Swot Analysis of Cognizant

Published on March 2017 | Categories: Documents | Downloads: 81 | Comments: 0 | Views: 468
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SWOT ANALYSIS OF COGNIZANT :

Strengths * Strong brand equity and recognition in Europe and the US * Well established 3G network base in Europe; growing in the US * Steadily growing customer base * Alliances with industry leading corporations in mobile services & technologies

Weaknesses * Steady decline in average revenue per user (ARPU) * No presence in key emerging markets

Opportunities * Increasing 3G network coverage in the US * First to introduce Google-based phone in the US (Android) * Mobile internet expansion * FreeMove alliance

Threats * Intensifying competition & consolidation in the US market (AT&T, Sprint) * Economic slowdown in the European Union, US * European Union regulation on cross-border cell phone usage by customers

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