A Business Plan
submitted in partial fulfillment of
the requirements for the
Degree of Bachelor of Technology
Under Biju Pattnaik University of Technology
By
S LAXMINARAYANA
SATYASIVA PATRA
P SWADHIN KUMAR PATRO
0701227161
0701227171
0701227264
Under the guidance
Dr. Partha S. Mallick
ABSTRACT
Vehicle tracking system or Vehicle positioning system is a new technology which
provides a new dimension in the field of vehicle security and traffic control and also
ensures greater safety to the automobile customers. In this system a digital code will be
provided to the users and this digital code through the installed tracking system
hardware, will be directly accessed by the satellite to get the details of the vehicle’s
position to the main enquiring office. It is also needed to install a number of radio base
station (known as Access points). These access points will provide fast network
response time. Each of these Access points are provided with a unique code. When a
vehicle code is processed, the vehicle code will be sent to the nearest Access point that
will confirm its location in its surrounding by accessing the signal through the satellite
sent by the vehicle. Also GPS system can also be installed to the premium users (with
some extra cost). Here in this project the brief concept of implementing this new
technology in Indian automobile market has been discussed.
2
Entrepreneurship Project
ACKNOWLEDGEMENT
We express our deep sense of gratitude to, Dr. Partha S. Mallick, Project Advisor, for
his valuable guidance and constant unfailing encouragement for completing this project.
We are also grateful to our friends for tirelessly and patiently pursuing us to finish this
report without whose help completion of the project report was the next thing to
impossible.
Last, but not the least, We give our sincere thanks to Mr. B. Balaram, for giving us the
opportunity and creating a nice work environment for us to complete our Business Plan
report within the stipulated period of time.
Finally, I would like to thank Mr. Sangram Mudali for providing us proper
environment for the completion of the report.
Shyamalendu Bag
Kirti Ranjan Parida
Abhay Kumar Singh
21.03.2007
Entrepreneurship Project
TABLE OF CONTENTS
ABSTRACT.......................................................................................................................2
ACKNOWLEDGEMENT..................................................................................................3
TABLE OF CONTENTS...................................................................................................4
1. GENERAL INFORMATION........................................................................................4
2. DETAILS OF THE PROPOSED PROJECT.................................................................7
Land and Building:.........................................................................................................8
Machineries / Equipments:.............................................................................................8
2.3. Miscellaneous Fixed Assets:...................................................................................8
2.4. Preliminary and Pre Operative Expenses :..............................................................9
2.5 Working Capital :.....................................................................................................9
3. MARKET POTENTIAL................................................................................................9
3.1. Present Demand and Supply of the Product Competition:...................................10
3.2 Target Clients:........................................................................................................10
3.3 Marketing Strategy:................................................................................................10
4. MANUFACTURING PROCESS................................................................................10
4.1 Technical Know How Availability:.......................................................................11
4.2 Step by Step Description:.......................................................................................11
5. PRODUCTION SCHEDULE......................................................................................12
Number of Working Days per Annum:........................................................................12
Number of Working Shifts:..........................................................................................12
5.2.1 Sales Revenue:..............................................................................................12
5.2.2 Utilities:.........................................................................................................12
5.2.3 Salaries/Wages: ..........................................................................................13
5.2.4 Repairs and Maintenance:.............................................................................13
5.2.5 Selling and Distribution Expenses:...............................................................13
5.2.6 Administrative Expenses:.............................................................................13
5.2.7.Interest:............................................................................................................14
5.2.8.Depreciation:...................................................................................................14
5.2.9Misc. Expenses:................................................................................................14
5.2.10. Rent:.............................................................................................................14
5.2.11. Total Cost of the Project:.............................................................................14
5.2.12. Means of Finance:........................................................................................15
6. PROFIBILTY PROJECTIONS .................................................................................16
1. GENERAL INFORMATION
Name of the Entreprenuers :
Shyamalendu Bag,
Kirti Ranjan Parida,
Abhay Kumar Singh.
Entrepreneurship Project
Proposed Project :
Vehicle tracking system.
Major Product / Services :
Vehicle security and GPS facality.
Name : Abhay Kumar Singh
Educational Qualification: Bachelor of Technology
Technical Skills: Communication system engg., Networking.
TYPE OF THE PRODUCT / SERVICES:
1.
Type of the Project :
To provide vehicle security to the customers and
enabling GPS facility on Indian road.
2. Product / Services Description :
It is a vehicle security providing organization. Here we provide a
security system to the vehicle owners which will track their
vehicle’s position in case of stolen. Also GPS service can be
provided on extra charge helping them in navigating in an
unknown city or town.
3. Major Consumers :
Private vehicle owners and transport companies.
