The Beginning of the Chevrolet Camaro
For over forty years Camaro and Mustang have been battling it out for first place in America’s heart. http://www.shipcarsnow.com
Content
The Beginning of the Chevrolet Camaro
July 19, 2010
Battle of the Best
For over forty years Camaro and Mustang have been battling it out for first place in America¶s heart. The Mustang arrived first, staking out the pony car high ground in 1964 and remained the only one of its kind during the two and a half years it took General Motors to respond. Since that time, Camaros and Mustangs have faced off in showrooms, at stoplights, on magazine covers and most dramatically on racetracks all across the country. Each has a large, passionate and loyal following. The story of how the battle lines came to be drawn, however, is almost as intriguing as the cars themselves.
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Who·s Their Daddy?
Lee Iacocca is universally recognized as the father of the Mustang The Chevy Camaro¶s parentage is much more difficult to define. Credit might rightfully be given to Alfred P. Sloan.
± President and finally Chairman of the Board of GM in 1937 ± Sloan was a visionary automotive pioneer who created the concept of annual styling changes and a lowest to highest pricing structure for each of GM¶s brands. ± The idea was to provide a low, entry level price point and keep car buyers coming back to GM
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And They·re Off
By the early 1950s Sloan¶s concepts were very successful
± General Motors surpassed Ford Motor Company as the largest car company in the United States
Introduced in 1958
± Chevy¶s full-size flagship Impala out-sold both the Ford Galaxy 500 and Plymouth Fury by wide margins well into the mid 1960s.
Introduced in 1960
± To keep the brand fresh and inviting, the Euro-styled, rear-engine Corvair family sedan was introduced, followed by a sporty Monza model in 1963.
To face-off against Ford¶s highly successful Falcon and Fairlane tandem.
± The compact Chevy II was launched in 1962 and size Chevelle was introduced in 1964
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The Wheels Keep Spinning
In the mid-1960s, both sales and spirits at GM¶s Chevrolet Motor Division were at an all-time high. Combined annual car and truck deliveries were approaching 2.8 million units. Dinah Shore Chevy Show
± On NBC, Dinah Shore closed each weekly episode of the hour-long show with a warm farewell kiss and a musical reminder to ³See the USA is your Chevrolet.´
And at the GM Technical Center in Warren, Michigan
± opened by President Eisenhower in May of 1956, ± engineers and designers were already working on a new 1968 Chevy II/Super Nova model with dimensions and proportions remarkably similar to the Ford Mustang¶s.
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Wrong Turn
It¶s a well known fact that GM didn¶t approve production of what would eventually become the Camaro until six months after the Mustang was released. In 1962 Chevrolet design chief Irvin W. Rybicki and GM design boss Bill Mitchell approached Chevrolet General Manager Semon ³Bunkie´ Knudsen with the idea for a personal, four seat sports car
± Knudsen quickly and confidently vetoed the idea. He was sure that Chevy¶s existing models, would be more than a match for any new small car from Ford. ± Knudsen would, incidentally, later be named president of Ford Motor Company in February 1968, temporarily stalling the ambition of a then up-and-coming vice president named Lee Iacocca.
A Union Pacific Company
Wrong Turn
Mustang shocked the automotive world with record-breaking sales
± 26,000 units on its first day and 100,000 in the first four months
Knudsen knew he had made a mistake.
± Chevy quickly swallowed its pride and green-lighted the development of a conventional front-engine, rear drive sports car. ± Engineers and designers were given a simple mandate: Make it longer, lower, wider, faster and better than Mustang in every way.
A Union Pacific Company
Pedal to the Metal
To most quickly and economically bring the new Mustang killer to market, the engineering team pulled ahead development of the 1968 Chevy II/Super Nova platform
± featured a unibody structure from the windshield and firewall back. ± A unique feature, was a rubber-isolated front subframe. Isolated sub-frames had been used before but only in a few European designs, most notably some Mercedes-Benz models. One advantage was that it allowed a larger interior with more luggage space. Another advantage was that it provided a smoother, quieter ride.
