SWOT ANALYSIS STRENGTHS: Wide distribution network Ability to incur huge marketing expenditures Non-Cyclical products Large no. of cash rich company’s
WEAKNESSES: Research & Development efforts to improve product – efficiency is a continuous activity and is extremely time consuming & expensive. Value added food products are expensive for most Pockets, given the high cost of refrigeration, transport etc. OPPORTUNITES: Large investment opportunities Change in food consumption pattern Proposal by the government for making all investment in food related sectors tax free in certain areas. THREATS: Change in Government policies & laws related Food Products. Changing excise norms for FMCG's.’ Intense competition in marketing Frequently changing customer preferences.