Written Campaign Proposal

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Campaign Proposal By:
Helen Mas, Rachel Keeley, Margaret Gilligan, Tara Jennings,
Madeline Anderson & Ben Saunders

Table of Contents


…………….…………………………………………………………….... 2

Agency Name


Slogan



Mission



Past Clients

…….…….……………………………………………………... 3



Biographies .………..……………………………………………………………………………… 4



Letter from the Director .…………………….……………………………………………… 7



Client Background .……….…………….……………………………………………………… 9



S.W.O.T …….………………………….…………………………………………………………….. 10



Situation Analysis ………….…………..…………………………………………………….... 11



Secondary Research and Analysis ……..…………………………………………….... 11



Audience Research and Analysis ……….……..…………………………………….... 13



Primary Research/ Proposed Primary Research ……….……………………… 13



Goals/ Objectives/ Strategies/ Tactics ……………….……………………………… 15



Calendar ……………………………..……………………………………………………………… 20



Budget ………………………………..………………………………………………………………. 23



Evaluation Summary



Appendix

…………………..……………………………………………… 24

………………………………………………………………………………………… 26

• Works Cited
• Survey Questions

……………………………………………………………………………… 26
…………………………………………………………………… 31

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Agency Name:

EXIMIUS
Public Relations Agency
Eximius is Latin for “exceptional.” The English pronunciation: Ex-i-mius.

Agency Slogan:

Good Driving, Good Life

Our Mission
Eximius, the Latin term for “exceptional,” isn’t only our name—it’s our mission. As
one of the most reputable public relations agencies in Jacksonville, Florida for the
last 14 years, we are committed to providing our clients with creative solutions,
accurate research, unlimited resources, successful campaigns and positive
recognition in the community. Above all, our goal is to create a reputable brand
for our clients. We take pride in our work, always striving to find innovative ways
to connect with our target audience using strategic communication methods. Our
passion is being exceptional, and our priority is the quality of our work. We are
dedicated to providing our clients with the best personalized service to achieve the
best personalized results.

Past Clients
Geico, UF Health Proton Therapy Institute, Mayo Clinic, Jacksonville Zoo, Target &
the American Lung Association

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Biographies
Helen Mas, APR
Chief Executive Officer and President
Helen has been the CEO of Eximius Public
Relations since 2012. She earned a bachelor’s degree in
Communication with a concentration in public
relations and a minor in Business Administration from
the University of North Florida in 2000. She went on to
graduate from the NYU School of Professional Studies,
receiving a Master of Science in Public Relations and
Corporate Communication in 2003. Helen has been an
active member of the Public Relations Society of
America since 2000 and earned her Accreditation in Public Relations in 2007.
Throughout her career, Helen has worked with an array of notable clients,
including CEOs, celebrities, political figures and large U.S. insurance companies such as
United Healthcare, Liberty Mutual and AIG.
At Eximius, Helen manages the communication strategies for the firm’s
clients. She is also an expert leader for the firm’s PR campaigns and is the primary
consultant for Eximius, having more than 10 years of experience under her belt.
When she's not at work, you can find Helen at home cooking and baking organic
dishes, redecorating furniture, or reading the food, style and travel sections of the New
York Times.

Rachel Keeley, APR
Chief Operating Officer
Rachel received her degree in Communication
with a concentration in public relations from the
University of Oxford in 2001. As the COO, Rachel
attains financial and operational responsibilities that
keep Eximius Public Relations running efficiently. She
has also been an active member of the Public Relations
Society of America for the last 10 years.
As the COO, she is responsible for the financial
and operational management of Eximius and provides professional leadership in the
administrating, planning and budgeting efforts of the agency.
Rachel loves having two cups of coffee in the morning and going to the gym
whenever possible.

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Margaret Gilligan, APR
Social Media and Community Engagement
Manager
Born and raised in Jacksonville, Florida, Margaret
received her bachelor’s degree in Communication with a
concentration in public relations from the University of
North Florida in 2000. She received her master’s degree in
Social Media from the University of Florida in 2005.
Margaret has been a part of Eximius since
2012. She has been an active member of the Public Relations Society of America for the
past 10 years. Before Eximius, Margaret worked for many different organizations in
Jacksonville such as Dreams Come True and Big Brothers Big Sisters of America and
different public relations agencies such as Shepherd Agency and Axia Public Relations.
At Eximius, Margaret is responsible for staying tuned into the different types of
social media and using her knowledge to connect with the community. Seeing how much
people were drawn to social media to get their news, event updates, latest trends and
recent opportunities, Margaret realized social media was crucial to networking and
making connections.
Not all of Margaret’s life revolves around her work. In her free time, she enjoys
exercising and taking long walks outside. She is also passionate about cooking, enjoys
reading a good book, and loves watching action movies and having dinner nights out with
her girlfriends.

Tara Jennings, APR
Account Manager
Tara holds the position of Account Manager
at Eximius Public Relations. She received both her
bachelor’s degree in Communication in 2001 and her
Master of Business Administration in 2006 from the
Ohio State University
Tara has been involved with a diverse
number of prosperous public relations campaigns.
Two of the most noteworthy of those campaigns
were with the World Wildlife Fund and The MusiCares Foundation. She acquired her
Accreditation in Public Relations in 2007 and actively participates in the Public Relations
Society of America.
Within Eximius, Tara oversees numerous campaigns and contributes her expertise.
Her goal is to always provide each client with exceptional results and maintain a favorable,
beneficial relationship with them as well.
In her free time, Tara loves going to concerts, watching movies and reading
countless numbers of books.

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Madeline Anderson, APR
Creative Director
Madeline serves as the creative director
at Eximius Public Relations. She earned a bachelor’s
degree in Communication with a focus in public
relations and a double minor in Sociology and
Digital Media Design from Northwestern University
in 2000. In 2005, Madeline earned her master’s
degree in Mass Media Communication from
Syracuse University.
Madeline has worked on many successful public relations campaigns for various
employers, most notably Planned Parenthood and the Southern Poverty Law Center. In
2008, she earned her Accreditation in Public Relations and is an active member of the
Public Relations Society of America.
At Eximius, Madeline uses her years of experience and expertise to create powerful,
message-driven campaigns, using the latest technology and innovations to provide clients
with nothing but high-quality, expectation-exceeding results.
In her spare time, Madeline enjoys camping, creating ceramics and spending time with
her cats.

