Tour of Missouri Topline Numbers

Tour of Missouri 2009
$38,480,157

Total Spectator Spend

Locals

Non-locals

Non-Missourian

$26.87
$8.92
$4.18
$19.95
$2.10

$62.75
$62.22
$20.95
$46.16
$9.60

$61.22
$83.20
$21.48
$50.34
$7.20

$62.02

$201.68

$223.44

2.48

2.61

2.29

Per person spend

$25.01

$77.27

$97.57

Unique Spectators

226,448

41,044

49,339

Food & Beverage
Lodging
Ground Transportation
Shopping / Souvenirs
Other
Total
Average Party Size

Total Spend Per Day
Average Days
Total Spend

$5,663,026.19 $3,171,553.23 $4,814,107.49
1

3.79

4.32

$5,663,026

$12,020,187

$20,796,944

Trip Planning Importance

Non Missourian
(1 - Not Important )
39
2
15
3
19
4
33
(5 - Very Important ) 543
Total
649

6.0
2.3
2.9
5.1
83.7
100.0

Important and
Very Important =
88.8%

Tour of Missouri 2009

Gender
Male
Female
Average Age
Household Income
<$24,000
$24,000 - $34,999
$35,000 - $44,999
$45,000 - $64,999
$65,000 - $84,999
$85,000 - $119,999
$120,000 - $149,999
$150,000+
Average Income

Missourian

Non-Missourian

5127.6%
4872.4%

5863.1%
4136.9%

45.3

45.3

927.7%
755.0%
815.3%
1485.9%
1365.5%
2269.1%
927.7%
1453.8%
$87,708

320.0%
272.0%
416.0%
1360.0%
1488.0%
2640.0%
1408.0%
2096.0%
$105,542