House, who said,

“Limited space and profitability is what retailers are looking for. Therefore, title selection and price are paramount for the success of books in these retailers. These retailers don’t have a book buyer, so it is up to the publisher to do a good job in selecting the titles and promoting them.” Having been in the book business for 27 years, Juan Manuel Giron, owner of bookstores in the Chicago area and distributor Giron Books, is always reinventing the way his companies do business. “We have completely restructured our sales and our customer service team in order to service nonbook retailers,” Giron says. “Greater relationship building and hand-holding is required.” Giron explains that many new clients were hesitant to place books at their retail locations, so a different sales approach had to be implemented. He adds, “We have retrained our customer service staff. They are now helping nonbook buyers, so the information provided and its delivery is different. We try to make our clients feel comfortable with books and not intimidated by them.” For Giron and others, nonfiction seems to do best, so they often lead with it. Once the retailer feels more comfortable, publishers and distributors begin to incorporate fiction. Having retailers be successful with books from the outset is paramount to their continued offering of books and to expanding shelf space. Giron says that his team often leads with the tried-and-true, what he calls the three n ’s of books: niños (children’s), naturismo (natural health), and narco (drug trafficking). These categories have consistently done well in Spanish, but growing areas are Bibles, prayer books, and books on how to improve one’s life.

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Spanish-Language Publishing
In the past few years, Readerlink Distribution Services has begun to distribute books in Spanish but only to traditional book retailers. According to Readerlink, they offer 150–200 titles in various genres but not textbooks. They are reaching a growing number of Target stores that sell Spanish-language books. Target used to offer books in Spanish in only 50 of their stores, but now they are available in 400 stores. Yet Wal-Mart, the number one retailer among Hispanics, has decreased their offerings from in 1,200 locations to just shy of 650. Sam’s Club continues to offer books in Spanish in 31 of their retail locations, but selection has decreased in the past few years. Several publishers commented that Target, Wal-Mart, and Sam’s Club are very price sensitive. The type of books sold through these retailers has also shifted in the past few years. For example, a few years ago the number one sellers at Wal-Mart were often how-to books. Now they are faith-based books, followed by children’s books. For fiction to work through these retailers, it has to be by a branded author, be a bestseller, or have a movie tie-in. Penguin has tailored a line of books to sell primarily through drugstores, bigbox retailers, and supermarkets. Priced under $15, ¡Hecho fácil! (Made Easy) is a series of books for less acculturated Hispanics looking to further understand and navigate life in the U.S. Erik Riesenberg, senior director of marketing, international sales, and associate publisher of C.A. Press for Penguin Random House, says that “Nontraditional bookstores are much more price sensitive than bookstores, and that is why we developed this inexpensive series.” Riesenberg also notes that selling through these retailers requires distributors to assist retailers in selecting titles that will appeal to their consumers. He says that he would like to sell more into independent convenience retailers, but finding distributors able to service these accounts in certain parts of the country is quite challenging. Independent bookseller Books & Books is now getting into the distribution and wholesaling of Spanish-language books. They are bringing their vast experience as an independent bookseller in southern Florida to help English-dominant independent booksellers throughout the country in their efforts to reach the Hispanic consumer. PW spoke with Raquel Roque, head of Spanishlanguage books for Books & Books and previous owner of Downtown Book Center in Miami, which was founded by her father. Raquel grew up the Spanish-language book business but is always eager to learn more about the consumer. “In May we were at the Hispanicize social media conference, selling the autobiography of Rita Moreno, who participated on a panel—the book sold out, and it gave me the opportunity to engage with a very different audience. We also attended the Billboard Latin Music Awards—we are taking it up a notch.” In the past 10 years there have been significant demographic shifts among Hispanics. Some of the markets that have seen the biggest Hispanic population growth are suburban areas and cities such as Atlanta and Denver. Independent booksellers might not be equipped to service the new potential consumers in these places, but that is where Books & Books is lending a helping hand. Roque works with independent bookstores throughout the country in selecting a Spanish-language collection for their specific demographic. Books & Books has also started several book clubs in Spanish and is eager to engage female readers, who tend to be mothers and are often the ones making sure their children learn to read in Spanish. Book fairs have become an increasingly important point of sale for Spanishlanguage books. Aside from the large book fairs such as the Miami Book Fair

