usp

Place Electrical Insulating Helmets Safety Gloves Safety Shoes
Medium High

Price

Product
BIS BIS/EN Latex / Leather combination (above 33Kv)

Promotion
1,6 4,7,8,10 1,6,7

Contractor / 1,3,4 Local market Utilities / OEM / 4,5 Industry Utilities / OEM / Industry 4,5

Contractor / Local market / Insulation for above 33Kv 1,4,5 Utilities / OEM / also, Extra insulation for HV Industry Utilities / OEM / Industry Utilities / OEM / Industry Utilities / OEM / Industry / Contactors Contractors / OEM / Industry / Utility 3,5 3,5 Better noise reduction capability / Multi purpose use Better noise reduction capability / Multi purpose use

3,5,6,7,8

Ear Plugs Ear Muffs Safety Harness Belt Safety Goggles

9 6,9

4,5

Soft padding for HB & FB 1,2,4,6,7,8, 10 belts for extra comfort UV Protection, Recycleable Plastic 5,6,9

1,3

Face Shields

Contractors / OEM / Industry

4,5

Designed to help wearers eyes from harmful radiations including visible light, UV, IR radiations resulting from welding process Especially cstomised for indian market Wide Range, Better life Better precision / availability above 66KV also

1,6,9

Safety Padlocks / LOTO Discharge Rods / Earthing Equipments Voltage Detectors

OEM / Utility / Contractors Utility Utility / OEM / Industry

2,5 2,5 2,5

4,6,9 3,6,7,9,10 5,7,10

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Promotion Strategy 1. Offering discounts against bulk purchase 2. Buy back / recycling possibilities 3. Extended Warranty 4. Service Terms 5. Tie up with prominent players 6. Targeting the existing RRL market 7. Enter into the vendor approval list 8. Flexible payment terms 9. Public awareness 10. Influencing the end consumer product standards Pricing Strategy 1. Market Penetration 2. Skimming 3. Cost Plus 4. Price Discrimination 5. Tender Pricing