Website
Content
A website, also written as Web site,[1] web site, or simply site,[2] is a set of related web pages containing content such as text, images, video, audio, etc. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address known as a Uniform Resource Locator. All publicly accessible websites collectively constitute the World Wide Web. A webpage is a document, typically written in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML). A webpage may incorporate elements from other websites with suitable markup anchors. Webpages are accessed and transported with the Hypertext Transfer Protocol (HTTP), which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user of the webpage content. The user's application, often a web browser, renders the page content according to its HTML markup instructions onto a display terminal. The pages of a website can usually be accessed from a simple Uniform Resource Locator (URL) called the web address. The URLs of the pages organize them into a hierarchy, although hyperlinking between them conveys the reader's perceived site structure and guides the reader's navigation of the site which generally includes a home page with most of the links to the site's web content, and a supplementary about, contact and link page. Some websites require a subscription to access some or all of their content. Examples of subscription websites include many business sites, parts of news websites, academic journal websites, gaming websites, file-sharing websites, message boards, web-based email, social networking websites, websites providing real-time stock market data, and websites providing various other services (e.g., websites offering storing and/or sharing of images, files and so forth).
The World Wide Web (WWW) was created in 1990 by CERN physicist Tim Berners-Lee.[3] On 30 April 1993, CERN announced that the World Wide Web would be free to use for anyone.[4] Before the introduction of HTML and HTTP, other protocols such as File Transfer Protocol and the gopher protocol were used to retrieve individual files from a server. These protocols offer a simple directory structure which the user navigates and chooses files to download. Documents were most often presented as plain text files without formatting, or were encoded in word processor formats.
Overview
Organized by function, a website may be
a personal website a commercial website a government website a nonprofit organization website.
It could be the work of an individual, a business or other organization, and is typically dedicated to some particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, may sometimes be blurred. Websites are written in, or dynamically converted to, HTML (Hyper Text Markup Language) and are accessed using a software interface classified as a user agent. Web pages can be viewed or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, laptops, PDAs and cell phones. A website is hosted on a computer system known as a web server, also called an HTTP server, and these terms can also refer to the software that runs on these systems and that retrieves and delivers the web pages in response to requests from the website users. Apache is the most commonly used web server software (according to Netcraft statistics) and Microsoft's IIS is also commonly used. Some alternatives, such as Lighttpd, Hiawatha or Cherokee, are fully functional and lightweight.
Static website
Main article: static web page A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in Hypertext Markup Language (HTML). Simple forms or marketing examples of websites, such as classic website, a five-page website or a brochure website are often static websites, because they present pre-defined, static information to the user. This may include information about a company and its products and services through text, photos, animations, audio/video and interactive menus and navigation. This type of website usually displays the same information to all visitors. Similar to handing out a printed brochure to customers or clients, a static website will generally provide consistent, standard information for an extended period of time. Although the website owner may make updates periodically, it is a manual process to edit the text, photos and other content and may require basic website design skills and software. A static web page may still have dynamic behaviour, provided that this is handled entirely clientside (i.e. within the browser). This may include such features as a JavaScript image zoom feature to display photographs. In summary, visitors are not able to control what information they receive via a static website, and must instead settle for whatever content the website owner has decided to offer at that time. They are edited using four broad categories of software:
Text editors, such as Notepad or TextEdit, where content and HTML markup are manipulated directly within the editor program
WYSIWYG offline editors, such as Microsoft FrontPage and Adobe Dreamweaver (previously Macromedia Dreamweaver), with which the site is edited using a GUI interface and the final HTML markup is generated automatically by the editor software WYSIWYG online editors which create media rich online presentation like web pages, widgets, intro, blogs, and other documents. Template-based editors, such as RapidWeaver and iWeb, which allow users to quickly create and upload web pages to a web server without detailed HTML knowledge, as they pick a suitable template from a palette and add pictures and text to it in a desktop publishing fashion without direct manipulation of HTML code.
Static websites may still use server side includes (SSI) as an editing convenience, such as sharing a common menu bar across many pages. As the site's behaviour to the reader is still static, this is not considered a dynamic site.
