Spring 2009 Mass Com Newsletter
Content
Mass Communication Newsletter
IONA COLLEGE Spring 2009
Inside This Issue:
Mass Comm Clubs Mass Comm Clubs Enhance Education 1 1
MASS COMM CLUBS
ADVERTISING CLUB
President Valorie Hanington E-mail [email protected] Advisor Tony Kelso, PhD Meeting Time Tuesdays at noon in Murphy 328
Mass Comm Clubs Enhance Education
Internships are not the only way a student can enhance the education taught in the classroom; participation in the Mass Comm clubs is another way students gain practical experience. “The clubs that we have in this department are an important adjunct to the educational experience of our students,” Br. Ray Smith, department chair, said. “They afford opportunities for practical experience and provide an opportunity to demonstrate what they learn in the classroom.” The four Mass Comm clubs are the Iona College Television (ICTV), the Public Relations Students Society of America (PRSSA), the Iona College Advertising Agency (ICAA), and the Society of Professional Journalists (SPJ). Each club provides unique opportunites for its members to learn, grow and build a portfolio. Leightronix server. The server allows the club better productivity, quality and resources. The club would like to expand its signal and establish a DVD copying service in the future. PRSSA participates and cosponsors events on campus, such as the Health Fair and Black History Month. They compete against other PRSSA chapters across the country in the annual National Bateman Competition. The competition involves producing a “real life” public relations campaign within the New Rochelle community. The club also travels to PR conferences and tours PR firms. PRSSA is working on publishing its first Iona chapter newsletter. ICAA finds it importnat to help members build portfolios and assist in their job search. The club helps other clubs on campus create advertisements for their events, enter ad competitions, attend job fairs and bring in alumni professionals as mentors for its members. This year the club held a talent show and raised $500 for St. Jude’s Charity.
Internship Spotlight: Rachel Pappalardo 2 Students Selected to Compete in Reality Web Show Student’s Poetry Published In His Own Words... A Senior’s Last Semester By The Numbers Department Honors Outstanding Students Professor Updates
2 2
3 3
President Kyle Harry E-mail [email protected] Advisor Nancy-Jo Johnson, DA Meeting Time Tuesdays at noon in Murphy Theatre, 3rd floor
ICTV
4 4
VISIT US ON THE WEB WWW.IONA.EDU
President Anisah Munruddin E-mail [email protected] Advisor Jack Breslin, PhD Meeting Time Tuesdays at noon in Conference Room 3, LaPenta Student Union
SPJ
Department of Mass Communication
Phone: (914) 633-2229 Fax: (914) 637- 2797 E-mail: [email protected]
Editor: Breana Van Rye
President Joyce Ramirez E-mail [email protected] Advisor Bob Petrausch, EdD Meeting Time Thursdays at 12:15 in Murphy 304
PRSSA
ICTV provides opportunities to direct, shoot and edit for a variety of programs the club produces for Iona’s Channel 3. ICTV programs include live coverage of Iona athletic games, a student-run news show and campus events, such as SPJ meets once a week to discuss comedy shows and concerts. trends and ethical issues in ICTV recently achieved a major journalism. They also host events success while working with a with nationally known news number of departments to raise journalists as guest speakers, such over $7,000 to purchase a new as Alisyn Camerota of Fox News.
Page 2
Mass Communication Newsletter
Internship Spotlight: Rachael Pappalardo
Senior Rachel Pappalardo is gaining “hands-on” experience with her internship opportunity. Pappalardo is interning with NBC in the Local Media Division. She interns for LXTV and works on two shows, 1St Look and Open House. Pappalardo’s responsibilities include: researching, assisting the producer on shoots, setting up the lighting and camera, creating a weekly newsletter for online subscribers, and taking notes of interviews for the B-roll. “I am learning a lot about the way a piece comes together from pre-production, such as getting permission to shoot, to the actual setting up of shots and making it look professional,” Pappalardo said. “I have a much better understanding of what goes into producing a show.” Pappalardo finds working with a number of producers on different shoots beneficial to her internship experience. “They each bring an artistic element to their pieces,” Pappalardo said. “I take in all I can from them because I know I have so much to learn.” She would like to continue to work for NBC after graduation to gain more knowledge of work behind the camera and one day move in front of it. “The opportunity to work for such an original and inventive show has really been humbling to me,” Pappalardo said. “I think this is critical knowledge to have when moving into this field. Also, having on my resume that I’ve worked for NBC and assisted in the producing of segments is definitely a step in the right direction.”
