Thesis List of MBA Projects

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S. No Project Title
122
The Importance of a Leader’s Emotional Intelligence in Improving Employee and
Organization Performance
415 !"core #nalysis of Pa$istani Te%tile "ector
&1' O(E)!T*E!+O,-TE) .OT+/ 0#)1ET I- P#1I"T#-
&52 Pricing "trategy in telecom ind3stry
245 +ons3mers 63ying 6ehavior to7ards adopting online tic$eting
248
T*E I-9L,E-+E O9 +,LT,)E O- +O-",0E)": E;PLO)#TO)< #-= )I"1 T#1I->
?E*#(IO,)
1'54 The #ffect of 0ar$eting 0i% on 0ar$et "hare
1412 +omparison of #"E#- +o3ntries 6ased on the 9inancial of ?an$ing Ind3stry
1421 +,"TO0E) LO<#LT< I- ?#-1I->
155& I0P,L"I(E ?,<I-> ?E*#(IO) O9 +O-",0E)"
1581 impact of interest rate changes over 6an$ profita6ility
1&11 E99E+TI(E TE+*-I@,E" I- "ELE+TIO- O9 E0PLO<EE" I- ?#-1I-> "E+TO)
1&4& E99E+T O9 "E)(I+E ?,-=LI-> O9 0O?ILE ,"E) .0O?ILI-1 #-= A#)I=/
1&51
T?L AIT* +O00E)+I#L ?#-1" I- TE)0" O9 #>)I+,LT,)#L LE-=I-> )#TE" #-=
#>)I+,LT,)#L +)E=IT I- P#1I"T#-
1&&& +O-",0E) AILLI->-E"" TO P,)+*#"E +O,-TE)9EIT P)O=,+T"
1&2' Impact of E!)ecr3itment O- E99I+IE-+< #-= E99E+TI(E-E"" O9 *)
1&25
+3stomer "atisfaction and Loyalty +omparison of ?an$ing "ector 9aysal ?an$ 0+?B )?" and
-I?
1512 PEE) I-9L,E-+E O- +O-",0E) P,)+*#"E =E+I"IO-
158' 9oreign =irect Investments and Its Impact on Economic Performance
1815 )ole of 0edia ! Positive and -egative
18&2
+omparison 6et7een print media and Television +ommercials for creating 6etter prod3ct
recognition
1854 (OL#TILIT< O9 E;+*#->E )#TE O- E;PO)T >)OAT* I- P#1I"T#-
182'
E"T#?LI"*0E-T O9 I"L#0I+ I-=E; #T 1#)#+*I "TO+1 E;+*#->E #-= +O0P#)#TI(E
"T,=< O9 I"L#0I+ I-=I+E"
1822 On!the!Co6 Training vsD +lass )oom Training
1224 ?)#-= E;TE-"IO-: =#A- -EA" L#,-+*I-> =#A- E-TE)T#I-0E-T T( +*#--EL
2451 T#+1LI-> PE"TE) POAE)
24&1 )etention 9actors in +ons3mers thro3gh T(+s
24&4
)EL#TIO-"*IP ?ETAEE- +,"TO0E) "#TI"9#+TIO-B +,"TO0E) LO<#LT< #-= +,"TO0E)
P)O9IT#?ILIT<
2454 +O-+EPT O9 I-TE)E"T
2452
I0P#+T O9 "T)E"" O- PE)9O)0#-+E #9TE) AO)1I-> 9O) E;TE-=E= *O,)" I- T*E
?#-1I-> I-=,"T)<
2452
T*E I0P#+T O9 TE0PE)#T,)E .AE#T*E)/ O- 0#)1ET ?E*#(IO) I- TE)0 O9 1"E 144
I-=E;
242'
Pa$istan’s +apital 0ar$etB a comparison 7ith Indian and ,nited "tates of #merica’s +apital
0ar$ets
2425 can i 6ecome an entreprene3rsE
2118
T*E I0P#+T -O-!0O-ET#)< I-+E-TI(E" F )EA#)=" O- T*E P"<+*OLO>I+#L *E#LT*
#-= 0OTI(#TIO- O9 #- E0PLO<EE TO PE)9O)0 #T AO)1PL#+E
21'5 "ervices satisfaction s3rvey of ni6 6an$
2144 "O+I#L I0P#+T O9 0O?ILE P*O-E
2154
T*E PE)9O)0#-+E O9 0,T,#L 9,-=" OPE)#TI-> I- P#1I"T#- 9O) T*E PE)IO= O9
244&!48
2181 +*#LLE->E" #-= OPPO)T,-ITIE" I- 0I+)O9I-#-+E
22&' Effects of "ales Promotion on cons3mer
2254 Impact of +orporate governance on 9irms profita6ility
2225
T*E +O))EL#TIO- ?ETAEE- -on!Peroformaing Loans #-= LE-=I-> ?E*#(IO) O9
"+*E=,LE= ?#-1" I- P#1I"T#-
2'24 +O0PE-"#TIO- 0#-#>E0E-T 0#;I0IE P)O=,+TI(IT< #-= E0PLO<EE "#TI"9#+TIO-
2''4 E-T)EP)E-E,)"*IP
