Telecom Industry Performance Management

Published on December 2016 | Categories: Documents | Downloads: 24 | Comments: 0 | Views: 256
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LffecLlve 8uslness Þrocess ln 1elecom Company
8y
venkaLramana M
12/7/2011 1
CusLomer 8elaLlonshlp
ManagemenL
P8 llnance CorporaLe
ÞroducL/Servlce developmenL Ǝ dellvery
ÞroducL/Servlce usage analysls and prlclng
uemand analysls Ŷ Lrend analyslsţ forecasLlng
lmplemenLaLlon
8ulldlng 8elaLlons
D|scover
ÞoLenLlal cusLomer Ŵ CÞA
Ana|yze Þroflle cusLomer Ŷ segmenLlngţ clusLerlng
? ls cusLomer wlLh you Ŷ rlghL comblnaLlon
? ls cusLomer leavlng you Ŵ lmprovemenL
ke|ate
ÞromoLe your brand Ŷ LargeL markeL
campalgn analysls Ŷ effecLlveness of campalgn
MeeL cusLomer demand Lhrough consLanL lnLeracLlon
12/7/2011 3
ÞroducL/Servlce Cfferlng
Demand
W CaplLal lnvesLmenL declslon for producL/servlce developmenLţ campalgn
eLcŦ
9roduct]Serv|ce deve|opment De||very
W -ew producLs/servlce offerlng and vlablllLy of exlsLlng offerlngs
9roduct]Serv|ce 9r|c|ng
W Dsage MeLrlcs for prlclng and brlnglng new Larlff plans
mp|ementat|on
W 1o enable cusLomer reLenLlon
W Dpgradesţ cusLomer servlce and feedback
12/7/2011 4
8ole of llnance 1eam
udget|ng
Dse of A8C
dent|fy
kesources
dent|fy
Act|v|t|es
dent|fy
Cost Cb[ects
Def|ne
Act|v|ty
Dr|vers
Lnter
kesource
Costs
Lnter
Act|v|ty
Dr|ver ÇtyŦ
Ca|cu|ate
Costs
12/7/2011 3
8ole of llnance 1eam ConLdŦŦ
9rof|tab|||ty Ana|ys|s
W ldenLlfy proflL cenLers
W lncludlng proflLs from servlcesţ producL llnes
and lnvesLmenLs
W Dse cosL beneflL analysls afLer dlscounLlngţ
-Þvţ l88
12/7/2011 6

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