Students Selected to Compete in Reality Web Show
Juniors Jesse Ladoue and Alana Rome were selected to compete in the reality web show Tressed to Impress to promote the new Herbel Essences shampoo/conditioner line Hydralicious. During the application process, the girls were asked to explain why their life would make a great reality show. The two were selected for a number of reasons including good camera presence and personality. “As a Mass Communication major with TV/ Video concentration, the trip was an invaluable opportunity to work with Emmy-winning producers and see a production team in action,” Ladoue said. “It truly solidified that production, on either side of the camera, is the career I want to pursue.” Rome and Ladoue found the competition to
be a wonderful life experience, both fulfilling a desire to visit California for the first time, and getting an inside look into the development and production of a reality show. “The experience, while wonderful and unique, it was very controlled,” Rome said. “I realized exactly what goes into making a reality show, the amount of people and money involved. They taped roughly 60 hours of us and will only use 50 minutes for five, 10-minute webisodes.” Shot in Los Angeles, CA, the webisodes became avilable on www.galmour.tv on April 6, and the web show contestants are featured in a four- page spread for the May and June issues of Glamour magazine.
Student’s Poetry Published
Terence Confino published a collection of 13 poems in his book, Broken Poetry in Abstract Fragmentation. The poems explore themes as diverse as the meaning of existence to people pressing the bounds of their own realities.
Terence Confino’s poerty book Broken Poetry in Confino began writAbstract Fragmentation. ing poetry in high
Research and New York University. “The decision to publish came after years of having worthy material, but lacking the resources to get the stuff out there,” Confino said. Once at Iona, he electronically sent manuscripts to publishing houses including Dorrance and AuthorHouse. The publishing companies called his poetry a “new voice in modern poetry with a fresh perspective on classic poetic themes.” He chose to selffinance his book with AuthorHouse, since the company allowed him the exclusive copyright and control of editing and cover design.
school which led him to take writing classes at New School for Social
Spring 2008
Page 3
In His Own Words…A Senior’s Last Semester
Graduation is just around the corner for the class of 2009. As senior Stephen Gage from Auburn, NY, finishes up his last semester at Iona, he talked about his course work, interests and future aspirations. Notable Classes: Some of the notable classes would have to be: all of my public relations classes, media law and ethics, news reporting and writing, broadcasting, copy editing, and seminar in mass communication. Putting your major to work: I interned at Entertainment Tonight and The Insider. My responsibilities included writing daily show logs, maintaining the tape library, dubbing and feeding footage via satellite to our Los Angeles offices for editing, and providing support to the producers and directors daily in-studio or on location. This internship allowed me to get out into the field and experience the broadcasting and public relations industry firsthand, rather than through a classroom. And in your free time…: I spend a great deal of my free time working with and promoting my pop rock band, October Nites. I’m the singer for the band, and we are based out of my hometown, Auburn, NY. We have done some pretty neat things so far, including landing a few song placements on some MTV shows and being named by music tastemaker website PureVolume as one of their “Top 21 Unsigned Artists of 2008.” In the future: After graduation I will be touring full time with my band. We hope to take it as far as possible, and make a career out of it. I would also love to eventually work in the music/ entertainment business in either a public relations role or even as a manager for other bands. The opportunities are endless. Last Sentiments: I would like to extend my thanks to each and every professor in the Mass Communication Department from which I had the opportunity to learn. I would also like to thank Liz Mastromarino and the rest of the office staff for always lending their help when I needed it. I had an awesome experience here at Iona, and I wouldn’t change a thing!