2'51 The Impact of Technology on *)0
2'58 +O!?)#-=I->
2'82 I=E-TI9<I-> T*E 9#+TO)" T*#T I-9L,E-+E" +O-",0E)" TOA#)=" E;+E""I(E ?,<I->
2'21 Emotional ?randing
2445 >)OAT* O9 0,T,#L 9,-=" I- P#1I"T#-
24&4 T#LE-T 0#-#>E0E-T GT*E LI-E O9 #TT#+1H 9O) )ET#I-I-> E0PLO<EE"
2485 OPE)#TIO-#L )I"1 0#-#>E0E-T ,-=E) ?#"EL!II
2544 role of foreign 6an$s in pa$istan
2555 Ae6site Infl3ence on +3stomer (al3e
258'
Improper 7or$force planning ca3ses poor performance and Io6 dissatisfaction among
employees in the organization
28&2 La3nching # -e7 =etergent In The +ompetitive 0#)1ET O9 ",)9 E;+EL J #)IEL
'412 03t3al 93nd Ind3stry Performance J >ro7th "ize In Pa$istan
'118
=E(ELOPI-> # P)O9ILE of investment 6an$ing I-=,"T)< .?)O1E)#>E *O,"E"/ O9
P#1I"T#-
''&2 Impact of +a3se )elated 0ar$eting on yo3th and their cons3mption 6ehavior
'521 +omparative "t3dy of =ifferent =imensions of 03t3al 93nds 7ith )elated +ase "t3dies
54214
*igh ris$ firms e%hi6its 7ea$ 9inancial )atios: st3dy of Te%tile AeavingB "ynthetic and
)ayonB C3te and Aoollen sectors of 1"E listed firms
54211
>ro7th of >eneral Ins3rance Ind3stry Aith reference to +ompetitiveness Of ,?L Ins3rers
Limited
514'' +,"TO0E) )ETE-TIO- I- 9I-#-+I#L "E)(I+E"
51424 )ole Of P) in La3nching -e7 ?rand
51141 )elationship ?et7een Oil Prices J "toc$ 0ar$et )et3rns
51155 #nalysis of +apital "tr3ct3re of +ement "ector
51124 E!Proc3rement J its effects
51245 "+#=# "<"TE0 in load dispatch management of 1E"+
51242 T#1#9,L: #- #LTE)-#TI(E O9 +O-(E-TIO-#L I-",)#-+E
51212
"toc$ ?ro$erage *o3se Esta6lishmentB 0anagement #nd )ecommendation 9or +onverting
Into "hariah +ompliant ?3siness #ven3e
512'1
"+OPE O9 9,-=FT)E#",)< 0#-#>E0E-T I- E;PO)T O)IE-TE= +O-+E)-" 9)O0
"*#)I#* +O0PLI#-T PE)"PE+TI(E #-= #PPLI+#TIO-
51255 The impact of prod3ct innovation on sales of cons3mer goods
51254 *igh ris$ firms e%hi6its 7ea$ ratiosB # st3dy of Te%tile "pinning "ector of 1D"DE listed firms
5122& =oes comp3lsive 63ying e%ist among local shoppersE
51'1&
*igh )is$ 9irms E%hi6its Aea$ 9inancial )atiosB # "t3dy Of Te%tile +ompositeB "3gar J #llied
"ectors of 1"E Listed 9irms
51'4& Effectiveness of ?rand #ctivations
51'54 I-9L,E-+E O9 #=(E)TI"E0E-T O- TOOT*P#"TE
51'54 ?rand E%tensions ! 9actors Infl3encing ?rand E%tensions
51441
*igh ris$ firms e%hi6its 7ea$ financial ratiosB # st3dy of Ins3rance sector of 1DD"DED listed
firms
51442
#>)I+,LT,)#L LO#-" =I"?,)"E= ?< T?L #-= -?P #-= IT" I0P#+T O- #>)I+,LT,)E
>)OAT*
514'4 E0PLO<EE" "*OA )E"I"T#-+E TOA#)=" +*#->E
514'8 +omparative #nalysis of 6rand EK3ity of +o$e and Pepsi
514'2 +ELL,L#) I-+,)"IO-: # )esearch ProIect on cell3lar ind3stry of Pa$istan
51455 #doption Iss3es of Internet ?an$ing
514&1
To g3age the a7areness level of mo6ile n3m6er porta6ility among +ELL,L#) ,"E)" #-=
I"",E" 9#+E= ?< T*E0 I- IT" #=OPTIO-
514&' Impact of +ele6rity Endorsement on over all ?rand
51455
9)#,= #" E(I=E-T 9)O0 T*E 9I-#-+I#L "T#TE0E-T" O9 1#)#+*I!"TO+1!E;+*#->E!
