Swot Analysis

Published on March 2017 | Categories: Documents | Downloads: 36 | Comments: 0 | Views: 360
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SWOT ANALYSIS
Strengths

 Co-operative and experienced Branch Managers.
 Good Data Base.
 Very Strong Brand Image.
 Low Charges with respect of its Services.
 Free annual maintenance of Demat account.
 Facility to trade in office.
 Very Good Customer Care Unit.

Weaknesses

 Inexperienced staff.
 Low awareness due to lack of advertisement.
 Only One branch in Jalandhar City.
 Trading on BSE stocks is not available
 Lack of loyal clientage.
 Developing Product.

Opportunities
 Large Untapped Market.
 Increased Spending Power.
 Changing mindset of customers.
 Opportunity to educate investors about their products & inspire them to invest more &
encourage others.
 Good Opportunity to Cash its Brand Image and People Trust.
 Unpredictable sensex.

Threats
 Presence of very strong competitors Like, Karvy, Angel Broking, Share khan,
Religare etc.
 Aggressive marketing by competitors.

 Low brokerage offerings by competitors.

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