Accreditation and You
What is the ACEJMC? The Accrediting Council of Education in Journalism and Mass Communication (ACEJMC) is a team of educators and professionals tasked with monitoring and improving journalism and mass communication education in the country. There are 550 colleges that have mass communication programs, and a fraction of them attempt accreditation; only 112 have succeeded. Currently, there are only eight fully accredited departments in the northeast: Columbia University, New York University, Syracuse University, Hofstra University, University of Connecticut, Pennsylvania State University, Temple University and Iona College. Graduating from an accredited department provides credibility to the degree that students work hard to obtain. In 2003, both of the department’s undergraduate and graduate programs were accredited. The department applied for reaccreditation this year. The accreditation process includes completion of a self-study and a site visit by the ACEJMC team. Many Mass Communication students participated in focus groups held by the ACEJMC team during the site visit. Brother Ray Smith, PhD, and Professor Jim Eggensperger, PhD, traveled to a conference in March where the accrediting team presented recommendations to the accrediting council. The team recommended that the Department of Mass Communication maintain accreditation with adjustments in two areas: diversity and service. The final vote will be held in May in San Diego, CA.
By the Numbers:
386 140 105 48
Stephen Gage posing with TV host, Lara Spencer, while interning at The Insider.
Gage playing at a show with his band, October Nites.
The number of students in the Mass Comm Dept. The average number of declarations per year. The average number of Mass Comm graduates. The number of graduate students.
16 60 5
The number of adjuncts teaching Mass Comm classes per year. The number of minutes Eric Rivera is awake per day. The number of war stories Jack Breslin tells per class.
$30,000 for the media industry.
Department.
The average entry-level income
60:40 The ratio of females to males in the 2
The number of electronic gadgets Br. Ray Smith purchases per month.
3.1 The average GPA of a Mass Comm major. 2,800 The number of Mass Comm alumni.
Page 4
Department Honors Outstanding Students
The Department of Mass Communication • inducted 29 students into the Mass • Communication Honor Society this spring. • This honor society recognizes academic • excellence by holding an annual induction ceremony for newly-honored mass • communication students. The students will • be honored on May 3 at the Spring Honors • Convocation that precedes graduation. • The requirements for induction into the • Mass Communication Honor Society are (1) general cumulative GPA of 3.5 or better; (2) • declared status within the department; and • (3) completion of 54 credits. • This spring’s inductees include: • Kenneth Baldwin • • Danielle M. Collins Hugo C. Crespo Eileen Dautruche Megan Doherty Brian Donnelly Colleen Finley Releen Franceschelli Megan Gallagher Caitlin Jovovich Lisa Konkus Jennifer Lane Eric Lehmann Katie Lugo Alana Marsili • • • • • • • • • • • • • • Cara McCormick Stephanie Mission Jessica Morales Rachel Osinoff Daniel Pino Sarah Ryck Jami Schultz Kristi Smith Nicole Sunderland Charlotte Tietjen Sarah Toth Jessica Walberg Stephanie Walker Satin Widrow
Adjunct Professor Updates
Thomas Callahan, MA, has three completed books, two novels and a memoir, being shopped by his literary agent to New York City publishing houses. He has also been academically studying the issues of media concentration and its impact on democracy, emerging technology and the media reform movement. As marketing manager for Bayer Diabetes Care, Deborah Torres, MS, graduated in the fall from The Women Unlimited, Inc. Training for Emerging and Aspiring Managers (TEAM) Program, a six-month management development experience for high potential emerging leaders. She also gave birth to her second son, John Thomas on November 24, 2008. Gary Santinello, MBA, is working on a biography of the lifetime chief of the Mohegan Indians, Ralph Sturges, who led his tribe’s successful fight for federal recognition and economic self-sufficiency. A veteran teacher of video production, Michael Witsch, MA, joined the department as an adjunct teaching advanced video production. Co-president of the New York State Media Arts Teachers Association, Witsch developed the nationally-recognized Performing Arts Curriculum Experience and the video program at Mamaroneck High School. Witsch directed the high school’s television center for 30 years. He also helped form Larchmont-Mamaroneck Community Television and was named to the Board of the National Federation of Local Cable Programmers (now the Alliance for Community Media). His teaching experience includes New York University, Mercy College and Teachers College. He earned a master’s degree in media studies from The New School University, a bachelor’s degree from Rutgers University and has also studied at Indiana University, Hebrew University and The Film and Television Workshops in Rockport, ME. Danielle Mastromarino, MS, joined the department this spring as an adjunct professor teaching introduction to advertising. Mastromarino graduated from the Department of Mass Communication in December of 2004. After graduation, she continued her education in graduate school at Pratt Institute. Mastromarino graduated in May of 2008 with a master’s degree in communication design. Mastromarino currently works in the marketing department at Mercy College in Dobbs Ferry as a graphic designer. She also does freelance graphic design.
