USP

Published on January 2017 | Categories: Documents | Downloads: 57 | Comments: 0 | Views: 708
of 2
Download PDF   Embed   Report

Comments

Content

Surname 1
Name:
Tutor:
Course:
Date:
McDonald’s Unique Selling Preposition
Introduction
One way that a company such as McDonald Fast Food products can move towards their
goal us by creating a Unique Selling preposition. USP or Unique Selling preposition is a
memorable and concise statement that influentially describes the unique value of the company. It
develops excitement and interest in the minds of the customers. Having a successful USP will
automatically set the company from other staffing roles and permit the differentiation to single
the company as a special one. Therefore, this paper determine the USP of McDonalds as below:
McDonalds has several Unique Selling Preposition. The first is that the company offers
very low prices for its products in the market, making it a successful company in price evaluation
on the same products and services offered. The other USP is the constituency of service that the
company offers in-terms of quality and customer retention and satisfaction. The company in the
last 20 years has been able to meet the needs and quality of the customers, the consistency level
has also been high hence an added advantage to other competitors selling the same products. The
third USP that McDonalds has been using for the past five decades is high standards of
cleanliness. This has helped them build worldwide identity and corporation. The last Unique
Selling Preposition is selling of extraordinary service for its clients. This has set them apart as a
Fast Food company amid the others in the Unites States.
Conclusion

Surname 2
I consider that McDonalds USPs have made a successful company for decades hence a
strong organization to date. The USPs have from time to time been updated to avoid being
obsolete in the market.

Sponsor Documents

Or use your account on DocShare.tips

Hide

Forgot your password?

Or register your new account on DocShare.tips

Hide

Lost your password? Please enter your email address. You will receive a link to create a new password.

Back to log-in

Close