Time Table- Pre PhD Syllabus & Model QPs (1)

 

 

Hyderabad Business School GITAM University Time Table for Pre-PhD Examinations

Date 3 March 2012 (Saturday) 4 March 2012 (Sunday) 4 March 2012 (Sunday)

Examination

Max Marks

Time

Research Methodology

100

10 am to 1 pm

Area of Specialization Presentation on proposed topic of research & submission of synopsis

100 100

10 am to 1 pm 2 pm onwards

 

 

RESEARCH METHODOLOGY

Syllabus for Pre-Ph.D examinations

UNIT-I: Introduction - Meaning, Importance of Research, Types of research, Research Process-

Problem of Identification-Formulation-Classification, Concept and Construction of HypothesisSteps in Testing Hypothesis. UNIT – II: II: Research Design  –  Meaning, Purpose and Principles  – Types Types of Research Design-  Exploratory  –  Descriptive Descriptive –   –  Experimental, Data Collection- Sources of Data-Methods of Data Collection-Questionnaire Design and Pre Testing of Questionnaire. UNIT – III: III: Sampling & Sampling Designs- Determination of Sample Size-Census Survey Vs Sample Survey-Advantages of Sampling  –  Sampling Methods-Probability Sampling-Non Probability Sampling. UNIT – IV: IV: Data Tabulation-Analysis and Interpretation: Editing, Decoding and Classification of  Data-Preparation of Tables-Analysis of Data - Scaling Techniques - Graphic and Diagrammatic Representation of Data. UNIT-V: Research Analysis and Report Writing: Measures of Central Tendency, Measures of  Dispersion, Correlation and Regression Analysis, Measurement of trend through Method of  Least Squares and Moving averages - Types of Reports- Contents of Report-Formats of ReportsPresentation of Reports. Text Book Kothari, C.R., Research Methodology  –  Methods and Techniques. Techniques. New Age International Publishers. New Delhi: 2007.

 

  Pre-Ph.D. EXAMINATIONS RESEARCH METHODOLOGY Model Question paper Time: 3 Hours

Max.Marks:100

------------------------------------------------------------------------------------------------------------------------Instructions: All parts of the unit must be answered in one place only. Figures in the right hand margin indicate marks allotted. ------------------------------------------------------------------------------------------------------------------------Answer one question from each unit: UNIT-I 1.  a) Discuss in detail the various activities in research process.

20

OR b) Explain different different types of research research that have been prominently employed in social social research 20 UNIT-II 2.  a) What are the features features of a good research design? Explain Explain the basic basic principles of of experimental design. 20 OR b) In detail different differentiate iate between questionnaire questionnaire and schedule and also explain explain what are the characteristics of a good questionnaire? 20 UNIT-III 3.  a) What do you mean by sampling? How do you select a sample and test its reliability?

20

OR b) Describe in detail the various sampling methods used in social research. UNIT-IV

20

4.  a) Explain the importance of diagrams diagrams in research. research. List out the characteristics and kinds of  diagrams

20

OR b) What are various various scaling and measurement techniques used in research. Explain Explain with examples. 20 UNIT-V 5.  a) What are the principles of effective Communication and discuss communication OR

various barriers of  20

b) Differentiate between Cor Correlation relation and Regression. Wri Write te notes on Coefficient of Cor Correlation. relation.

 

 

Areas of specilization

ADVANCED MANAGEMENT

syllabus For Pre PhD Examination The Objective of the course is to give a basic perspective of Management theories & practices and organization behaviour. This will form foundation to study other functional areas of management. Also this course provides insight into behavioral issues. Unit  –  1: 1:Introduction Introduction to Management: Definition, Types of Managers, Mintzberg Managerial roles, Functions of Management, Administration vs. Management, Management Environment, Evolution of  Management Thoughts, Henry Fayol Theory, FW Taylor Scientific management Theory and Elton Mayo's Hawthorne experiment  –  Planning: Nature of planning, Steps in planning, types of planning, Levels of planning - The Planning Process. Decision Making: The process and techniques of decision making. Unit  –  2: Organizing: Nature of organizing, organization levels and span of management  –  Factors determining span - Organizational design and structure – departmentation, departmentation, line and staff concepts, staffing  –  delegation, decentralization. Groups Vs. Teams  –  Nature of groups  – dynamics dynamics of informal groups  –   Teams in modern work place. Unit  –  3: Introduction to Organizational Behavior: Definition, Nature and Scope - Environmental and organizational context and the impact on organizations – Perception: Nature and importance of Perception  –  Perceptual selectivity and organization. Attribution Theories. Personality and Attitudes - Meaning of  personality - Johari Window and Transactional Analysis. Unit  –  4: Motivation and Leading: Theories of Motivation-Maslow’s need hierarchy, Hertzberg’s Two Factor Theory. Job designing process, Leading: Leading Vs Managing – Leadership Theories- Leadership styles  –  developing leadership skills  –  transformational leaders, transactional leaders, Leadership in Cross-cultural environment - Evaluating Leader. Unit  –  5: Communication and Control: Meaning, Types of communication and barriers to effective communication in Organizations, Using Communication Skills to manage Conflicts. Controlling: Basic control process- Requirements for effective control  – control techniques – Overall controls and preventive controls. Text Books 1.  Luthans, Fred: Organisational Behaviour, 11/e, McGraw Hill, 2009 2.  Stoner, Freeman and Gilbert: Jr. Management, Pearson, New Delhi, 2009.

