Sunrise Case Study
Content
SHUBHAJIT NANDI. UNIVERSITY OF KALYANI MBA DEPT. ROLL-03
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SUNRISE CASE STUDY
1: EXTERNAL ENVIRONMENT The scanning is done through TOWS analysis.
THREATS:
1- The inflationary condition in the wake of the oil crisis. The cost control becomes one vital factor in the company policy. 2- Brand preference at the level had come to depend on consumer promotion. 3- The competition has also become intense. The trade discounts have also been introduced. The companies are more concentrated on promotional offers. 4- The environmental changes made it difficult for the company.
OPPORTUNITIES:
1The company can enter into need market and position it in other states other than three southern states named Tamilnadu, Kerela, and Karnataka. Andhra Pradesh and Maharastra should be targeted to position its products. New methods of selling were required to capitalize the market.
2-
WEEKNESS:
1- Friendship and service were no longer sufficient selling Point 2- The company changes its policy from representation in area to’ profitability of an area’.
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STRENGTH:
1- The sale of company has improved due to average rise in the level of income in the rural area.
2: INTERNAL ENVIRONMENT While evaluating the internal environment of a concern, the firm goes for SWOT analysis.
STRENGTH:
12345The Sunrise biscuit and Beverage Company was large manufacturer and processor of snacks and tea and coffee. The company has its dominance in the South India. New distribution depots were opened. The company used all modes of transportation depending upon the region and area it covered. The company has advertising, promotions, and product policy for the entire company.
WEEKNESS:
1- The hike in oil prices gave a huge blow to the distribution of products as well as manufacturing of beverages. 2- The salespersons that attained or crossed the age of 45 are less effective in generating sales.
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3- The turnover from the sales force was rather low with the result that there was a old age age structure on the top.
OPPORTUNITES:
1- The company has to invest in training programme for the salesman to improve efficiency which in turn generates benefit for the firm. 2- There is other market where the company has the opportunity to penetrate. 3- The firm can increase in sales volume by opening new depots and cater to more extensive consumer.
THREATS:
1- The role of personal relationships and trust in generating sales was decreasing as competition and promotion were becoming intensified. 2- Competition at the retail level was increasing because of trade discounts. 3- Sales can be increased by changing selling techniques comprehensing the consumer and understanding the company policy and objectives.
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1|Page
SUNRISE CASE STUDY
1: EXTERNAL ENVIRONMENT The scanning is done through TOWS analysis.
THREATS:
1- The inflationary condition in the wake of the oil crisis. The cost control becomes one vital factor in the company policy. 2- Brand preference at the level had come to depend on consumer promotion. 3- The competition has also become intense. The trade discounts have also been introduced. The companies are more concentrated on promotional offers. 4- The environmental changes made it difficult for the company.
OPPORTUNITIES:
1The company can enter into need market and position it in other states other than three southern states named Tamilnadu, Kerela, and Karnataka. Andhra Pradesh and Maharastra should be targeted to position its products. New methods of selling were required to capitalize the market.
2-
WEEKNESS:
1- Friendship and service were no longer sufficient selling Point 2- The company changes its policy from representation in area to’ profitability of an area’.
2|Page
STRENGTH:
1- The sale of company has improved due to average rise in the level of income in the rural area.
2: INTERNAL ENVIRONMENT While evaluating the internal environment of a concern, the firm goes for SWOT analysis.
STRENGTH:
12345The Sunrise biscuit and Beverage Company was large manufacturer and processor of snacks and tea and coffee. The company has its dominance in the South India. New distribution depots were opened. The company used all modes of transportation depending upon the region and area it covered. The company has advertising, promotions, and product policy for the entire company.
WEEKNESS:
1- The hike in oil prices gave a huge blow to the distribution of products as well as manufacturing of beverages. 2- The salespersons that attained or crossed the age of 45 are less effective in generating sales.
3|Page
3- The turnover from the sales force was rather low with the result that there was a old age age structure on the top.
OPPORTUNITES:
1- The company has to invest in training programme for the salesman to improve efficiency which in turn generates benefit for the firm. 2- There is other market where the company has the opportunity to penetrate. 3- The firm can increase in sales volume by opening new depots and cater to more extensive consumer.
THREATS:
1- The role of personal relationships and trust in generating sales was decreasing as competition and promotion were becoming intensified. 2- Competition at the retail level was increasing because of trade discounts. 3- Sales can be increased by changing selling techniques comprehensing the consumer and understanding the company policy and objectives.
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