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International and LéaLA, the fair in Los Angeles, there are numerous smaller fairs that fill the void left by the lack of bookstores. Giron Books organizes their own book fair in Chicago and also participates at book fairs in Los Angeles, Atlanta, and Oregon, and is working with retailers to organize additional book fairs throughout the country. Giron says, “We know how to put together a book fair, so we bring that know-how to nonbook retailers. We help them set up their own book fair—on their parking lot or at a school— we organize it for them, provide the books, book the authors, and guide them on how to promote the fair—we offer a turnkey solution.”  ■ Leylha Ahuile is owner of PromoLatino and founder of the literary magazine www. tintafresca.us.

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Spanish-Language Publishing

A New Chapter in Puerto Rico
By Leylha Ahuile and Juan Carlos Pérez-Duthie

T

Known for its pristine beaches, El Yunque rain forest, and beautiful Spanish colonial architecture, Puerto Rico is also an important book market for U.S. publishers. With a population of almost four million people, the island has a rich tradition of literature and poetry. Puerto Ricans, without a doubt, are enthusiastic readers and book buyers.
today’s estimates are about half of what they used to be. Since the closing of Borders in Puerto Rico in July 2011, a few independent bookstores have emerged, and big-box retailers have also expanded their offerings in order to meet the demand for books. PW spoke with key players of the island’s book industry about how booksellers and distributors are coping with the crisis, and how they hope to survive. “Bearing in mind Puerto Rico’s political status and the fact that most of what is consumed in the island is imported, Puerto Ricans have the need to express their cultural identity,” says José Ignacio Valenzuela, a novelist, screenwriter, and former writing professor at Universidad del Sagrado Corazón in the San Juan sector of Santurce. “Through art, music, and literature, Puerto Ricans celebrate their culture and reaffirm their powerful identity,” explains Valenzuela. “There are numerous literary activities taking place every

here used to be many independent bookstores in Puerto Rico, but when Borders opened in 2000, many of those stores disappeared, drastically altering the local bookselling market. At one point, Borders had three retail locations on the island: in the capital city of San Juan, in Mayagüez, and in Carolina. The store in the Plaza Las Américas shopping center in San Juan became the highest-grossing outlet for the entire chain. It had annual sales of $17 million, according to numbers provided to El Nuevo Día newspaper by a former general manager on the island. Local sales figures of books are hard to come by, though. In a Publishers Weekly article published in 2000, the market was estimated at $30 million (pre-Borders). Adding the $17 million generated by Borders, the Puerto Rican market reached almost $50 million. But many of those interviewed for this piece suspect

day. Literary organizations, book festivals, and writers’ workshops abound— Puerto Ricans love books. All types of books.” The arrival, and departure, of Borders had both positive and negative effects, those consulted here agree. A traditional culture of small, independent bookstores now had to deal with the presence of huge, modern retail spaces that made titles in both English and Spanish easily available, plus an enhanced reading experience with cafes. Those stores became social places for gathering, attracting new audiences in the process, while many smaller book retailers suffered and closed. “The major structural changes that have influenced the book industry—the megabookstores, the introduction of Amazon, the rise of electronic books— took place during the last 10 years, which is when we opened our bookstore,” says Javier Ortiz, owner of Old San Juan’s La Tertulia. “We have been able to survive all that, plus the global economic crisis and the exit of major international publishing houses from Puerto Rico, by adapting.” And by adapting, Ortiz means doing what must be done to remain competitive yet unique: “The personal touch, our relationship and time with our clients, have been key factors for us. This is something that the megabookstores could not offer. We now go more to the international book fairs, Guadalajara, Bogotá, etc., to purchase books and foster relations.” For Ana Ivelisse Feliciano, business partner of publishing house Terranova Editores and former head of marketing
As in the U.S., the closing of Borders stores in Puerto Rico has led to resurgence among independents.