Ben Saunders, APR
Research and Development Director
Ben graduated from University of North
Florida in 2004 with a bachelor’s degree in
Communication with a concentration in public
relations.
After getting out of the music business due to
an unfortunate incident with Trick Daddy at the 2007
BET awards, Ben went back to school to get his
Master of Business Administration from the
University of South Florida. He is Photoshop and Logic Pro X certified and a proud
member of the Public Relations Society of America.
At Eximius, Ben handles a variety of tasks from preparing presentations, to
meeting and networking with clients. He is often seen as the one who will do what no else
wants to.
Outside of work, Ben raises basset hounds and lives in a delightful mini-house. He
is a black belt in Wing Chun and produces albums for local bands on the side. He is very
happily unmarried and always has something new cooking, both in his life and his kitchen.

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Letter from the Director
My team and I at Eximius Public Relations Agency would like to thank you
for allowing us the opportunity to create and design this campaign proposal for
Progressive Insurance. We believe wholeheartedly in the success of our Good
Driving, Good Life Campaign, and we applaud your caring and unselfish mission to
reach out to teenagers and young adults in Jacksonville, Florida in an effort to
make them more contentious about their driving habits. The countless statistics of
distracted driving prove it to be a continued problem, both at the local and
national levels. We know Eximius has what it takes to assume the responsibility of
such a critical campaign for your company.

We have worked diligently to structure a campaign geared towards
lowering the number of fatalities and injuries amongst the target audience, 16- to
22-year-olds, in the Greater Jacksonville area. Another goal we strive to achieve is
to increase awareness about distracted driving within this audience. We will work
tirelessly to raise awareness in not only our target, primary audience, but also in
our secondary one—the parents—who can then reinforce our message to their
children and encourage safe driving behaviors. In addition to these efforts,
increasing Progressive Insurance’s popularity and sales in the Greater Jacksonville
area is another goal we have factored into our campaign. We believe Progressive
Insurance’s reputation as a reliable auto insurance company and its efforts to
promote safe driving will be an effective way of attaining new clients.

Eximius designed this five-month-long campaign to incorporate a variety of
social media tactics, promotional events and traditional media advertising using
the $50,000 allotted for this operation. Our agency fee of $25,000 brings the total
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of this campaign to an even $75,000. With the efforts of our six Eximius team
members combined with those of our interns and other volunteers, we will strive
to reach as many people as possible during our campaign. We want to not only
reduce the number of fatalities and injuries due to distracted driving, but also
educate and inform the people of Jacksonville and surrounding areas about the
consequences of all types of distracted driving. We believe in the success of this
campaign, and we look forward to helping you make a difference in all drivers’
habits in Jacksonville.

On behalf of my entire team, I would like to thank you again for allowing us
to pitch to you today, and we look forward to being your Agency of Record.

Sincerely,

Helen Mas
Helen Mas
CEO and President of Eximius Public Relations Agency

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Client Background
Over the last 70 years, Progressive Insurance has turned into a remarkable
leader in the world of auto insurance. Established in 1937 as a drive-in claims
office, Progressive became the first insurance company to allow customers to pay
their premiums in installments. Since 1992, Progressive has been the nation’s
largest supplier of auto insurance through independent agents, and its ultimate
goal is to provide each customer with cost-efficient insurance options through
these local, independent agents.
The company successfully carried out its Drive Safe Today Day campaign
and designated Sept. 3 as its Drive Safe Today Day in honor of nine and three
o’clock—the recently recommended position for properly holding the steering
wheel, according to the National Highway Transportation Safety Administration.
Through this campaign, Progressive received over 20,000 pledges from people
vowing to practice safe driving.
Progressive doesn’t just handle insurance—it cares about making a
difference and takes its social responsibility seriously. The company assisted the
California Food Bank by coordinating a statewide drive to help end hunger in
California. In addition to many other causes, the company also helped military
veterans receive vehicles through its Keys to Progress Program and provided
school supplies to children in need by partnering with Volunteers of America’s
Operation Backpack and a Kids in Need Foundation drive.

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S.W.O.T.
Strengths
 There are plenty of national, state and local statistics to support the need
for a campaign focused on lowering the fatalities and injuries associated
with distracted driving.
 In addition to a plethora of local and nationwide secondary research, new,
primary research was conducted to gain more insightful local statistics
 16- to 22-year-olds are a reachable demographic to communicate with via
various media platforms within in the Jacksonville area, especially since
they are digital natives.
 Progressive Insurance is a reputable client that will gain local recognition,
pushing for more positive results out of the campaign.
 The campaign will increase Progressive Insurance’s sales in the Greater
Jacksonville area.
 Duval Honda Dealership of Jacksonville, Florida will partner with Eximius,
in an effort to create a more successful campaign for Progressive Insurance.
Weaknesses
 Land-wise, Jacksonville is a huge city, and in-person outreach could be
difficult.
 It may sound hypocritical by promoting the use of technology to prevent
distracted driving, often motivated by technology.
 This is the first time Eximius and Progressive Insurance will work together.
Opportunities
 Eximius has room for growth with Progressive Insurance as a client.
 This campaign will coincide with the busy holiday season.
 In addition, campaign efforts will coincide with peak driving times and
traveling days.
 The campaign will incorporate activities at high school events, allowing us
the opportunity to interact with its students, a harder demographic to reach.
 This campaign will be an opportunity for Progressive to become more
involved with a younger demographic.
Threats
 The 16- to 22-year-old demographic has stubborn tendencies, often leading
them to ignore the hazards of distracted driving due to their alreadyestablished driving habits and feelings of invincibility.
 Although Generation Z and the younger members of the Millennial
Generation adapt rapidly, they are also quick to lose interest.
 There are competitors from other agencies seeking to earn this campaign.

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Situation Analysis
From taking your mind off of driving to letting go of the wheel to taking
your eyes off of the road, distracted driving— especially texting while driving—
has become one of the leading causes of death on roads in the United States. Over
3,000 people are killed every year and another 400,000 are injured, according to a
study conducted by the American Automobile Association (AAA).
The facts are there, yet people seem to succumb more and more to
distractions while driving, particularly young people. Some have turned to voicebased technologies as a solution for distracted driving. However, just because it’s
hands-free does not mean it isn’t distracting or dangerous.
Although already popular among its customers, Progressive Insurance
wants to reach out even further to its various audiences, with a strong focus on
young drivers between the ages of 16 to 22. Eximius will use a mix of social and
traditional media as well as targeted advertising and events that will captivate the
intended young audience along with the rest of Progressive’s diverse audience, and
increase their awareness of distracted driving habits.

