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Interface-Nexus

ABOUT US
• A winning combination of innovative approach with personalized service. Interface-Nexus, the image management specialist is one of India’s most innovative public relations consultancies which has an ‘Out of box’ approach. Our excellent repo with the national and International media enables us to provide maximum visibility to your company with right brand positioning.India is now one of the leading global economies and a land full of diversities and opportunities. Creating right interface and building strong nexus with more than a billion culturally diverse, multi-lingual people can be quite daunting until we step-in. We expertise in building, managing and protecting your image. We offer you a combination of expertise and experience for all your public relations needs. We have full spectrum in-house capabilities and back them up with support services like research, media tracking and analysis. We offer a comprehensive range of public relations services and have the reach, resources and skills to meet the communications needs – however large or small, strategic or tactical, long-term or immediate – of any organization, anywhere in India. And through our contacts, virtually anywhere in the world. We also provide services in the areas of event management, design and print, advertising and web solutions. We have an outstanding track record in corporate, business, financial and marketing public relations, investor and analyst relations and crisis management. We have extensive experience of working with industrial, financial, IT, telecom, pharma, consulates, government bodies & ministries, individual celebs, fashion designers, jewellery brands, media & entertainment sectors. We bring insight, innovation, creativity and superior service to every assignment.

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Services
» Corporate Communications » Marketing Communications » Financial Communications » Media Relations » Analyst Relations » Crisis Communications » Digital Communications

CORPORATE COMMUNICATION
• • • • • • • • • - Audit and perception research - Strategy development - Messaging workshops - Employee communications programmes - Executive visibility programmes - Communication during change, M&A - Media training - Media relations - Crisis handling

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Managing corporate reputation to create business value.. A strong corporate reputation helps sell more products and services, makes supply chains more reliable and attracts the best talent. A great corporate reputation is neither built overnight nor the result of good luck; it must be carefully planned, nurtured and managed as a vital asset. We offer strategic counsel and expert guidance aligned to business objectives and execution and implementation support on critical communications issues.



Our experience is derived from years of work on behalf of companies in virtually every industry sector. We combine this with local insight to ensure coordinated planning and execution, using tried and tested platforms to deliver real business Impact. We craft messages for the senior leadership team and the Board of Directors. We design plans to address employees at all levels. We manage communications with the local & international media and by extension, the most important of all- public. We influence the opinion leaders who can impact corporate reputations. We partner with our clients to protect and enhance their corporate brands through genuine and meaningful public relations programmes.



Marketing Communications
• • • • • • • • • • - Brand positioning - Product launches - Line extensions - Event marketing - Product reviews programme - Channel marketing - Sponsorships - Media relations - Trade show & conference support - Collateral development

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Building brand reputation to increase sales.. Today's world is consumer-centric and relevant brands exist to provide consumers a memorable experience. Ultimately, brands are extensions of consumer aspirations and desires. We view marketing communications as a strategic tool that helps our clients manage their brands effectively and consistently. Differentiating and highlighting our clients' strengths is the best way to position their products or services. We draw on all our resources, our widespread network, technology and the industry's most talented professionals to help companies build better brand awareness and reputation culminating into increase sales. We are experienced at overcoming marketing challenges. We start with an innovative approach and use ‘out of box’ thinking to promote our clients' brands. Our people have good experience in the latest tools and techniques, including new media and they draw from their experience in disciplines like finance, journalism, marketing and business. We develop custom made PR programmes that capitalize on brand equity and leverage strategic partnerships. This enables to broaden reach and stimulate demand of the brand Our PR programmes endeavour to capture consumers' attention by making them to think, and feel, and causes them to not only buy brands but buy into them.





