SQUARE

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1 SQUARE is a Bangladeshi industrial conglomerate. SQUARE established as a partnership company was 1958.It was incorporated as a Private Limited Company 1964.After that, it was converted into Public Limited Company in1991. SQUARE was listed into Dhaka and Chittagong stock exchange in 1995. The industries under this group include Textiles, Pharmaceuticals, Toiletries, Consumer products. Services provided by SQUARE include Health care (Hospitals), Information and Communication Technology.

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VISION We view business as a means to the material and social wellbeing of the investors, employees and the society at large, leading to accretion of wealth through financial and moral gains as a part of the process of the human civilization. MISSION

Our Mission is to produce and provide quality & innovative healthcare relief for people, maintain stringently ethical standard in business operation also ensuring benefit to the shareholders, stakeholders and the society at large. OBJECTIVE Our objectives are to conduct transparent business operation based on market mechanism within the legal & social frame work with aims to attain the mission reflected by our vision.

CORPORATE SOCIAL RESPONSIBILITY Social Responsibility is the responsibilities that care beyond the business. SQUARE is a group company. It has different activities from different sectors. Like other companies, SUUARE also has strong social responsibilities. SQUARE's activity goes well beyond the

3 sphere of business. As socially conscious and responsible corporate body SQUARE is committed to the improvement of the society as a whole. ✔ SQUARE supports global business community to uphold social issues in business operations and being convinced of the benefits which will accrue out of voluntary adherence to universally. Recognized social values in transaction of businesses. ✔ SQUARE consider the interests of customers, employees, shareholders,

communities, and ecological considerations in all aspects of their operations. This obligation is seen to extend beyond their statutory obligation to comply with legislation. ✔ SQUARE is involved in the welfare program of the acid burn victims. ✔ SQUARE sponsored Meril-Prothom Alo festival has become a national calendar event. ✔ SQUARE helps many NGO's in their effort to make available healthcare to the disadvantage population of the Country. ✔ It sponsors programs to build awareness on the healthcare need. ✔ SQUARE is also a major sponsor of sporting events in the country. ✔ SQUARE is also involved in educational side SQUARE KINDERGARTEN. ✔ SQUARE donated AMBULANCE TO PABNA POURASHABHA. ✔ SQUARE donated BIRD FLUE MEDICINE. ✔ SQUARE donated to PABNA MENTAL HOSPITAL. ✔ SQUARE supported to ICDDRB for research on CHILDHOOD DIARRHEA. ✔ SQUARE donate for ENHANCING CULTURAL HERITAGE. ✔ SQUARE also make HOUSING FACILITY for women worker of square. ✔ SQUARE is also involved on International Women’s day. ✔ SQUARE is also make ROAD SAFETY CAMPAIGN.

4 ✔ SQUARE is also make ROAD SIDE SHADE at pabna. ✔ SQUARE donated for acid-burn welfare fund. ✔ SQUARE is also make transport facility for women worker of square. ✔ SQUARE is also YAQUB filling station at pabna. ✔ SQUARE supported to football to raise fund for BCCB. ✔ SQUARE also sponsor RAFIQUL ISLAM BAKUL swimming pool.

BUSINESS ETHICS Definitions of ethics abound. These include among others: The discipline dealing with what is good and bad and right and wrong or with moral duty and obligation (Webster’s New International Dictionary, 1976). It is also considered as the study of ‘‘human duty in its wider sense’’, underlining the common thread of the recognition of obligation and acceptance of responsibility for how one’s actions would impact on other people.

It is generally agreed that ethical principles are devised mainly from the fundamental beliefs and value systems developed within a culture, such as religious beliefs, traditions, importance of the family structure, national identity and cohesion. Ethics attempts to tell us what is and what is not morally acceptable within a particular society or culture. It is about how people ought to behave towards each other in various contexts, including business. Business ethics, therefore, can be defined as the application of moral and ethical considerations in a business setting. The ethical dilemma here is that the success of business strategy is often measured by how well it has met the company’s declared objectives. In practice, the company’s goals are

5 often expressed in terms of meeting certain financial targets and less frequently in terms of its relationships with those with whom the business interacts, i.e. its ‘‘publics’’, its internal and external stakeholders. Business ethics is the behavior that a business adheres to in its daily dealings with the world. The ethics of a particular business can be diverse. They apply not only to how the business interacts with the world at large, but also to their one-on-one dealings with a single customer. Several norms and practices undertaken by a company can justify its operations directed toward a sound ethical company. Practices may include: Equal employment opportunity (EE0): EEO is about:
✔ Making sure that workplaces are free from all forms of unlawful discrimination

and harassment, and
✔ Providing programs designed to overcome past or present disadvantage

experienced by members of EEO groups. This means having workplace policies, practices and behaviors’ that are fair and do not disadvantage people because they are attributed to particular diverse groups.

ETHICAL INVESTMENT

6 Ethical investment has been partly influenced by shareholder pressure on the Boards of companies to invest in business activities that meet high ethical standards. In recent years this has been extended to ethical banking. Now potential investors are now more attracted to invest in companies that are perceived to be ethical, ethical standards are playing an increasing role in recruitment. Human resource departments are recognizing that a company with an ethical policy will have an added incentive to attract good quality staff and this would help in their retention. Dell’s ethical policy, for example, focuses on employee relations and the company stresses local community involvement with strong links with local schools and sponsorship. Transparency in accounting: One of the results of recent cases has been a demand by the authorities and shareholders for greater transparency in accounting procedures in big business. There has been an attack on ‘‘creative accounting’’, which at times has been blatantly fraudulent, tending to flatter corporate performance in the short term at the expense of shareholders.

Ethics in marketing and advertising Ethical issues in this area include inappropriate advertising and representation in such areas as:
✔ Exaggerated and unsubstantiated claims for products ✔ Inappropriate portrayal of gender, race and age

✔ Arousing unrealistic expectations.

CONCLUSION

7 The SQUARE is not only a manufactural company but also it plays a vital role on the way of social responsibility and business ethics. TO DECORUM AND SAVE LIFE, THE SQUARE

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