E-Commerce
BUSINESS MODELS B2B BY PROF. JYOTINDRA ZAVERI (COMPUTER ENGINEER, GERMANY) ( , ) IT PROFESSIONAL….SINCE 1975
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What is B2B?
• B2B is short form of business to business • B2B is that model of e-Commerce whereby a e Commerce company conducts its trading and other commercial activity through the internet and the customer is another business itself, and , not the ultimate consumer. • In short, B2B is a commercial activity between companies through the internet as a medium • Many MNC companies have achieved huge savings in distribution-related costs due to their B2B applications. • ERP is the backbone of B2B business model of e-Commerce.
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BUSINESS TO BUSINESS
• BUSINESS IS DONE USING INTERNET
– BUYING & SELLING USING WEBSITE – OEM SUPPLY
B2B
•E.G. •E G RAW MATERIAL IS SOLD TO OTHER MANUFACTURING INDUSTRY USING WEBSITE
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BUSINESS TO BUSINESS E.G. AUTO ANCILLARY COMPANIES SUPPLYING COMPONENTS OR SUB-ASSEMBLIES TO LARGE AUTO COMPANIES, such as Dashboard hb d
B2B
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E-COMMERCE ENABLED B 2 B WEBSITE
www.earthwaterfire.com holds a vast stock of ceramic products
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A GOOD B2B WEBSITE WILL CONSIDER THAT VISITORS ARE LIKELY TO COME FROM VARIOUS COUNTRIES WHY LOOSE BUSINESS? IT IS NOT NECESSARY THAT EVERYONE KNOWS ENGLISH
NOTE: ICONS TO SELECT COUNTRIES
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INTRO IN ENGLISH
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IN FRENCH
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INTRO IN JAPANESE
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BUSINESS BUYERS CAN FIND TECHNICAL INFORMATION FROM THIS KIND OF B2B WEBSITES
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Elements of a good B 2 B WEBSITE • Policy of no minimum order value – “I will give you only one also” ill i l l ” • Multi-lingual websites • Multi-currency • Well-stocked local distribution centres Co pute ed e to y a age e t syste • Computerized inventory management system using ERP. • Worldwide shipping and logistics capability – Warehouse management • 24 hours x 7 days operation
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Developing E-Commerce Marketing Strategies
• Statistics – How many visitors came on our website? – Daily report helps the webmaster in designing and developing website • Affiliate marketing g – Hyperlink on similar websites • E.g. General Motors (Car company) would put hyperlink on automobile portal, such as www.automart.com • Search Engine Optimization (SEO) • Banners Advertisements • POP-UP advertisements • Email marketing and referrals
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http://www.autotrader.com/
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Presenting case study of global trading portals for B2B
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www.alibaba.com
Alibaba.com Limited is one of the world s leading world's B2B e-commerce company. • There are three ee marketplaces:
– English-language marketplace (alibaba.com) for global importers and exporters. i t d t – Chinese-language marketplace (alibaba.com.cn) for domestic trade in China. – Japanese-language marketplace (alibaba.co.jp) facilitating trade to and from p Japan. J. Zaveri
• Alibaba.com connects millions t illi of buyers and suppliers from around the world:
– E-marketplaces form a community of 36 million registered users from over 240 countries and regions.
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• CEO is Mr. Bikky Khosla. Kh l • Tradeindia.com is one of the India's largest • Tradeinia.com has online B2B ee a database of marketplace for 10,09,917 Indian business registered users community. (2009).
• Infocom Network Ltd. Ltd is an ISO 9001: 2000 certified company, established in 1996.
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E-COMMERCE – B2B
B 2 B Portal
• The challenging opportunities and new avenues cropping up in the corporate arena in diverse sectors demands the role of a common mediator to act as bridge between buyers and sellers, importers and exporters, and the like. • This service facilitates all in the business world to come to a common platform thus turning platform, the big earth into a tiny global village. • Tradeindia is a portal involved in this task bringing manufacturers, buyers and sellers under one roof.
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B 2 B Portals examples
• www.bizxchange.com • www.indiamart.com
• B2B Marketplace Services India's one of the largest B2B marketplace - IndiaMART.com for f f focused business visitors. db i i it Online Payment Gateway Offers end to end payment solutions to customers through the
– online payment gateway ABCpayments.com
• F From Times of Ti f India Group • Free registration
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THANK YOU
PRESENTATION BY
JYOTINDRA ZAVERI E-Business Consultant
[email protected]
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