Sun silk Co Creation

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http://www.slideshare.net/nilesh.tr/marketing-presentation http://www.slideshare.net/nilesh.tr/marketing-presentation http://www.scribd.com/doc/35065384/Sunsilk-Branding-Srategies-powerpoint Sun silk Co Creation Co Created by 7 of the best Hair Experts in the world To change Sun silk Forever RITA HAZON color care Hair expert Being able to reinvent and create signature looks for key celebrities and her special colour techniques are some of the greatest achievements of Rita Hazan, the most famous colourist all over the world. Known for setting beauty trends and reinventing celebrities, native New Yorker Rita Hazan. Rita has created signature looks for stars such as Jessica Simpson, Jennifer López, and Jessica Biel. Rita spent the first ten years of her hair career at the world famous Oribe salon before branching out on her own. Until recently, Rita Hazan's identity has been one of the hair world's best-kept secrets. This is rapidly changing as a result of her transformational colour work on Oprah's popular makeover episodes and her noteworthy hue work with Céline Dion in Las Vegas. It's about chemistry: The loyalty of Rita's celebrity and personal clientele is attributed to her innate understanding of what looks best on women from a woman's perspective and her keen eye for detail. A mix of rock and roll and forties glamour inspires Rita's colour choices. “The most important factor is personality”, says Rita. “You don't want your hair to ‘wear' you. Instead you want to have hair that complements your skin, your eyes, hair that really reflects who you are.” Rita's dramatic Colour lifts and livens up her client's appearance and the effect is always vibrant and sexy. In 2003, Rita opened a luxurious, full service Beauty salon on Manhattan's upper east side. The elegant Rita Hazan Salon has gained recognition worldwide for the brilliant team she has personally selected. “Colour is chemical and requires technical knowhow. I believe in using the best technologies to ensure the quality of the hair and colour stays supreme”, says Rita. Tips by RITA Where possible, have your hair coloured at a professional salon so that you have access to expert advice

"The most important factor is someone's personality. You don't want your hair to ‘wear' you, you want to have hair that complements your skin and eyes, hair that really reflects who you are.”" PRODUCT Sunsilk has teamed up with Rita Hazan of NYC, world's most sought after colourist and expert at caring for coloured hair, to co - create Sunsilk's most advanced Vibrant Colour Protection formulation to lock intense, vibrant colour. Offer your hair our exclusive Vibrant Colour Protection 2 - step expert solution with Shampoo and Conditioner. "Moisture gives hair movement; protein gives it strength – and we've got the perfect balance in the Damage Reconstruction Program I've co-created with Sunsilk."

Teddy Charles
“Ladies, don't be frightened of change! my crusade is to inspire and empower women across the world to try the latest fashionable hair looks”, says Teddy Charles famous for being the world's best session stylist, working on the best runway shows and fashion shoots. Born and raised in Paris, the coiffeur combines a flare for creating contemporary femininity and glamour with an edgy, bohemian sensibility. Charles began hairstyling as a teenager, and assisted the great talents in the field, Julien D'Ys and Orlando Pita, in his early twenties. Then, singled outas a dreamy stylist, Charles has subsequently collaborated with photographers mario Testino, Patrick Demarchelier, Glen Luchford, Mikael Jansson, and ultra top designer Karl Lagerfeld. His styling appears in French, Italian, american, and Teen Vogue, i-D, V, Numéro, and Vogue Nippon. Charles' influential, arty hairstyling helps shape campaigns for BCBG, Gap, Calvin Klein, and Nina Ricci. He has developed a celebrity clientele of Sarah Jessica Parker, Blake Lively, Hayden Panettierre, and Ellen Page and also collaborates with designers Luca Luca, Marchesa, Rag & Bone and Badgley mischka on their runway shows. Teddy's obsession is “to persuade any woman in the world that a perfect hairdo can be done by herself”. Power to the people! PRODUCT Sunsilk has teamed up with Paris born Teddy Charles, creator of the world's latest runway and premier fashion magazine looks, to co - create Sunsilk's most advanced Plumped Up Volume formulation for bouncy, full bodied hair.