Dynamic website
Main article: dynamic web page A dynamic website is one that changes or customizes itself frequently and automatically, based on certain criteria. Dynamic websites can have two types of dynamic activity: Code and Content. Dynamic code is invisible or behind the scenes and dynamic content is visible or fully displayed.
Dynamic code
The first type is a web page with dynamic code. The code is constructed dynamically on the fly using active programming language instead of plain, static HTML. A website with dynamic code refers to its construction or how it is built, and more specifically refers to the code used to create a single web page. A dynamic web page is generated on the fly by piecing together certain blocks of code, procedures or routines. A dynamically generated web page would recall various bits of information from a database and put them together in a predefined format to present the reader with a coherent page. It interacts with users in a variety of ways including by reading cookies recognizing users' previous history, session variables, server side variables etc., or by using direct interaction (form elements, mouse overs, etc.). A site can display the current state of a dialogue between users, monitor a changing situation, or provide information in some way personalized to the requirements of the individual user.
Dynamic content
The second type is a website with dynamic content displayed in plain view. Variable content is displayed dynamically on the fly based on certain criteria, usually by retrieving content stored in a database.
A website with dynamic content refers to how its messages, text, images and other information are displayed on the web page, and more specifically how its content changes at any given moment. The web page content varies based on certain criteria, either pre-defined rules or variable user input. For example, a website with a database of news articles can use a pre-defined rule which tells it to display all news articles for today's date. This type of dynamic website will automatically show the most current news articles on any given date. Another example of dynamic content is when a retail website with a database of media products allows a user to input a search request for the keyword Beatles. In response, the content of the web page will spontaneously change the way it looked before, and will then display a list of Beatles products like CDs, DVDs and books.
Software systems
There are a wide range of software systems, such as CGI, Java Servlets and Java Server Pages (JSP), PHP, Perl, Python, and Ruby programming languages, Active Server Pages and ColdFusion (CFML) that are available to generate dynamic web systems and dynamic sites. Sites may also include content that is retrieved from one or more databases or by using XML-based technologies such as RSS. Static content may also be dynamically generated either periodically, or if certain conditions for regeneration occur (cached) in order to avoid the performance loss of initiating the dynamic engine on a per-user or per-connection basis. Plug ins are available to expand the features and abilities of web browsers to show active content or even create rich Internet applications. Examples of such plug-ins are Microsoft Silverlight, Adobe Flash, Adobe Shockwave or applets written in Java. Dynamic HTML also provides for user interactivity and realtime element updating within web pages (i.e., pages don't have to be loaded or reloaded to effect any changes), mainly using the Document Object Model (DOM) and JavaScript, support which is built-in to most modern web browsers. Turning a website into an income source is a common practice for web developers and website owners. There are several methods for creating a website business which fall into two broad categories, as defined below.
[edit] Content-based sites
Some websites derive revenue by selling advertising space on their site either through direct sales or through an advertising network. (see Contextual advertising).
[edit] Product- or service-based sites
Some websites derive revenue by offering products or services for sale. In the case of ecommerce websites, the products or services may be purchased at the website itself, by entering credit card or other payment information into a payment form on the site. While most business websites serve as a shop window for existing brick and mortar businesses, it is increasingly the
case that some websites are businesses in their own right; that is, the products they offer are only available for purchase on the web. Websites occasionally derive income from a combination of these two practices. For example, a website such as an online auctions website may charge the users of its auction service to list an auction, but also display third-party advertisements on the site, from which it derives further income.