IONA COLLEGE Spring 2009
Inside This Issue:
Mass Comm Clubs Mass Comm Clubs Enhance Education 1 1
MASS COMM CLUBS
ADVERTISING CLUB
President Valorie Hanington E-mail [email protected] Advisor Tony Kelso, PhD Meeting Time Tuesdays at noon in Murphy 328
Mass Comm Clubs Enhance Education
Internships are not the only way a student can enhance the education taught in the classroom; participation in the Mass Comm clubs is another way students gain practical experience. “The clubs that we have in this department are an important adjunct to the educational experience of our students,” Br. Ray Smith, department chair, said. “They afford opportunities for practical experience and provide an opportunity to demonstrate what they learn in the classroom.” The four Mass Comm clubs are the Iona College Television (ICTV), the Public Relations Students Society of America (PRSSA), the Iona College Advertising Agency (ICAA), and the Society of Professional Journalists (SPJ). Each club provides unique opportunites for its members to learn, grow and build a portfolio. Leightronix server. The server allows the club better productivity, quality and resources. The club would like to expand its signal and establish a DVD copying service in the future. PRSSA participates and cosponsors events on campus, such as the Health Fair and Black History Month. They compete against other PRSSA chapters across the country in the annual National Bateman Competition. The competition involves producing a “real life” public relations campaign within the New Rochelle community. The club also travels to PR conferences and tours PR firms. PRSSA is working on publishing its first Iona chapter newsletter. ICAA finds it importnat to help members build portfolios and assist in their job search. The club helps other clubs on campus create advertisements for their events, enter ad competitions, attend job fairs and bring in alumni professionals as mentors for its members. This year the club held a talent show and raised $500 for St. Jude’s Charity.
Internship Spotlight: Rachel Pappalardo 2 Students Selected to Compete in Reality Web Show Student’s Poetry Published In His Own Words... A Senior’s Last Semester By The Numbers Department Honors Outstanding Students Professor Updates
2 2
3 3
President Kyle Harry E-mail [email protected] Advisor Nancy-Jo Johnson, DA Meeting Time Tuesdays at noon in Murphy Theatre, 3rd floor
ICTV
4 4
VISIT US ON THE WEB WWW.IONA.EDU
President Anisah Munruddin E-mail [email protected] Advisor Jack Breslin, PhD Meeting Time Tuesdays at noon in Conference Room 3, LaPenta Student Union
SPJ
Department of Mass Communication
Phone: (914) 633-2229 Fax: (914) 637- 2797 E-mail: [email protected]
Editor: Breana Van Rye
President Joyce Ramirez E-mail [email protected] Advisor Bob Petrausch, EdD Meeting Time Thursdays at 12:15 in Murphy 304
PRSSA
ICTV provides opportunities to direct, shoot and edit for a variety of programs the club produces for Iona’s Channel 3. ICTV programs include live coverage of Iona athletic games, a student-run news show and campus events, such as SPJ meets once a week to discuss comedy shows and concerts. trends and ethical issues in ICTV recently achieved a major journalism. They also host events success while working with a with nationally known news number of departments to raise journalists as guest speakers, such over $7,000 to purchase a new as Alisyn Camerota of Fox News.
Page 2
Mass Communication Newsletter
Internship Spotlight: Rachael Pappalardo
Senior Rachel Pappalardo is gaining “hands-on” experience with her internship opportunity. Pappalardo is interning with NBC in the Local Media Division. She interns for LXTV and works on two shows, 1St Look and Open House. Pappalardo’s responsibilities include: researching, assisting the producer on shoots, setting up the lighting and camera, creating a weekly newsletter for online subscribers, and taking notes of interviews for the B-roll. “I am learning a lot about the way a piece comes together from pre-production, such as getting permission to shoot, to the actual setting up of shots and making it look professional,” Pappalardo said. “I have a much better understanding of what goes into producing a show.” Pappalardo finds working with a number of producers on different shoots beneficial to her internship experience. “They each bring an artistic element to their pieces,” Pappalardo said. “I take in all I can from them because I know I have so much to learn.” She would like to continue to work for NBC after graduation to gain more knowledge of work behind the camera and one day move in front of it. “The opportunity to work for such an original and inventive show has really been humbling to me,” Pappalardo said. “I think this is critical knowledge to have when moving into this field. Also, having on my resume that I’ve worked for NBC and assisted in the producing of segments is definitely a step in the right direction.”