Offer your hair our exclusive Plumped Up Volume 2 - step expert solution with Shampoo and Conditioner. Sunsilk has teamed up with Paris born Teddy Charles, creator of the world's latest runway and premier fashion magazine looks, to co - create Sunsilk's most advanced Longer and Stronger formulation for evenly strong, healthy - looking hair all the way to the tips. Offer your hair our exclusive Longer and Stronger 2 - step expert solution with Shampoo and Conditioner. Sunsilk has teamed up with Paris born Teddy Charles, creator of the world's latest runway and premier fashion magazine looks, to co - create Sunsilk's most advanced Frizz Control formulation to control unruly hair and create a smooth and defined hairstyle for up to 24hours Offer your hair our exclusive Frizz Control 3 - step expert solution with Shampoo, Conditioner and Gel/Cream Tips By Teddy A quiff is easier than you think whatever your hair type: backcomb the mid-lengths to roots from the front of the crown, mist with hairspray, then smooth down with a comb and clip in "Blow-dry wet hair upside down. Use the dryer directly on the roots to dry them straight upwards"

Yuko Yamashita Straight hair expert
Yuko is named after Yuko Yamashita, founder, Chief Executive Officer as well as hair beautician, lecturer and inspiration behind the Yuko brand. Her passion is searching for ways to make problem hair manageable without compromising hair health, which she has achieved through her cooperation with Phi-ten researchers in the development of the renowned Yuko Hair Straightening system. In addition, all products with her name use aqua gold (proprietary “Phild-processed” water), the key element which reshaped the common notion that chemical treatment results in damaged hair. While managing Yuko salons, Yuko Yamashita travels widely lecturing beauticians on the benefits of the internationally-patented hair straightening process and continues on her mission to make easy to care for, beautiful hair more accessible to everybody from the lady next-door to the most exclusive salons of the world such as Toni and Guy. Always on duty to give women their dream hair, Yuko's aim is permanently beautiful, more manageable, and straighter hair. and she has successfully achieved it. Ms. Yuko,

created the system in 1996 with the intent to create a non-coating, straightening system that uses the heat oxidation process to seal and rebuild hair from the inside out. One of the Yuko steps includes using shark oil on hair and also using steam instead of direct heat to condition hair. Both an unconventional idea and a breakthrough in the art of hair straightening, the Yuko straightening system actually uses the hair's small amount of “living body electricity” to cut off the hair's cystine bond, reshaping it to appear straight. This goes against the notion that straightened hair is damaged hair: the result is hair that can breathe from a lack of coating, and a hair shaft that is rejuvenated for the first time. How about that. Tipss "Slowly straighten one inch sections of hair at a time – by working on small sections you can effect the way each strand interacts with the one next to it, determining how smooth your whole head will be" Use my Sunsilk Perfect Straight styling products in conjunction with relevant shampoos and conditioners. This will insure that your hair is smooth and the hair follicle will be protected against heat damage. The last thing you want is dry, brittle hair PRODUCT Sunsilk has teamed up with Yuko Yamashita from Japan, creator of YUKOTM Hair Straightening System, to co - create Sunsilk's most advanced Straight Perfection formulation for perfectly straight, shiny hair that moves naturally. The 24hr Straightening Cream smoothes the hair fibres to make blow drying easier and coats the hair with a protective layer to seal in straightness for 24hrs, even in humid conditions. Get an extreme silky straight look that lasts for up to 24 hours* "Girls try so hard to get their hair straight, but often they damage it in the process. I am proud that the product range I have co-created with Sunsilk will help them achieve their dream of perfect-straight, yet healthy hair."