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Spanish-Language Publishing
for Borders Puerto Rico, “The changes in the book market in Puerto Rico can’t just be attributed to the closing of Borders. The market and the consumer also changed.” The local book industry did not escape the same forces that have been transforming the world’s publishing landscape. “Just like in other markets, more consumers are buying through online retailers, and there is also the shift to e-books,” states Feliciano. “The recession, which deeply affected the island, has been an important factor as well.” Many book distributors affected by the dismal economy and the closing of Borders have also gone out of business. A few managed to hang on, but they have scaled back significantly. Paco Parés Vázquez, a Puerto Rican book distributor with over three decades of experience in the business, supplied books to Borders. When those bookstores closed, he lost 75% in sales, he says. Others colleagues lost around 50%. “For good or for bad, Borders was the bookstore that lifted up the market of Puerto Rican authors on the island and made our business [Representaciones Borinqueñas] its main provider of this type of book during their last five years here,” explains Parés Vázquez. “Remember that Borders typically sold books in English because that’s what they knew best, but when they got here, they realized they had to increase their Spanish offerings. And they discovered that Puerto Rican books were sought by readers from all over the island.” To continue supplying those readers, Parés Vázquez, like many of his colleagues, has had to think outside the box. He is, for example, making books available at paradores, which are similar to country inns, throughout the island. Retailers and publishers, like those that specialize in religious books, such as Grupo Nelson and Charisma Media, have not given up either. They recognize that, in spite of the difficulties, the Puerto Rican market still has plenty of potential. For Casa Creación, part of Charisma Media, Puerto Rico is number one among all their Spanish-language markets. Wal-Mart, Sam’s Club, Walgreens, and other chain stores, meanwhile, have expanded their shelf space for books, and this has helped the Puerto Rican market. When U.S. Supreme Court Justice Sonia Sotomayor, of Puerto Rican ancestry, went to the island in April to promote her book, Mi mundo adorado (My Beloved World), she visited several universities and held a book signing in the central atrium of Plaza Las Américas. That shopping center’s Walgreens outlet installed a temporary sales stand. Overall sales in Puerto Rico alone surpassed 25,000 copies in Spanish and over 5,000 in English, according to Random House. Several supermarkets and convenience stores are carrying books too, primarily mass-market books. School supply stores and coffee shops are getting into the game as well. And independent pharmacies looking to compete with Walgreens and CVS are now carrying books. One positive development already in place: the opening, or revamping, of new bookstores, including Librería Libros AC Barra & Bistro, K&L Books, and the Bookmark, among others. “When Borders closed, it left a pretty big void for a lot of titles, especially for the English-language readers in Puerto Rico,” says John Orcutt, CEO of JR Blue Label Management, a book distribution company on the island that owned two religious bookstores and in May opened the Bookstore at the San Patricio Plaza shopping center. “This is our first secular store, and we incorporated a cafe and gift section.” Orcutt remains confident in the prospects of the Puerto Rico book market: “I think the days of the 30,000-square-foot store are kind of gone, but there’s definitely a market for bookstores.”  ■ Leylha Ahuile is owner of PromoLatino and founder of the literary magazine www. tintafresca.us. Juan Carlos Pérez-Duthie is a Florida-based bilingual journalist and translator with over 20 years of experience.

Spanish Books
El Café de la Luna The Moon Cafe

Así me siento yo The Way I Feel
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Cuidad de huérfanos City of Orphans
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El gran Gatsby The Great Gatsby
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Tu Guía Interior Your Internal Guide
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200 recetas sencillas 200 Really Easy Recipes
Louise Pickford $8.95 9788480769006 BLUME