Secondary Research and Analysis
Distracted driving ranks as one of the highest causes of injuries and deaths
for individuals aged 16 to 22. Research studies done by the American Automobile
Association say that distracted driving is results in 3,000 fatalities and 400,000
injuries every year. Drivers between the ages of 16 to 22 are said to be the
demographic with the most distracted driving car crashes. Data from the National
Highway Traffic Safety Administration says that 16 percent of fatal car crashes are a
result of distracted driving. According to the NHTSA, teens are also distracted 25
percent of the time while driving in a vehicle.
Studies from the Pew Research Center and a recent article in the Florida
Times-Union show that Millennials are brash, narcissistic, stubborn and confident
to an extreme that can have negative results in their driving habits. However, these
sources also tell us that Generation Z is a more conscientious, hardworking and
mindful generation. Furthermore, although Generation Z and the youngest of the
Millennial Generation are quick to adapt, they are also just as quick to lose interest.
These two generations are both digital natives, and their natural operation of
technology can be used both for their benefit and against their better judgment.

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According to research from the National Occupant Protection Use Survey,
while the percent of distracted drivers using cell phones or other electronic devices
have decreased from 4.6 percent in 2013 to 4.3 percent in 2014, this percentage still
totals 587,632 of drivers nationwide. In addition, the percentage of females using
their cell phones in the car was higher than males, and the highest percentage of
users were between the ages of 16 and 24. Since Progressive Insurance wants to
reach out to this demographic effectively in the Jacksonville, Florida area, it is
important to look at the number of crashes, injuries from the crashes and the
fatalities as well.
Distraction.Gov tells us that 10 percent of drivers involved in fatal car
crashes in the U.S. due to distracted driving are under the age of 20. People in their
20s rank in the next highest percentage of fatalities, totaling at 27 percent
(NHTSA). According to the Virginia Tech Transportation Institution, any type of
cell phone use while operating a vehicle increases your chance of getting into an
accident by three times. This risk also includes any kind of hands-free cell phone
devices and car Bluetooth systems.
Many people think distracted driving only relates to cell phone use,
whether that is texting, making a phone call, dialing a phone number, checking
social media or responding to an email. However, distracted driving also includes
checking your GPS, changing the radio channel, talking to other passengers in the
car, eating in the car, reaching for your coffee cup, having children or other loud
passengers in the car, using headphones and many other seemingly nondistracting activities that people are normally involved in while operating a
vehicle.
According to the annual report of Florida traffic crashes, drivers between
the ages of 15 to 24 are involved in 21.3 percent of crashes in the state. Of those
crashes, 19.5 percent are fatal, of which drivers make up 20.5 of the fatalities.
Specifically in the Duval County area, crashes totaled 20,184 in 2013 and increased
by .07 percent to 20,198 in 2014. Fatalities in Duval totaled 133 in 2013 and
decreased by 9.8 percent in 2014 to 120 fatalities. Although many people fear that
drunk driving and bad weather are to blame for the high number of car crashes,
the Florida traffic crash annual report states that out of the 20,198 total crashes
in Duval last year, only 5 percent of them were suspected to be alcohol related, and
73 percent of crashes occurred during clear weather.

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Audience Research and Analysis
Our primary target audience is 16 to 22 year olds. Our secondary audience is
parents of these 16 to 22 year olds. According to the US Census Bureau, in
Jacksonville 15-24 year olds account for 13.9 percent of the population. According
to a study by the American Automobile Association, distracted riving is
responsible for at least 3,000 fatalities and 400,000 injuries a year, mostly
from texting while driving.
Distracted driving habits are statistically evident on a national scale.
According to a 2012 State Farm Study, 48 percent of drivers age 18 to 29 accessed
the Internet on a cell phone while driving. 36 percent of those drivers read social
media networks while driving. 43 percent of drivers admitted to checking their
email while driving.
Distracted driving includes more than being distracted by technology.
Fatigued driving is also distracted driving. A November 2013 AAA study shows that
28.3 percent of licensed drivers age 16 and over said in the past 30 days they had
been so tired while driving that they had felt unable to keep their eyes open.

Primary Research
Based on the data collected from both the parent and student pre-campaign
surveys, 44.4 percent of parents live in the Greater Jacksonville, Florida area, and
61.5 percent of students remain in the North Florida area during the holidays.
Furthermore, 38.5 percent of college students surveyed live on campus. These
results show that reaching out to our primary and secondary audience via print
advertisements in the Florida Times-Union and on popular local radio stations
such as 93.3 WJBT and 95.1 WAPE would be an effective way in promoting our
Good Driving, Good Life campaign for Progressive Insurance.
The majority of students surveyed—61.5 percent—remain under their
parent’s insurance policy, deeming parents a key audience that needs to be
reached in order to gain access to our primary audience, 16- to 22-year-olds.
According to our pre-campaign student survey, most of the students’
distracted driving habits are due to texting behind the wheel, despite the fact that
100 percent of them answered “true” when asked if texting while driving was a
form of distracted driving. However, all of the students surveyed also consider
themselves safe drivers, and 69.2 percent of them are not aware of the 3,000
fatalities caused by distracted driving each year. Based on these contradicting
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results, students seem to know that texting while driving is wrong, but they don’t
seem to understand just how dangerous it really is.

Proposed Primary Research
If selected by Progressive Insurance, Eximius will continue to survey our
target audiences, as well as expand our research to focus groups. These focus
groups will concentrate on getting to know our demographic more to further reach
our target audience and to better understand how to serve them. Follow up
surveys will also be distributed to all of the previous target audiences to measure
the effectiveness of the campaign’s efforts. We will then use the research from our
follow up surveys to plan what steps we will take from there.
We plan on furthering the use of our GDGL (Good Driving, Good Life) App,
and will use our design team to add more features. We also have future plans of
utilizing a variety of guerilla marketing methods, such as video games and
online viral videos, to ensure our target audience has been reached through their
preferred media channels.

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Goals, Objectives, Strategies, & Tactics
Overall Campaign Goal:
To lower the number of fatalities and injuries in individuals age 16 to 22 in five
months, from Aug. 15, 2016 to Jan. 15, 2017, due to distracted driving,
especially texting. We also want to bring awareness to this particular demographic
of the risks and danger of distracted driving.