Jamal Hammadi Hair Shine Expert
Jamal Hammadi has established a solid reputation for himself, creating sensuous and glamorous hairstyles for celebrities, fashion editorial and international haute couture houses alike. His characteristic work has been featured on the covers of British Vogue,

British Elle, Vanity Fair, Italian Glamour, InStyle, The Face, Spin, Nylon and Flaunt. His celebrity clients include Heather Graham, Linda Evangelista, Naomi watts, Maggie Gyllenhaal, James Franco, Sharon Stone, Maya Rudolph, Eva Mende, and Drew Barrymore. Additionally, Jamal has styled the tresses of countless super beauties on the New York and Paris runways for Chanel, Christian Dior, Jean-Paul Gaultier, and John Galliano. “Ladies come back to the planet earth and create a beautiful naturally shiny hair base through luxurious highly effective organically and naturally derived hair products that work from within”, says Jamal about his hair philosophy. Learning from the Gurus Jamal completed his professional education at a private beauty academy. while working at the beginning of his career at one of the top salons in Beverly Hills, his clientele consisted mainly of film and television celebrities. However, Jamal found that he was yearning to push himself creatively. As a result, he began doing test shoots with photographers, assembling a body of imagebased work that positioned him to move into the world of editorial, fashion, film, and runway work around the world. Jamal credits his training in Paris from the highly-respected hair guru, Odile Gilbert, as one of his most valuable professional experiences. Around the same time, Jamal met Louis Licari, widely considered one of the most accomplished hair colourists in the world. Their meeting was a timely blessing, and Licari introduced Hammadi to Linda Evangelista. The two of them clicked immediately and shortly thereafter, Evangelista flew Jamal to London to work with her on the cover of British Vogue. They've worked together ever since. Jamal's signature product line, Hammadi Beauty, is a line of luxurious, 100% organic products made with 100% organic essential oils and plant extracts. PRODUCT Sunsilk has teamed up with Jamal Hammadi from LA, hair dresser to Hollywood stars and famous for his natural approach to achieving healthy shine, to co - create Sunsilk's most advanced Addictive Brilliant Shine formulation for healthy hair that dazzles with shine. Offer your hair our exclusive Addictive Brilliant Shine 2 - step expert Solution with Shampoo and Conditioner. "Everything we do to our hair depletes moisture; using the wrong shampoo, blow-drying, colouring or straightening. The Black Shine range I've co-created with Sunsilk develops shine from the inside out and replaces lost moisture. With Sunsilk, I want to bring brilliant black shine to girls worldwide."

Jamal's Tips
Start with a great cut – take care of the ends of your hair for healthy shine "Vitamin E is vital for luscious shiny locks. It's found in foods such as avocados, berries and nuts"

Ouidad Curly Hair Expert
"My ambition is to get every single curly haired in the world throw away her hair straighteners and love and respect her curls by using the right products and hair knowhow", says Ouidad, the nationally acclaimed curly hair expert and stylist. Since 1982, Ouidad (pronounced wedôd) was the very first stylist and salon owner in the United States to specialize in curly hair. Today, editors at national fashion and beauty magazines consult Ouidad regularly and consider her tobe the "Queen of Curl." Ouidad combined scientific knowledge with an understanding of the special needs of curly hair. She takes an active part in formulating and creating her line of protein and vitamin enriched hair products that work with antioxidants to make curls defined, soft, shiny, and manageable. In fact, Ouidad's expertise has been turned into the book Curl Talk, where the drive behind Ouidad reveals itself. The middle eastern turned New Yorker opens up: "I am Lebanese and have dark, curly, long, frizzy hair. and being a hairdresser and not being able to control my own hair was hard. So I decided to specialize in curls due to my frustration with my own hair. and in 30 years, I learned something: Stop fighting mother nature! Learn to work with your waves and you'll learn to love your curly hair".