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Spanish-Language Publishing
communication, and sex, Sandy challenges women to see God’s plan for their marriages. Lecturas devocionales para una madre conforme al corazón de Dios (A Mom After God’s Own Heart Devotional) by Elizabeth George Portavoz (Nov. 2013) These upbeat and to-the-point offerings give moms daily direction and confidence for the amazing privilege of loving and raising children. Evangelio 2014 (The Gospel 2014) by Father Jose A. Martinez-Puche Edibesa (Sept. 2013) A simple guide to Catholic life through daily prayer, which includes the Daily Gospels of the Mass, order of prayer, a liturgical calendar, information on each day’s saints, and a compilation of prayers. La razón de mi esperanza (The Reason for My Hope) by Billy Graham Grupo Nelson (Dec. 2013) Who would refuse rescue? The answer is sometimes surprising because there are actually people who refuse to be saved, even if they are in a hopeless situation. Saldrás de esta (You’ll Get Through This) by Max Lucado Grupo Nelson (Sept. 2013) In this book, pastor and New York Times bestselling author, Lucado offers sweet assurance that God doesn’t promise that getting through trials will be quick or painless. Eternidad (Eternity) by Randy Alcorn Influence Resources (Aug. 2013) Drawing from Jesus’ classic story of the Rich Man and Lazarus, Alcorn fleshes out the story of two men and two destinies, and takes the reader into two shockingly different spiritual dimensions.

Books in Spanish

New Releases
Compiled by Leyla Ahuile

RELIGION
Soy miembro de la iglesia (I Am a Church Member) by Thom S. Rainer B&H Español (Oct. 2013) Best-selling author and ministry leader Thom Rainer addresses what is expected of those who join a body of believers, from attitude to responsibilities of membership. Cuando tu adolescente se convierte en un extraño (The Stranger in Your House)

by Gregory L. Jantz with Ann McMurray Portavoz (Sept. 2013) With Dr. Jantz’s help, parents can stop worrying about the turbulence of adolescence and take action. Offers parents resources, reflection questions, and guidance from a Christian perspective. La belleza de una esposa (The Beautiful Wife) by Sandy Ralya Portavoz (Sept. 2013) The book answers serious questions women have about their roles as wives. From romance and money to beauty,

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Rita Moreno 

Julia Álvarez 

Sylvia Day 

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Raquel Roque 

Elaine King 

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Ismael Cala 

9780451238153  $18.00

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Ray Suarez 

Claudia Caporal 

9780451419040  $19.95
The Clemente Family 

Penguin en español
For a complete listing of Spanish titles available from Penguin en español please visit: www.us.penguingroup.com

Spanish-Language Publishing
La mujer al estilo de Jesús (The Jesus Hearted Woman) by Jodi Detrick Influence Resources (Sept. 2013) When it comes to leadership, Detrick believes this: if you have the heart, you can learn the skills. A guide to help women develop essential qualities for dynamic and delightful leadership. Pentecostés: Esta historia es nuestra historia (Pentecost: This story is our story) by Robert P. Menzies Gospel Publishing House (Oct. 2013) Outlines the basic fundamentals and origins of the Pentecostal movement and provides a comprehensive look at Pentecostal Christianity. 60 Cosas que Dios Dijo sobre Sexo (60 Things God Said about Sex) by Lester Sumrall Whitaker House (Apr.2014) The Bible candidly deals with sex—more so than many modern sex manuals!—and 60 Things God Said about Sex shows you that the best way to have sex is God’s way. Derribando Fortalezas (Pulling Down Strongholds) by Derek Prince Whitaker House (Sept. 2013) Legendary teacher Derek Prince maintains that battling Satan is part of being a Christian; he teaches readers to tap into the power of God through 6 specific spiritual weapons. Cómo Sanar a los enfermos (How to Heal the Sick) by Charles and Frances Hunter Whitaker House (Sept. 2013) The Hunters share how to pray for the sick through biblically-based prayer and the laying on of hands, maintaining that the Holy Spirit within each believer is ready to heal. Éxodo (Exodus) by Michael Pearl Influence Resources (Sept. 2013) The story of how God led His people, the Israelites, out of Egypt to the Promised Land El Principio (The Beginning) by Michael Pearl Influence Resources (Sept. 2013) The stories in the Old Testament from the fall of man to the Tower of Babel Oren por mí: La vida y visión espiritual del papa Francisco (Pray for Me: The Life and Spiritual Vision of Pope Francisco) by Robert Robert Mpyniham Planeta (Nov. 2013) Journalist Moyunhan has catalogued speeches and homilies of Pope Francisco from when he was the Argentinian cardinal Jorge Mario Bergolio.