 

Pre-Ph.D. EXAMINATIONS ADVANCED MANAGEMENT Model question paper Time: 3 Hours

Max.Marks:100

------------------------------------------------------------------------------------------------------------------------Instructions: All parts of the unit must be answered in one place only. Figures in the right hand margin indicate marks allotted. ------------------------------------------------------------------------------------------------------------------------Answer one question from each unit: UNIT-I 1.  a) Management is both a science science and an art. Discuss this this statement, statement, giving suitable examples. examples. 20 OR b) Examine in detail the principles of management as outlined by Henry Fayol.

20

UNIT-II 2.  a) Make a distin distinction ction between formal and informal informal groups. What are the advantages advantages of informal informal groups? 20 OR b) Differentiate between groups & teams? What are the different types of work teams?

20

UNIT-III 3.  a) What is Organizational Organizational Behavior? Behavior? Explain in detail various disciplines disciplines that that have contributed contributed to the development of Organizational Organizational Behavior. 20 OR b) Define perception perception and why it is important? Make a note on the various factors factors that influence influence perception?

20 UNIT-IV

4.  a) Discuss the different kinds of Leadership styles with their relative merits and demerits.

20

OR b) Explain three Motivational theories with examples

20

UNIT-V 5.  a) What is the purpose of report writing? Explain the contents contents to be covered and problems involved in report writing. OR

20

b) Explain in detail the various steps in cont control rol process. Write notes on prerequisites of effective control 20

 

Advanced Human Resource Management Syllabus For pre-Ph.D examination

Introduction to HRM, Objectives of HRM, HR activities, Challenges of HRM - Job Analysis Unit  –  1: 1:Introduction and Design: Uses of Job analysis, methods of data collection, Job Description and Specifications. Job design, Job redesign, Job Rotation, Job enlargement, Job enrichment, HR Planning: Strategic and Human Resource Planning, HR Planning process, HR Information systems, Assessment of HR requirements, HR Functions and Policies.. Recruitment and Selection: The Recruitment Process, Methods of recruiting, realistic job Unit  –  2: 2:Recruitment preview, developing and using Application Blanks, Challenges of recruiting. The selection process, type of tests, basic features of interviews, types of interviews, Technical, HR interview, interview errors and bias, designing and conducting the effective interview, Co-operative counseling, reference and background verification, verification, medical evaluation, Job offer, Induction and Placement. Placement. Training and Development Development & Performance Performance Appraisal: Introduction to training, The training Unit  –  3: 3:Training process, training methods, Management development  –  individual, group, organizational techniques, evaluation of training and development -Appraising and Managing Performance: The appraisal process, methods, and potential problems in performance evaluations. The appraisal interview, the feedback  interview. The role of appraisal in managing performance. Career Planning and Development. Unit  –  4: 4:Compensation: Compensation: Objectives, Influences on compensation, Compensation and motivation, job evaluation system  –  simple ranking, job grading, point systems, and factor – comparison comparison system, Human relations effects of Job J ob evaluation, compensation for special groups. Unit  –  5: Integration: Quality of work life, Quality circles, Industrial Relations, Industrial Disputes and causes, remedial measures, Collective Bargaining. The management of conflict: Sources of grievances, the grievance procedure, Guidelines for handling grievances- Maintenance of HR: a)  Benefits and services, security, safety, health and welfare services. b)  Separation, Corporate social responsibil r esponsibility, ity, Global HRM. Text Book   Edwin B.Flippo: Personnel Management, McGraw Hill,2009   K.Aswathappa: Human Resource and Personnel Management, TMH, 2009.   Subbarao: Human Resource Management, HPH,2009

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Pre-Ph.D. EXAMINATIONS HUMAN RESOURCE MANAGEMENT Time: 3 Hours

Max.Marks:100

------------------------------------------------------------------------------------------------------------------------Instructions: All parts of the unit must be answered in one place only. Figures in the right hand margin indicate marks allotted. ------------------------------------------------------------------------------------------------------------------------Answer one question from each unit: UNIT-I 1.  a) What is Human Resource Resource Management? Explain th thee need and importance of H Human uman Resource Management 20 OR b) Why is H Human uman Resource Planning Planning important? important? Discuss the process of human resource planning. 20 UNIT-II 2.  a) What are the differences between recruitment and Selection? Explain the essentials of selection procedure 20 OR b) Explain in detail the various steps in the recruitment process? What are the advantages and disadvantages of external recruitment source? 20 UNIT-III 3.  a) What are the objectives of training? Explain the importance and benefits of training.