Tips
"Never go to bed with wet hair as the curls will dry unevenly and become frizzy" If curls have gone flat overnight, tip head upside down and massage hair near your scalp in a circular motion. This generates volume at the roots and wakes up your look

THOMAS TOW Damaged hair Expert

Tom began his hairdressing career at the tender age of fifteen as a Saturday boy in a busy salon in leafy Surrey, England. He found his inner calling and threw himself into the training. His mentors were accomplished Italian hairdressers and he soon found himself working regularly in Italy and roaming all over Europe. Crossing the English Channel inspired him to move to London, where he worked alongside some of the industry's best. He quickly worked his way up the ranks to become a Senior Creative Director at Aveda, London. Tom's talents have since taken him around the globe, creating looks for hair shows, fashion shows and educational seminars. He has worked as a freelance consultant for hair product companies and marketing firms, and coloured the hair for product and beauty campaigns. In 2007, Tom opened Bobsoho, where he continues to develop and nurture his own special brand of hairdressing. A balanced look: Tom believes in enhancing the natural beauty of your hair, rather than concealing it in an unmanageable and high maintenance carbuncle. The haircut should be customized to suit your hair texture and the colour should work with your own skin tone and eye shades. It is all about finding something very elusive: harmony. This profound philosophy, executed with care and attention to detail, ensures an ever growing loyal following. “Prevention is key, but for those who have already damaged their hair, understanding the how and why of what has happened is critical”, says the stylist. His diverse clientele includes influential musicians and pop stars, authors, actors, artists, fashion designers, housewives, grannies, fashionistas, and media darlings alike. Modelling agencies and film and television production companies frequently call upon his expertise. Tom's main passion now lies at his project Bobsoho where he makes your experience of a good haircut, a great one.

Tom's Tips
First, check if you have any damage by pulling out a single strand of hair and submerging it into a glass of water. If it floats, your hair is healthy; if it sinks, you are in need of some repair – seek advice "Moisture gives hair movement; protein gives it strength" Product DAMAGED HAIR RECONSTRUCTION

Thomas Taw of London, founder of Bobsoho Salon, famous for resuscitating damaged hair, to co - create Sunsilk's most advanced Damaged Hair Reconstruction formulation to give back extreme+ smoothness and health to your damaged hair. Offer your hair our exclusive 10 day surface reconstruction program with Sunsilk Damaged Hair Reconstruction Shampoo and Conditioner. TOTAL CARE 3 in 1 Thomas Taw of London, founder of Bobsoho Salon, famous for resuscitating dry and damaged hair, to co - create Sunsilk's most advanced Total Care 3 in 1 formulation to cleanse, condition and treat all in just one wash. Enriched with Micro - Moisturizer Complex, its triple action creamy formula offers gentle and thorough cleansing to your hair while intensively nourishing it, leaving it clean and revitalised. DETOX FOR MEN Thomas Taw of London, hair care expert from London, to co - create Sunsilk's most advanced Detox For Men formulation to help cleanse, refresh and remove dirt and product build up. Exclusively developed to detox hair, its refreshing formula, enriched with Eucalyptus Vitamin B5 Complex, gently lifts away oil, dirt and product build up. Ideal for frequent washing, it replenishes and gently invigorates hair with every use. Moisture gives hair movement; protein gives it strength – and we've got the perfect balance in the Damage Reconstruction Program I've co-created with Sunsilk.”

Dr Franseco Fusca Scalp care Expert
"The scalp is simply an extension of the skin, and you need to treat the scalp with the same level of care as the face! Whether you have scalp problems or not, everybody should nourish the scalp, which ultimately leads to healthy and stronger hair”, says Dr. Francesca Fusco, the acclaimed skin care expert, who has been practicing medical and cosmetic dermatology in New York City since 1989. An associate Dermatologist at the Wexler Dermatology Group for nearly a decade, Dr. Fusco's Manhattan-based practice not only covers the range of dermatological diseases and conditions, but she is also widely recognized for her emphasis on rejuvenation of the skin. Her approach is based on a philosophy that with early intervention and non-invasive treatments, her patients can delay or even avoid plastic surgery.