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Spanish-Language Publishing
Juan Pablo II ¡Santo! (John Paul II, Saint!) Planeta (Nov. 2013) by Alazraki and Slawomir Mrs. Alazraki and Mr. Slawomir combine their knowledge of Vatican and journalistic talents to offer one of the most moving and humane portraits of Karol Wojtyla, the Pope that became a saint. Del abismo a la luz (Nowhere but Up) by Pattie Mallette Unilit (2013) With raw honesty, she spills the truth about a lifetime of moments that were punctuated by pain yet permeated with grace—and the journey that’s brought her to where she is today. Nuevo diccionario popular de la Biblia (New Popular Bible Dictionary) by Juan Rojas Mayo Unilit (2013) For those who need basic knowledge about the Bible; its teachings, the historical and geographical location of the events mentioned, etc. by Malcolm Gladwell Taurus (Sept. 2013) In this book, Gladwell, uncovers hidden rules shaping the balance between the weak and the mighty to demonstrate how fundamentally we misunderstand the true meaning of advantages and disadvantages. Hojas de Ruta (Roadmap of Life) by Jorge Bucay Océano (Sept. 2013) Now available in the U.S. This series is the thread of Ariadna, to guide readers along the path of personal growth and self-realization. The stages of this itinerary: Self-Dependence; Discovery; Tears; and Happiness. Tiempo de caza (Hunting Season: Immigration and Murder in an All-American Town)by Mirta Ojito Vintage Español (Feb. 2014) Committed to objectivity and rooted in insightful research, Pulizer-prize winning reporter Mirta Ojito examines America’s immigration issue through the story of an undocumented Ecudorian immigrant who was stabbed to death in Long Island. Amando a Pablo, odiando a Escobar (Loving Pablo, Hating Escobar) by Virginia Vallejo Vintage Español (Sept. 2013) The love story of the illicit affair between Pablo Escobar and Colombian journalist Virginia Vallejo, and a chronicle of horror that describes the evolution of one of the most dangerous criminal minds of our time. Mi primera vida: conversaciones con Hugo Chávez (My First Life: Conversations with Hugo Chávez) by Ignacio Ramonet Vintage Español (Dec. 2014) A passionate retelling of Hugo Chávez’s life and achievements during his ten years as Venezuelan president told through four interviews with the political leader.

NONFICTION
Siete mil maneras de escuchar (Seven Thousand Ways to Listen) by Mark Nepo Aguilar (Sept. 2013) Mark Nepo’s works have moved and inspired millions. In his latest book, Nepo affirms that listening is one of the most mysterious, luminous, and challenging art forms on Earth. Mark Zuckerberg en sus propias palabras (Mark Zuckerberg in His Own Words) by George Beahm Aguilar (Oct. 2013) Mark Zuckerberg en sus propias palabras is the most intimate and most authoritative look at the man behind Facebook’s once-a-generation success, the tech heirapparent to Steve Jobs and Bill Gates. Soltera pero no sola (Single, But Far From Alone) by Claudia Cervantes Aguilar (Nov.) When beauty, talent, intelligence, and hard work are not enough to overcome obstacles and heartbreak, appreciating our independence, having a positive attitude and high self-esteem are vital to happiness. La señora Simpson (Mrs. Simpson. Secret Lives of the Duchess of Windsor) by Charles Higham Aguilar (Sept. 2013) In 1988, author Charles Higham used secret files to reveal a darker side to the Dukes of Windsor’s fairytale relationship. This revised edition is a fascinating exposé of Wallis Simpson.

