The New School for General Studies / Media Studies Viewbook 2010

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THE NEW SCHOOL MEDIA STUDIES
MASTER OF ARTS
www.newschool.edu/mediastudies

MEDIA STUDIES AT THE NEW SCHOOL
our prograM: HoListiC, traNsdisCipLiNarY, aNd praCtiCaL
Media Studies is the investigation of social communication through media. Drawing on scholarship in the social sciences, arts, and humanities, it examines how media and media technologies have influenced society throughout history. This dynamic field of study opens up a wide range of 21st-century careers and opportunities for lifelong learning. The New School master’s program is holistic in its approach, balancing theory with practice and integrating research with production. Discovery and opportunity are key aspects of the program. You develop a personal relationship with the field, guided by a faculty advisor. You can choose to be a generalist or, by careful selection of electives, focus on a particular aspect of the field, such as media and international affairs, media and urban environments, documentary media, social media, film and video form, sound studies, or media management. By experimenting with formats, theories, and methodologies, you learn to select the right tools for the task, whether that task is academic, creative, or professional. stay up-to-date with the program’s latest news by joining our Facebook page, New school Media studies graduate program.

Students in the Media Studies program have access to the academic resources of a distinctive university, The New School. Interdisciplinary support is provided by other divisions of the university, including Milano The New School for Management and Urban Policy, Parsons The New School for Design, and The New School for Social Research and other graduate programs at The New School.

New York CitY is Your Media Lab
The New School is located in Greenwich Village, in downtown New York City. New York offers world-class resources for research, including global media headquarters, museums, and archives devoted to different aspects of communication media. The program draws on these resources to create a relevant and intensive learning experience that includes – Opportunities to meet and collaborate with leading scholars, critics, designers, businesspeople, and global activists working in and visiting New York – Access to the world of media in every conceivable outlet and format in one of the world’s biggest and most cosmopolitan cities – Internships in broadcasting, cable, and online media companies; film, video, and audio production facilities; publishing; corporate communications; and media and opinion research – The New School’s own state-of-the-art multimedia production facilities

studY oNLiNe or oN CaMpus
Courses meet at a variety of times throughout the day, including late afternoon and evening, for the convenience of working professionals. All core courses and many electives are offered online as well as on campus. Students who cannot come to New York City or have difficulty attending courses on site can complete requirements for the master’s degree online.

The social impact of mass communication has been studied at The New School since its founding in 1919. The first college course devoted to the cinema was offered here in 1926. The master of arts program in Media Studies was established in 1975, when Marshall McLuhan’s colleague John Culkin brought his Center for Understanding Media to The New School.

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THE STUDENTS CREATIVE AND CRITICAL THINkERS
The Media Studies program is designed to accommodate students with a range of personal and career goals. Our students are socially engaged scholars and innovators. Each year, the students organize an academic conference, Critical Themes in Media Studies, which brings together scholars from all over the world. They publish Immediacy, an online journal on media and culture. They exhibit their projects at regularly scheduled media shows: RUFF CUTS (works-in-progress) and FINE CUTS (finished works). Two annual juried exhibitions give students exposure to the world of media outside the university: Mixed Messages, a multimedia show, and the Hirshon Invitational Film Show. Works by our students have been exhibited at national and international festivals and venues including Sundance, the Tribeca Film Festival, the Margaret Mead Festival, and the Museum of Modern Art. Many have won prizes such as Student Academy Awards. titles of recently screened independent productions and master’s theses reveal the breadth of interests, ideas, and creativity of our students and the richness of media studies at the New school: – A Case Study on the Effects of the Virtual Office on Interpersonal Relations – From the Screen to the Stove: The Food Television Explosion – Sonic Heterotopias: Reimagining Public Space in the Modern City Through Sound Performance – A New Nationalism Promoted in Turkish TV Advertisements – The Orality of Blogging – Media Theory of Viral Marketing Visit the website at www.newschool.edu/mediastudies for more examples of student work.

