Sri Lanka Matrimonial Advertisements

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A research presentation on Caste, class, language & region in matrimonial advertisements in Sri Lanka.University of PeradeniyaLecturer-Dr.Arjuna Parakrama Uploaded by Chanaka Palliyaguru

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Content

Objectives € Methodology € Introduction € Origin € Caste € Occupations € Target Group € Conclusion
€

Identify the changing patterns of mate selection. € Analyze the factors influencing marriage. € Relevance of caste and class in marriage. € Recognize the social and economic changes visible in marriage advertisements.
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Matrimonial advertisements in newspapers ² major source of arranged marriages. € It replaced the role of Matchmaker (magul kapuwa). € Portrays the changing patterns of marriage in Sri Lanka.
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Study consisted of Archival research € Analyzed advertisements over a period of 20 years from 1989 - 2009 € Amount of advertisements ² 500 € Questionnaires € Analyzed data collected from 6 Interviewees. € Newspapers
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x Silumina April - 1989 & 2009 x Sunday Observer April - 1989 & 2009

1st Marriage advertisement appeared on 1910 October - Dinamina. € Sinhala Balaya published marriage ads on large scale in 1945.
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Advertisers by Caste ² 1989
Govi Others Salagama Karawa Deva Vishwa Durawa Rajaka

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Advertisers by Caste ² 2009
Govi Others Karawa Deva Salagama Durawa Vishwa Rajaka

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Interview 1
¾ There are 2 castes which are the

lowest, other than that any caste is alright

€ €

Interview 2
¾ I definitely Consider the Caste

Interview 3
¾ I married someone from the same caste, so

it wasn·t a problem

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Interview 4
¾ I considered the caste because it·s a part of

our society. We·ll be rejected if we go against it.

Divorces Caste Immaterial Region Background Education Horoscope Appearance Dowry Profession Caste Religion
0 10 20 30 40 50 60 70 80 90

Divorces Region Background Caste I aterial oroscope Dowry Education Appearance Profession Caste Religion
0 20 40 60 80 100 120 140 160 180

Region Divorces Education Background Caste I aterial Dowry Appearance Profession Caste Religion
0 5 10 15 20 25 30 35

Horoscope

Divorces Region Caste I aterial

Background Dowry Horoscope Education Appearance Profession Caste Religion
0 10 20 30 40 50 60 70 80 90

Despite the vast development of the society people still stick to the traditional characteristics associated with marriage. € The number of advertisements have increased. € Advertisements above 40 ² constraints are very low. € Bridegrooms : Brides = 2 : 1
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National Library Services Board. € Sri Lanka Archives € ANCL- Lake House Library € Marriage in Sri Lanka ² Bruce Caldwell € Under the Bo Tree ² Nur Yalman
€

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