TIP Financial Services Corporation
Content
TIP Financial Services Corporation Nazmin Sultana Nima 091 0062 030 MKT-445.1
Summary • TIP was a founding member of IMSA which was found in 1930. • Don Krane was the sales manager of the corporation. • The companies 80% comes from the customer who are farm families in the mid west. • In the 2nd year the company was only enjoying 5% profit since it was going through a problem to select the appropriate consultant. • The 3rd year Don realize a very flat sales in the small towns Iowa for not having qualified candidates. • Turn over was happening in the 4th year. • Don was looking for perfect financial consultant. 4/30/2014
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Analysis • Treasury inflation protected security • Product including: home, property, business insurance etc. • Jeopardy in consultancy • Retain the existing customers • Demographic analysis on the customers • Mentoring the sales team • Ethical & trust worthy to customers 4/30/2014
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Conclusion • TIP services corporation should conduct valuation research in the sales force & clients to understand the market. • Identify & quantify the synergies should develop a financial model replaced with experienced selling team. • Should find out mature consultancy candidates. • Establish relationship with both new & existing customers. • Explore the profit maximizing content to the customers. • Be loyal and exactly know what is needed to embrace with the situation.
4/30/2014
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Summary • TIP was a founding member of IMSA which was found in 1930. • Don Krane was the sales manager of the corporation. • The companies 80% comes from the customer who are farm families in the mid west. • In the 2nd year the company was only enjoying 5% profit since it was going through a problem to select the appropriate consultant. • The 3rd year Don realize a very flat sales in the small towns Iowa for not having qualified candidates. • Turn over was happening in the 4th year. • Don was looking for perfect financial consultant. 4/30/2014
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2
Analysis • Treasury inflation protected security • Product including: home, property, business insurance etc. • Jeopardy in consultancy • Retain the existing customers • Demographic analysis on the customers • Mentoring the sales team • Ethical & trust worthy to customers 4/30/2014
Free template from www.brainybetty.com
3
Conclusion • TIP services corporation should conduct valuation research in the sales force & clients to understand the market. • Identify & quantify the synergies should develop a financial model replaced with experienced selling team. • Should find out mature consultancy candidates. • Establish relationship with both new & existing customers. • Explore the profit maximizing content to the customers. • Be loyal and exactly know what is needed to embrace with the situation.
4/30/2014
Free template from www.brainybetty.com
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