“My primary reason for choosing the Media Studies program at The New School was its dual emphasis on theory and practice. I have been shooting documentary video and hope to build on my practical experience (particularly in storytelling, research, and editing) while developing a theoretical framework within which to work.” —brooke bassin came to the program from Barefoot
Workshops, a nonprofit devoted to teaching documentary media to individuals and NGO staff in the Mideast and North africa.

“One thing that struck me when I entered the program was the regard held for students by the faculty. We were told that we were all colleagues and that it was our duty to contribute to the field. I am excited that I’ve entered this realm of academia where ideas can be exchanged freely and new avenues discovered.” —Mark Hayes is a filmmaker. “My internship at CNN not only allowed me to network with industry professionals, it gave me an insider’s perspective of the news and media industry that went well beyond what could be learned in the classroom.” —Michelle gomes recently
completed a research internship at the CNN bureau in New York City

iNterNsHips
The Media Studies program strongly encourages internships and offers credit for both research and production internships. Students have been placed recently in such New York City companies and organizations as NbC, Cbs, abC, VH-1, MtV, gLaad, telemundo, Miramax, universal, and bertelsmann.

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THE FACULTY THEORY MEETS PRACTICE
The New School is a relatively small and tightly knit academic community. Students in the graduate program in Media Studies develop close academic relationships with the faculty through interactions in the classroom and collaboration on research and production projects. The Media Studies faculty includes scholars and practitioners of the highest caliber: philosophers, sociologists, filmmakers, producers, designers, musicians, entrepreneurs, and policy and business consultants. The full-time faculty of 21 is supported by around 50 part-time members whose scholarly, creative, and other professional activities bring specialized knowledge and skills to the program. Learn more about our distinguished faculty and their accomplishments at www.newschool.edu/mediastudies.

“What inspires me as a media creator is the possibility of discovering new and more personal forms of expression. Teaching is a logical connection, as I find that my students, for the most part, have amazing energy and pure curiosity.” —Vlad Nikolic, associate professor, is a
highly regarded independent film director and producer. His latest feature film, Here and There, has won a number of prizes, including Best New York Narrative Award at the tribeca Film Festival.

“The New School is about experimentation. Faculty and students work together to define, and often transgress, the boundaries of research and creation. We combine the forces of social scientists, humanities scholars, designers, and policy experts. This interdisciplinary collaboration makes for exciting classroom experiences and research opportunities.” —shannon Mattern, assistant
professor, teaches courses on media and public spaces, sound and space, and formalism and material culture. She tries to instill in her students The New School’s traditional commitment to linking education to civic engagement and social justice. Her personal research is motivated by a desire to understand the contexts in which media operate and the way media theory and contemporary art and architecture inform each other.

“The holistic approach to media and the emphasis on combining theory and practice are what drew me to The New School. My experience in the program has broadened my perspective, enabling me to make multiple connections across the field. What makes The New School unique is its commitment to social concerns and the close interaction of the schools across the university.” —Christiane paul,
associate professor and director of graduate programs, is a media theorist and a curator at the whitney Museum of american art and other venues internationally. Her research interests include digital cinema, the aesthetics of new media, and locative media art. She describes herself as inspired by the power of media to change people’s lives all over the world.

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oUTCoMES: YOUR FUTURE
wHere CaN tHe Master’s degree iN Media studies take You?
The New School takes your commitment to your education as seriously as you do. You are thinking about outcomes, and so are we. Students come to the Media Studies program from diverse backgrounds. For some, their experience provides a foundation for their academic work and subsequent careers. For others, the program points them in new career directions. Our graduates work in many roles in many environments around the world. Some are independent media creators and producers; others are executives in media corporations, international organizations, and NGOs, or entrepreneurs running their own media-related enterprises; and others are scholars teaching and conducting research at universities and think tanks.

“The Media Studies program was one of the formative experiences of my career. Not only did I develop hands-on skills and new ways of thinking about the influence of media in our lives but I also met my future business partner in the program. The New School teaches you to think creatively and to believe that your actions can make a difference. That attitude is the bedrock of all I do now.” —barbara becker (MA, 2000)
is founding director of equalshot, a communications firm specializing in strategies for social justice organizations.

