Strengths * Strong brand equity and recognition in Europe and the US * Well established 3G network base in Europe; growing in the US * Steadily growing customer base * Alliances with industry leading corporations in mobile services & technologies
Weaknesses * Steady decline in average revenue per user (ARPU) * No presence in key emerging markets
Opportunities * Increasing 3G network coverage in the US * First to introduce Google-based phone in the US (Android) * Mobile internet expansion * FreeMove alliance
Threats * Intensifying competition & consolidation in the US market (AT&T, Sprint) * Economic slowdown in the European Union, US * European Union regulation on cross-border cell phone usage by customers