- Why Your Business Should Take Notice -
Mobile is considered a disruptive technology.
What do we mean by disruptive technologies? According to the McKinsey Global Institute, disruptive technologies are "advances that will transform life, business, and the global economy." Defined like that, mobile is assuredly a disruptive technology. It is a productivity driver, creator of opportunities, facilitator of learning and collaboration, and most of all, trailblazer for a whole new way of living and working. Yet, mobile is not a disruptor in the sense of the word. It does not create disorder. In fact, it harnesses existing enterprise systems into a unified experience. Mobility is perhaps the easiest technology to implement in an enterprise once the more elemental strategic questions of why, where, and when are ironed out. Mobile technology can latch on to existing IT systems within any enterprise. Enterprise mobile solutions can co-exist with personal applications on the personal smartphones and tablets of end users, whether they are employees, customers, partners or suppliers. Sure there are technology, security and platform challenges for enterprises to overcome but that does not take away any of the value mobile technology brings to the table.
Mobility has always been a separate topic for IT professionals, but it is now influencing mainstream strategies and tactics in the wider areas of technology enablement and enterprise architectures. Gartner Predicts 2013
Mobile trends in the enterprise
According to Gartner’s figures for the devices market, tablet sales in 2013 will go up by 69% while that of smartphones, excluding all other mobiles, will more than double to sales of over 1 billion units worldwide.1 Enterprise mobility is in a transformative phase where organizations are increasingly waking to the potential of mobility. At the same time, mobile technology has become mature, affordable and accessible. Modern mobile devices feature technological capabilities and hardware attributes that can be optimally harnessed to deliver real value to users. Enterprise application developers are coming up with scalable, cost-effective, and innovative mobile solutions for enterprise workers, customers and other stakeholders to enhance productivity, accelerate decision making, improve workflow efficiency, and boost customer experiences.
The use of company owned or personal mobile devices in the enterprise has created a surge in the productivity of employees, from the front-desk receptionist to the C-level executive. The ubiquity of "always on" smartphones and tablets is building a flexible work culture where employees can work from anywhere, anytime. Increased responsiveness via mobile solutions is shortening work completion cycles and enhancing business value. The trend is also helping people balance their life and work responsibilities with greater ease. The mobile workforce in particular is benefitting hugely from mobility, with easy access to: ▪ Real time data and information ▪ Instant connectivity with enterprise systems ▪ Instant communication and collaboration ▪ Operational and reporting tools ▪ Decision support tools ▪ Mobile enabled self-help applications
Enterprise mobility solutions are enhancing existing workflows by apportioning greater control to employees, allowing them to stay productive beyond office hours. Mobile connectivity is a major benefit for geographically separated teams as it streamlines communication. Mobile creates workflow efficiencies through: ▪ Improved responsiveness ▪ Real time communication and collaboration ▪ Anytime access to internal networks and forums ▪ Optimal resource consumption ▪ Lower time to market ▪ Access to mobile-enabled business applications
Responsiveness and Agility
Enterprise mobility solutions are like gold for C-level executives as they enable instant access to updated reports of key financials, inventory, productivity and performance indicators via mobile dashboards. The constant state of connectedness allows CXOs to take quick informed decisions on the fly for business profitability and opportunity capture. Mobility solutions also empower field workers with just-in -time information, helping them take on-the-spot decisions that enhance the customer experience, build the brand, and increase revenue opportunities.
Time and Resource Savings
The productivity and operational gains created by enterprise mobile solutions save time, a billable commodity in organizations. More communication moves to mobile devices because of easier accessibility, bringing down paper and ink consumption. Furthermore, mobile solutions prove cheaper, viable options for small enterprises, helping them deliver a range of customer services they could otherwise not afford. However, these factors are not the KPIs for measuring the ROI of enterprise mobility. The ROI is a measure of the improvements seen in employee productivity and efficiency, worker satisfaction and happiness, and the ultimate impact on organizational growth, profitability, and customer service.
Enterprise mobility improves business processes in ways that were not possible before. It also creates results that were inconceivable before. While enterprises are harnessing mobility to enhance existing processes, they are also innovating with the indigenous attributes of mobile devices such as high quality displays, cameras, GPS, accelerometer, odometer, and other sensors to create meaningful customer facing and internal solutions. For example, geo-location-based services help consumers get turn-by-turn directions to retail stores, pharmacies, emergency hospitals and tourist spots. Mobility also enhances the speed of communication across organizations, accelerating strategic change adoption. Retail partners are quickly trained on new products via multimedia demos. Sales executives always have access to latest content on the cloud. Critical corporate communications are delivered to all employees across the globe in seconds.
Nearly half (44 percent) of the 668 global technology leaders participating in KPMG’s 2012 Technology Innovation Survey2 forecast consider mobile to be the next indispensable consumer technology while more than one third (36 percent) predict mobile will be the leading game changer in the enterprise market.
Mobility solutions impact bottom lines by integrating business functions for cohesive performance and results. Mobile dashboards offer a unified experience to end users even though they may source information from multiple disparate data sources in departments silos. For example, the ROI of mobile sales automation, customer services, app-based marketing, inventory management, CRM, credit and collections, and other revenue generating services is immediately evident on the top line.
Mobile solutions help enterprise workers deliver better customer service through: ▪ Instant access to forms, reports, and other content during client interactions ▪ On-site data capturing tools ▪ Instant automated updating of enterprise systems such as CRM or ERP Mobile has become one of the primary tools for consumers to search the Internet and access social networks and email, ads, and marketing content. It is often the first touch point in a customer’s experience with a business. Enterprises are employing multimedia content, especially video; gamification; informational and transactional mobile solutions to engage customers and build an experience.
With mobile technology becoming a stepping stone for further innovation such as the Internet of Things, wearable devices, and the like, enterprises must embrace mobility with all its ramifications. The key to enterprise mobility success lies in shifting the focus from restricting devices to mobile device management (MDM), mobile application management (MAM), network management, and security solutions. Ensuring enterprise profitability in today's intensely competitive market does not lie in skirting mobility but taking it by the horns.
BTC is a leading provider of Web and Mobility Development services. With over nine years in the industry, our adaptive approach, laser focus on quality and adherence to budgets has made us the go to partner for our clients. Be it native mobile apps or full-fledged web and mobile applications, we have delivered user centric, scalable solutions for clients ranging from startups to Fortune 500 Companies.
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Sources: CMS Wire. "Gartner: PC Market in Terminal Decline as Tablets, Smartphones Take Over." April 4, 2013. <http://www.cmswire.com/cms/information-management/ gartner-pc-market-in-terminal-decline-as-tablets-smartphones-take-over020335.php> KPMG Technology Innovation Survey 2012. "Mobilizing Innovation: The changing landscape of disruptive technologies" <http://www.kpmg.com/Global/en/ IssuesAndInsights/ArticlesPublications/technology-innovation-survey/Documents/ mobilizing-innovation-august-2012.pdf>