Students Selected to Compete in Reality Web Show
Juniors Jesse Ladoue and Alana Rome were selected to compete in the reality web show Tressed to Impress to promote the new Herbel Essences shampoo/conditioner line Hydralicious. During the application process, the girls were asked to explain why their life would make a great reality show. The two were selected for a number of reasons including good camera presence and personality. “As a Mass Communication major with TV/ Video concentration, the trip was an invaluable opportunity to work with Emmy-winning producers and see a production team in action,” Ladoue said. “It truly solidified that production, on either side of the camera, is the career I want to pursue.” Rome and Ladoue found the competition to
be a wonderful life experience, both fulfilling a desire to visit California for the first time, and getting an inside look into the development and production of a reality show. “The experience, while wonderful and unique, it was very controlled,” Rome said. “I realized exactly what goes into making a reality show, the amount of people and money involved. They taped roughly 60 hours of us and will only use 50 minutes for five, 10-minute webisodes.” Shot in Los Angeles, CA, the webisodes became avilable on www.galmour.tv on April 6, and the web show contestants are featured in a four- page spread for the May and June issues of Glamour magazine.
Student’s Poetry Published
Terence Confino published a collection of 13 poems in his book, Broken Poetry in Abstract Fragmentation. The poems explore themes as diverse as the meaning of existence to people pressing the bounds of their own realities.
Terence Confino’s poerty book Broken Poetry in Confino began writAbstract Fragmentation. ing poetry in high
Research and New York University. “The decision to publish came after years of having worthy material, but lacking the resources to get the stuff out there,” Confino said. Once at Iona, he electronically sent manuscripts to publishing houses including Dorrance and AuthorHouse. The publishing companies called his poetry a “new voice in modern poetry with a fresh perspective on classic poetic themes.” He chose to selffinance his book with AuthorHouse, since the company allowed him the exclusive copyright and control of editing and cover design.
school which led him to take writing classes at New School for Social
Spring 2008
Page 3
In His Own Words…A Senior’s Last Semester
Graduation is just around the corner for the class of 2009. As senior Stephen Gage from Auburn, NY, finishes up his last semester at Iona, he talked about his course work, interests and future aspirations. Notable Classes: Some of the notable classes would have to be: all of my public relations classes, media law and ethics, news reporting and writing, broadcasting, copy editing, and seminar in mass communication. Putting your major to work: I interned at Entertainment Tonight and The Insider. My responsibilities included writing daily show logs, maintaining the tape library, dubbing and feeding footage via satellite to our Los Angeles offices for editing, and providing support to the producers and directors daily in-studio or on location. This internship allowed me to get out into the field and experience the broadcasting and public relations industry firsthand, rather than through a classroom. And in your free time…: I spend a great deal of my free time working with and promoting my pop rock band, October Nites. I’m the singer for the band, and we are based out of my hometown, Auburn, NY. We have done some pretty neat things so far, including landing a few song placements on some MTV shows and being named by music tastemaker website PureVolume as one of their “Top 21 Unsigned Artists of 2008.” In the future: After graduation I will be touring full time with my band. We hope to take it as far as possible, and make a career out of it. I would also love to eventually work in the music/ entertainment business in either a public relations role or even as a manager for other bands. The opportunities are endless. Last Sentiments: I would like to extend my thanks to each and every professor in the Mass Communication Department from which I had the opportunity to learn. I would also like to thank Liz Mastromarino and the rest of the office staff for always lending their help when I needed it. I had an awesome experience here at Iona, and I wouldn’t change a thing!
Accreditation and You
What is the ACEJMC? The Accrediting Council of Education in Journalism and Mass Communication (ACEJMC) is a team of educators and professionals tasked with monitoring and improving journalism and mass communication education in the country. There are 550 colleges that have mass communication programs, and a fraction of them attempt accreditation; only 112 have succeeded. Currently, there are only eight fully accredited departments in the northeast: Columbia University, New York University, Syracuse University, Hofstra University, University of Connecticut, Pennsylvania State University, Temple University and Iona College. Graduating from an accredited department provides credibility to the degree that students work hard to obtain. In 2003, both of the department’s undergraduate and graduate programs were accredited. The department applied for reaccreditation this year. The accreditation process includes completion of a self-study and a site visit by the ACEJMC team. Many Mass Communication students participated in focus groups held by the ACEJMC team during the site visit. Brother Ray Smith, PhD, and Professor Jim Eggensperger, PhD, traveled to a conference in March where the accrediting team presented recommendations to the accrediting council. The team recommended that the Department of Mass Communication maintain accreditation with adjustments in two areas: diversity and service. The final vote will be held in May in San Diego, CA.