20

OR b) What is performance performance appraisal, explain explain its various various methods and also also explain the the limitations limitations of  performance appraisal 20 UNIT-IV 4.  a) What are the objectives objectives of compensation? compensation? Explain in detail various various methods of of compensation . 20 OR b) How compensation for special groups is designed. Explain the various influences on compensation 20 UNIT-V 5.  a) Explain in detail the grievance grievance procedure. Explain the guidelines guidelines for handling grievances 20 OR b) What are the similarities and differences between domestic and international HRM

20

 

  ADVANCED MARKETING MANAGEMENT Syllabus For pre-Ph.D examinations

UNIT I: Overview of Marketing  –   Introduction to Marketing  – Definition, Definition, Nature, Scope & Importance of Marketing  –  Philosophies of Marketing  –  Recent trends in Marketing  – Viral Viral Marketing--Social Marketing –  Marketing – Green Green Marketing-Interactive Marketing-Rural Marketing. UNIT II: Marketing Environment  –  Analysing Macro & Micro environment   –  Consumer behaviour  –  Factors influencing buyer behaviour  –  buying process  –  Segmenting Targeting & Positioning- Developing Marketing Strategies and Plans –  Plans  – Marketing Marketing Research.

MIX  – Elements Elements of the marketing Mix  – Marketing Strategy  – Product Product –  UNIT III: Marketing MIX –   –  Marketing Strategy –   –   Classification of Products –  Products – New New Product Development –  Development – Product Product Life Cycle Pricing  – Pricing Pricing Objectives –  Objectives  – Methods Methods of Pricing –  Pricing  – Channels Channels of  UNIT IV: Factors influencing Pricing –  Distribution –  Distribution  – definition –  definition  – Need Need –   – Types Types of channels UNIT V: Promotion  –  Nature and Importance of promotion - Promotional Mix  –  Managing Advertising, Sales Promotion, Personal Selling, Public Relations & direct marketing –  marketing  – Integrated Integrated Marketing Communications.  Customer Relationship Management Concepts-Supply Chain Management Concepts-Retail Management  – Services Services Marketing Concepts-E-Marketing Concepts.

Text Book

Philip Kotler & Kevin Lane Keller, Marketing Management, Prentice Hall of India, New Delhi: 2007.

 

ADVANCED MARKETING MANAGEMENT Pre-Ph.D model question paper

Each question carries 20 marks (5 x 20 = 100) Answer one question from each unit.

Max. Marks: 100 9.30 AM to 12.30 PM

UNIT - I

I.a) Bring out the importance of marketing and list out the recent trends in marketing. OR

b) Write a note on the following short questions? i) Viral Marketing ii) Social Marketing ii) Green Marketing iv) Interactive Marketing v) Rural Marketing. UNIT - II

II. a) As a Marketing research manager for a reputed automobile company whose dealership is being established in a district headquarter with a population of approx. 10 lakhs. What type of  market research data and information would help you to compete more effectively? OR

b)What variables would you use in segmenting the market for the following products and why? (i) Credit card (ii) Sports car UNIT - III

III. a) Why does the marketing mix change as the product moves through its life cycle? How would you expect the mix to change for an innovative home exercise kit as it moves through the product life cycle?

OR

 

  b) (i).Discuss the various stages of a new product development process by taking the example of  an electric car as a new product concept. (ii) How can test marketing be helpful in launching new products? UNIT - IV

IV. a) Discuss in brief the various pricing strategies use by marketers. Suggest suitable pricing strategy for i) Standardized software package ii) Mid-sized passenger car OR

b) In an environment that's getting increasingly competitive, channel partners are greatly influencing consumer buying decisions. Do you agree with the above statement? Substantiate your response with suitable example UNIT - V

V.a) Discuss the main objectives of sales promotion. Explain some of the sales promotion methods directed at consumers, which can be used by a detergent manufacturer. b) Discuss the role of personal selling and advertising in promotional industrial products. How does it compare to consumer product promotion?