Objective 1: To lower the number of fatalities and injuries due to distracted
driving by 10 percent in five months, from Aug. 15, 2016 to Jan. 15, 2017, with an
emphasis on students traveling during the holiday season.

Strategy: This is important to us because 3,000 fatalities and 400,000
injuries annually is too high. If we can reach out and educate this demographic,
where the number of accidents is so high, we believe our campaign efforts will help
lower car related fatalities and injuries in Jacksonville, and in our nation.
Tactic 1: We will be airing special, 30-second, local radio ads on 93.3
WJBT, 95.1 WAPE, 96.1 WEJZ, 99.9 WGNE and 102.9 WXXJ twice a day,
Monday through Friday, at 8 a.m. and again at 5 p.m. These radio
advertisements will tell our audience of the national and local statistics
related to distracted driving and give our audience tips about safe adriving
practices.
Tactic 2: Eximius will activey use its various social media such as
Facebook, Twitter and Instagram, with Facebook as our main social media
platform, to reach our digital native audience. We will also use our
campaign website as a way of attracting more followers and advocates for
our anti-distracted driving campaign. Our goal is to make the necessary
impact on our young adult audience to change their driving habits and
therefore, lower the overall number of accidents due to distracted driving.
We will have daily social media postings during our five-month-long
campaign consisting of distracted driving statistics, our campaign
promotional video, photos of distracted driving accidents, our campaign
hashtag #GoodDrivingGoodLife, and information for our audience on
where they can obtain more data about our campaign and Progressive
Insurance. We will post updates on our social media and campaign website
pages about upcoming and past events on Mondays, Wednesdays and
Fridays, and we will include hyperlinks in our website, making it easier to
attain more information about our campaign. Furthermore, we will have a

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Facebook competition during our campaign that will consist of entering a
valid name, email address and completing a survey. There will be a
randomly selected winner out of every 100 people who complete the survey.
The prize will be a package-rate from Progressive Insurance and a special
discount on the next car purchased from Duval Honda of Jacksonville.
Tactic 3: To measure our campaign efforts, we will conduct surveys
throughout the campaign. These surveys will also be a means of educating
and reaching our target audience and secondary audience more effectively.
We will also be conducting a post survey at the end to generate an
approximate number of people we were able to reach over the five-month
period of our campaign.
Tactic 4: Eximius will partner with Duval Honda of Jacksonville to
help lower the high number of distracted driving fatalities and injuries.
They will donate previously wrecked cars from distracted driving accidents
and a trailer for transportation for us to use at our college and high school
campaign events. Duval Honda will also offer our campaign’s Facebook
competition winners a special discount for a car purchased from either of
their two Jacksonville, Florida locations.

Objective 2: To increase awareness of all types of distracted driving and its
effects to our target 16 to 22 age demographic by 25 percent in a five-month span,
from Aug. 15, 2016 to Jan. 15, 2017.

Strategy: Most people don’t realize that distracted driving is not
just texting or phone related issues. It is anything that detracts your attention from
the road or takes your hands off the wheel. By reaching out to teenagers and young
adults, informing them of the high number of fatalities and injuries due to
distracted driving, and by teaching them safe driving habits, we believe we will
increase their awareness and reach our audience even further.
Tactic 1: We will host events at local colleges and universities on all
Wednesdays during our campaign. The locations we will visit are the
University of North Florida for Market Days, Jacksonville University and
Florida State College at Jacksonville’s South, Deerwood, Kent and North
campuses. We will also host events at 11 local high schools in the Greater
Jacksonville, Florida area, Clay County and St. Johns County on all Fridays
during our campaign at their high school football games. The high school
locations we have selected are: Sandalwood, Mandarin, Fletcher, Fleming
Island, Oakleaf, Middleburg, Stanton, Trinity, Bolles and Bishop Kenny. We
selected these different colleges and high school locations due to their high

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volume of students. We believe displaying our campaign message to this
demographic by being in locations with the highest volume of students will
help us raise awareness of distracted driving to the highest number of
people.
Tactic 2: We will be using and encouraging the use of our
campaign hashtag, #GoodDrivingGoodLife, at all events. We will also have
special hashtags for our college Wednesday events, #CollegeWednesday,
and our high school Friday events, #HighSchoolFriday so that our audience
and all others know where our events are being held for the day. We also
plan on using sidewalk chalk to “paint” our event attendees way to our
promotional events. The chalk will allow us to draw the attention of those
people around the different college and high school campuses who had not
heard about our event. We will include the name, date, time and location
of our promotional event.
Tactic 3: We will have opportunities for students to receive free
items, such as koozies, pens, stickers and sunglasses, at our college and high
school events if they complete our survey and watch our promotional video
we will be showing on iPads. We will also have corn hole and ring toss
games to attract more visitors to our information tent, as well as free pizza,
popcorn and water for completing our survey. Our promotional video will
also be uploaded to YouTube, to grasp the attention of our audience we
cannot reach.
Tactic 4: To capture our audience’s attention to the highest degree,
we will have a previously crashed car next to our information tent. We
believe we will leave a lasting mark on our target audience’s minds by
having this display, therefore increasing their awareness of distracted
driving results. We will also be showing powerful photos of car crashes due
to distracted driving, that will be displayed on stands around our tent.
Tactic 5: Another tactic we will be using to raise awareness for our
target audience is by having them download our GDGL (Good Driving Good
Life) app. This app’s features include GPS tracking, sending daily
notifications and reminders to employ safe driving habits, a question of the
day that will be a true or false driving fact or multiple choice driving static,
text a general message to all people who call and message your phone while
you are driving and also has an option to share ones driving status on all
social media platforms. This share will notify friends and family that since
you are driving in the car, you are not able to get to your phone.

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Objective 3: To help Progressive Insurance increase its popularity and sales by
20 percent from the 16 to 22 age demographic, and also from parents in five
months, from Aug. 15, 2016 to Jan. 15, 2017.

