Co-operative and experienced Branch Managers.
Good Data Base.
Very Strong Brand Image.
Low Charges with respect of its Services.
Free annual maintenance of Demat account.
Facility to trade in office.
Very Good Customer Care Unit.
Weaknesses
Inexperienced staff.
Low awareness due to lack of advertisement.
Only One branch in Jalandhar City.
Trading on BSE stocks is not available
Lack of loyal clientage.
Developing Product.
Opportunities
Large Untapped Market.
Increased Spending Power.
Changing mindset of customers.
Opportunity to educate investors about their products & inspire them to invest more &
encourage others.
Good Opportunity to Cash its Brand Image and People Trust.
Unpredictable sensex.
Threats
Presence of very strong competitors Like, Karvy, Angel Broking, Share khan,
Religare etc.
Aggressive marketing by competitors.