OR

V.b) Write a note on the following short questions i) Integrated Marketing Communications ii) Customer Relationship Management iii)Supply Chain Management iv)Retail Management

 

 

ENTREPRENEURSHIP DEVELOPMENT Syllabus For pre-Ph.D examination UNIT-I:   Entrepreneurship: Introduction  – Concepts  – Characteristics  – Factors  – Theories of  UNIT-I: Entrepreneurship - Development of Entrepreneurship in India. The Growth of Women Entrepreneurship and their problems. UNIT-II: Business PlanUNIT-II:  Plan- Sources of New Ideas-Identification of opportunities and preparation of business plan-Product Planning and development process-Preparation of feasibility report  – Significance of  sunrise industries in developing economy like India. UNIT-III:   Opportunities and promotional schemes: Opportunities & promotional schemes UNIT-III: schemes available for SME sector for new entrepreneurs-Promotional schemes of NABARD and SIDBI for starting new enterprises-Analysis and appraisal of promotional schemes and preparation for MOU for sanction. UNIT-IV:   Financing and Promotion: Government Financial Support  – State and Central Government  –  UNIT-IV: Financial Institutions - Role of central and state government institutions in promoting Entrepreneurship in India-EDP. UNIT-V: MSME: Meaning-Importance-Opportunities-I Meaning-Importance-Opportunities-Issues-Role ssues-Role of

RBI, NABARD, SIDBI, SFC, SIDC’s,

SISDCS etc., in promotion of MSME Text Book Vasanth Desai., Dynamics of Entrepreneurial Development and Management. Management . Himalaya Publishing House. Mumbai: 2007.  2007. 

 

Pre-Ph.D. EXAMINATION Model Question paper ENTREPRENEURSHIP DEVELOPMENT (Effective from the admitted batch 2011-12) Time: 3 Hours

Max.Marks:100

Answer one Question from each unit:

(5x20=100)

UNIT I 1.  a) What do you mean mean by Entrepreneurial competences? What are competences competences that an Entrepreneur needs to possess? possess? OR b) Explain the growth and problems of women Entrepreneurship in India ? UNIT II 2.  a) What is Feasibility report? Briefly Explain the different stages in preparation of Feasibility report?   report? OR b) Discuss the significance significance of Sunrise Industries in developing ccountries ountries like India? UNIT III 3.  a) Explain different promotional promotional schemes in SME Sector for new E Entrepreneurs.? ntrepreneurs.? OR b) Explain different steps in MOU Preparation? UNIT IV IV   4.  a) Critically Evaluate the role of state and central govt. in promoting Entrepreneurship in India?   India? OR b) Enumerate di different fferent ED EDP P Programmes in India? UNIT V 5.  a) Explain the meaning, meaning, Opportunities and Issues Issues of MSME Sector in India? India? OR b) Critically Examine the role of SIDBI in Promoting MSMES?

 

  ADVANCED FINANCIAL MANAGEMENT

Syllabus For Pre-Ph.D examinations

Unit –I: I:  Concept of FinanceFinance- Finance Functions, Structures of the Financial System. Financial Management – Meaning and Objectives, Scope of Financial Management, Financial Planning and Forecasting- Under and Over Capitalization causes and remedial measures.

Unit-2: Capitalization –   – , Concept and determinants of Capital Structures –  Structures  – Capital Capital Structures

theories NI,NOI,MM approach Computation of cost of capital, Leverages –  Leverages  – Types Types and EBIT&EPS analysis

Unit -3: Investment Decision – nature  – nature and significance of investment decision traditional

techniques pay back ARR discounted cash flow techniques NPV IRR.

 – Nature of Working Capital Management, Need for Unit -4.  Working Capital Management – Nature working capital –  capital – operating operating cycle, estimation of working capital requirement requirement –   – forecasting forecasting working capital requirements management of inventory Management of Cash and Receivables, Cash Budget. Unit -5: Management of Profits-Dividend Policy- Dividend vs profit retention decision,

determinants of Dividend policy types of dividend theories- Procedural and Legal formalities involved in the payment of dividend-Bonus Shares.

 

 

PRE-Ph.D EXAMINATION ADVANCED FINANCIAL MANAGEMENT

Answer one question from each unit:

( 5 X 20= 100)

Unit-I 1.  a) What is Financial Management? Discuss its importance and scope in a business organisation OR b) What is the finance function? List out the various functional areas of a financial manager Unit-II

2. a) Describe the assumptions and implications of the NI approach and NOI approach. Substantiate your answer with suitable examples OR b) Explain the traditional approach on the optimum capital structure. How it is different from others?

3.

Unit-III a) What is capital budgeting? Explain the process of capital budgeting OR b) Compare and contrast between NPV and IRR methods

Unit-IV 4. a) How do you compute the determination of working capital? And describe the various factors influencing the requirement of working capital OR b) Explain the concept of working capital and its need Unit-V

5. a) What are the essentials of Gordon’s dividend model?  model?   OR b) What do you mean by Dividend? Explain the factors influencing dividend policy.