The Big Data Challenge1

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The Big Data Challenges

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The Big Data Challenges Scott A. Lorenzen Strayer University

THE BIG DATA CHALLENGES

2 Abstract

Volvo Corporation broke away from its parent company of Ford in 2010. The company already had in place a network infrastructure, many servers, and mainframes for its information to be stored. However, Volvo wanted to improve its process and procedures, collaboration efforts, self-servicing, consolidation of software products, and simplifying the IT environment. In March of 2012, Volvo reached out to Microsoft Services and began a pilot solution to improve the current business intelligence and reporting.

THE BIG DATA CHALLENGES

3 The Big Data Challenges

Judge how Volvo Car Corporation integrated the cloud infrastructure into their networks. Being a pilot group for any technology is great because of the reduced cost. In addition, since the foundation of the system is already a part of process and procedures it is not hard to expand the usage to others in the corporation. By working with Microsoft Volvo is the first pilot group of newer technology running on newer, up to date, software and operating systems. To date the latest software offered by Microsoft is Server 2012, SQL 2012, SharePoint Server 2010, Business Intelligence data management software, and Microsoft Office 2013. Microsoft is still the leader in Operating System (OS) Market share it would make sense that the more familiar the employee is with the OS or applications the faster the results. From a cost savings perspective, this would be a great choice as on other projects, not related to IT, such as a new roof and the company gives you a price break because you display their business sign out in front of your home. Being a pilot group provides the company a price break for running the vendor’s software and allowing the vendor to create case studies. However, one drawback would be working with only one company means that when the software infrastructure is at end of life you have either upgrade or pay extra for legacy support, which can be costly. I find with my research the company is focusing on each area that it can improve such as Microsoft products for the employees to collaborate and send information back and forth, Siemens products for robotic operations, Teradata warehousing products for relational database connections such as the connection between warranty data and diagnostic readout information. The ability to use software to cross the digital boundaries of another vendor is not an easy task and can run over budget, yet the rewards of just in time data for making decisions is crucial in today’s business to keep ahead which Volvo has embraced.

THE BIG DATA CHALLENGES

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Explain how Volvo Car Corporation transforms data into knowledge. The Volvo car corporation is a higher quality car and built not on mass production but a modular flexible production of its vehicles. One way that Volvo has decreased its time of simulation documentation required for the robotics at each welding station is to use Siemens PLM software that is a data management foundation. Since the incorporation of the Siemens PLM software, the time to deliver key documentation takes 10 percent of the time that it used to. Volvo has grown over the years and has branched out its manufacturing sites to include a new location in China. The challenge of branching out is the transferring of engineering experience that the company has learned and documented over its years of operations. Using Siemens Tecnomatix software information with best practices and methodologies successfully transferred to the new plant and was operational sooner than expected. Using a combination of products, Teradata, SAP BusinessObjects, and Microsoft .NET, improved time to generate reports needed to make informed decisions. With each of these developed standards, improvements seen in enhanced warranty reimbursements, engineering efficiency and cross-functional quality analysis allows for decision-making based on facts and not assumptions. Identify the real-time information systems implemented and evaluate the impact of these implementations. In my research, I found that, in June of 2003, Volvo worked with a company Enigma Inc., which since then was bought by PTC, and a Servigistics Service Information Delivery system. This new system made use of the current infrastructure and information systems to provide access to integrated parts, services, and pricing information. As the Volvo strives to be number one in the market of customer service this integrated systems helps the mechanic diagnose issues with cars, order replacement parts, and streamline other

THE BIG DATA CHALLENGES

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financial processes. The system also allows the customer to login to a website, type in the vehicle VIN number and find all the information about the car, parts, diagnostics, service information, and other relative information for the vehicle. Since the customer can retrieve their information about their vehicle and their purchase, it generates a good feeling towards the company. I am a Toyota owner and I find myself pondering why Toyota does not offer something like this. I am in need of a new electronic window button for the driver side as sometimes it goes up and sometimes it won’t and other times it will go down and will not go back up unless I turn the car off and let it sit for a min or two then it will go up. It would be great to know how much I am looking at for my next visit to the dealership if I have them fix it, but the website does not have this level of information. Argue how the Big Data strategy gives Volvo Car Corporation a competitive advantage. Over the years, Volvo has proven itself to have a competitive advantage by focusing on three levels, first leading the industry with high safety standards. These levels of standards measured using the data from the Servigistics Service Information Delivery system show that the company is ahead of the other manufacturers. Secondly, using sensors to feed the information system with data engineers can design a more pleasant ride that focuses on their Scandinavian design and sets them apart from any other. Another topic, which I did not talk about, is the focus on environmental care. We all know Volvo is a sign of quality and prestige. As stated earlier, customer experience is paramount to Volvo and the company is very customer focused. Lastly, the driving dynamics of their vehicles make it enjoyable and well worth the price. Over the years since the founding of the company over 15 million Volvo, cars produced so they must be doing something right.

THE BIG DATA CHALLENGES

6 References

Microsoft Case Study: Microsoft SQL Server 2012 Business Intelligence - Volvo Car Corporation. (2012, March 19). Retrieved April 16, 2014, from http://www.microsoft.com/casestudies/Microsoft-SQL-Server-2012-BusinessIntelligence/Volvo-Car-Corporation/BI-Solution-Boosts-Operational-Efficiency-andReduces-Costs-at-Volvo-Car-Corporation/710000000271 Customer Case Studies and Videos. (2009, June 29). Retrieved April 20, 2014, from http://www.plm.automation.siemens.com/en_us/about_us/success/case_study.cfm?Comp onent=148707&ComponentTemplate=1481 Author: Siemens Product Lifecycle Management Software Tobey, B. (2010). Teradata Magazine Online. Retrieved from http://www.teradatamagazine.com/v10n02/Features/Data-in-the-drivers-seat/ T. (n.d.). A Car Company Powered by Data. A Car Company Powered by Data, pp. 1-12. Covert, R. (2003, June 03). Enigma 3C Platform Used by Volvo for Aftersales and Diagnostic IS. Retrieved April 20, 2014, from http://xml.coverpages.org/EnigmaVolvo.html

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