Swot Analysis

Published on March 2017 | Categories: Documents | Downloads: 42 | Comments: 0 | Views: 328
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SWOT ANALYSIS STRENGTHS:    Wide distribution network Ability to incur huge marketing expenditures Non-Cyclical products Large no. of cash rich company’s

WEAKNESSES:  Research & Development efforts to improve product – efficiency is a continuous activity and is extremely time consuming & expensive. Value added food products are expensive for most Pockets, given the high cost of refrigeration, transport etc. OPPORTUNITES:   Large investment opportunities Change in food consumption pattern Proposal by the government for making all investment in food related sectors tax free in certain areas. THREATS:    Change in Government policies & laws related Food Products. Changing excise norms for FMCG's.’ Intense competition in marketing Frequently changing customer preferences.

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