Toyota Prius

Published on December 2016 | Categories: Documents | Downloads: 64 | Comments: 0 | Views: 528
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Toyota Prius: A Case in New Product Development
TOYOTA- SUBSTANCE NOT ONLY STYLE TRIUMPHS

In 1897 Sakichi Toyoda turned the tables round. Sakichi puts Kiichiro in the driver’s seat. Kiichiro introduces “Justin-Time” Approach.

From where it started….

THE TOYOTA WAY

Technology of Hybrid car Prius.

Marketing Strategy of Prius
Think Global , Act Local ( Glocalization) ….Engine modification ….Battery pack changed ….LCD Monitor converted ….U.S.P Market Research Direct Marketing Buzz Marketing

LEARNINGS FROM THE CASE
Prius was efficient, stylish and safe  Launched as per the need of the hour  Know the market very well before you launch  Always play safe- 300 patents for original Prius and 370 For new Prius

Merushi….Than
k you

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