LI"TE= +O0P#-IE=
5145& )ole Of 0!+ommerce In Economic >ro7th Of Pa$istan
51521
+omparitive "t3dy of #dministrative E%penses ?et7een Private ?an$s #-= 9oreign ?an$s
Operating Locally
515'1 )elationship of 03t3al 93nds Ind3stry >ro7th (s >ro7ing Interest )ate
515'2 Impact of Pac$aging on "ells
515'4 The Impact of #dvertising "logans on ?)#-= )E+#LL
51541 Profita6ility =ecline of #3to financing Loan of 6an$s
51554
+)ITI+#L #-#L<"I" O9 0E)>E) #-= #+@,I"ITIO- O9 9I-#-+I#L I-"TIT,TIO- I-
P#1I"T#-
51555
*3man )eso3rce Performance Iss3es +an ?e )esolved Thro3gh *iring The ?est Employees
?y Proper Co6 #nalysis
515&2 =oes ?an$ "ize 0atter in Pa$istanE
51551 =ETE)0I-#-T" O9 P)O9IT#?ILIT< O9 ?#-1" I- P#1I"T#-
51555
The Effect of 0ar$eting EfficiencyB ?rand EK3ity J +3stomer "atisfaction on 9irm
Performance
51584 +O-",0E) ?E*#(IO,) TOA#)=" ,"#>E O9 *?L P*O-E ?#-1I->
51584 +3stomer )elationship 0anagement .+)0/ in *otel Ind3stry
5158& )EL#TIO-"*IP ?ETAEE- -O-!+,))E-T #""ET" #-= +O0P#-IE"’ P)O9IT#?ILIT<
51585 1E< #++O,-T 0#-#>E0E-T P)#+TI+E" I- *O0E #PPLI#-+E I-=,"T)< O9 P#1I"T#-
51588 9actors Infl3encing the "3ccess of Telemar$eting
51582 Islamic ?an$ingL # real Innovation or a 0ar$eting >immic$ MM
51524 T*E #PP)OP)I#TE *,0O) 9O) #=(E)TI"I->
51525
*I>* )I"1 9I)0" E;I?IT" AE#1 )#TIO’" B# "T,=< O9 9OO= #-= PE)"O-#L +#)E B
>L#"" #-= +E)#0I+" J 0I"+ELL#-EO," "E+TO)" O9 1"E!144 LI"TE= 9I)0"
51&42 #-#L<"I" O9 )is$ 0anagement J its mitigation TechniK3es In Islamic 9inancial Instit3tions
51&1' +ons3mer Tr3st in E!+ommerce
51&14 E(E-T 0#)1ETI-> #" P)O0OTIO- TOOL
51&45
)3les of merger in 6an$ing ind3stry of Pa$istanB India and #merica: analysis of the impact
of these r3les on 6an$ing ind3stry
51&54 "E)(I+E @,#LIT< O9 )ET#IL "TO)E"
51&55 To compare the )is$ in income 03t3al f3nds 7ith respect to ret3rn
51&55 T*E LE(EL O9 #=#PT#TIO- O9 '&4 =E>)EE 9EE= ?#+1 I- ?#-1"
51&58
Employees retention and 7illingness to 7or$ can 6e improved 6y giving them s3fficient
Training and =evelopment
51&8' Ind3ced smo$ing: # factor e%ploration st3dy
51&84 I-9L,E-+E O9 POLITI+#LF "O+I#L I"",E" O- T( P)O>)#00E >E-)E"
51&8& "t3dy of Ta$af3l Ind3stry J Prod3cts in "o3th East #siaB 0iddle EastB #frica and Pa$istan
51&82
+ritical analysis of the role of +9"F ?adla financingF margin financing in the recent "toc$
E%change crash
5154' 9actors infl3encing employee’s t3rnover
51512 +ontin3o3s training and development enhances prod3ctivity and efficiency of 7or$force
515'4 )is$ 0anagement: TechniK3es and Prod3cts for Islamic +apital 0ar$et
515'& +omparative #nalysis of Legal =oc3ments of Islamic and +onventional 03t3al 93nds
515'8 E99E+T" O9 I-9L#TIO- O- P,)+*#"I-> POAE) O9 PEOPLE I- P#1I"T#-
515'2 Esta6lishment of Islamic 0icrofinance ?an$ in Pa$istan
5155' +ons3mer ?ehavior on ?iometric =evices
51554 Perception Of @3ality 0anagement "ystems .I"O 2441:2444/ certification in 90+> sector
51552 +ons3mer #ttit3de To7ards 0o6ile #dvertising