Career development
The New School supports Media Studies graduates with – Networking events on hot topics such as social media, the future of printing, opinion manipulation, and the role of media in economic and social development – Career workshops, seminars, and panel discussions with successful professionals in related fields – Information about internships and career opportunities, posted on websites, wikis, and social networking sites – Individual mentoring and career advisement with faculty advisors

“The mix of production work and study of current media issues offered me great tools for seeing ‘through’ the media and understanding the cultural, technological, and economic forces that shape them. The Media Management Certificate also provided me with a strong foundation for handling real-world industry challenges.”
—bancha srikacha (MA, 2004) now works with an HD video and exhibition media group at the american Museum of Natural History.

“The Media Studies program was a perfect match for me, since I love both studying and making film. It taught me something I find valuable to this day: how to think critically about what I am creating.” —todd downing (MA, 1997) is a
filmmaker whose work has been shown on television, at festivals, and in museums around the world, including the berlinale and the Centre pompidou. He also edits documentaries on politics and the arts for the bbC and Channel 4 in London.

“As a television news journalist in India, I applied to the Media Studies program because it combined media production with theory. There, I learned to think about the content I was producing and how I produced it. It made me rethink everything I thought I knew about the 24-hour news cycle that is so pervasive in our lives and about the responsibility that goes with being a media practitioner.” —Vivek rai (MA, 2004)
is today working as Programme Specialist at the uN development Fund for women (UNIFEM).

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MASTER oF ARTS IN MEDIA STUDIES
degree requireMeNts
The master of arts curriculum is designed for people looking to pursue, develop, or transition into careers in communication, management, media production, and academia. These include recent college graduates, career changers, and people working in media who wish to enhance their professional credentials. Required courses are few. The 39-credit program of study combines a small set of core courses with a wide range of electives. All candidates for the MA take the following courses: – – – – Understanding Media Studies Media Studies: Ideas Media Practices: Concepts 3 credits of Methods coursework

HousiNg
The New School has a variety of residence halls near its Greenwich Village campus, including a number of options for graduate students. Applicants who are interested in university housing should apply as soon as they receive their admission decision; spaces are awarded on a first come, first served basis. Go to www.newschool.edu/studentservices.

ACADEMIC CoNNECTIoNS AT THE NEw SCHooL
Visit www.newschool.edu for the latest information and to see what the New school can offer you.

The New School understands the importance of interdisciplinary education and encourages graduate students to seek out academic connections among its programs. The Media Studies program offers students the opportunity, with approval, to take courses offered by other graduate programs.

FiNaNCiNg Your eduCatioN
Visit www.newschool.edu/studentservices to see current tuition and fee schedules. All applicants are considered for merit scholarships. U.S. citizens and permanent residents should file the Free Application for Federal Student Aid, available online at www.fafsa.ed.gov (the FAFSA school code is 002780). The New School participates in all federal and New York State need-based financial assistance programs, including campus employment and student loans. All need-based financial assistance is awarded in accordance with federal formulas and regulations.

Sociology Sociology Sociology International Affairs Philosophy Media Studies Philosophy

International Affairs International Affairs Media Studies Media Studies

There are two options for finishing the program: the Thesis Option, culminating in a master’s thesis (written or project), and the Nonthesis Option, which requires an additional seminar or production course. The direction you choose depends on your academic and career goals.

Anthropology Anthropology Issues in
Issues in Media Issues in Studies Media Studies Non-Pro t Media Studies Media and International Affairs

student Financial services
For tuition information and financial assistance, see the Financing Solutions Guide at www.newschool.edu/admin/finaid, speak to an admission counselor at an information session (see Visit Us/Talk to Us, back cover), or email [email protected].

