Types of Retail Outlet
Content
Conventional super market : it is a self service food store offering groceries,
food and products with limited sale of non food items. for E.g. Big apple (tie up with farmers in haryana, rajasthan,HP and UP) Supercenters : supercenters provides a one-stop shopping experience. Customers will typically drive farther to shop at these stores than to visit conventional supermarkets. General merchandise items (non foods items) are often purchased on impulse when customers primary reason for coming to the store is to buy groceries. For E.g. Big Bazar Hypermarkets : very large in size, combination of food (60-70 %)and general merchandise (30-40%), could be called as superstore that combine a supermarket and department store. For E.g. hypercity in malad mumbai by raheja group
Warehouse clubs : A warehouse club is a retail store, usually selling a wide variety of merchandise, in which customers are required to buy large, wholesale quantities of the store's products, which makes these clubs attractive to both bargain hunters and small business owners. The clubs are able to keep prices low due to the no-frills format of the stores. In addition, customers may be required to pay annual membership fees in order to shop. For E.g. : Sam s Club in USA
Convenience store : Convenience store provides only offers a limited assortment and variety and they charge higher prices than supermarkets. Milk, eggs, and bread represented the majority of sales. For E.g. : Consumers can now walk into their neighborhood convenience stores and purchase all kinds of every day "Services" such as railway ticketing, mobile recharge, air ticketing, insurance payment, bill payment, bus ticketing, loan origination, movie ticketing and hundreds of other services which are in the pipeline.
CONVENTIONAL SUPER MARKET Percentage food Size (000 sq. ft.)
SUPERCENTER
HYPERMARKET
WAREHOUSE CLUB
CONVIENIENCE STORE
70-90 20-50 20-30 Average Average 6-10
30-40 150-200 100-150 Broad Deep 20-30
60-70 100-300 40-60 Average Deep 40-60
60 100-150 20 Broad shallow 10-15
90 1-2 1-2 Narrow Shallow 1-2
SKUs(000) Variety Assortment No. of checkout lines Prices
Average
Low
Low
Low
High
Discount Stores : a discount store is a retailer that offers a broad variety of merchandise, limited services and low prices. Discount stores offers both private labels and national brands but these brands are typically less fashion oriented than brands in department stores. For E.g. Future Group's Brand Factory, The LOOT
Specialty stores are small stores which specialize in a specific range of merchandise and related items. Most stores have an extensive depth of stock in the item that they specify in and provide high levels of service and expertise. The pricing policy is generally in the medium to high range, depending on factors like the type and exclusivity of merchandise and ownership, that is, whether they are owner operated or a chain operation which has the advantage of bulk purchasing and centralized warehousing system.
Category specialists/killers :A large retail chain store that is dominant in its product category. This type of store generally offers an extensive selection of merchandise at prices so low that smaller stores cannot compete.
Large retail establishment with an extensive assortment in variety and range of goods, organized into separate departments. All departments are housed under the same roof to facilitate buying, customer service, merchandising, and control. It may resemble a collection of specialty store under one roof.
Drugstore is a common American term for a type of store centrally featuring a pharmacy. Drugstores sell not only medicines, but also miscellaneous items such as candy, cosmetics, and magazines, as well as light refreshments.
Retail stores offering merchandise at prices less than other retail stores. They acquire out-of-season products and distressed merchandise from other retailers, and from manufacturers having production overruns. Offprice stores can threaten retailers carrying name-brand merchandise at full retail prices. Work on EDLP pricing strategy.
Value retailers are general merchandise discount stores that are mostly found in lower income urban and much smaller than traditional discount stores.
Type
Discount stores Specialty stores
Variety
Broad
Assortment
Average to shallow Deep
Service
low
Prices
low
Size(000 sq. ft.)
