USA Digital Marketing 2010

Published on March 2017 | Categories: Documents | Downloads: 21 | Comments: 0 | Views: 157
of 35
Download PDF   Embed   Report

Comments

Content

2010 Digital Marketing ----Haier in United

USA Haier Home Page

Facebook,twitter

banners

Social Media Haier America has tentatively entered the Social media space because of continued issues with product quality and consumers ability to voice their concerns. We have created Twitter and Facebook pages to gauge consumer interest in the brand and extend the Customer Service hand of the company. We’ve used both resources to promote the   brand but also respond to customer questions and issues. The next step is to fully engrain ourselves in the online space by providing consumers with information that they find useful so they will see us as a relevant brand. We found success this year promoting the Shanghai Expo contest through Twitter and Facebook and found that it helped grow both audiences, as well as 2011CES. In 2011, we need to take Social Media to the next level.

3

3

Haier Air Air Conditioner Conditioner prmotion

4

5

Sponsor Documents

Recommended

No recommend documents

Or use your account on DocShare.tips

Hide

Forgot your password?

Or register your new account on DocShare.tips

Hide

Lost your password? Please enter your email address. You will receive a link to create a new password.

Back to log-in

Close