515&' =I(I"O)" O9 CO? #-#L<"I" #-= T)E-=" O9 )E+),IT0E-T I- #- O)>#-I#TIO-
51521
Aor$ 9orce in #viation 0)O set3p needs contin3o3s training on technological advancements
to perform 6etter
51528 T*E I0P#+T" O9 0O-ET#)< POLI+< TOA#)=" I-+O0E 9,-=
51841 )ET,)- O- I-(E"T0E-T O9 E)P "<"TE0 I0PLE0E-T#TIO-
51814 Internet 0ar$eting vFs Traditional 0ar$eting
51815 )OLE O9 9O)EI>- =I)E+T I-(E"T0E-T I- =E(ELOP0E-T O9 E@,IT< 0#)1ET
51812 9ra3d Indicators #s Evident 9rom 9inancial "tatements of *igh )is$ 9irms
51828
#-#L<"I" O9 I-(E"T0E-T #(E-,E" J 9I-#-+I-> P)O=,+T" 9O) 0,T,#L 9,-=" J
=E(ELOP0E-T O9 T*EI) "*#)I#* +O0PLI#-T #LTE)-#TI(E"
518''
Ahat 7o3ld 6e the strategies J tools applica6le in printing ind3stry for getting competitive
advantage over rivals
5184'
9oreign =irect Investment and its impacts on man3fact3ring ind3stries and overall economy
of Pa$istan
51848 +ons3mers ?ehavior ! The effects of ?rand Loyalty J other factors on P3rchase =ecision
51852
To e%amine the effect of soft7are 6ase performance appraisal system on organization
effectiveness
518&4 O3tso3rcing of recr3itment and selection is 6eneficial for an organization
518&&
*I>* )I"1 9I)0" E;*I?IT" AE#1 9I-#-+I#L )#TIO"B # "T,=< O9 +E0E-TB
P*#)0#+E,TI+#L J 9E)TILIE) "E+TO) O9 1"E LI"TE= 9I)0"
51824 0edia Infl3ence on 0ar$eting +omm3nications
51241 The Empirical )elationship 6et7een "toc$ E%change Inde% J (ol3me
5124& #nalysis of capital str3ct3re of #3tomo6ile #ssem6ler Ind3stry
51214 ?enefits of )elationship 0ar$eting to +hildren in the "7eetF+onfectionary Ind3stry
5121& Impact of 0o6ile Phones on 9ishermen’s life
51225
#ssessment centre is an effective tool to select the potential candidate for f3t3re
management needs of an organization
51228 )EL#TIO-"*IP ?ETAEE- -ET AO)1I-> +#PIT#L #-= P)O9IT#?ILIT<
512'2 +omparative st3dy of the different models of Ta$af3l
52444 The +o!relational #nalysis in 6et7een "?P 0onetary Policy J 1"E 144 Inde%
52412 0edia *a6its #mong #d3lts J Teenager in 1arachi
52418 TO >#,>E +O-",0E) P)E9E)E-+E I- +*O""I-> 0IL1 I- =#IL< LI9E
524'2
524&2 +ons3mers ?ehavior to7ards Online ?3ying
524&8 "t3dy of Loan #pproval Process adopted 6y 09I in 1arachi
524&2 "t3dy the ?arriers In =evelopment Of 0icro 9inance Instit3tion Of Pa$istan
52455
+O-T)I?,TIO- O9 9I(E ?I> +O00E)+I#L ?#-1"B =O0E"TI+ P)I(#TE +O00E)+I#L
?#-1" #-= "PE+I#LIE= ?#-1" I- #>)I+,LT,)E +)E=IT 9#)0E)N" )E@,I)E0E-T
52458 #nalyze Investment Pattern of I-=I(I=,#L" LI(I-> I- T*E #)E# O9 =E9E-+EB 1#)#+*I
52125 Impact of Electronic 0edia on "ociety T( +hannels
52254
=riving 0otives of +ons3ming +hocolate +hip Prod3cts 7ith reference to +hocolate +hip and
+hip 03nch ?isc3its
52''' resistance to change LE#=" #- O)>#-I#TIO- TOA#)=" +O0PETITI(E =I"#=(#-T#>E
52448
I0PO)T#-+E O9 ",PE)(I"O)’" )OLE I- E99E+TI(E PE)9O)0#-+E #PP)#I"#L 9O)
E0PLO<EE"
52584 Infl3ence of ?rand -ame on +ons3mer =ecision in +ar +hoice

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