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El largo camino hacia la libertad (Long Walk to Freedom: The Autobiography of Nelson Mandela) by Nelson Mandela Aguilar (Oct. 2013) These are the riveting memoirs of one of the great moral and political figures of our time and one of the most powerful and inspiring stories of the 20th century. David y Goliath (David & Goliath)

FICTION
El juego de Ripper (Ripper: A Novel) by Isabel Allende Vintage Español (Jan. 2013) An atmospheric, fast-paced mystery

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Spanish-Language Publishing
involving a brilliant teenage sleuth named Amanda who must unmask a serial killer in San Francisco. París, caballo de fuego (Paris, Horse of Fire) by Florencia Bonelli Planeta (Sept. 2013) Mrs. Bonellis stories are permanently on the top ten of the most sold novels in her natal Argentina. Her stories come from a world of passion and adventure that will not leave indifferent readers, as they revitalize their erotic life. Los años de peregrinación del chico sin color (Colorless Tsukuru Tazaki and His Years of Pilgrimage) by Haruki Murakami Tusquets (Oct. 2013) The new novel of Mr. Murakami marks its return to the lyric realism of its early works. Emotional treason is the tread of the story of Tsukuru Tazaki, member of an apparently indestructible group of friends until he is inexplicable expelled after finishing university. Angelópolis (Angelopolis) by Daniel Trussoni Planeta (2013) The destiny of humanity depends on the development ot the divine battle between the nephilim and the humans. Dangers are great and mistery and romance come along. El héroe discrete (A Discreet Hero) by Mario Vargas Llosa Alfaguara (Sept. 2013) In this humorously melodramatic account, which takes place in the booming Peru of today, Piura and Lima become imagined territories inhabited by many of Vargas Llosa’s beloved characters. Flores oscuras (The Darkness in Flowers) by Sergio Ramírez Alfaguara (Sept. 2013) Flores oscuras bares the mysteries of the human soul in twelve brightly colored and deeply shadowed stories, where each character battles their own personal conflicts, and hides deeply guarded secrets Un comunista en calzoncillos (A Communist in His Underwear ) by Claudia Piñeiro Alfaguara (Sept. 2013) In the summer of 1976 an observant and perceptive girl is leaving childhood behind. Her father, the center of her world, will one day demand proof of her loyalty.

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Peroratas ( Rattling On )by Fernando Vallejo Alfaguara (Sept. 2013) Peroratas summarizes Vallejo’s ideology: his loves and animosities, his concept of life and doctrines, gathered in two maxims: life is hell so don’t breed, and animals are also our neighbors. El amigo andalúz ( The Andalucian Friend) by Alexander Soderberg Suma (Sept. 2013) In El amigo andaluz Soderberg masterfully combines the best of Tarantino with the prose of Jens Lapidus and the mental subtlety of Patricia Highsmith. Mar de mañana (Morning Sea) by Margaret Mazzantini Alfaguara (Sept. 2013) Farid and his mother try to escape Libya by boat. Unfortunately, the Mediterranean does not fulfill its promise of a new life for the refugees. Instead, it becomes their prison. Rayuela: Edición conmemorativa 50 aniversario (Hopscotch: 50th Anniversary Commemorative Edition) by Julio Cortázar Alfaguara (Sept. 2013) A turn of events prompts Horacio to return to Argentina, where he works on a variety of odd jobs. Published in 1963, Hopscotch changed the history of literature forever. La naturaleza de las lágrimas ( The Chemistry of Tears) by Peter Carey Alfaguara (Sept. 2013) After her lover’s death, curator Catherine Gehrig is tasked with repairing a 19th Century mechanical bird that hides some diaries. Through them, she confronts the mysteries of creation. La mentira sagrada (The Sacred Lie) by Luis Miguel Rocha Suma (Sept. 2013) Three of the Five Knights who safeguard scrolls refuting Christ’s crucifixion are dead, one is missing. A trusted Vatican reporter tries to uncover the killer before it is too late.