Strategy: We want to help Progressive increase their business wherever
possible. We realized the majority of teenagers and young adults are still on their
parent’s car insurance, but there are still those young adults responsible for their
own auto insurance. We want Progressive as the primary auto insurance for not
only young adults who need their own car insurance, but also for their parents.
Tactic 1: Eximius will help increase Progressive Insurance’s
popularity and sales among students and parents by offering a special policy
rate for signing up, both at our college and high school events and online
for our Facebook competition winners. The Eximius team will have
information ready on their company iPads to help those interested in
obtaining auto insurance through Progressive and for those wanting to
switch their auto insurance policies to Progressive. We will help
Progressive’s clients fill out the necessary introductory information, and let
them know a Progressive agent will be in contact with them within a 24hour time frame.
Tactic 2: Through the social media contests via Facebook Eximius
will conduct during the campaign, participants will be required to fill in
their name and email addresses prior to participating in the survey. This
will be an opportunity for Progressive Insurance to send these individuals
informational emails, company deals and other valuable information to
help increase their business outreach and potentially gain new customers.
Tactic 3: To further Progressive Insurance’s sales among these young
adults and their parents, we will inform potential policy holders about
Progressive’s Snapshot device. This device, which can be used by most
modern cars, plugs into driver’s vehicle and tracks the driver’s distance,
speed, time of driving, overall driving performance, and brake count while
driving as well. The Snapshot results are tracked online and are available
daily at the driver’s convenience. Each person will have the opportunity to
gain a personalized auto insurance rate with Progressive Insurance,
discounted by a good driving history. We believe advertising this
revolutionary device from Progressive will make drivers more contentious
about their driving behaviors and will encourage them to follow safe driving
habits. Snapshot is also a means of saving money on their car insurance
with Progressive Insurance.

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Objective 4: To effectively reach our secondary audience, the parents, by
increasing their awareness of the effects of distracted driving by 20 percent in five
months, from August 15, 2016 to January 15, 2017.

Strategy: Parents are the “reinforcers” in their children’s lives. We believe
by informing parents of the high number of injuries and fatalities due to distracted
driving, it will help them become more involved in their children’s driving habits.
Having parents reinforcing safe driving habits will help teenagers and young adults
further understand the dangers of all types of distracted driving.
Tactic 1: Explaining, educating and interacting with the parents at
Eximius’s college and high school events will be an effective way of raising
awareness. Ensuring that parents understand the statistics, risks and
consequences young adults distracted while driving, they can in turn
reiterate our Good Driving Good Life efforts, and can be another way we
can reach our target audience.
Tactic 2: In another effort to increase awareness among parents, we
will be passing out flyers to parents at high school football games. Unlike
the Millennial Generation and Generation Z, parents are still likely to read a
pamphlet or flyer handed to them. We want to appeal to those parents who
are still traditional in their ways of reading a paper handout.
Tactic 3: We will also have parents filling out a survey designed
specifically for them at the Friday high school events, with statistics, facts
and information surrounding young adults distracted driving.
Tactic 4: To further increase parent’s awareness of their young
adults distracted driving habits, Eximius will send out two press releases,
one at the beginning and one at the end of the campaign, & four feature
stories to be sent out during the campaign. They will be sent out to the
Florida Times-Union (www.jacksonville.com), First Coast News
(www.firstcoastnews.com), WJCT, (www.wjct.org), and The Daily Record
(www.jaxdailyrecord.com), as well as to all colleges and universities in
Jacksonville, and to all high schools in the Greater Jacksonville Area. The
press releases will include information about the campaign, its mission,
goals, strategies and the types of outreach it will be conducting during the
campaign months. The feature stories will be about stories of personal
experiences that young drivers have had due to distracted driving. We want
these stories to be a wakeup call to our parent audience, so they understand
the severity of the situation.

19

Calendar
Aug. 15, 2016 to Jan. 15, 2017
LEGEND
FF- Football Friday
HC- Home Coming
AUGUST 2016:
*Social media and website post and Facebook boost everyday (Starting Monday, Aug. 15)*
MONDAY, AUG. 15: Press Release #1 (Sending to Florida Times Union, First Coast News,
WJCT, The Daily Record, all colleges and universities in Jacksonville and all high schools
in the Greater Jacksonville, Florida area and targeted high schools outside of Jacksonville.)
FRIDAY, AUG. 26: FF Tent @ Sandalwood HS v. Duncan U. Fletcher HS
WEDNESDAY, AUG. 31: Table @ UNF

SEPTEMBER 2016:
*Social media and website post and Facebook boost everyday*
WEDNESDAY, SEPT. 7: Table @ JU
FRIDAY, SEPT. 9: FF Tent @ Fleming Island HS v. Middleburg HS
WEDNESDAY, SEPT. 14: Table @ UNF
THURSDAY, SEPT. 15: Feature Story #1 (Sending to Florida Times Union, First Coast News,
WJCT, The Daily Record, all colleges and universities in Jacksonville and all high schools
in the Greater Jacksonville, Florida area and targeted high schools outside of Jacksonville.)
WEDNESDAY, SEPT. 21: Table @ UNF
FRIDAY, SEPT. 23: FF Tent @ Stanton College Preparatory School vs. Englewood HS (HC)
WEDNESDAY, SEPT. 28: CREW 1- Table @ FSCJ North (morning) and South (afternoon)
WEDNESDAY, SEPT. 28: CREW 2- Table @ FSCJ Kent (morning) and Deerwood
(afternoon)
FRIDAY, SEPT. 30: FF Tent @ Duncan U. Fletcher HS v. First Coast HS
FRIDAY, SEPT. 30: FF Tent @ Fleming Island HS v. Oakleaf High School

20

OCTOBER 2016:
*Social media and website Post and Facebook boost everyday*
WEDNESDAY, OCT.5: Table @ UNF
FRIDAY, OCT. 7: FF Tent @ Fleming Island HS v. Westside HS (HC)
FRIDAY, OCT.7: FF Tent @ Sandalwood HS v. Robert E. Lee HS (HC)
FRIDAY, OCT. 7: FF Tent @ Duncan U. Fletcher HS v. Duval Charter School at
Baymeadows (HC)
FRIDAY, OCT. 7: FF Tent @ The Bolles School v. Columbia HS (HC)
WEDNESDAY, OCT. 12: Table @ JU
FRIDAY, OCT.14: FF Tent @ Trinity Christian Academy v. Duval Charter School at
Baymeadows (HC)
FRIDAY, OCT. 14: FF Tent @ Sandalwood HS v. Mandarin HS
FRIDAY, OCT. 14: FF Tent @ Middleburg HS v. Allen D. Nease HS (HC)
FRIDAY, OCT. 14: FF Tent @ Oaklelaf HS v. Arlington Country Day School (HC)
SATURDAY, OCTOBER 15: Feature Story #2 (Sending to Florida Times Union, First Coast
News, WJCT, The Daily Record, all colleges and universities in Jacksonville and all high
schools in the Greater Jacksonville, Florida area and targeted high schools outside of
Jacksonville.)
WEDNESDAY, OCT.19: Table @ UNF
FRIDAY, OCT. 21: FF Tent @ Mandarin HS vs. Spruce Creek HS (HC)
FRIDAY, OCT. 21: FF Tent @ Bishop Kenny HS v. Terry Parker HS (HC)
WEDNESDAY, OCT. 26: CREW 1- Table @ FSCJ North (morning) and South (afternoon)
WEDNESDAY, OCT. 26: CREW 2- Table @ FSCJ Kent (morning) and Deerwood
(afternoon)