Currently, Dr. Fusco is among the leading experts in the application of fillers (collagen, hydraulic acid, sculptra and lipotransfer), botox, lasers, and phototherapy to rejuvenate aged skin and its associated conditions, such as brown spots, scars, and blood vessel abnormalities. She also performs liposuction. Dr. Fusco continues to train medical students and dermatology residents in her speciality as both an assistant Clinical Professor of Dermatology and assistant attending Physician at the Mt. Sinai School of medicine, where she also directs an outpatient clinic. She is also an assistant attending Physician at Beth Israel medical Centre. A Media Resource Author of a chapter entitled “Non-operative Techniques for Facial Rejuvenation” in Clinics in Plastic Surgery, co-author of a variety of medical publications and editorial contribution for women's Health, Dr. Fusco is also an expert resource for the television media community. Her guest appearances on medical news broadcasts include CNN, eyewitness News,CBS News, Inside edition, and Fox News 5. She has been quoted extensively in high-profile consumer magazines, such as InStyle, O, allure, Self, Prevention, Parents, Glamour, Fitness, Golf, First, and woman's world, and in newspapers, including the New York Times Sunday magazine, Chicago Tribune, Sacramento Bee, and New York Daily News. After receiving her medical degree from New York medical College in 1985, Dr. Fusco completed an internship in pediatrics at the St. Vincent's medical Centre in New York City, followed by a three-year residency in dermatology in which she served as Chief Resident in her third year. Dr Fusco, born Italian, does Pilates, weights, and stretching five times a week. “my circulation is stimulated. I feel great. I truly notice that when I don't exercise, my skin doesn't look as good,” she concedes in a piece of wisdom.

Product
Sunsilk has teamed up with Dr. Francesca Fusco from NYC, world class dermatologist and expert at understanding skin and scalp care, to co - create Sunsilk's most advanced Purifying Scalp Care formulation for a restored dandruff-free* scalp and beautiful hair. Offer your hair our exclusive Purifying Scalp Care 2 - step expert solution with Anti Dandruff Shampoo and Conditioner.

Fran's Tips
Increase your intake of essential fatty acids found in oily fish or avocados to improve the general condition of your skin

"Blow-dry wet hair upside down. Use the dryer directly on the roots to dry them straight upwards"

Sunsilk introduced six of it’s co-created product–Damage Reconstruction, Dream Soft & Smooth, Hair fall solution, Anti-dandruff solution, Lusciously Thick & Long and Stunning Black shine variants– in Pakistan together with four zen experts Jamal Hammadi, Teddy Charles, Tom Taw and Dr. Francesca Fusco. Converge Technologies being their Digital Agency is providing SMS, IVR, Online advertising and Digital PR services. The main idea is to create an overwhelming digital presence influenced with talkability and to own all the keywords relevant to ‘hair care’ on multiple digital mediums. Following are the service provided:
• • •

SMS “Sunsilk” to 5892 or call 0800 Sunsilk IVR and not only win exciting prizes but know the Expert for your Hair Type and get weekly hair tips from them. Online Advertising on various local and international sites via Google, MSN, Yahoo and Facebook text ads. (Case in point. Digital PR campaign to sign up Online Ambassadors and social content: o Microsite for Experts o Facebook fanpage o Twitter page

Converge Technology is the first of its kind Digital Agency of Pakistan, firmly knitted with leading local and international mobile operators, marketing organizations, content providers and premier global industry trade associations such as Pakistan Telecommunication Authority, Mobile Marketing Associations, Pakistan Advertising Society, etc. These alliances have enabled Converge to standardize its procedures and have facilitated in making the organization a trend setter in launching and leading some of the biggest Pakistani brands to the Digital Marketing Arena.

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