Amor bajo el espino blanco (Under the Hawthorn Tree) by Ai Mi Suma (Oct. 2013) Jingqiu is sent to the countryside to be “reeducated”. There, she meets the son of a high-ranking officer and falls in love. But fate cuts short their forbidden romance. La firma de todas las cosas (The Signature of All Things) by Elizabeth Gilbert Suma (Nov. 2013) Spanning much of the 18th and 19th centuries, the novel follows the extraordinary Whittaker family led by the enterprising Henry—a poor-born Englishman who becomes the richest man in Philadelphia. Maravilloso desastre (Beautiful Disaster) by Jamie McGuire Suma (Sept. 2013) Abby has reformed when bad-boy Travis Maddox proposes a bet: If he loses, he’ll be abstinent for a month. If she loses, she must live with him for a month. Las reputaciones (Tenuous Standings) by Juan Gabriel Vásquez Alfaguara (Sept. 2013) The author’s most intimate work to date: a powerful reflection on the failings of public and private judgment, and the irreversible encounters that alter what we judge as unshakable truths. Sorprendida (Eyes Wide Open: The Blackstone Affair Part 3) by Raine Miller Suma (Oct. 2013) Ethan and Brynne are still adjusting when demons from the past threaten to destroy their bond. Will they yield or fight to win the ultimate prize of a life together? El rey de los espinos (The King of Hawthorn) by Marcelo Figueras Suma (Nov. 2013) When extravagantly dressed men attend the funeral of a comic book writer, 15 year-old Milo knows they are the dead author’s heroes brought to the 21st Century for a purpose.

El secreto de Eva (Eve’s Secret)by Guillermo Ferrara Suma (Sept. 2013) Evangelina Calvet’s extensive studies on spiritually advanced early civilizations threaten to upend the existing order, and members of an occult group set out to silence her. Haz el amor y no la cama (Make Love. Forget About Making the Bed) by Federico Traeger Suma (Sept. 2013) A change in seat assignment puts Iván next to the most successful author of selfimprovement books. A ghostwriter by profession, Iván will do everything in his power to seduce her. Cuentos Completos: Roald Dahl (Roald Dahl. Complete: Short Stories ) by Roald Dahl Alfaguara (Sept. 2013) The devilish plot twists of one of the most renowned and influential English writers of his time, gleefully remind us of what might lurk beneath the surface of the ordinary. Las genealogías (The Family Tree) by Margo Glantz Alfaguara (Nov. 2013) In Las genealogías Gantz incorporates of a new element that gives the book a surprising and fascinating depth, and a warm sense of intimacy: memory. Lo que no tiene nombre (That Which Has No Name) by Piedad Bonett Alfaguara (Oct. 2013) In this book, dedicated to the life and death of her son Daniel, Piedad Bonnett establishes a dialogue that reaches beyond this life. ¿Te acuerdas Julia? (Do You Remember, Julia?)by Guillermo Samperio Alfaguara (Sept. 2013) Hernán Lara Zavala said, “[Samperio] has succeeded in paving a road that had only been glimpsed at by writers such as Efrén Hernández, Julio Torri and Juan José Arreola.” ■

26 P U B L I S H E R S W E E K L Y ■ O C T O B E R 2 1 , 2 0 1 3

S OY M I E M B R O DE LA IGLESIA
I Am A Church Member

Foreword by Dr. Díaz - Pabón
General Editor of Biblia del Pescador
(Fisher of Men Bible)

RECURSO PESCADOR

Thom S. Rainer Best-selling Author

BIBLIA del PESCA DOR
EVANGELISM · DISCIPLESHIP · MINISTRY
General Editor: Dr. Luis Ángel Díaz-Pabón

Biblia del Pescador, RVR 1960 is a unique discipleship, evangelism, and training resource with its 26- page index emphasizing six main themes for easily locating the appropriate Scripture passage. Overarching topics in the Bible include evangelism, apologetics, counseling, Christian doctrine, the church, and devotions. Biblia del Pescador is the result of editor and evangelist Dr. Luis Ángel Díaz- Pabón’s has more than 25 years of ministry work.

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