The Small Business Plan

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Content

2013 IO Marketing – Proprietary and Confidential

www.inboundoutboundmarketing.com

COMPANY OVERVIEW


Brief Company Introduction
 Mission  Market

statement size, history of company capabilities and products

 Location,  Overview

 Objectives

2013 IO Marketing – Proprietary and Confidential

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Products/Services
Products / Services  What does it do?  Uniqueness  Competitive Advantage  Technology  Brief description  Applications  Commercialization Status  Brief overview


2013 IO Marketing – Proprietary and Confidential

www.inboundoutboundmarketing.com

Industry Overview



Set The Stage
Industry Definition and Description
 Major  New

players within the industry

 Factors

driving dynamics

products and developments



Legislation and Policies Driving the Industry



Historical and Future Trends

2013 IO Marketing – Proprietary and Confidential

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Market Analysis


Market Definition
 Primary

Market Markets

 Secondary



Market Size and Trends
 Current

total revenues annual growth rate

 Predicted

2013 IO Marketing – Proprietary and Confidential

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Competitors


Direct Competitors
 Who

are they?  Size and product breadth  Revenues and profitability  Strengths and weaknesses  Market shares


Indirect Competitors

2013 IO Marketing – Proprietary and Confidential

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Customers


Customer Characteristics
 Who  Why  How  Who  How

are they? do they buy? satisfied by the product/service are the alternatives? is the need currently filled?

 Need  What

makes the decision to buy?
frequently do they purchase?
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2013 IO Marketing – Proprietary and Confidential

Marketing and Sales Plans
 

Statement of Opportunity Marketing and Sales Objectives




Existing Customers
Potential Customers
 Prospects  How

targeted

prospects will be targeted and qualified

2013 IO Marketing – Proprietary and Confidential

www.inboundoutboundmarketing.com

Marketing Strategies
 

Product/Service Strategy Pricing Strategy


 

Distribution Strategy
Advertising and Promotion Strategy Sales Strategy



Marketing and Sales Forecasts

2013 IO Marketing – Proprietary and Confidential

www.inboundoutboundmarketing.com

Marketing and Sales Plans


Marketing Programs
 


  

Direct Mail Trade Shows Advertising Internet Publicity/Public Relations Marketing Budget



Pricing
Basis for targeted price point  Margins and profitability by volume levels


2013 IO Marketing – Proprietary and Confidential

www.inboundoutboundmarketing.com

Development


R & D Plan
 Objectives

 Milestones
 Difficulties  Staffing R

and current status
and risks

& D Budget and assumptions

2013 IO Marketing – Proprietary and Confidential

www.inboundoutboundmarketing.com

Operations


Manufacturing/Production Plan
 Objectives  Facilities  Staffing

 Subcontractors
 Quality  Budget

Control / Operating Expenses

2013 IO Marketing – Proprietary and Confidential

www.inboundoutboundmarketing.com

Management
 

Company Organization Management Team



Administrative Expenses

2013 IO Marketing – Proprietary and Confidential

www.inboundoutboundmarketing.com

Summary of Financials


Financial Objectives
 Time  Time

to Cash Flow Positive to profitability

  

Financial Assumptions Capital Requirements Exit Scenario

2013 IO Marketing – Proprietary and Confidential

www.inboundoutboundmarketing.com

Appendices
 

Resumes of Key Management Patent Information


 

Customer List
Testimonials Supplemental Financial Spreadsheets



References

2013 IO Marketing – Proprietary and Confidential

www.inboundoutboundmarketing.com

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