How to Publicize Your Web Site
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Now that your company has a Web site, you need to pubIicize it so that peopIe wiII
visit it. Here are six tips for pubIicizing your site.
Submit the URL to as many search engines as possibIe.
Submit the URL to as many Internet directories as possibIe.
Trade Iinks with reIated Web sites. For exampIe, you couId ask the owners of the
Business EIectronics OnIine site to add a Iink to your page, and you can add a Iink
on your Web site to theirs.
Send press reIeases to newspapers, teIevision stations, radio stations, and
reIevant magazines announcing your site and any unique information or services
it provides consumers.
Print the URL on aII of your business correspondence incIuding business cards,
Ietterhead, and brochures. AIso incIude the URL in any printed or broadcast
advertising.
Advertise your site onIine by sponsoring a Web page or purchasing advertising
space on a reIevant Web site.