PROMOTERS:
1. Major Promoter of our project will be the major vehicle manufacturing
organizations.
Entrepreneurship Project
2. Capital from reliable and Supportive Capital Ventures.
3. Mr. A.K. Singh, Designing section, TATA motors, Pune.
2. DETAILS OF THE PROPOSED PROJECT
Entrepreneurship Project
This new technology which provides a new dimension in the field of vehicle security
and traffic control and also ensures greater safety to the automobile customers. It is
facilitated with GPS system as an extra additive facility.
In this project we require an main enquiry office, repeator station and some networking
devices enabling the tracking system.
Land and Building:
Sr. No.
1.
2.
Particular
Area Required
Land
Building
NA
10000sqFt
Total:
Total
Value(p.a)
Remarks
Rs. 3,60,000
Rental charge is
30,000 p.m
Rs. 3,60,000
Machineries / Equipments:
Sr. No.
Description
Nos. Required
Rate(Rs.)
Total Value(Rs.)
1.
Computer
20
30,000
6,00,000
2.
Printer
10
6,000
60,000
3.
Scanner
5
4,000
20,000
4.
Fax
1
5,000
5,000
5.
Antenna
10
8,000:
80,000
6.
Wire
1000 mts
20/mt
20,000
7.
Receivers
10
200
2,000
Total:
7,87,000
2.3. Miscellaneous Fixed Assets:
Sr. No.
Description
Nos. Required
Rate(Rs.)
Total Value(Rs.)
1.
Furniture
T(20),C(20)
1,000
40,000
Entrepreneurship Project
2.
Coffee Maker
3.
A.C.
1
5,000
5,000
5
20,000
1,00,000
Total:
1,45,000
2.4. Preliminary and Pre Operative Expenses :
Sr. No.
1.
2.
3.
Particulars
Interest
during
implementation
Establishment
Expenses
Start-Up
Expenses
Misc. expenses
Total
Amount (Rs.)
50,000
Remarks
50,000
1,60,000
2,60,000
2.5 Working Capital :
Sr. No.
1.
2.
3.
4.
ITEM
Raw-Material
Salary/Labour
Rent
Interest on loan
3.1. Present Demand and Supply of the Product Competition:
Nowadays vehicle theft is a major concern to the vehicle owners and transport
companies. This technology will surely provide a great security and relief on their
investments. For new vehicles it can be installed with the manufacturers and for older
ones there will be an farm outlet will provide them the necessary information and
facility
3.2 Target Clients:
Our main target clients are private vehicle owners, transport companies, vehicle
manufacturers and tourism developers.
3.3 Marketing Strategy:
The Marketing Strategy will be advertising the product in the media and by company’s
representatives by visiting various target clients and by making them aware of the
features, application and the type of technology used in product.
4. MANUFACTURING PROCESS
Entrepreneurship Project
4.1 Technical Know How Availability:
Books related to Radar engineering, signal processing, networking and database
management system.
Different working platforms like Windows, Linux etc .
4.2 Step by Step Description:
1. In this system a digital code will be provided to the users.
2. This digital code through the installed tracking system hardware, will be
directly accessed by the satellite to get the details of the vehicle’s position to the
main enquiring office.
3. It is also needed to install a number of radio base stations (known as Access
points). These access points will provide fast network response time.
4. Each of these Access points are provided with a unique code. When a vehicle
code is processed, the vehicle code will be sent to the nearest Access point that
will confirm its location in its surrounding by accessing the signal through the
satellite sent by the vehicle.
5. Also GPS system can also be installed to the premium users (with some extra
cost.
Entrepreneurship Project
5. PRODUCTION SCHEDULE
Number of Working Days per Annum:
The Firm will remain open for all weekdays.
Number of Working Shifts:
Since it is a security providing service and has to be working 24X7, so there will be
three shifts of working hours. Working hours from 7:00am to 3:00 pm, 3:00 pm to
11:00 pm and 11:00 pm to 7:00am.
5.2.1 Sales Revenue:
Year Items
(2007)
1.
Vehicle
hardware
Quantity
sold/year
tracking 500
Rates per unit Sales
(Rs)
realization(Rs)
20,000
Total
1,00,00,000
1,00,00,000
5.2.2 Utilities:
Sr. No.
1.
2.
3.
4.
Particulars
Power/Electricity
Water
Coal/Oil/Stream
Any other item
5.2.11. Total Cost of the Project:
Sr. No.
1.
2.
3.
Particulars
Fixed Capital
(Total of item No.2.1,2.2,2.3)
Working Capital margin
(Total of item No. 2.5)
Preliminary & Pre-operative
Expenses
(Total of item No. 2.4)