NOVEMBER 2016:
*Social media and website post everyday (Excluding Thanksgiving Day) andFacebook
boost everyday*

21

WEDNESDAY, NOV. 2: Table @ UNF
FRIDAY, NOV.4: FF Tent @ Duncan U. Fletcher HS v. Mandarin HS
FRIDAY, NOV. 4: FF Tent @ First Coast HS v. Andrew Jackson HS (HC)
WEDNESDAY, NOV. 9: Table @ JU
TUESDAY, NOV. 15: Feature Story #3 (Sending to Florida Times Union, First Coast News,
WJCT, The Daily Record, all colleges and universities in Jacksonville and all high schools
in the Greater Jacksonville, Florida area and targeted high schools outside of Jacksonville.)
WEDNESDAY, NOV. 16: Table @ UNF
WEDNESDAY, NOV. 30: CREW 1- Table @ FSCJ North (morning) and South (afternoon)
WEDNESDAY, NOV. 30: CREW 2- Table @ FSCJ Kent (morning) and Deerwood
(afternoon)

DECEMBER 2016:
*Social media and website post everyday (Until Thursday, Dec. 22) and Facebook boost
everyday*
WEDNESDAY, DEC. 7: Table @ UNF
WEDNESDAY, DEC.7: Table @ JU
THURSDAY, DEC. 15: Press Release #2 (Sending to Florida Times-Union, First Coast News,
WJCT, The Daily Record, all colleges and universities in Jacksonville and all high schools
in the Greater Jacksonville, Florida area and targeted high schools outside of Jacksonville.)

JANUARY 2017:
*Social Media & Website Post Everyday (Until Sunday, January 15th)*
MONDAY, JANUARY 9: Feature Story 4 (Sending to Florida TimesUnion, First Coast News,
WJCT, The Daily Record, all colleges and universities in Jacksonville and all high schools
in the Greater Jacksonville, Florida area and targeted high schools outside of Jacksonville.)
*Tabling dates for November and December have been adjusted to accommodate for
Thanksgiving, Christmas and New Year’s.

22

Budget

23

Evaluation Summary
Objective 1: To lower the number of fatalities and injuries due to distracted
driving by 10 percent in five months, from Aug. 15, 2016 to Jan. 15, 2017, with an
emphasis on students traveling during the holiday season.
• Radio stations track the number of people listening to the different radio
channels. We plan to keep track of the number of listeners during the times our
advertisements air. We will track how many times our social media websites have
been accessed including number of likes, friends, followers, shares, posts, all
hashtag uses, tweets, retweets, comments, number of people who access our
campaign website via hyperlink and other interactions from our social media sites.
This will allow us to measure the number of people we reach. Our surveys will
provide another method of further data collection. This will enable us to not only
keep track of the statistics and answers we are receive from our various audiences,
but also provide us with a way of compiling participants’ full names and email
addresses into our campaign tracking system. At the end of our campaign, we will
conduct more research to compare the number of injuries and fatalities of
distracted driving in our area from the beginning of the campaign to those at the
end of our campaign to accurately measure that our efforts in the community have
effectively lowered the current number by 10 percent.

Objective 2: To increase awareness of all types of distracted driving and its
effects to our target 16 to 22 age demographic by 25 percent in a five-month span,
from Aug. 15, 2016 to Jan. 15, 2017.
• Increasing awareness of all types of distracted driving by 25 percent is a
high number, but one that we plan to achieve. In addition to tracking the social
media and website activity of our audience, we will use our hand held people
counter to individually count the number of people that attend our events and the
number of people who approach our tables to ask more specific questions
regarding our campaign and Progressive Insurance. This will let us know if we
have reached our target-audience attendance goal of 200 people at each of our
events. We will track the number of YouTube viewers our campaign promotional
video has as another way of measuring our audience’s awareness. In addition, we
will observe and track not only the views and the likes, but also the dislikes and
the comments made about the video. We also have an online tracker of the
number of people who download our app and who are actively using it. Our goal is
to make a strong impact on our audience to raise their awareness. This will also be
accomplished with the use of our crashed car and displayed pictures of distracted
driving car accidents to make sure we have effectively reached 25 percent of our
target audience.
24

Objective 3: To help Progressive Insurance increase its popularity and sales by
20 percent from the 16 to 22 age demographic, and also from parents in five
months, from Aug. 15, 2016 to Jan. 15, 2017.
• We strongly believe Progressive offers the best auto insurance for both of
our primary and secondary audience—a reason why we will aim to raise their sales
in Jacksonville, Florida by 20 percent. Online tracking of our surveys will allow
Progressive to send more promotional and informational emails to attract more
business. The survey answers will be tracked online and will tell us which
individuals have Progressive and which ones don’t—yet. The number of new
names and email addresses along with the survey results and the number of
customers referred to Progressive for more information are all ways in which we
will effectively increase Progressive’s sales by 20 percent. When a person clicks the
hyperlink to Progressive’s website, whether it’s through our campaign website or
via any of our social media outlets, those numbers will be automatically saved. We
will compare the number of customers Progressive had at the start of the
campaign to the numbers it has at the end of our campaign to prove that we
increased the company’s popularity and sales.

Objective 4: To effectively reach our secondary audience, the parents, by
increasing their awareness of the effects of distracted driving by 20 percent in five
months, from Aug. 15, 2016 to Jan. 15, 2017.
• In order to measure how we will effectively raise awareness in parents by
20 percent, we will count the number of flyers we hand out to parents, both on
college and high school campuses. We will keep track of which newspapers and
other media outlets we send our press releases and feature stories to, then monitor
them if they are used during the time of our campaign. The success of the
documents will be measured by any increased website and social media visits and
activities, as well as by the number of newspapers purchased containing the
document. We will also monitor online versions of our documents wherever they
may be distributed to to document the feedback and make sure we effectively
covered all aspects of our campaign efforts to raise parents’ awareness by 20
percent.