Financial Communications
• • • • • • • • • • - IPOs - Mergers & Acquisitions - Quarterly results announcements - Open offers - Buyback offers - Restructuring - Crisis management - Management discussions - Forecasts and guidance - Ongoing programme

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Delivering programmes that lead to better valuations.. Effective financial communications is crucial in attaining and maintaining investor interest, supporting the optimal pricing of shares, creating demand for share offers, and executing a successful M&A deal, whether public or private. This requires a sound understanding of the regulatory environment, analyst and investor expectations and the ability to develop a compelling narrative to support the company's investment story. It also demands a proactive approach and preparedness to quickly react to market speculation and rumour, unfavourable analyst reports, leaks or lawsuits. Our services span the full spectrum of financial communications. We can quickly deliver the right message to the financial community - analysts, shareholders and media - whose opinions are instrumental in determining a company's reputation and valuation. We devise and execute communications programmes that influence investors' decisions, both institutional and retail. We help our clients target shareholders and the investment community. We organize conferences and meetings with industry analysts, key opinion leaders and interviews with the leading financial wire agencies and news outlets. The result is a balanced coverage and a better valuation in the long term.







Media Relations
• • • • • • • • • - Strategy and message development - Media tracking and analysis - Op-ed development and placement - Editorial campaigns - Media tours - Media material development - Media training - Editorial services - Trade show support

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Creating campaigns and stories which excites media.. At Interface-nexus, media relations strategy is at the core of every programme and we have the uncanny ability to build a good story which will sell hot with media. We educate the media on our clients' business, plans and products.
We get the media on their side to validate their strategy, products and services. We encourage clients to incorporate a variety of media to reach their target audience, through preparation of news releases, advisories, press kits, information materials, press conferences, one-on-one meetings, features, articles, seminars and media events to maximize the visibility of the brand and the company while conveying right messages. We lay strong emphasis on feature articles that quickly establish a client's credibility and greatly enhance future media and marketing coordination and their fine tuning.





We know how to create ideas and transform them into ‘stories' of interest to the media. Render such ‘stories' for maximum attention and impact, and package them in prescribed formats. And, finally, target precisely the right individuals and functions within media organizations. We have skills in choosing the most effective channel ( interface), from a knowledge base that includes not just mainline national & international media but also and local ones.
Over many years, we have established a strong goodwill and nexus with leading media persons (editor,sr.correspondent,etc) in press, TV channels and internet medium. Our media relations expertise spans to trade, consumer, business, industry, technology, broadcast and social media. We quickly update ourselves with ever-changing media landscape as its survival of the fittest in this dynamic industry. We have good experience in handling complex media situations in positive circumstances as well as in times of crisis and have built an outstanding reputation for excelling at the toughest part of PR: Getting ink for our clients.





INVESTOR RELATIONS Analyst Relations
• • • • • • • • • • • • - Analyst relations strategy - Positioning and messaging - Perception research - Integrated AR and PR - Briefing tours - Analyst briefings and meetings - Executive analyst briefing training - Material development - Ongoing communications - Responding to analyst enquiries - Issue-based services - Analyst report tracking

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Telling the story behind the numbers.. Our investor relations consultants combine backgrounds in investment banking, equity analysis, fund management, accountancy and in-house investor relations and bring expertise and an in-depth understanding of the investment community. That experience breeds credibility and that credibility ensures our programmes have targeted impact and power. We provide breakthrough financial communications that goes far beyond the numbers necessary to define business performance. We develop programmes that tell the compelling emotional story behind the numbers, establish management's credibility and convey a vision of the corporate brand that captures investors' imaginations.





We have extensive access, enjoy close relationships and know firsthand the audiences with whom our clients need to communicate. Our independent strategic advice is exactly that - influenced by nothing other than our clients' best interests.
We use a variety of tools for broad and compelling information dissemination like webcast quarterly calls, press conferences and one-on-one meetings with key industry and media analysts. Our client list represents a wide spectrum, both in terms of industry and company profile. No matter how big or small, but they all have one thing in common: a desire for personalized service and advice that is tailored made to match their needs.

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CRISIS MANAGEMENT
• • • • • • - Preparedness planning - Litigation support - Crisis simulation - Media training - Realtime crisis counseling -Crisis monitoring and analysis.