By the Numbers:
386 140 105 48
Stephen Gage posing with TV host, Lara Spencer, while interning at The Insider.
Gage playing at a show with his band, October Nites.
The number of students in the Mass Comm Dept. The average number of declarations per year. The average number of Mass Comm graduates. The number of graduate students.
16 60 5
The number of adjuncts teaching Mass Comm classes per year. The number of minutes Eric Rivera is awake per day. The number of war stories Jack Breslin tells per class.
$30,000 for the media industry.
Department.
The average entry-level income
60:40 The ratio of females to males in the 2
The number of electronic gadgets Br. Ray Smith purchases per month.
3.1 The average GPA of a Mass Comm major. 2,800 The number of Mass Comm alumni.
Page 4
Department Honors Outstanding Students
The Department of Mass Communication • inducted 29 students into the Mass • Communication Honor Society this spring. • This honor society recognizes academic • excellence by holding an annual induction ceremony for newly-honored mass • communication students. The students will • be honored on May 3 at the Spring Honors • Convocation that precedes graduation. • The requirements for induction into the • Mass Communication Honor Society are (1) general cumulative GPA of 3.5 or better; (2) • declared status within the department; and • (3) completion of 54 credits. • This spring’s inductees include: • Kenneth Baldwin • • Danielle M. Collins Hugo C. Crespo Eileen Dautruche Megan Doherty Brian Donnelly Colleen Finley Releen Franceschelli Megan Gallagher Caitlin Jovovich Lisa Konkus Jennifer Lane Eric Lehmann Katie Lugo Alana Marsili • • • • • • • • • • • • • • Cara McCormick Stephanie Mission Jessica Morales Rachel Osinoff Daniel Pino Sarah Ryck Jami Schultz Kristi Smith Nicole Sunderland Charlotte Tietjen Sarah Toth Jessica Walberg Stephanie Walker Satin Widrow
Adjunct Professor Updates
Thomas Callahan, MA, has three completed books, two novels and a memoir, being shopped by his literary agent to New York City publishing houses. He has also been academically studying the issues of media concentration and its impact on democracy, emerging technology and the media reform movement. As marketing manager for Bayer Diabetes Care, Deborah Torres, MS, graduated in the fall from The Women Unlimited, Inc. Training for Emerging and Aspiring Managers (TEAM) Program, a six-month management development experience for high potential emerging leaders. She also gave birth to her second son, John Thomas on November 24, 2008. Gary Santinello, MBA, is working on a biography of the lifetime chief of the Mohegan Indians, Ralph Sturges, who led his tribe’s successful fight for federal recognition and economic self-sufficiency. A veteran teacher of video production, Michael Witsch, MA, joined the department as an adjunct teaching advanced video production. Co-president of the New York State Media Arts Teachers Association, Witsch developed the nationally-recognized Performing Arts Curriculum Experience and the video program at Mamaroneck High School. Witsch directed the high school’s television center for 30 years. He also helped form Larchmont-Mamaroneck Community Television and was named to the Board of the National Federation of Local Cable Programmers (now the Alliance for Community Media). His teaching experience includes New York University, Mercy College and Teachers College. He earned a master’s degree in media studies from The New School University, a bachelor’s degree from Rutgers University and has also studied at Indiana University, Hebrew University and The Film and Television Workshops in Rockport, ME. Danielle Mastromarino, MS, joined the department this spring as an adjunct professor teaching introduction to advertising. Mastromarino graduated from the Department of Mass Communication in December of 2004. After graduation, she continued her education in graduate school at Pratt Institute. Mastromarino graduated in May of 2008 with a master’s degree in communication design. Mastromarino currently works in the marketing department at Mercy College in Dobbs Ferry as a graphic designer. She also does freelance graphic design.