Do

recent elective Courses
– – – – – – – – – – – – – – – – – – – – Social Media: Content, Communication, and Culture Electronic Media and Live Performance Research Methods for Media Activism Media Education Lab Race, Ethnicity, and Class in Media Music Business in Media Globalization and Media Sustainability and Communication Media Economics Interactive Media Studies New Directions in Documentary Media Industry Perspectives: Educational Media Post-Photography: Images in the Digital Age News Media and Culture in International Affairs Producing Webisodes Mediated Environments Art as Social Practice Gender, Culture, and Media Sound Studies Media, Corporate Responsibility, and the Law

THE NEw SCHooL IN BRIEF
– – – – Founded in 1919 Chartered as a university in 1934 Located in New York City University enrollment: 10,000 students in all degree programs The New School is a private university in New York City offering undergraduate, graduate, and continuing education programs in the liberal arts and social sciences, management and policy analysis, design, and the performing arts. The academic divisions of the university are The New School for General Studies, The New School for Social Research, Milano The New School for Management and Urban Policy, Parsons The New School for Design, Eugene Lang College The New School for Liberal Arts, Mannes College The New School for Music, The New School for Drama, and The New School for Jazz and Contemporary Music.

Non-Pro t Management Non-Pro t Management

Media and International Media and Affairs International Affairs

Management

Documentary Documentary

Psychology Psychology

Public and Urban Policy Public and Urban Policy

Media Management Media Management

Public and Urban Policy

Media Management Film and FilmVideo Forms and Video Forms

Organizational Change Organizational Management Change Management

Media and the Urban Media and the Environment Urban Environment

Social Media and Social Social Media Organizational andChange Social Change Sound Change Management Studies and Sound Acoustic Studies and Environments Acoustic Environments

Media and the Urban Environment

Liberal Studies Liberal Studies

So an Ch

Science Political Science

Sound Studies and Acoustic Environments Political

Photography Photography Photography Architecture Architecture Design and Technology Design and Technology Transdisciplinary Design Transdisciplinary Architecture Design

Visit the website to see up-to-date course offerings.

Certificates
Aside from the master of arts degree, The New School offers a Certificate in Documentary Studies and a Certificate in Media Management. Visit the website for more information.
The New School is an Affirmative Action/Equal Opportunity Institution. Published 2010 by The New School Produced by Communications and External Affairs, The New School The information published here represents the plans of The New School at the time of publication. The university reserves the right to change without notice any matter contained in this publication, including but not limited to tuition, fees, policies, degree programs, names of programs, course offerings, academic activities, academic requirements, facilities, faculty, and administrators. Payment of tuition or attendance at any classes shall constitute a student’s acceptance of the administration’s rights as set forth above. Photography: Ryan Blum krystal, Bob Handelman, Don Hamerman, Don Pollard, and Matthew Sussman

Design a Technolo

= related graduate programs at the university = related graduate programs at the university = related graduate programs at the university = areas of focus in Media Studies = areas of focus in Media Studies = areas of focus in Media Studies

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72 Fifth Avenue, 3rd floor, New York, NY 10011

AppLY Now
apply at www.newschool.edu/mediastudies.
The Media Studies program enrolls a diverse group of individuals with a range of academic and professional backgrounds. Admission decisions are based on academic achievement, motivation, and leadership potential as evidenced through prior work or internship experience and letters of recommendation. New students are admitted for the fall and spring semesters. Priority deadlines are February 15 for fall and October 15 for spring. For more information, contact Office of Admission The New School 72 Fifth Avenue, 3rd floor New York, NY 10011 212.229.5630 [email protected]

international students
Students whose native language is not English must provide proof of English language proficiency. Documentation necessary to obtain a visa for entry into the United States is provided after a student has been accepted into a degree program.

VISIT US/TALk To US
Learn about the graduate program in Media Studies in person. Group and individual information sessions are held throughout the year, at which you can discuss the program of study, career paths, and financial aid. Admission representatives also travel to other cities in the United States to meet prospective students who cannot come to New York City. Sign up for upcoming admission events at www.newschool.edu/mediastudies.

staY CoNNeCted
www.facebook.com/thenewschool www.twitter.com/thenewschool

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