25

Appendix
Works Cited Page
2015 Retail Rates and Market Demographics Summary. (2015). Retrieved November
11,2015, from
http://issuu.com/thejaxlab/docs/2015_rate_card/9?e=8016874/115043
Banners, vinyl banners, custom banners, banner stands. (n.d.). Retrieved
November 11, 2015, from
http://www.allstatebanners.com/?gclid=CjwKEAiAgvyxBRDmuviAj67g
XQSJABTLMcH-9G0Eo5YyhDDioDFROelgn-UtVsOL-X_rIs99A1E
hoCGBLw_wcB
Birthday, Theme & Seasonal Party Goods. (n.d.). Retrieved November 13, 2015,
from http://www.partycity.com/
Bottled Water. (n.d.). Retrieved November 11, 2015, from
http://www.samsclub.com/sams/bottled-water/1501.cp
Custom Koozies. (n.d.). Retrieved November 11, 2015, from
https://www.discountmugs.com/category/custom-koozies/
Custom Sunglasses & Accessories. (n.d.). Retrieved November 11, 2015, from
http://www.epromos.com/custom-sunglasses-accessories/_/N-11008
Custom T-Shirts - Customize T-Shirts With Your Own Design at CustomInk.
(n.d.). Retrieved November 11, 2015, from
http://www.customink.com/categories/t shirts/4

26

Distracted Driver Research. (2009, July 29). Retrieved November 4, 2015, from
http://www.flhsmv.gov/html/distracteddriver/2008DDR.pdf
Dunn, L. (2015, May 1). Teen Driver Crashes 1994-2013. Retrieved November 13,
2015, from
https://www.aaafoundation.org/sites/default/files/TeenDriverCrashes1994
2013FS.pdf
Dunn, L. B. (2015, April 1). American Driving Survey: Methodology and Year 1
Results, May 2013- May 2014. Retrieved November 7, 2015, from
http://newsroom.aaa.com/wpcontent/uploads/2015/04/FACT_SHEET_
American_Driving_Survey_Methodology_and_year_1_results_May_2013_
to_May_2014.pdf
Economy Popcorn Bags. (n.d.). Retrieved November 8, 2015, from
http://www.papermart.com/economy-popcorn-bags/id=39727#39727
Facts and Statistics. (n.d.). Retrieved November 10, 2015, from
http://www.distraction.gov/stats-research-laws/facts-and-statistics.html
Full-Color Flyer, 8 1/2" x 11", Box Of 25 Item # 984495. (n.d.). Retrieved November
10, 2015, from http://www.officedepot.com/a/products/984495/Full-ColorFlyer-8-12-x/
Geiger, J. (Ed.). (2015, March 27). AAA: Distracted Teen Driving Worse Than We
Thought. Retrieved November 13, 2015, from
https://www.cars.com/articles/aaa-distracted-teen-driving-worse-than-wethought-1420678554247/

27

GoSports Regulation Size Wooden CornHole Set. (n.d.). Retrieved November
10,2015, http://www.amazon.com/GoSports-Regulation-CornHolePremium-Natural/dp/B00HFAH9WU/ref=sr_1_4?s=sportinggoods&ie=UTF8&qid=1447025171&sr=1-4&keywords=cornhole
Greenblatt, A. (2015, June 26). Millennial Generation: Will today's young adults
change American society? Retrieved November 10, 2015, from
http://library.cqpress.com/cqresearcher/document.php?id=cqresrre2015062
600
Helping Others. (n.d.). Retrieved November 13, 2015, from
https://www.progressive.com/socialresponsibility/helping.html
How Progressive Began. (n.d.). Retrieved November 3, 2015, from
https://www.progressive.com/progressive-insurance/history/
How To Set Up Facebook Page. (n.d.). Retrieved November 7, 2015, from
https://www.facebook.com/business/learn/set-up-facebook-page
Keeter, S., & Taylor, P. (2009, December 10). The Millennials. Retrieved November
6, 2015, from http://www.pewresearch.org/2009/12/10/the-millennials/
Licensed Drivers by County, Gender and Age as of January 1, 2014. (n.d.). Retrieved
November 13, 2015, from
http://www.flhsmv.gov/html/driverdemographics/CountySexAge2014.pdf
Lyon, E. (2010, February 23). Examining Generation Z: Stats, Demographics,
Segments, Predictions. Retrieved November 13, 2015, from

28

http://www.sparxoo.com/2010/02/23/examining-generation-z-stats
demographics-segments-predictions/
Madden, M., & Lenhart, A. (2009, November 15). Teens and Distracted Driving.
Retrieved November 9, 2015, from
http://www.pewinternet.org/2009/11/16/teens- and-distracted-driving/
Mardi Gras Napkins, 250 count, Prints. (n.d.). Retrieved November 11, 2015, from
http://www.walmart.com/ip/14224695?wmlspartner=wlpa&adid=222222222
27027725154&wl0=&wl1=g&wl2=c&wl3=56339777951&
Mobile App Development – 39 Time Saving Tips. (n.d.). Retrieved November 11,
2015, from http://www.bluecloudsolutions.com/mobile-app-developmentguide-a-comprehensive-list/
Nostalgia Electrics Vintage 6 Oz. Circus Cart Popcorn Maker in Red. (n.d.).
Retrieved November 11, 2015, from http://www.wayfair.com/NostalgiaElectrics-Vintage-6- Oz.-Circus-Cart-Popcorn-Maker-in-Red-CCP-510L834- K~NST1031.html?refid=GX70473748740NST1031&device=c&ptid=75697024140&gclid=CjwKEAiAgvyxBRDmuviAj67g
-XQSJABTLMcHprlR9gsFTL3F0FFscw8A6GBPmxiOVx4DMF8SLBDE
Progressive Auto Insurance - An Introduction. (n.d.). Retrieved November 10, 2015,
from https://www.progressive.com/florida-car-insurance/
Radio Ad Prices - By State. (n.d.). Retrieved November 11, 2015, from
http://www.gaebler.com/radio-ad-rates.htm

