SVP Sales or VP Sales or Advertising Director
SVP Sales, VP Sales, Advertising Director with 26 years experience looking for a Senior Executive position.
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KEITH FLINN 135 HILLANDALE ROAD WESTPORT, CT 06880 TEL: (203) 246-2350 [email protected] Summary Multi-market sales strategist with a widespread network of high level client, ad vertising agency, and publisher contacts in the Integrated Media environment. Ke en understanding of what advertisers are looking for and how to provide media so lutions for their needs. Proven record of bottom-line results, knowing how to pr ioritize between online, mobile and print strategies in todayas competitive mark et. Areas of Expertise Account Developmen& Consultative Sales Models Customer Relationships Negotiations & Pricing Strategies Publisher Relations Presentations Sales Forecasting Budgeting Experience NEWSPAPERS FIRST, New York, NY, 1984 to June 2010 A leading national sales and marketing organization of 40 market newspapers Senior Vice President, Sales, 2004 to 2010 Vice President, Business Development, 1998 to 2004 Vice President, Eastern Region, 1992 to 1998 Vice President, Southern Region, Dallas, 1987 to 1992 New York Sales Manager, 1986 to 1987 Assistant New York Sales Manager, 1984 to 1986 P&L responsibility for Integrated Media sales, directing a VP Interactive Sales and five regional Vice Presidents, overseeing a 40-member team. Annual revenues: $350 million. Provided strategic direction and developed regional sales goals f or Integrated Media solutions to blue chip advertisers (print, online, mobile, a nd sales promotions). Worked closely with publishers on building their strategic plans, translating their goals to the sales staff to maximize expectations and return on investment. aMore than tripled new business sales to $100 million by changing the organizati onal structure establishing the first independent & dedicated new business devel opment sales staff which resulted in consistently doubling the number of new cli ents sold over a 6 year period of time. aAchieved 120% sales growth over a 5 year period by being among the first in our industry to provide one point of contact sales, for agencies & advertisers, of integrated media campaigns that consistently netted positive R.O.I. results for our client companies. aLaunched the newspaper industryas first of its kind uniformed cpm based network for the pharmaceutical category which generated over $250 million in new revenu es over a 9 year period. aChief Strategist & Change Officer; consistently implemented innovative strategi
es and organizational changes to maintain companies leading position as the numb er one industry sales organization. Transformed a tactical sales organization in to a strategic based selling team, established 2 sales division one to grow exis ting accounts and 2nd dedicated to new business development.
KEITH FLINN TEL: (203) 246-2350 [email protected]
NEWSPAPERS FIRST (Continued) aForeseeing an opportunity that would become a driving revenue force in our indu stry, pioneered the creation of an internet sales division, Nova Media , in 1995 . It established a real point of difference among our peer companies, cementing our company as the industry leader which resulted in the acquisition of 14 indus try leading newspapers growing membership from 26 to 40 newspapers.
Senior Vice President aInitiated and built an in-house training program to maximize online sales techn iques. Hired professionals to raise skills onto higher levels and provide train ing in new technologies. aSales Partnerships, identified 3rd party media companies having assets that can be integrated into multi-media campaigns to maximizes revenues for member newsp apers. Established working partnerships with Alloy Marketing, MANSI, Centro, 4IN FO Mobile Network, etc. aBuilt and maintained CRM platform, managing workflow and developing annual mana gement/sales staff incentive plans. Vice President, Business Development aManaged a new business sales team that exceeded revenue goals for 6 consecutive years. aIdentified cross-market/cross-media sales strategies company wide. aBuilt in-house Media Planning department to develop proposals, negotiate rates and execute buying and billing support for business develop sales staff. Vice President, Eastern Region aManaged team of 26 in national, retail, and classified sales. . THE LOS ANGELES TIMES, New York, NY 1980 to 1984 National Advertising Sales Executive THE WASHINGTON STAR, Washington, DC 1977 to 1980 Retail Major Accounts Sales Executive Education SUNY Brockport B.S., American Studies/Mass Communications, 1976
es and organizational changes to maintain companies leading position as the numb er one industry sales organization. Transformed a tactical sales organization in to a strategic based selling team, established 2 sales division one to grow exis ting accounts and 2nd dedicated to new business development.
KEITH FLINN TEL: (203) 246-2350 [email protected]
NEWSPAPERS FIRST (Continued) aForeseeing an opportunity that would become a driving revenue force in our indu stry, pioneered the creation of an internet sales division, Nova Media , in 1995 . It established a real point of difference among our peer companies, cementing our company as the industry leader which resulted in the acquisition of 14 indus try leading newspapers growing membership from 26 to 40 newspapers.
Senior Vice President aInitiated and built an in-house training program to maximize online sales techn iques. Hired professionals to raise skills onto higher levels and provide train ing in new technologies. aSales Partnerships, identified 3rd party media companies having assets that can be integrated into multi-media campaigns to maximizes revenues for member newsp apers. Established working partnerships with Alloy Marketing, MANSI, Centro, 4IN FO Mobile Network, etc. aBuilt and maintained CRM platform, managing workflow and developing annual mana gement/sales staff incentive plans. Vice President, Business Development aManaged a new business sales team that exceeded revenue goals for 6 consecutive years. aIdentified cross-market/cross-media sales strategies company wide. aBuilt in-house Media Planning department to develop proposals, negotiate rates and execute buying and billing support for business develop sales staff. Vice President, Eastern Region aManaged team of 26 in national, retail, and classified sales. . THE LOS ANGELES TIMES, New York, NY 1980 to 1984 National Advertising Sales Executive THE WASHINGTON STAR, Washington, DC 1977 to 1980 Retail Major Accounts Sales Executive Education SUNY Brockport B.S., American Studies/Mass Communications, 1976