Spelling
The form "website" has become the most common spelling, but "Web site" (capitalised) and "web site" are also widely used, though declining. Some academia, some large book publishers, and some dictionaries still use "Web site", reflecting the origin of the term in the proper name World Wide Web. There has also been similar debate regarding related terms such as web page, web server, and webcam. Among leading style guides, the Reuters style guide,[5] The Chicago Manual of Style,[6] and the AP Stylebook (since April 2010)[7] all recommend "website". Among leading dictionaries and encyclopedias, the Canadian Oxford Dictionary prefers "website", and the Oxford English Dictionary changed to "website" in 2004.[8] Wikipedia also uses "website", but Encyclopædia Britannica[9] (including its Merriam-Webster subsidiary[10]) uses "Web site". Among leading language-usage commentators, Garner's Modern American Usage acknowledges that "website" is the standard form,[11] but Bill Walsh, of The Washington Post, argues for using "Web site" in his books and on his website[12] (however, The Washington Post itself uses "website"[13]). Among major Internet technology companies and corporations, Google uses "website",[14] as does Apple,[15] though Microsoft uses both "website" and "web site".
The World Wide Web (WWW) was created in 1990 by CERN physicist Tim Berners-Lee.[3] On 30 April 1993, CERN announced that the World Wide Web would be free to use for anyone.[4] Before the introduction of HTML and HTTP, other protocols such as File Transfer Protocol and the gopher protocol were used to retrieve individual files from a server. These protocols offer a simple directory structure which the user navigates and chooses files to download. Documents were most often presented as plain text files without formatting, or were encoded in word processor formats.
Overview
Organized by function, a website may be
a personal website a commercial website a government website a nonprofit organization website.
It could be the work of an individual, a business or other organization, and is typically dedicated to some particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, may sometimes be blurred. Websites are written in, or dynamically converted to, HTML (Hyper Text Markup Language) and are accessed using a software interface classified as a user agent. Web pages can be viewed or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, laptops, PDAs and cell phones. A website is hosted on a computer system known as a web server, also called an HTTP server, and these terms can also refer to the software that runs on these systems and that retrieves and delivers the web pages in response to requests from the website users. Apache is the most commonly used web server software (according to Netcraft statistics) and Microsoft's IIS is also commonly used. Some alternatives, such as Lighttpd, Hiawatha or Cherokee, are fully functional and lightweight.
Static website
Main article: static web page A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in Hypertext Markup Language (HTML). Simple forms or marketing examples of websites, such as classic website, a five-page website or a brochure website are often static websites, because they present pre-defined, static information to the user. This may include information about a company and its products and services through text, photos, animations, audio/video and interactive menus and navigation. This type of website usually displays the same information to all visitors. Similar to handing out a printed brochure to customers or clients, a static website will generally provide consistent, standard information for an extended period of time. Although the website owner may make updates periodically, it is a manual process to edit the text, photos and other content and may require basic website design skills and software. A static web page may still have dynamic behaviour, provided that this is handled entirely clientside (i.e. within the browser). This may include such features as a JavaScript image zoom feature to display photographs. In summary, visitors are not able to control what information they receive via a static website, and must instead settle for whatever content the website owner has decided to offer at that time. They are edited using four broad categories of software:
Text editors, such as Notepad or TextEdit, where content and HTML markup are manipulated directly within the editor program
WYSIWYG offline editors, such as Microsoft FrontPage and Adobe Dreamweaver (previously Macromedia Dreamweaver), with which the site is edited using a GUI interface and the final HTML markup is generated automatically by the editor software WYSIWYG online editors which create media rich online presentation like web pages, widgets, intro, blogs, and other documents. Template-based editors, such as RapidWeaver and iWeb, which allow users to quickly create and upload web pages to a web server without detailed HTML knowledge, as they pick a suitable template from a palette and add pictures and text to it in a desktop publishing fashion without direct manipulation of HTML code.
Static websites may still use server side includes (SSI) as an editing convenience, such as sharing a common menu bar across many pages. As the site's behaviour to the reader is still static, this is not considered a dynamic site.
Dynamic website
Main article: dynamic web page A dynamic website is one that changes or customizes itself frequently and automatically, based on certain criteria. Dynamic websites can have two types of dynamic activity: Code and Content. Dynamic code is invisible or behind the scenes and dynamic content is visible or fully displayed.
