SWOT Analysis – Pakistan
Telecom Industry
SWOT analysis stands for analyzing the Strengths, Weaknesses,
Opportunities and Threats of a certain industry or company. In this post we do
the SWOT analysis of the Telecom Industry of Pakistan. In upcoming posts we
will go in detail of individual companies and discuss the problems and how to
make use of the opportunities.
Strengths
Exponential growth.
Skilled Human Resource at low-cost.
Access to Infrastructure – optical network and satellite links.
Favorable policies (to some extent) and regulator.
Strong international brand names.
Weaknesses
Quality of Service.
Low revenue per user (ARPU).
Customer retention.
No clear strategic direction.
Poor organizational structure.
No research and development programs.
Employee skill inconsistency.
Very low employee morale.
Opportunities
Huge market size.
Local handset manufacturing.
Making technology accessible to all (e.g. broadband).
Adopt latest technologies.
Removal of international trade barriers.
Adopting MVNO.
Threats
Recession in economy.
Inconsistent and adhoc decisions from regulatory authorities.
Political Instability, Security issues.
Adverse shifts in trade policies of government.
References: State Of Telecom Industry in Pakistan an