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Protecting reputation and market share.. Businesses spend years and invest millions in building credible and trustworthy reputations, capturing market share and achieving long-term growth. Yet a badly managed crisis can quickly undo all that effort, leaving investor, customer and employee confidence in shambles.Through strategic planning and timely intervention , we help companies trouble shoot crisis situations. Our experience spans a range of sectors and issues, and with our good relations with media we immediate do the damage control. Crisis situations demand clear analysis, sound judgment and most importantly- intuition which comes from experience. We have years of experience in helping corporate management handle major crises. When a crisis threatens a client's future – by damaging sales, reputation, or standing in the financial markets – we immediately swing in action and control it by using our experience with the media. During crisis situations, the communications challenges are greater than ever, particularly because in such times companies come under closer scrutiny by shareholders, regulatory bodies and the media. We offer companies the expertise to respond to the most challenging and sensitive business situations, with a wide range of crisis management services . We prepare senior executives on how to effectively communicate key messages during a crisis helping them to achieve the best possible outcome.







Digital Communications(Our USP)
• - Creation of e-image of the brand- Content development • - Online promotions • - Online media monitoring • - Search engine optimization strategies • - Twitter and microblogging support • - Facebook and social media applications

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Developing the right online approach by creating right e-image..the IN thing in PR.. We now live in a digital era where entire world has become a small village, where everybody and everything is so close and connected. Billions of people all around the globe are online 24*7 no matter where,when and how. What companies do and say online now is having a tremendous impact on their global reputation and brand positioning in national and international market. Various global agencies and bodies after closely following company’s track record and the eimage have started directly communicating with companies and brands thus opening new vast horizons of opportunities. We are one of the pioneers agencies in creating e-image of a brand and have special expertise in e- communication. We combine our knowledge of internet media, creativity and technology to meet today's marketing and communication challenges. Our professionals have their fingers on the online pulse 24*7. We marry traditional public relations expertise with online talent – interactive strategists, social media experts, bloggers, digital designers and producers – to provide clients with integrated e- imaging solutions that authentically engage, inform and entertain consumers with the goal of building meaningful eimage and deliver real value in a virtual world.





EXPERTISE
• - Personalized service • - Custom made PR campaigns • - Creation and management of genuine media image • - Creation and management of e-image of the brand • - Good international media contact and network • - Excellent repo with national and local media • Full spectrum financial communication • -Crisis mangement skills

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We're there when you need us.. We are well equipped to meet the needs of our clients through our global network of media relations. We're part of ECCO International, one of the largest independent PR agency networks in the world with tieups in 50 countries. We're uniquely adept at taking a global integrated approach working together with excellent network in virtually every market in the globe. All consultancies in ECCO International are independent, highly professional and widely experienced. The network members are linked by shared professional standards and not by ownership. As a result, our international clients enjoy personalized professional service and consistency of quality and benefit from the skill where it's needed – locally. Without having to subsidize the overheads of a major international office. The best multimarket campaigns succeed for two reasons – sound international strategy and effective local implementation. ECCO network members have a clear understanding of their country's financial, political, economic and social environments. As a result, our campaigns deliver maximum impact with maximum visibility in widely varying markets.

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Our network in India
• Our network in India is powerful in Mumbai, New Delhi, Chandigarh, Pune, Chennai, Bangalore, Hyderabad, Kolkata, Ahmadabad, Nagpur, Indore & Jaipur. 
More importantly, at each of these centers, we enjoy strong personal relationships with customers, allies, partners, opinion leaders, analysts, investors and the media.

Collaboration/JV with other local and international PR & event companies is part of our culture. Our internal systems and processes, national databases and proprietary software solutions enable us to deliver a consistently high standard of work.

HOW WE WORK
• • • • • Our Process We position: We have years of experience of working on wide ranging assignments for a diverse clientele. We build on this expertise to craft messages that create the right perception among customers, investors, regulators, government, media and other key publics.

We project: We work with the media to draw attention to a company's positioning, progress and results. We work with opinion leaders to win co-operation. We work with analysts, investors and advisors to build financial support.

We deliver: We deliver invaluable advice and counsel in the face of crisis or change. We provide a dispassionate perspective to problems and challenges and help companies tide over crisis situations. We'll rather take a lot of trouble than a lot of time.Our approach is fresh, innovative and personal. Planning and creativity are central to everything we do at Inerface-Nexus. In conception, our communications are based on personal insights and expertise. In execution, our work is distinguished by our meticulous attention to detail.

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