Dynamic code
The first type is a web page with dynamic code. The code is constructed dynamically on the fly using active programming language instead of plain, static HTML. A website with dynamic code refers to its construction or how it is built, and more specifically refers to the code used to create a single web page. A dynamic web page is generated on the fly by piecing together certain blocks of code, procedures or routines. A dynamically generated web page would recall various bits of information from a database and put them together in a predefined format to present the reader with a coherent page. It interacts with users in a variety of ways including by reading cookies recognizing users' previous history, session variables, server side variables etc., or by using direct interaction (form elements, mouse overs, etc.). A site can display the current state of a dialogue between users, monitor a changing situation, or provide information in some way personalized to the requirements of the individual user.
Dynamic content
The second type is a website with dynamic content displayed in plain view. Variable content is displayed dynamically on the fly based on certain criteria, usually by retrieving content stored in a database.
A website with dynamic content refers to how its messages, text, images and other information are displayed on the web page, and more specifically how its content changes at any given moment. The web page content varies based on certain criteria, either pre-defined rules or variable user input. For example, a website with a database of news articles can use a pre-defined rule which tells it to display all news articles for today's date. This type of dynamic website will automatically show the most current news articles on any given date. Another example of dynamic content is when a retail website with a database of media products allows a user to input a search request for the keyword Beatles. In response, the content of the web page will spontaneously change the way it looked before, and will then display a list of Beatles products like CDs, DVDs and books.
Software systems
There are a wide range of software systems, such as CGI, Java Servlets and Java Server Pages (JSP), PHP, Perl, Python, and Ruby programming languages, Active Server Pages and ColdFusion (CFML) that are available to generate dynamic web systems and dynamic sites. Sites may also include content that is retrieved from one or more databases or by using XML-based technologies such as RSS. Static content may also be dynamically generated either periodically, or if certain conditions for regeneration occur (cached) in order to avoid the performance loss of initiating the dynamic engine on a per-user or per-connection basis. Plug ins are available to expand the features and abilities of web browsers to show active content or even create rich Internet applications. Examples of such plug-ins are Microsoft Silverlight, Adobe Flash, Adobe Shockwave or applets written in Java. Dynamic HTML also provides for user interactivity and realtime element updating within web pages (i.e., pages don't have to be loaded or reloaded to effect any changes), mainly using the Document Object Model (DOM) and JavaScript, support which is built-in to most modern web browsers. Turning a website into an income source is a common practice for web developers and website owners. There are several methods for creating a website business which fall into two broad categories, as defined below.
[edit] Content-based sites
Some websites derive revenue by selling advertising space on their site either through direct sales or through an advertising network. (see Contextual advertising).
[edit] Product- or service-based sites
Some websites derive revenue by offering products or services for sale. In the case of ecommerce websites, the products or services may be purchased at the website itself, by entering credit card or other payment information into a payment form on the site. While most business websites serve as a shop window for existing brick and mortar businesses, it is increasingly the
case that some websites are businesses in their own right; that is, the products they offer are only available for purchase on the web. Websites occasionally derive income from a combination of these two practices. For example, a website such as an online auctions website may charge the users of its auction service to list an auction, but also display third-party advertisements on the site, from which it derives further income.
Spelling
The form "website" has become the most common spelling, but "Web site" (capitalised) and "web site" are also widely used, though declining. Some academia, some large book publishers, and some dictionaries still use "Web site", reflecting the origin of the term in the proper name World Wide Web. There has also been similar debate regarding related terms such as web page, web server, and webcam. Among leading style guides, the Reuters style guide,[5] The Chicago Manual of Style,[6] and the AP Stylebook (since April 2010)[7] all recommend "website". Among leading dictionaries and encyclopedias, the Canadian Oxford Dictionary prefers "website", and the Oxford English Dictionary changed to "website" in 2004.[8] Wikipedia also uses "website", but Encyclopædia Britannica[9] (including its Merriam-Webster subsidiary[10]) uses "Web site". Among leading language-usage commentators, Garner's Modern American Usage acknowledges that "website" is the standard form,[11] but Bill Walsh, of The Washington Post, argues for using "Web site" in his books and on his website[12] (however, The Washington Post itself uses "website"[13]). Among major Internet technology companies and corporations, Google uses "website",[14] as does Apple,[15] though Microsoft uses both "website" and "web site".