A Union Pacific Company
Pedal to the Metal
It would accommodate a wide variety of performance suspensions and power plants. Other off-the-shelf mechanical components included:
± four drum-type brakes, ± standard manual steering
Chevy¶s rugged:
± 230 cubic inch, ± 140-horsepower ± straight six engine mated to a threespeed manual transmission.
A Union Pacific Company
The Design Team
The design team that produced the Corvette, Corvair, and Nova were given the challenge of producing Chevy s answer to the Mustang. Preliminary design drawings included:
two-seat roadster a fastback and even a station wagon.
In the end, Chevy management insisted on a fourseat sport coupe, also available as a convertible.
A Union Pacific Company
The Finish Line in Sight
The final design:
long hood and a short deck, A wide satin silver grille with inset headlights and parking lamps, a low roof, large wheel cut-outs and a bold horizontal crease midway on the sides gave it a surprisingly fluid, roadready appearance.
Two trim packages were also created:
an appearance-oriented Rally Sport and a performance-oriented Super Sport. An RS/SS combination could also be ordered.
A Union Pacific Company
The Finish Line in Sight
The RS package included:
a blacked-out grille with hidden headlights, revised parking and tail lights, upgraded interior trim and RS badging
The SS package included:
a modified 350 cid V8 engine, simulated air-intakes on the hood, special bumble bee striping and a blacked-out grill
When the RS/SS package was ordered the RS badging took precedence. All the parts and pieces were quickly coming together. However, as the launch date neared, Chevy s Mustang killer still didn t have a name. How it came to be called the Camaro is still another story.
A Union Pacific Company
About
We are a Union Pacific Company
± Trusted name & leader in transportation ± Delivering over 6 million cars annually
We deliver autos nationwide
± Speedy truck delivery ± Economical and green rail options
We make it easy to ship cars!
± Easy-to-use, no hassle, online ± One call, we do it all 1-866-207-3360
www.shipcarsnow.com
A Union Pacific Company
July 19, 2010
Battle of the Best
For over forty years Camaro and Mustang have been battling it out for first place in America¶s heart. The Mustang arrived first, staking out the pony car high ground in 1964 and remained the only one of its kind during the two and a half years it took General Motors to respond. Since that time, Camaros and Mustangs have faced off in showrooms, at stoplights, on magazine covers and most dramatically on racetracks all across the country. Each has a large, passionate and loyal following. The story of how the battle lines came to be drawn, however, is almost as intriguing as the cars themselves.
A Union Pacific Company
Who·s Their Daddy?
Lee Iacocca is universally recognized as the father of the Mustang The Chevy Camaro¶s parentage is much more difficult to define. Credit might rightfully be given to Alfred P. Sloan.
± President and finally Chairman of the Board of GM in 1937 ± Sloan was a visionary automotive pioneer who created the concept of annual styling changes and a lowest to highest pricing structure for each of GM¶s brands. ± The idea was to provide a low, entry level price point and keep car buyers coming back to GM
A Union Pacific Company
And They·re Off
By the early 1950s Sloan¶s concepts were very successful
± General Motors surpassed Ford Motor Company as the largest car company in the United States
Introduced in 1958
± Chevy¶s full-size flagship Impala out-sold both the Ford Galaxy 500 and Plymouth Fury by wide margins well into the mid 1960s.
Introduced in 1960
± To keep the brand fresh and inviting, the Euro-styled, rear-engine Corvair family sedan was introduced, followed by a sporty Monza model in 1963.
To face-off against Ford¶s highly successful Falcon and Fairlane tandem.