60-80
SKUs (000)
30
Narrow
High
High
4-12
5
Category specialists Department stores Drugstores Off price stores Value retailers
Narrow
Very deep
Low to high
Low
50-120
20-40
Broad Narrow Average Average
Deep to average Very deep Deep but varying Average and varying
Average to high Average Low Low
Average to high Average to high Low Low
100-200 3-15 20-30 7-15
100 10-20 50 3-4
Conventional super market : it is a self service food store offering groceries,
food and products with limited sale of non food items. for E.g. Big apple (tie up with farmers in haryana, rajasthan,HP and UP) Supercenters : supercenters provides a one-stop shopping experience. Customers will typically drive farther to shop at these stores than to visit conventional supermarkets. General merchandise items (non foods items) are often purchased on impulse when customers primary reason for coming to the store is to buy groceries. For E.g. Big Bazar Hypermarkets : very large in size, combination of food (60-70 %)and general merchandise (30-40%), could be called as superstore that combine a supermarket and department store. For E.g. hypercity in malad mumbai by raheja group
Warehouse clubs : A warehouse club is a retail store, usually selling a wide variety of merchandise, in which customers are required to buy large, wholesale quantities of the store's products, which makes these clubs attractive to both bargain hunters and small business owners. The clubs are able to keep prices low due to the no-frills format of the stores. In addition, customers may be required to pay annual membership fees in order to shop. For E.g. : Sam s Club in USA
Convenience store : Convenience store provides only offers a limited assortment and variety and they charge higher prices than supermarkets. Milk, eggs, and bread represented the majority of sales. For E.g. : Consumers can now walk into their neighborhood convenience stores and purchase all kinds of every day "Services" such as railway ticketing, mobile recharge, air ticketing, insurance payment, bill payment, bus ticketing, loan origination, movie ticketing and hundreds of other services which are in the pipeline.
CONVENTIONAL SUPER MARKET Percentage food Size (000 sq. ft.)
SUPERCENTER
HYPERMARKET
WAREHOUSE CLUB
CONVIENIENCE STORE
70-90 20-50 20-30 Average Average 6-10
30-40 150-200 100-150 Broad Deep 20-30
60-70 100-300 40-60 Average Deep 40-60
60 100-150 20 Broad shallow 10-15
90 1-2 1-2 Narrow Shallow 1-2
SKUs(000) Variety Assortment No. of checkout lines Prices
Average
Low
Low
Low
High
Discount Stores : a discount store is a retailer that offers a broad variety of merchandise, limited services and low prices. Discount stores offers both private labels and national brands but these brands are typically less fashion oriented than brands in department stores. For E.g. Future Group's Brand Factory, The LOOT
Specialty stores are small stores which specialize in a specific range of merchandise and related items. Most stores have an extensive depth of stock in the item that they specify in and provide high levels of service and expertise. The pricing policy is generally in the medium to high range, depending on factors like the type and exclusivity of merchandise and ownership, that is, whether they are owner operated or a chain operation which has the advantage of bulk purchasing and centralized warehousing system.
Category specialists/killers :A large retail chain store that is dominant in its product category. This type of store generally offers an extensive selection of merchandise at prices so low that smaller stores cannot compete.
Large retail establishment with an extensive assortment in variety and range of goods, organized into separate departments. All departments are housed under the same roof to facilitate buying, customer service, merchandising, and control. It may resemble a collection of specialty store under one roof.
Drugstore is a common American term for a type of store centrally featuring a pharmacy. Drugstores sell not only medicines, but also miscellaneous items such as candy, cosmetics, and magazines, as well as light refreshments.
Retail stores offering merchandise at prices less than other retail stores. They acquire out-of-season products and distressed merchandise from other retailers, and from manufacturers having production overruns. Offprice stores can threaten retailers carrying name-brand merchandise at full retail prices. Work on EDLP pricing strategy.
Value retailers are general merchandise discount stores that are mostly found in lower income urban and much smaller than traditional discount stores.
Type
Discount stores Specialty stores
Variety
Broad
Assortment
Average to shallow Deep
Service
low
Prices
low
Size(000 sq. ft.)
60-80
SKUs (000)
30
Narrow
High
High
4-12
5
Category specialists Department stores Drugstores Off price stores Value retailers
Narrow
Very deep
Low to high
Low
50-120
20-40
Broad Narrow Average Average
Deep to average Very deep Deep but varying Average and varying
Average to high Average Low Low
Average to high Average to high Low Low
100-200 3-15 20-30 7-15
100 10-20 50 3-4