29

Research & Statistics - EndDD. (n.d.). Retrieved November 10, 2015, from
http://www.enddd.org/research-stats/
State of Florida 2015 Highway Safety Plan. (2014). Retrieved November 4, 2015,
from http://www.dot.state.fl.us/safety/3-Grants/FDOT HIGHWAY SAFETY
PLAN 2015.pdf
Value Stick Pen - Colors. (n.d.). Retrieved November 11, 2015, from
http://www.4imprint.com/tag/89/Pens/product/8549-C/Value-Stick-PenColors
Williams, A. (2015, September 19). Move Over, Millennials, Here Comes
Generation Z. Retrieved November 13, 2015, from
http://www.nytimes.com/2015/09/20/fashion/move-over-millennials-herecomes-generation-z.html?_r=0

30

Survey Questions and Results
(Pre- and Post-Campaign)
Student Pre-Campaign Survey Questions
DIRECTIONS: Please read each question as it pertains to you, and answer them
truthfully and to the best of your ability.
1. What radio stations in the Jacksonville, Florida area do you listen to most often?
a) 93.3 WJBT
b) 95.1 WAPE
c) 96.1 WEJZ
d) 99.9 WGNE
e) 102.9 WXXJ
f) Other _______________
g) I don’t know
2. What times do you most often listen to the local radio?
a) Mornings (6 to 10 a.m.)
b) Late mornings/afternoons (11 a.m. to 3 p.m.)
c) Late afternoons/ evenings (4 to 8 p.m.)
d) Late evenings (9 p.m. or later)
e) I don’t listen to local radio
3. Do you have a Florida driver’s license or a Florida driver’s permit?
a) Florida license
b) Florida permit
c) Neither (skip to question #9)
4. Do you own your own vehicle?
a) Yes
b) No
5. Which vehicle do you drive most often?
a) Car
b) Sports car
c) Truck
d) SUV
e) Mini van
f) Full-size van
g) Motorcycle
h) Other _______________
i) I don’t know
31

6. Which auto insurance provider do you subscribe to?
a) Geico
b) Progressive
c) Allstate
d) Liberty Mutual
e) Nationwide
f) Other _______________
g) I don’t know
7. Are you covered under a parent or guardian’s auto insurance or do you have your
own?
a) My own
b) Parent
c) Guardian
d) I don’t know
e) Other ________________
8. Of these options, which have you done the most when driving?
a) Text
b) Talk on the phone
c) Eat/drink
d) Smoke
e) Put on makeup
f) Other _______________
9. Do you consider yourself a safe driver?
a) Yes
b) No
c) I don’t know
10. How safe do you feel are the roads in Florida?
a) Mostly safe
b) Somewhat safe
c) Somewhat unsafe
d) Mostly unsafe
e) I don’t know
11. Did you know about the 3,000 annual fatalities caused by distracted driving?
a) Yes
b) No
c) I don’t know

32

12. True or false: Texting while driving is a form of distracted driving.
a) True
b) False
c) I don’t know
13. True or false: Hands-free devices are a form of distracted driving.
a) True
b) False
c) I don’t know
14. Have you ever been in an auto accident due to distracted driving?
a) Yes
b) No
c) I don’t know
15. Have you ever known someone who’s been injured or killed in an auto accident
due to distracted driving?
a) Yes
b) No
16. Do you often travel outside of North Florida for the holidays?
a) Yes
b) No
17. What is your current level of education?
a) Currently in high school (STOP— you are done with the survey.)
b) Currently in college
c) Other _______________
18. Where do you reside?
a) On campus
b) At home
c) I have my own place
19. Do you normally stay near campus for the holidays or travel outside of the
Jacksonville area?
a) Stay near campus
b) Travel outside of the Greater Jacksonville area

33

Student Pre-Campaign Survey Results

34

35

36

37

38

Parent Pre-Campaign Survey Questions
DIRECTIONS: Please read each question as it pertains to you, and answer them
truthfully and to the best of your ability.
1. Are you the parent or guardian of a child 16-22 years old?
a) Yes
b) No (You are done with the survey.)
2. Do you live in the Greater Jacksonville area or in Clay or St. Johns counties?
a) Yes, Jacksonville
b) Yes, Clay County
c) Yes, St. Johns County
d) No (skip to question #5)
3. What radio stations do you listen to most often?
a) 93.3 WJBT
b) 95.1 WAPE
c) 96.1 WEJZ
d) 99.9 WGNE
e) 102.9 WXXJ
f) I don’t listen to local radio (skip to question #5)
g) Other _______________
h) I don’t know
4. What times do you most often listen to local radio?
a) Mornings (6 to 10 a.m.)
b) Late mornings/afternoons (11 a.m. to 3 p.m.)
c) Late afternoons/ evenings (4 to 8 p.m.)
d) Late evenings (9 p.m. or later)
5. Does your 16-22 year old child drive?
a) Yes
b) No
6. Do you have a Florida driver's license?
a) Yes
b) No (You are done with the survey—skip the rest of the questions.)

39

7. Which auto insurance provider do you subscribe to?
a) Geico
b) Progressive
c) Allstate
d) Liberty Mutual
e) Nationwide
f) Other _______________
g) I don’t know
8. Are you the primary insurance holder for your 16-22 year old child?
a) Yes
b) No

40

Parent Pre-Campaign Survey Results

41

42

General Post-Campaign Survey Questions
DIRECTIONS: Please read each question as it pertains to you, and answer them
truthfully and to the best of your ability.
1.

2.

3.

4.

5.

6.

7.

Are you:
a) A high school student aged 16 to 22
b) A college student aged 16 and 22
c) Parent/guardian of a child aged 16 to 22
d) None of the above (You are done with the survey.)
Do you live in the Greater Jacksonville area or in Clay or St. Johns counties?
a) Yes, Jacksonville
b) Yes, Clay County
c) Yes, St. Johns County
d) No
Have you heard of the Good Driving, Good Life campaign for Progressive
Insurance via any of the following:
a) Facebook
b) Twitter
c) Instagram
d) The Florida Times-Union newspaper
e) Radio
f) T.V.
g) Word of mouth/friends/family/co-workers
h) I haven’t heard of the campaign (Skip to question #6)
i) I don’t know (Skip to question #6)
Do you feel your distracted driving habits have decreased because of the Good
Driving, Good Life campaign?
a) Yes
b) No
c) I don’t know
Have you told others about the Good Driving, Good Life campaign for
Progressive Insurance?
a) Yes
b) No
Do you know of the 3,000 annual, nation-wide fatalities caused by distracted
driving?
a) Yes
b) No
TRUE or FALSE: Hands-free devices are a form of distracted driving.
a) True
b) False

43

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