± The compact Chevy II was launched in 1962 and size Chevelle was introduced in 1964
A Union Pacific Company
The Wheels Keep Spinning
In the mid-1960s, both sales and spirits at GM¶s Chevrolet Motor Division were at an all-time high. Combined annual car and truck deliveries were approaching 2.8 million units. Dinah Shore Chevy Show
± On NBC, Dinah Shore closed each weekly episode of the hour-long show with a warm farewell kiss and a musical reminder to ³See the USA is your Chevrolet.´
And at the GM Technical Center in Warren, Michigan
± opened by President Eisenhower in May of 1956, ± engineers and designers were already working on a new 1968 Chevy II/Super Nova model with dimensions and proportions remarkably similar to the Ford Mustang¶s.
A Union Pacific Company
Wrong Turn
It¶s a well known fact that GM didn¶t approve production of what would eventually become the Camaro until six months after the Mustang was released. In 1962 Chevrolet design chief Irvin W. Rybicki and GM design boss Bill Mitchell approached Chevrolet General Manager Semon ³Bunkie´ Knudsen with the idea for a personal, four seat sports car
± Knudsen quickly and confidently vetoed the idea. He was sure that Chevy¶s existing models, would be more than a match for any new small car from Ford. ± Knudsen would, incidentally, later be named president of Ford Motor Company in February 1968, temporarily stalling the ambition of a then up-and-coming vice president named Lee Iacocca.
A Union Pacific Company
Wrong Turn
Mustang shocked the automotive world with record-breaking sales
± 26,000 units on its first day and 100,000 in the first four months
Knudsen knew he had made a mistake.
± Chevy quickly swallowed its pride and green-lighted the development of a conventional front-engine, rear drive sports car. ± Engineers and designers were given a simple mandate: Make it longer, lower, wider, faster and better than Mustang in every way.
A Union Pacific Company
Pedal to the Metal
To most quickly and economically bring the new Mustang killer to market, the engineering team pulled ahead development of the 1968 Chevy II/Super Nova platform
± featured a unibody structure from the windshield and firewall back. ± A unique feature, was a rubber-isolated front subframe. Isolated sub-frames had been used before but only in a few European designs, most notably some Mercedes-Benz models. One advantage was that it allowed a larger interior with more luggage space. Another advantage was that it provided a smoother, quieter ride.
A Union Pacific Company
Pedal to the Metal
It would accommodate a wide variety of performance suspensions and power plants. Other off-the-shelf mechanical components included:
± four drum-type brakes, ± standard manual steering
Chevy¶s rugged:
± 230 cubic inch, ± 140-horsepower ± straight six engine mated to a threespeed manual transmission.
A Union Pacific Company
The Design Team
The design team that produced the Corvette, Corvair, and Nova were given the challenge of producing Chevy s answer to the Mustang. Preliminary design drawings included:
two-seat roadster a fastback and even a station wagon.
In the end, Chevy management insisted on a fourseat sport coupe, also available as a convertible.
A Union Pacific Company
The Finish Line in Sight
The final design:
long hood and a short deck, A wide satin silver grille with inset headlights and parking lamps, a low roof, large wheel cut-outs and a bold horizontal crease midway on the sides gave it a surprisingly fluid, roadready appearance.
Two trim packages were also created:
an appearance-oriented Rally Sport and a performance-oriented Super Sport. An RS/SS combination could also be ordered.
A Union Pacific Company
The Finish Line in Sight
The RS package included:
a blacked-out grille with hidden headlights, revised parking and tail lights, upgraded interior trim and RS badging
The SS package included:
a modified 350 cid V8 engine, simulated air-intakes on the hood, special bumble bee striping and a blacked-out grill
When the RS/SS package was ordered the RS badging took precedence. All the parts and pieces were quickly coming together. However, as the launch date neared, Chevy s Mustang killer still didn t have a name. How it came to be called the Camaro is still another story.
A Union Pacific Company
About
We are a Union Pacific Company
± Trusted name & leader in transportation ± Delivering over 6 million cars annually
We deliver autos nationwide
± Speedy truck delivery ± Economical and green rail options
We make it easy to ship cars!
± Easy-to-use, no hassle, online ± One call, we do it all 1-866-207-3360
www.shipcarsnow.com
A Union Pacific Company
